Mark McGuinness reveals a cool technique for creating content that’s more productive and innovative than the “blank page” approach. It’s all about setting specific constraints on yourself before you start to write.
Mark’s article made me realize I do this all the time. I constrain myself to a particular angle or reference, and I start looking for a relevant association.
For example, after watching the film again at Thanksgiving, I really want to craft an article referencing The Princess Bride. I spot an association between a classic Inigo Montoya line and grammar, and away we go.
As a follow-up to Mark’s article, I wrote how creative constraints can both help and hinder an entrepreneur. Check out Creative Constraints: How to Use Them and When to Lose Them, and sign up for more free articles by subscribing to Lateral Action.