You may have noticed that our content this week shifted forward a day — we took Monday off to honor the work of Dr. Martin Luther King, Jr.
Then on Tuesday, we started talking a lot about connections — especially the connection with our audiences. Brian kicked things off with a post about one of my favorite topics — our ability to attract the kind of customers and clients we want, by thinking carefully about the type of messages we create.
The first step is to get very clear about who your people are (and aren’t). Brian has some specific exercises for you on how to do that.