Behind-the-Scenes Online Marketing Insights from Authority Rainmaker 2015

authority rainmaker 2015 audio recap

Authority Rainmaker 2015 wrapped up a week ago, and those of us who were there are still processing the online marketing insights we had at the live event in Denver.

If you didn’t make it this year — and even if you did — we’d like to invite you to experience some of the energy at the conference.

There were so many smart people — attendees, presenters, and sponsors — gathered in one place. The collective energy of the group could be felt in the opera house seats, in the lobby, at the meals, and at the parties.

Listen below to Clark Buckner of TechnologyAdvice interview Authority Rainmaker 2015 presenters, attendees, and sponsors.

Hear their favorite takeaways below. And read on for the most compelling quotes we heard.

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The 3 Components of Podcast Profitability


Last week, Jerod Morris gave a presentation at Authority Rainmaker entitled “Become a Showrunner: The 4 Essential Elements of a Remarkable Podcast.”

One of those elements is profitability, which he and Jon Nastor break down on this week’s episode of The Showrunner.

Jerod and Jon begin by sharing their biggest “Oh crap!” moments while recording, then dive into a discussion about podcast profitability.

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Paul Jarvis on Productivity and Growing Your Online Business


As creative entrepreneurs, we have a tendency to get stuck in the learning process and fail to push the needle by taking action.

Perpetuated by fear and criticism, the failure to launch a product can be crippling. We continually find ourselves spinning our wheels and getting stuck in a place that’s completely avoidable.

It’s a good thing we have pioneers and thought leaders in our space who speak encouraging words that help us take the leap of faith.

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Deadly Conversion Busters: Turning ‘Yeah, But’ Into ‘Yes, Please’


Why is your prospect on the fence?

How can you convert that concern into a reason to buy?

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How to Read a Book in 2 Hours


If you’re like Rough Draft host Demian Farnworth, you like to read. And you like to read a lot.

In fact, some people might call you obsessed. Demian gets that all the time. No surprise, since he tries to read 100 books every year …

But it can be frustrating. Daily demands. Lack of time. Big books. You get so close to reading 100 … but alas, at the end of the year Demian falls, slump headed, 16, 20, or 40 books away from his goal.

If that’s you too, you’re not alone.

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The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow

how to make your web writing easy to digest

Editor’s note: This post was originally published on January 14, 2009. We’re bringing it back today because clear, concise writing on the web never goes out of style.

In 1964, Richard Hofstadter wrote a Pulitzer-prize-winning book called Anti-Intellectualism in America. This rich, thorough book exposed the thread of anti-intellectualism that runs through the culture of practical America.

For example, even though the founding fathers were sages, scientists, and men of cultivation, the Federalists attacked their curiosity and idealism as too trivial for important affairs.

Did you know there’s a thread of anti-intellectualism running through good web writing and design? In fact, web usability demands mindless writing and design.

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The Proper Way to Grow an Audience on Medium


What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think.

In this episode of The Lede, hosts Demian Farnworth and Jerod Morris introduce you to the perfect illustration for understanding content syndication.

Content syndication is nothing more than circulating the same article, video, or podcast across multiple pubs. For example, Demian could take a Copyblogger article he wrote and try to get it published on Business Insider, Fast Company, and Huffington Post.

How could this be a good thing? Easy. It broadens your reach and exposure to new audiences without demanding you invest more time in creating new content.

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The 7 Circles of Belief that Drive Customers to Your Business


Nearly all of us make decisions based on our beliefs — including decisions about what to buy and which businesses to connect with.

The 7 Circles of Belief are a spiral path that can bring customers or clients ever closer to your business.

Belief binds us together, often creating micro-tribes within our larger communities. And people want to connect with products and services that are aligned with their beliefs.

When you learn how to communicate your values and beliefs, you’ll pull your audience closer to you, along what we’ve identified as a 7-stage spiral path of belief.

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The Shocking Way to Master Any Book


What Rough Draft host Demian Farnworth is about to say might make you grit your teeth. Clench your fist. Or even pick up a crow bar …

Demian wants to show you why marking in a book is a good thing. And he wants to show you that unless you do this, you’re likely missing out on the best kind of reading.

The point of reading a good book is not to see how many you can get through. The point is to see how many get through to you.

How many you absorb into your blood. Marking in it helps you do that.

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What You Don’t Know About Copyright Can Hurt You

are you breaking the law with your content?

As writers, we are very protective of our own creations.

But when we perform research on a topic and come across the perfect passage on a website, or an image that perfectly captures the essence of the point we are trying to make, sometimes it can be tempting to just copy and paste it into our own content.

With that one move, however, you commit copyright infringement — which could cost you your reputation and your business.

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