3 Editing and Proofreading Lessons to Help You Elevate the Quality of Your Content

Copyblogger Collection - build authority with careful quality control

Let’s compare bland content to plain bread.

Plain content bread isn’t going to build an authority sandwich for your business; it’s fairly easy to produce and many other places offer it.

Editing and proofreading are the peppercorn-crusted turkey and applewood-smoked bacon you need to layer on top of your plain content bread.

With peppercorn-crusted turkey and applewood-smoked bacon (and maybe even some Dijon mustard or horseradish mayonnaise), you’re able to craft an engaging experience for readers — something savory, a little spicy, and more robust than all the other plain content bread out there.

Building an audience is hard work because you have to offer people an experience they don’t get anywhere else. The winning details that make your content a go-to resource can emerge during the time you take to edit and proofread.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to objectively review your own writing
  • How to transform your content into persuasive and shareable works of art
  • How to catch more writing mistakes with an underutilized proofreading trick

As you work your way through the material below, think of the following lessons as a mini editing and proofreading course.

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How to Use an Iterative Loop to Dominate Your Niche

How to Use an Iterative Loop to Dominate Your Niche

Here at Rainmaker Digital, we’re riding an iterative loop. It’s how we do business.

We listen, we create, we offer, we improve, and the cycle goes on.

Approaching your content strategy as an iterative loop will help you create useful, in-demand information that serves your customers and builds your business.

Out in the business world, this approach is called design thinking. And design thinking is in the news right now. Harvard Business Review ran a cover story on it this past September. The New York Times featured it earlier this month.

Here at Copyblogger, we’ve been talking about design thinking since 2010.

Design thinking isn’t difficult — it’s just different. It requires a mindset shift that will change the way you create products, content, and customer experiences.

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The Single Best Way to Create Hit Content in Record Time

how to refurbish and republish your best content

Once in a while, wouldn’t it be nice if there was a way to publish a piece of stunning content without writing it from scratch?

You’re in luck, content marketer, there is.

But wait … No doubt right about now you’re wondering if I’m depriving some village of their idiot.

If maybe I hit bottom and kept digging? If maybe I’m about to introduce you to the content creation version of the ShamWow?

Relax. What I’m saying is completely achievable. It’s called republishing.

Republishing is the process of updating and polishing an old article — and then publishing it on a new date. That’s it.

It’s something we do here at Copyblogger. It isn’t necessarily an easy publishing option either, if you want to do it right.

Dedicating time and effort to republishing benefits your content marketing efforts in several ways.

Today we’re going to explore five, as well as the steps to take to republish your own content.

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3 Content Marketing Infographics to Help You Present Your Ideas with Style

Copyblogger Collection - three infographics to inspire your content

Style is the answer to everything.
A fresh way to approach a dull or dangerous thing.
To do a dull thing with style is preferable to doing a dangerous thing without it.
To do a dangerous thing with style is what I call art.
– Charles Bukowski, Style

The concept of style has multiple layers of meanings, and this week’s Copyblogger Collection contains multiple layers of insights.

At first glance, the following is a series of three handpicked content marketing lessons that will show you:

  • How to tell a meaningful marketing story
  • How to optimize every blog post you write
  • How to avoid landing page pitfalls that make you lose business

Within these lessons, however, you’ll also discover three different types of infographics.

Infographics visually depict your unique perspective and immediately communicate style.

As you work your way through the material below, consider how you can attract new readers with intriguing illustrations that complement your written content.

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How to Write Email Subject Lines that Make People Stop, Click, and Read

subject lines that get attention

Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success.

If you miss your chance to capture and hold their attention, your subscribers are less likely to open your emails, read your content, and click on your call-to-action links.

Today we’re going to cover the elements of captivating subject lines and how to discover which types of subject lines work best for your specific audience.

Let’s get started.

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An Advocate Who Helps People Change the World with Content Marketing

Hero's Journey - helping make change happen with content

There’s a certain type of client who’s naturally drawn to Amy Butcher’s work. And there’s a certain type of client Amy Butcher is naturally drawn to.

The common thread?

Amy helps nonprofits, research institutes, and public sector agencies craft ultra-effective content. Her words help them get more support and more donations.

Her words help them change the world.

Once a month here on Copyblogger, we tap the collective wisdom of our community members to bring you reports from the front lines of the content marketing world.

For this month’s Hero’s Journey feature, I asked Amy to remove her superhero cape momentarily to tell us more about her business — who she helps, and how she helps them.

Here are her answers in her own words.

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How to Rev Up Your Article from the Start

innovative ways to start your article with drama

Cartoonists don’t think straight.

If you tell them about cars, they think of chewing gum.

If you talk to them about dinner, they think of heel balm.

In short, they force-fit thoughts that may have no connection to each other. 

But what’s a cartoonist got to do with the opening paragraphs of your article?

When you think about it, most of us get stuck while writing introductions.

Let’s say we want to write about “growing tomatoes in a small space.”

What are you thinking of right now? Sure, “tomatoes in a small space.” Which is fine to start, but it’s plain and boring.

How can you find an enticing angle to fascinate readers?

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3 Resources to Help Content Marketers Learn About Smart Web Design

Copyblogger Collection - web design tips for content marketers

I like to snack. I’m a big snacker.

And I like to examine the packaging that houses my snacks. It’s a side effect of being a content marketer.

Recently, I studied the wrapper of a granola bar. One side listed the ingredients, and the other side was white with small, green polka dots.

Polka dots seem upbeat and happy — feelings the manufacturer wants you to have when you eat their granola bar, so that you associate their product with positive emotions and continue to purchase it.

But I have no idea if that was the intention; I’m no design expert.

That’s why I’m going to direct you to distinguished designers who will help you enhance your content with smart and beautiful web design.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to use visual hierarchy to create clear and easy-to-read web pages
  • How to use web design to better connect you to your audience
  • How to know when your web design is done

As you work your way through the material below, think of the following lessons as a mini web design course for content marketers.

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4 Delightful Editing Tips to Make Your Words Dazzle and Dance

how to create excellence through editing

Do you ever read back a draft of your writing and wonder what happened?

Red-cheeked, you thought your draft was complete. You felt excited. Brimming with enthusiasm. You knew it … this was going to be superb. Probably your best-ever blog post. Yay!

You poured yourself a beer, feeling elated with your success.

Any minor editing and proofreading could wait until the next day.

But, the next day … you feel disappointed. Your writing sounds bland. Your sentences seem to stutter.

What can you do?

How can you create a smooth and enjoyable reading experience? How can you make your content dazzle and dance?

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How the Perfect Name Changes Everything

the wow factor behind a great name

Take a look at the image we chose for this post.

Ten years ago, any woman reading this would have looked at the woman’s hair and thought, “Oh, her roots are growing out.” If a woman lightens her hair and then doesn’t repeat the procedure, her natural hair color starts growing in, and you see the effect above — the hair is lighter at the bottom, darker at the top.

Over the years, hair salons have earned millions of dollars helping women to keep this from happening to their hair. Until a few years ago, that is.

Now, that hairstyle has a name — it’s the “ombré effect.” According to Wikipedia, ombré “… describes the gradual blending of one color hue to another, usually moving tints and shades from light to dark.”

That’s the transformative effect of a perfect name.

The right name can legitimize a style, an approach, or a movement. It can make something that was unacceptable suddenly acceptable — even desirable!

How can you find the perfect name for your next product, project, event, or service? That’s what we’ll cover in today’s post.

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