How to Price Your Product so Your Prospect Says Yes (Yes!)

a pricing strategy to get to yes faster

It was the year 2003.

I was in Australia speaking at my first marketing conference.

Well, not quite. It was billed as a marketing conference, but it was really a pitch-fest. The speakers delivered their speeches, and then sold their products from the podium.

And there was one speaker who literally got people pushing and shoving each other to get his product.

So what caused all the pushing and shoving?

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How Novelist and Prolific Podcaster Brad Listi Writes


Bestselling author and prolific lit interviewer Brad Listi was named “One of LA’s most fascinating people of 2015” by the LA Weekly. He stopped by to chat with Kelton Reid about podcasting and the secrets of successful writers.

On his “in depth and inappropriate” podcast, Otherppl with Brad Listi, he has interviewed more than 350 leading contemporary authors — including George Saunders, Cheryl Strayed, Tao Lin, Jonathan Lethem, Austin Kleon, and Susan Orlean — and his takeaways for writers are often priceless and pointed.

In addition to his street cred as a bestselling novelist, Brad is a screenwriter, and the founder and publisher of The Nervous Breakdown, an online culture magazine and literary community.

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The Overlooked ‘Details’ that Can Get Your Business Noticed


You’ve told people what you do and they’re still not interested? The answer might be right under your nose …

In this episode of Hit Publish, we’re going digging for gold as we look at one way to make sure you’re telling the best story about your business or service.

Quite often, when you Hit Publish on content for your own business, it’s easy to miss the golden details that build engagement and interest in your offer.

In fact, quite often business owners think these golden details are innocuous and not worth mentioning. That’s a mistake you definitely want to avoid.

Because to your customer, they can be the make-or-break details about whether they feel confident enough to do business with you.

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SEO Conferences and the Future of Live Search Events


Listen in to this episode of Search & Deploy to hear the latest about the SEO conference industry.

You’ll learn about launching a conference company in the current world of search and how making things a little different can help with industry disruption (such as an English company launching a conference series in Las Vegas).

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The Psychology Behind Winning Email Subject Lines


A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment.

Normal, healthy people’s BS detectors kick in after four or five seconds. By that time, though, it’s too late. They’re hooked. They want inside. They want inside because you tapped into a deep, very human emotion. Fear. Greed. Pride. Love. Security. Curiosity.

The unbreakable law of the web applies to your inbox, too: people blaze through there like it were an autobahn.

And they blaze on the autobahn to do one thing … look at billboards … subject lines. They open what interests them and they delete the rest.

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Darren Rowse on the Intersection of Blogging and Digital Commerce


We know about the power of content marketing to build audiences, inform what products and services to develop, and ultimately connect the two together.

And whether you call it blogging or not, text remains a cornerstone of the online content mix.

Darren Rowse is one of Brian Clark’s favorite people. Darren has been an inspiration to Brian, they’ve been business partners, and the two remain good friends. At Digital Photography School, Darren’s built what amounts to a case study in digital commerce and community — and it brings in seven figures in revenue, as well.

Nothing happens overnight, even when it may seem that way. In today’s show, Darren and Brian discuss the long road and constant evolution that brought them both business success, powered by blogging and digital products and services.

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A Productive, 3-Step Path to Follow When an Editor Rejects Your Writing


When a publication does not want to publish your writing, what is the best way to proceed?

This week on Editor-in-Chief, you’ll learn a productive way to take action after an editor rejects your writing.

Here is yet another way to become the Editor-in-Chief of the content you produce.

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All Great Writing Boils Down to These 4 Emotional Appeals


Great writers write to the emotions of their readers. And they focus on just four emotional appeals.

The appeal is the reason you give the reader to read, subscribe, donate, share, or buy. And the appeal is almost always expressed in the headline.

John Caples, in his book Tested Advertising Methods (a must-read for any copywriter), says that all effective advertising boils down to an effective appeal.

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5 Ways a Penalty Can Dramatically Improve Your Call To Action

give your buyers motivation to act

One of the best ways to ruin a truly great sales letter is to not ask for action. The second best way is to include a call to action without a penalty.

Indeed, not all calls to action are the same, but a strong call to action is typically:

  • singular
  • visible
  • promising
  • clear about what happens next
  • brimming with trust elements

It also has:

  • a distinct button to click
  • a trial period
  • a guarantee

When it comes to getting people to do what you want them to do, there are two ways to ensure this will happen.

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The Write Way to Answer Your Most Pressing Questions

fingers typing on keyboard - a simple ways to access your inner genious

I’m going to go out on a limb here. Because what I’m about to suggest might seem a little crazy.

But it really works.

And I want you to know about this simple habit, because the sooner you adopt it, the sooner you’ll start to see what I discovered.

I stumbled upon this weird (and unexpected) benefit while I was developing a different habit.

Now the habit is a daily practice for me because of the powerful results it produces.

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