Comments on: Beyond Headlines: How to Get Your Audience to Read Every Word http://www.copyblogger.com/beyond-headlines/ Online marketing that works Thu, 09 Feb 2012 12:42:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Want People To Read Your Sales Page? Make It Scannable * Marketing Articles * Bethesda Emedia Marketing Resource Library | Bethesda Emedia Marketing Library http://www.copyblogger.com/beyond-headlines/#comment-978463 Want People To Read Your Sales Page? Make It Scannable * Marketing Articles * Bethesda Emedia Marketing Resource Library | Bethesda Emedia Marketing Library Thu, 09 Dec 2010 17:16:35 +0000 http://www.copyblogger.com/?p=4842#comment-978463 [...] If you blog at all, you know the power that a good set of subheads commands over your readers. You take special care to make them stand out, capture attention and intrigue your readers – and most important, to give those people who give your post a quick “once over” a reason to slow down and read every word you’ve written. [...] [...] If you blog at all, you know the power that a good set of subheads commands over your readers. You take special care to make them stand out, capture attention and intrigue your readers – and most important, to give those people who give your post a quick “once over” a reason to slow down and read every word you’ve written. [...]

]]> By: Steve Goldberg http://www.copyblogger.com/beyond-headlines/#comment-952966 Steve Goldberg Tue, 27 Jul 2010 16:32:54 +0000 http://www.copyblogger.com/?p=4842#comment-952966 I found this very useful. This reminds me a little of Joe Sugarman's slippery slide theory. The whole purpose of the first sentence is to get them to read the second. And the sole purpose of the second sentence is to get them to read the third. And so on... I've been doing this formula in my writing unconsciously. Seeing it explained clearly really helps me be more focused when writing to a specific audience. To further expand upon this formula, I would add: 1. Agreeable Statement 2. Offer A Supporting Fact 3. Create a Need 4. Amplify that Need (Make the pain worse) 5. Make a promise (to solve need/remove pain) 6. Article content I found this very useful. This reminds me a little of Joe Sugarman’s slippery slide theory. The whole purpose of the first sentence is to get them to read the second. And the sole purpose of the second sentence is to get them to read the third. And so on…

I’ve been doing this formula in my writing unconsciously. Seeing it explained clearly really helps me be more focused when writing to a specific audience.

To further expand upon this formula, I would add:

1. Agreeable Statement
2. Offer A Supporting Fact
3. Create a Need
4. Amplify that Need (Make the pain worse)
5. Make a promise (to solve need/remove pain)
6. Article content

]]> By: Spotlight Ideas » Top 15 and 100 Blog Posts on Blogging (in Categories) http://www.copyblogger.com/beyond-headlines/#comment-915495 Spotlight Ideas » Top 15 and 100 Blog Posts on Blogging (in Categories) Sat, 22 May 2010 19:29:41 +0000 http://www.copyblogger.com/?p=4842#comment-915495 [...] Beyond Headlines: How to Get Your Audience to Read Every Word – Copyblogger – Sep ‘09 [...] [...] Beyond Headlines: How to Get Your Audience to Read Every Word – Copyblogger – Sep ‘09 [...]

]]> By: Author blogging: why and how http://www.copyblogger.com/beyond-headlines/#comment-902547 Author blogging: why and how Thu, 06 May 2010 16:50:34 +0000 http://www.copyblogger.com/?p=4842#comment-902547 [...] Copyblogger. It contains tons of useful tips including this article on powerful post openers and another on getting your audience to read past the headline. If you thirst for more blogging knowledge, [...] [...] Copyblogger. It contains tons of useful tips including this article on powerful post openers and another on getting your audience to read past the headline. If you thirst for more blogging knowledge, [...]

]]> By: Sponsorship Case Study – Team Huntress http://www.copyblogger.com/beyond-headlines/#comment-799602 Sponsorship Case Study – Team Huntress Fri, 08 Jan 2010 21:34:05 +0000 http://www.copyblogger.com/?p=4842#comment-799602 [...] Beyond Headlines: How to Get Your Audience to Read Every Word [...] [...] Beyond Headlines: How to Get Your Audience to Read Every Word [...]

]]> By: Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg http://www.copyblogger.com/beyond-headlines/#comment-797327 Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg Tue, 05 Jan 2010 15:07:02 +0000 http://www.copyblogger.com/?p=4842#comment-797327 [...] Beyond Headlines: How to Get Your Audience to Read Every Word (Copyblogger): Dave Navarro’s article on Copyblogger explains how to entice an audience and force them to read every word. The idea is to communicate similar tastes, triggering a sense of need, and promising valuable information. [...] [...] Beyond Headlines: How to Get Your Audience to Read Every Word (Copyblogger): Dave Navarro’s article on Copyblogger explains how to entice an audience and force them to read every word. The idea is to communicate similar tastes, triggering a sense of need, and promising valuable information. [...]

]]> By: The Top Marketing Posts of 2009 http://www.copyblogger.com/beyond-headlines/#comment-794712 The Top Marketing Posts of 2009 Thu, 31 Dec 2009 22:46:41 +0000 http://www.copyblogger.com/?p=4842#comment-794712 [...] Top 2009 Marketing Post: Beyond Headlines: How to Get Your Audience to Read Every Word [...] [...] Top 2009 Marketing Post: Beyond Headlines: How to Get Your Audience to Read Every Word [...]

]]> By: Sponsorship Case Study – Team Huntress | Build Your Bow http://www.copyblogger.com/beyond-headlines/#comment-778624 Sponsorship Case Study – Team Huntress | Build Your Bow Thu, 03 Dec 2009 02:33:26 +0000 http://www.copyblogger.com/?p=4842#comment-778624 [...] Beyond Headlines: How to Get Your Audience to Read Every Word [...] [...] Beyond Headlines: How to Get Your Audience to Read Every Word [...]

]]> By: Sponsorship Case Study – Team Huntress | Pheasant Phun http://www.copyblogger.com/beyond-headlines/#comment-778456 Sponsorship Case Study – Team Huntress | Pheasant Phun Wed, 02 Dec 2009 17:13:19 +0000 http://www.copyblogger.com/?p=4842#comment-778456 [...] Beyond Headlines: How to Get Your Audience to Read Every Word [...] [...] Beyond Headlines: How to Get Your Audience to Read Every Word [...]

]]> By: Sponsorship Case Study – Team Huntress : The Outdoor Syndicate http://www.copyblogger.com/beyond-headlines/#comment-778396 Sponsorship Case Study – Team Huntress : The Outdoor Syndicate Wed, 02 Dec 2009 14:46:38 +0000 http://www.copyblogger.com/?p=4842#comment-778396 [...] Beyond Headlines: How to Get Your Audience to Read Every Word [...] [...] Beyond Headlines: How to Get Your Audience to Read Every Word [...]

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