Copyblogger Media Rebrands as Rainmaker Digital

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The company formerly known as Copyblogger Media turns five years old today. It was September 1, 2010 that the adventure that began with a one-man blog in 2006 went to a whole new level.

The scene that sticks out in my mind, however, happened a couple of months before the official start date for the company. We had just figured out a plan to merge five separate companies into one, and I was filling the car with gas when I posed a question to Brian Gardner and Sean Jackson.

“What should we call the new company?” I asked.

They both looked at me like I was crazy. “Copyblogger,” they responded in unison.

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5 Ways to Write More, Faster, and with Less Stress

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This week on Hit Publish, host Amy Harrison is talking momentum and productivity tricks. If you’ve ever found that things get in the way of your flow when you write and wish you could get more out of your writing time, this episode is for you.

On a previous show, Amy looked at how you could create content consistently, even when life gets in the way. Well, since then, a listener wrote a Dear Amy letter and asked about how to make actual writing time more productive.

Amy has struggled more than once to stay focused when she has a content creation project to do, but she’s found some workarounds to keep her on track.

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How to Map Out the Business that You Want to Build

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Today’s guest on Hack the Entrepreneur is an entrepreneur who started, grew, and sold six businesses in five years … without paying for a single ad.

He helps people grow their businesses and his successful exits include WorkoutBox and Synn Clothing. He is the founder of Upshare, which offers simple tools that boost sharing and make websites more viral.

He is also the co-founder of Mentor Mojo, which offers online interactive lessons and mentorship from the world’s top entrepreneurs. On top of all of this, he is the head of growth at Auto Lotto and the author of Viral Hero.

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The Evolution of SEO: Adapt or Die

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This episode of Search & Deploy discusses the differences between SEO consulting for clients and offering a business solution for the SEO industry.

Today’s guest is Melissa Fach, who reinvented herself in the SEO world after years of consulting and training. She now offers community management for companies that provide SEO tools, data, or conferences.

Since pivoting her professional role in the SEO industry, Melissa has managed the blog publishing and community management for companies such as Moz, AuthorityLabs, and now Pubcon.

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A Better Way to Find Big Ideas (that Make You Stand Out)

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Some astronomers and philosophers make the grand, if not absurd, claim that we are 10,000 things but one substance. Perhaps ancient stardust. Fair enough.

Rough Draft host Demian Farnworth has his own absurd claim: behind one single article by a seasoned writer is the weight of 1,000 books, 100 movies, hours of lectures, a litany of song lyrics, countless days of conversations, dozens of poems, and so on.

And it’s this sort of commitment to working, learning, and playing hard that separates the good writer from the great.

So the question for you is: How far are you willing to go to be absurd? How far are you willing to go to find that big idea? Because it is that big idea that will rise above the noise. But where do those big ideas come from? How do you find them?

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The Real Value of Creating Value

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Today’s guest on Hack the Entrepreneur is the co-founder and CEO of GroundMetrics, a unique technology startup in oil and gas exploration.

He began his career in business management and was a strategic marketing consultant. He then co-founded and ran CarCode Corporation, which was acquired by a major toll road management company in 2009.

In 2012, he won the Gold Award at the World’s Best Technology Competition, and the San Diego Venture Group’s Business Plan and Quick Pitch Competition awarded him second place.

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How to Use a Comma

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On this episode of Editor-in-Chief, host Stefanie Flaxman continues her Editorial Standards series with a lesson about correct comma usage.

Commas are often underused or overused. Do you know how to implement the right balance in your writing?

When punctuation marks are used correctly, readers take them for granted — they are merely symbols that seamlessly guide readers through your text.

And there are consequences when punctuation marks are used incorrectly.

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How to Grab Great Ideas (Without Using Your Hands)

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It’s funny, how we forget things. Sublime reflections and exalted ideas. Like they were never even there. But if they were so sublime and exalted, why did they not remain with us?

And it’s funny how we fear losing these ideas. The lengths we will go to preserve them. The legends are legion.

Keeping waterproof slates in your shower. Talking into your phone’s voice memo app while you pump gas on a dusty August day. Scribbling in your tiny notepad in the dark of night so you don’t wake your spouse. In the morning light, however, the handwriting is illegible. You might as well have been drunk.

I know. I’ve done it.

But at what point do you draw the line when it comes to stopping what you are doing to record an idea: How many times do you interrupt the family dinner? The mowing of the lawn? The cross-country run? How many times do you wake up in the middle of the night to write that rare never-before-thought idea down in your diary?

Not to mention, there’s the risk you may interrupt the full blossoming of an idea if you prematurely stop what you are doing to write it down.

Well, this is what you do when you can’t — or don’t want to — stop to write down an idea.

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5 Powerful Ways to Keep Building Authority Once Your Content Has Matured

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You’ve launched. You now have loads of content on your blog. You’re happy with the growth and the traction you’ve gained. Your audience is growing — not as fast as you’d like, but you’re meeting goals.

Things are looking up because you’ve created authority with what seems to be a solid and loyal audience. But the rush of new content ideas is slowing, and enthusiasm (both yours and your audience’s) is cooling.

You’re worried about sustaining the momentum while deepening your authority and influence with your audience. And there’s a really good reason why this is a significant concern.

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3 Resources to Help You Create Remarkable Visual Content

Copyblogger Collection: visual content that surprises and delights

As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird.

But I have to tell you, when I’ve been scrolling through my Twitter timeline lately, it’s the updates with intriguing visuals that catch my eye. They’re the ones I read, and the links I click.

In the current digital marketing landscape, the strategic use of visual content — whether it accompanies text or stands alone — is a smart move as you strive to produce the best experience for your audience.

This week’s Copyblogger Collection is a series of three handpicked articles that will help you learn:

  • How to create simple, captivating drawings
  • How to use images to engage distracted readers
  • How to create a visual brand

As you work your way through the material below, think of these lessons as a mini visual content creation course.

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