The Unstoppable Rise of the Digital Content Creator

Image description

I’m typing this article on a pretty powerful machine — and it’s no bigger than the size of a Vogue magazine.

On this same machine, I can collaborate, record, edit, and publish a video — or even a movie.

I can record, edit, and publish a podcast.

Software has made all this — and more — a reality.

Read More…

Get Our Proven, Step-by-Step Podcasting Course (While Registration Is Open)

The Showrunner Podcasting Course

You’ve been hearing a lot about podcasting over the last 6-12 months.

And you’ve been seeing a lot about podcasting too, especially here at Copyblogger, where we’ve shifted much of our marketing model to one built around on-demand, educational audio content.

Perhaps you’re still wondering why.

Here are a few interesting recent data points (via the Infinite Dial 2015 study from Edison Research and Triton Digital):

  • 17 percent of Americans have listened to a podcast in the last month (that’s 36 million people just in the U.S.A.) — a number that keeps growing.




  • 10 percent of Americans have listened to a podcast in the last week — and of this group, the average person listens to six podcast episodes per week.




  • Podcast consumers in the U.S. are much more affluent, educated, and likely to engage with brands via social media than the general population.





And we can expect consumption of audio content to continue to grow worldwide as smartphone ownership continues to grow.

This is why so many of your peers and competitors have launched podcasts. It’s why we launched Rainmaker.FM.

It may be why you’ve already launched your own podcast, or why you’ve been seriously contemplating it.

And it’s definitely why we created The Showrunner Podcasting Course — which is reopening for a limited time and admitting new students starting today.

Why should you invest in a podcasting course?

Online marketers and business owners smartly want to capitalize on the on-demand audio trends, so many are scrambling to get their podcasts recorded, edited, and launched.

Some, unfortunately, are doing so without a proven game plan or a step-by-step framework that will position their podcasts for success.

The Showrunner Podcasting Course provides that game plan. It is that framework.


Join The Showrunner Podcasting Course … while it’s open

Whether you’re a beginner who knows you should be podcasting (but just aren’t quite sure how to start), or you’re an experienced podcaster looking to fine-tune an existing show … The Showrunner Podcasting Course will be a good fit for you.

Check out all of the details — including case studies of how the course has impacted real digital marketers and digital business owners just like you — and get in the course right now, while it’s still open:

http://showrunnercourse.com

We’re excited to work with you.

3 Resources to Help You Create the Content that Already Exists in Your Imagination

Copyblogger Collection - Remarkable Writing Resources

Even though it may seem like starting to write is the most difficult part of the content creation process, just starting is not good enough.

As writers, we also need to have both a strong vision and unwavering confidence that enable us to complete, publish, and promote our projects.

To support you as you create your next piece of content — whether it’s your website’s cornerstone content or your email autoresponder series — this week’s Copyblogger Collection is a series of three handpicked articles that show you:

  • How to identify and overcome the factors that keep you from writing
  • How to use a visual system to organize your content ideas
  • How to write out smart solutions to your problems

As a bonus, I’ll first share a seemingly silly technique that simultaneously helps me write, reinforce my content vision, and become confident about my writing abilities.

Read More…

Create Successful Products with the MVP Process

un-create-successful-products

You create a successful product when you deliver something people want to buy, simple as that. Is there a way to figure out what people want before spending a ton of time and money?

There is a way, and it’s becoming more and more popular due to the lean startup movement. It’s called the minimum viable product approach.

The technical definition of minimum viable product (MVP) is a product with the highest return on investment versus risk. And the way you minimize risk related to your investment of time and money is basically figuring out if people want to buy that product.

Most lean startup examples of the MVP approach involve software. Let’s look at a few examples in product categories other than software to give you an idea of how the process can work for you.

Read More…

The Art of Planning Before Podcasting

sr-podcast-planning

As creatives, freelancers, entrepreneurs, and Showrunners, we have a tendency to get an idea, follow our gut, and jump straight into it without planning.

The Showrunner hosts Jerod Morris and Jonny Nastor agree that this can sometimes be necessary, but not always the best plan.

Jerod and Jonny begin this episode with a quick discussion about the upcoming Podcast Movement conference and how you can join them without flying to Texas.

Then they dive into the topic of the week: how much research is enough and how much is too much? As you will learn in this episode, this is more art than science, but Jerod and Jonny give you some key metrics to help you along your journey.

Read More…

How to Let Your Business Thrive (By Getting Out of Its Way)

he-clay-clark

Today’s guest on Hack the Entrepreneur has started several successful businesses, written three books, is a motivational speaker, and has consulted with companies in several different industries.

He coaches teams and businesses on the actions required in order to grow. As a result, he is known as the entertainer, educator, and consultant of choice for America’s leading companies.

He is the founder of Thrive 15, an online education and practical training platform for entrepreneurs, which is taught by millionaires, mentors, and everyday success stories.

Read More…

The Critical Importance of Customer Onboarding

mn-customer-onboarding

So many businesses focus solely on getting the sale, but as far as the customer is concerned … the sale is just the beginning.

What comes next can make or break not just that one customer relationship, but the future viability of your business as a whole.

Read More…

When Do You Abandon the Editing Process?

rd-editing-process

Like gravity pulls objects to the earth, the web pulls people across the landscape of connected information — whizzing by landmarks (content) at breakneck speed.

Thus, when people arrive at your blog, they should be able to size up your content in an instant. From the headline, down the subheads, to the call to action.

In other words, it should be clear what’s in it for them … and is it even worth their time? And it should be concise.

Read More…

The Dangerous Myth of the Magical Tool

Reality Check: Is your mind playing tricks on you?

When we’re starting out, we want to know the best tools to use.

What platform should I build my website on? What’s the best tool for writing? What should I use to create images for my site? What social media platforms should I invest time in?

These thoughts can swirl around and around and keep us firmly planted in analysis paralysis.

Don’t get me wrong: It makes sense to look for solid tools from the very beginning. You want to get your business off to a good start. You want to build it on a reliable platform and avoid having to make a painful switch to a different platform later.

But you have to move on from that stage. Don’t dawdle there.

Read More…

From Projects to Products: How to Stop Selling Your Time

un-projects-to-products

Are you interested in developing and selling products? Seems almost silly to ask, right?

Everyone Brian Clark talks to wants to make a product and leave the world of client work behind. Designers, writers, and other freelancers, but also lawyers, realtors, consultants … you name it.

Even those who love working with clients wouldn’t mind that more passive revenue stream. Who wouldn’t want to supplement income and pick and choose from among the best clients and projects?

So what’s the secret? Well, it’s no secret at all.

Read More…