3 Smart Ways to Out-Test the Competition

Authority Rainmaker speaker Pamela Wilson

You’ve been there, and I have too.

It’s that moment of sheer exhaustion when you finally put the finishing touches on that new ebook you’re going to give away, that audio recording you’ll sell, or that video series you’re using to launch your new membership site.

You’re done. Finally!

Except — and I hate to be the one to break the bad news — you’re not.

Because after you’ve put the finishing touches on that new piece of content you’ll offer for an opt-in or a purchase, the true final phase is running quality assurance tests (QA, for short).

Before we continue, let me make a confession.

Read More…

The Right Way to Approach Branding Your Podcast

branding-your-podcast

You may think that branding your podcast begins with the name and ends with your show art. Not so.

There is so much more to it, and it’s vitally important that you get it right from the beginning.

Read More…

The No Sidebar Guide to DIY Podcasting

diy-podcasting

In a world filled with ambitious online entrepreneurs, it’s time to jump ahead and learn how to produce your own podcast.

Audio is a great way to create content and No Sidebar host Brian Gardner had never done it before. There was a mystery around it — almost taboo in his own mind — that intrigued him and made him want to do it.

So he taught himself the basics of podcasting, and today he’ll share with you some of his mistakes and how he managed to correct them.

Read More…

Deadly Conversion Busters: How to Make it Easier to Buy

deadly-conversion-busters-1

Are you trying too hard in your sales letters and landing pages?

Which elements are hindering, rather than helping, your conversions?

Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how your efforts might be working against your goals, and how to make it easier for people to buy from you with confidence.

Read More…

The Two Kinds of Knowledge Every Writer Needs

writer-knowledge

So far, Rough Draft host Demian Farnworth has asked: Do you have the right strategy? Do you have the right technique?

Today’s question is … Do you have the right knowledge?

American theoretical physicist Richard P. Feynman said:

Study hard what interests you the most in the most undisciplined, irreverent, and original manner possible.

Demian can’t think of a better way to nurture originality than that.

Read More…

The Proper Way to Automate Your Social Media Activities (and 5 Other Best Practices)

best practices for scheduling social media

Let’s face it. Social media is one of those warm, fuzzy, but murky activities that exist in the business world.

It can be a conversation — a cocktail party — or a content distribution channel.

For some, it’s both. And more!

Regardless of how we choose to use it, we naturally have to ask: What’s the return on our investment?

Read More…

Choose Yourself Part 2: James Altucher Fights Back

james-altucher-the-lede

The Lede hosts Jerod Morris and Demian Farnworth thought they were all done talking about the concept of choosing yourself … but then Seth Godin commented and James Altucher reached out wanting to discuss further and clarify his position.

So, they decided to record Choose Yourself Part 2.

And why wouldn’t they? Altucher literally wrote the book on Choose Yourself!, plus he’s an interesting guy who both Jerod and Demian were excited to talk to and thought you would enjoy hearing from.

Read More…

Kristina Halvorson on Starting Small, Thinking Big, and Becoming Unemployable

kristina-halvorson

Today’s guest on Hack the Entrepreneur is recognized as an unquestionable authority in the content strategy space, after having written her seminal article, “The Discipline of Content Strategy.”

She is also one of the coolest, most passionate, and friendliest people you could ever hope to meet.

Although host Jon Nastor doesn’t explicitly avoid discussing content strategy, this conversation is about his guest as an entrepreneur.

She is currently the CEO at Brain Traffic and Founder of the Confab Content Strategy Conferences.

Her agency, Brain Traffic, is home to a team of renowned content strategists, serving clients like Hewlett-Packard, Coca-Cola, Merck, and Best Buy.

Read More…

How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque

ryan-levesque

On this episode of Confessions of a Pink-Haired Marketer, Author Ryan Levesque talks to host Sonia Simone about ideas from his new book, Ask.

He looks at how to understand our audiences more deeply, how to scale that understanding, and how to use that knowledge to serve our customers and clients better.

This isn’t a simplistic “formula,” but it is a reproducible strategy that virtually anyone doing business online can implement.

Read More…

The Crazy Thing Writers Do to Become Exceptional

exceptional-writing

Wrestling with a 2,000-word essay is not unlike birthing a calf. A life is at stake here. Your job is to make sure it survives.

In Demian Farnworth’s experience, great writers have always been socially odd. They’ve resisted invitations to birthday parties from close relatives, pretended not to hear when people are talking to them, and even ignored phone calls …

So they can do this one thing.

Outsiders consider this behavior bizarre and anti-social. So be it. But it’s really just a pretty normal day in the writer’s life who wants to kick some tail and take names.

It’s all about getting better. One day at a time.

Read More…