3 Resources to Help You Draft Winning Content Ideas

Copyblogger Collection - content ideas to win the day

As writers, we don’t really take breaks.

Even when we aren’t working, the creative lens through which we view the world keeps our minds active with possibilities.

And then you have to ask yourself: Should I be the one to bring a new idea to life?

To help you pursue smart content ideas, this week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to write content that attracts customers and clients
  • How to stand out with content that makes an impact
  • How to hook your audience through the magnetic force of fascination

As you work your way through the material below, think of the following lessons as a mini content creation course.

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To Script or Not to Script (That Is the Question)


Should I use a script? It’s one of the most common questions The Showrunner hosts Jerod Morris and Jonny Nastor get from aspiring first-time Showrunners.

In this week’s episode, they analyze when it’s right to use a script … and when it’s not.

But they start with a fun question that was posed in their Showrunner Course forum … based on a dream someone had: if your house was being flooded, and you could only save what you could carry, what items would you grab?

Jerod and Jonny share what happened in the dream and what their answers are. And they’d love to know yours. Tweet them to: @ShowrunnerFM, @JerodMorris, @JonNastor.

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The Tyranny of Facebook


It’s no secret that Brian Clark is not a fan of Facebook when it comes to so-called “social media marketing.” He’s even less of a fan of those who think of it as a “website substitute.”

That said, Facebook groups are popular for their apparent ease of use. But is it a good idea to build a valuable business community on someone else’s property?

Today on Unemployable with Brian Clark, Brian will tackle that issue based on a listener question.

Plus, Brian answers another question about the credible use of affiliate offers as both a revenue source and valuable market research, and discusses an online/offline hybrid marketing strategy for real estate agents.

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The Minimum Viable Membership-Based Business


This is the third part of The Mainframe’s series on membership sites.

Hosts Tony Clark and Chris Garrett define the key parts and decisions involved in getting started with building a membership site that works.

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So, Jesus and Wolverine Login to LinkedIn


Demian Farnworth and Jerod Morris join The Missing Link for some real-time fun and expertise about content syndication on LinkedIn.

Sean Jackson and Mica Gadhia welcome two of their favorite people from Rainmaker Digital (formerly Copyblogger Media), Demian Farnworth and Jerod Morris. These excellent writers and content marketers share the ins and outs of content syndication and some real-time tricks of the trade to getting it done right on LinkedIn.

Learn from their experiences and definitely check out Gregory Ciotti’s 30-day experience going from 0 – 255,262 article views on LinkedIn; it’s amazing information you can read, understand, and learn from right now.

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Why the Ad Blocking Panic Shouldn’t Scare Smart Publishers

No ads? No problem

Let’s do a little thought experiment for a minute.

Imagine a life without The Awl, The Huffington Post, the New York Times, Drudge Report, The Onion, The Toast, The Verge, or Vox.

Without Brain Pickings, Slate, FiveThirtyEight, Pitchfork, The Paris Review, Mental Floss, Vice, xoJane, ProPublica, Quartz, Marc and Angel, or Grantland.

You get the idea; I want you to imagine a life without your favorite online publications. A digital content ghost town. Got it?

Now my question for you is this: would your life be better or worse without these publications?

And be honest …

It’s a question you have to answer since a future without these publications is quite possible. Let me explain.

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Why (and How) Selling Ourselves Makes a Difference, with Matthew Kimberley


Speaker, coach, and author Matthew Kimberley of How to Get a Grip talks with Youpreneur.FM host Chris Ducker about selling, marketing, and the critical importance of speaking your audience’s language.

Why do so many small business owners struggle with sales? Chris invited his good friend and fellow Brit Matthew Kimberley to share his thoughts on the subject in today’s podcast.

Matthew is a masterful salesman, a renowned author of the self-help book How to Get a Grip, and the head of the Book Yourself Solid coaches training program.

On this show, Matthew shares his candid and often hilarious anecdotes on how to be more confident when making a sales pitch (and why it matters), two ways to build your sales muscle, and whether sales people are born or made.

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Revisiting Authenticity: What It Is, What It’s Not, and Why It Matters


Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency.

In this week’s episode of The Lede, Jerod Morris and Demian Farnworth (Hey! They’re back together again!) tackle the topic of authenticity to give you a better understanding of how to create an authentic connection with your audience, no matter what type of content you’re creating.

Jerod has discussed authenticity a lot in relation to podcasts. He wanted to hear Demian’s thoughts on how developing an authentic connection may differ depending on the medium.

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The Extraordinary Value of Sharing and Being a Connector


Today’s guest on Hack the Entrepreneur is the Founder, Publisher, and CEO of Momtrends.com. She left her role as an executive at Ralph Lauren to launch the Momtrends blog in 2007.

Momtrends has grown massively since then and is now a boutique media brand, which provides moms with the latest news on all things trendy and cool. It has an ever-growing mom community with more than 150,000 visitors to the site and its social media channels each month.

On top of this (and with the help of her team), she has created a successful events business that connects top-tier brands with influential bloggers, and she has hosted nearly 100 events so far.

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Why a Hot Seat Is Shockingly Good for Business

How a professional group helps grow your business

Back in 2004, the heat was on for me and my little marketing and design studio.

In those days, I was a single mom with a 10-year-old and a 12-year-old, and I desperately needed my business to produce.

And by that, I mean produce profit. I needed money, honey — to support my family, run my household, and build my business.

I knew it was time to ramp up my efforts. My business was successful, but it was time to take it to another level.

Around that time, I started hearing about mastermind groups.

And now, when I look back, I recognize that joining a mastermind group profoundly changed my business for the better, especially because of one specific exercise these groups do.

That’s what I’m going to share today. Because earlier this month, we began doing something similar inside one of our communities at Rainmaker Digital.

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