I do feel that we become like the people we hang out with – so to get to understand our potential clients and communicate better with them – if we hang out at forums and interact – I think we come away with ideas of their real needs and can speak their thoughts back to them (the answers they are looking for) from our experience – help them grow and helping us understand how to ‘mirror’ back – even as we stay on course with our true selves in business and our passion.

I believe this attracts, hooks, the right matches – most of the time. After all, business is a great place to work on relationship building.

I know nothing here is perfect – but, this is a grand start, that works.

Martine, I believe it is difficult because … A) people want and need to earn a living. It’s difficult to say no when a mortgage looms.

And, B) people fear what others will think of them. Standing on prinicple is easy when you agree with the dominant public opinion. When your convictions run counter to the mainstream, it’s more than a tad scary.