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Why Blind Obedience is Killing Your Business

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Picture three men racing through a tall hedge maze.

The first man runs off and begins following paths randomly, hoping to stumble upon the exit.

The second man is more methodical. He puts one hand on a wall of the maze and resolves to keep moving forward slowly, never taking his hand off the wall. Eventually, thanks to the rules of topology, he knows he’ll find the outside.

The third man pushes and shoves directly through the hedges in a straight line, finishing in thirty seconds flat and declaring himself the winner.

Did the third man cheat?

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22 Ways to Create Compelling Content
When You Don’t Have a Clue [Infographic]

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Yep, we’re introducing the first-ever Copyblogger infographic. It’s about our favorite topic — creating great content.

And, as has been our style since the beginning, we’re practicing what we preach. This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny. We’ve re-imagined the way to present these content-creation tips, while adding a meta-fabulous #22 (you’ll see why).

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The Downton Abbey Guide to Irresistible Narrative Marketing

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Every content marketer needs to build relationships with readers.

To have a chance at achieving your marketing goals, you need readers who love what you do.

What if there were a blueprint for telling irresistible stories, for making almost everything you write have an impact in the hearts and minds of your readers?

Look no further than Downton Abbey for that blueprint.

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7 Sharp Writing and Marketing Links

The Lede | copyblogger.com

This week on The Lede:

  • David Ogilvy on writing
  • A 7-step social media marketing strategy
  • David Mamet’s legendary “storytelling 101″ memo
  • What to do when you don’t feel like working

If you want more useful links than the seven we highlight here every week, follow @copyblogger on Twitter.

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5 Tips for Affiliate Marketing Beginners

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What’s one of the most reliable ways to earn an income online?

If done right, affiliate marketing is a hard model to beat.

Problem is, there’s a lot of bad (and unethical) advice out there on how to approach it. So, I’ve invited Sonia Simone and Jessica Commins to jump on the line today to counter that bad advice, and offer their best strategies for effective, ethical, and profitable Affiliate Marketing.

Where do you begin? How do you attract customers? What are the pros and cons of various Affiliate Marketing business plans? How do you make money by building a loyal audience?

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Are You Making These 7 Mistakes with Your About Page?

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Does thinking about it make you stumble and sweat?

Have you put it off, because you’re worried it will suck?

You’re not alone — lots of website owners have an easier time proposing marriage than they do writing a solid About Page.

If that’s you, you’re probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things.

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How to Create Smarter Content Using Semantic Keyword Research

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Ever hear two people arguing and then someone dismisses their differences like this: “Well, that’s just semantics”?

What the person means by that is the difference boils down to “just” a difference in the meaning of the words. In other words, the meaning of a word isn’t all that important.

Really?

For serious SEO professionals (and marketers), the specific shades of meaning of a word can make a world of difference. That’s why modern search engine optimization has gone beyond basic keyword research into synonym creation, semantic search optimization, and further into semantic themes.

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56 Ways to Market Your Business on Pinterest

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In case you’ve been living in a mountain cave in Bhutan for the past couple of months, Pinterest is a relatively new social networking site that allows users to create online image collages, then quickly and easily share those collages — called “pinboards” — with other Pinterest users.

It’s fun, easy, and catching on like wildfire right now.

Part of Pinterest’s appeal is that it’s beautiful. Enter the lovely world of Pinterest, and all the troubles of your day-to-day life just seem to slip away in a stream of perfect little black dresses, baby otters, and cherubic children who never seem to get dirty or mouth off to their parents.

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7 Essential Tips for WordPress Beginners

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Raise your hand if this sounds familiar …

You meet someone and they say all the right things. They’re full of compliments and accolades.

Except, something bugs you about them. Their words don’t quite match their actions. They can be forgetful, and even mean. Eventually, the glow wears off, and you see them for who they really are. It’s not what people say, it’s what they do that makes a relationship work.

And that’s how it is with your WordPress website, especially if you’re just getting started.

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7 Worthwhile Content Marketing Links

The Lede | copyblogger.com

This week on The Lede

  • How George Lucas Would Write a Blog Post
  • Mark Zuckerberg’s 6 Ingredients of Success
  • How to Make Your Content Go Viral
  • The Difference Between Good and Great Content Marketing

If you want more links you can use than the seven we highlight here every week, follow @copyblogger on Twitter.

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