Comments on: Beyond Conversion Tips and Techniques: Do You Believe in What You’re Selling?

By: How Do You Measure PPC Campaign Success? : Dirty little secret, ways to make money online

Sat, 30 Jun 2007 02:31:13 +0000

[...] I appear as if I don’t believe in the product I am endorsing. Not good! In fact, that’s what really make or break the entire sales campaign. Because, if [...]

By: Adam

Adam — Thu, 28 Jun 2007 17:47:17 +0000

Of course it better to write for anything you believe in, the experience and the passion shows.

By: Inis

Inis — Mon, 25 Jun 2007 15:43:51 +0000

Agree wholeheartedly with Maven. Not only is honesty important re: one’s writing/marketing/business, but the way one lives.

Martine, I believe it is difficult because … A) people want and need to earn a living. It’s difficult to say no when a mortgage looms.

And, B) people fear what others will think of them. Standing on prinicple is easy when you agree with the dominant public opinion. When your convictions run counter to the mainstream, it’s more than a tad scary.

By: Martine

Martine — Mon, 25 Jun 2007 13:20:38 +0000

Hum… Why is it so difficult then to actually DO it. Everybody knows about those basic principles but nobody actually applies them. People only pretend to do it or, maybe even try to believe themselves that they do. Unfortunately, most of the time, a lot of people don’t even know what they are talking about, they have barely scratched the surface…

By: Believe in What You Write About! « WealthyDragon

Believe in What You Write About! « WealthyDragon — Mon, 25 Jun 2007 04:16:13 +0000

[...] Here’s the link to the article: Believe in What You Sell. [...]

By: In the news - 25/06/07 by Conversion Matters

In the news - 25/06/07 by Conversion Matters — Mon, 25 Jun 2007 00:06:33 +0000

[...] at copyblogger is an article asking whether you believe in what you sell in regards to creating successful landing pages and [...]

By: Greg Fisher

Greg Fisher — Sun, 24 Jun 2007 23:31:24 +0000

For copywriting and writing in general, your words are right on the money. It’s always easy to spot something that isn’t sincere — there is a “cheese” factor or something about it. An immediate turn off.

By: Rose

Rose — Sun, 24 Jun 2007 01:31:23 +0000

Of course I absolutely agree with you 100%!

There are going to be many times when you get “tested” just to make sure that you are staying on the right track and it all comes down to believing in what you do.

By: John Place

John Place — Sat, 23 Jun 2007 15:53:22 +0000

Agreed 100%; in blogging in particular, the connection between the reader and the writer — some hint of shared experience or perspective — is critical.

By: Spiritual Blogging | Slade

Spiritual Blogging | Slade — Sat, 23 Jun 2007 12:47:06 +0000

Brian,

Which came first — Blogging or Transparency?

Authenticity and personal experience is a powerful force in the context of this medium, in a way we’ve never seen before.

Learning how to balance the “Me” language and express it in a way that truly speaks to the “You” — the reader — is one of the challenges of blog copywriting.

But done well, there’s nothing quite like it.

It’s like presenting a mirror to the reader, allowing him to see himself in your experience.

Your beliefs are reflected in his. One customer who truly feels like you’re reading is mind is the hotest target you can have. That one prospect is worth more than hundreds who feel you just “did it for a buck.”