Avoid Black-and-White Thinking to Win
(Plus 3 Other Cool Resources)

Black and White Thinking

Having trouble developing unique angles for your content and copy?

Check out Are You Trapped in Black-and-White Thinking over at Lateral Action.

The post uses a baffling optical illusion (and some nifty graphics work by Tony Clark) to get us to challenge our own rigid perceptions… which is the first step to innovative content and copy. And it won’t cost you a dime.

Here are three other things you need to check out:

  1. Jonathan Fields released the free Fire Fly Manifesto, which may be exactly what you need to read if you fear losing your job (or you hope to leave it). Fields is also making a ridiculously generous offer for those who pre-order his upcoming book Career Renegade. This book is excellent (and I’m not just saying that because I’m featured in it).
  2. Have you seen Tip’d? It’s a Digg-like site focused exclusively on financial news, ideas, and tips. I’ve been waiting for these niche vertical social media news communities to pop up, and it’s starting. Now you know why no one wants to buy Digg for big money… because it too is a niche vertical social media news community… for hostile little boys.
  3. The Thesis Theme for WordPress is perfect for beginners who want to change layout and other theme elements without coding, and it’s extremely powerful for advanced designers. For the rest of us in the middle, “Sugar” Rae Hoffman provides a killer tutorial on how to use the built-in Thesis “hooks” (hooks are basically sections of the theme broken into easily-modifiable parts) without becoming a code jockey.

Coming up tomorrow, we’ve got the first ever Copyblogger interview. My victim is Dan Pink, author of Free Agent Nation, A Whole New Mind, and Johnny Bunko. We’ll chat about an effective form of persuasion you might not have considered before.

See ya then.

About the Author: Brian Clark is founding editor of Copyblogger, and co-founder of DIY Themes and Lateral Action. Get more from Brian on Twitter.

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Reader Comments (14)

  1. says

    I finally bit the bullet and bought Thesis. Whoa! After almost a year of hacking away at WordPress and a nice but generic free theme, I looked at a couple posts about hooks (plus Rae’s tutorial), and I realize I’ve been doing it all wrong.

    It’s going to take me a month to switch over, tiny bite by tiny bite, but it’s going to be great.

  2. says

    Cool! Sometimes, we lose sight of what we should offer our readers. We stumble upon a great ‘block.’ This post helped clear some cobwebs Brian, thanks! :)

  3. says

    I’m on Thesis for almost two months now and I really love it!

    I do have extensive PHP skills and using Thesis with the developer license is quite a relief for me. I use it on a couple of websites where I didn’t had time to work on, just drop it and let the site run, and on the sites I have more focus to spend – including edragonu.ro I took the time to deeply work under the hood. Clear framework, powerful features. Which basically leads to great results.

    I have on my drafts folder at least two posts on how to fiddle with Thesis hooks mechanism, will publish during December. Thanks for a good and reliable product.

  4. says

    Interesting that quadzilla engages in what can only be an enviable “mindf*#@”, while I engage my vacant lot!

    I’m thinking (yes, a shock to me too!) that Tony created a superb way to illustrate how one’s brain plays naughty tricks.

    Excellent!


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