How to Crowd-Publish Your Content Without Asking for Money

groups of people talking at a party

If you read the headline, “Portland Entrepreneur Raises $13 Million by Enticing 62,000 People to Buy His Cooler,” which part fascinates you?

How about, “7,000 Hungry Folks Raise $55,000 for Potato Salad Project?”

I imagine, if you’re anything like the majority, those large amounts of money stand out. After all, $13 million is a gigantic amount of cash, as is $55,000 for potato salad.

But whenever I come across crowdfunding campaigns like these, it is the crowd of people who band together that captures my attention.

Read More…

Three Misconceptions About Modern SEO That Confuse Content Marketers

Image of the Rainmaker.FM Logo

What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative?

For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land, CMO of Third Door Media (producers of the popular SMX conferences), and a veteran search engine expert of 20 years. Today’s show is just a warmup to Danny’s presentation at Authority Rainmaker 2015, May 13-15 in Denver, Colorado.

Read More…

A Brief Guide to Fixing Your Old, Neglected, and Broken Content

10 pieces of content you need to improve, remove, or redirect

One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why we encourage you to audit your site.

But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of the expired content.

What exactly is expired content?

It’s those old sales pages, obsolete product pages, and other outdated content. The pages you’ve forgotten about in your archives that desperately need some attention.

Read More…

Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

Authority Rainmaker 2015 speaker, Bernadette Jiwa

Why bother?

Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.

In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings …

Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week — and it’s only Tuesday.

On these days — which may turn into months or even years — you hate what you do and feel like you don’t matter. That’s a terrible feeling, and you need someone to come along and tell you it doesn’t have to be that way.

Fortunately, there is someone.

Read More…

Are You Overlooking Any (or All) of These 7 Ways to Build Online Authority with LinkedIn?

Image of Ellie Caulkins Opera House

Flash mobs.

People are attracted to these spectacles. We drop what we’re doing and gather around to watch, but then we leave.

We go back to what we were doing before we were interrupted. No one really knows who orchestrated the performance. The entire experience is short-lived and doesn’t make any profound impact.

Now, imagine performing at an opera house, such as the Ellie Caulkins Opera House pictured above — the venue for Authority Rainmaker 2015.

An attentive audience becomes fascinated by your performance and applauds you to show their appreciation. You know they’ll be back for more.

You can have that same type of interaction with your audience on LinkedIn when you properly position yourself on the platform.

Read More…

How an Email Newsletter Publisher Built an Audience of 223,991 Subscribers

Image of the Rainmaker.FM Logo

Brian and I have been talking about his new curation-based email newsletter lately, and I thought it’d be interesting to have a similar conversation with someone in a completely different topical market.

It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of four years, then turning all that work into a sustainable business.

And hang in there, even if you have no interest in (or understanding of) programming, Javascript, Ruby, or HTML5, you’ll be able to apply the lessons of this episode to your own business …

Read More…

13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]

Free Worksheet: Draft a Winning Content Strategy

Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience.

We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead.

And 16 Stats That Explain Why Adaptive Content Matters Right Now is a foundational blog post that briefs you on the subject.

At this point, it’s only natural that we jump right in to the heart of adaptive content.

Read More…

Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

The Lede Podcast logo

You have a natural ability to fascinate others that you may or may not be taking full advantage of.

And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships.

Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.

Those of you who are going to Authority Rainmaker this May will get to experience Sally’s passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.

And in today’s episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take Sally’s Fascination Advantage for free so that you can find out what your archetype is.)

Read More…

The New Authenticity and Authority: What it Looks Like, How to Use It

Image of Jon Stewart

Jon Stewart’s retirement from The Daily Show this week, accompanied by many tears and some cheers, is getting a lot of coverage around the web.

First, because the show is insanely popular.

But more than that, because the show demonstrates a real shift in what authority and authenticity look like in the 21st century.

Read More…

The Excitement of a Rock Concert. The Education of a Graduate Course.

Check out the entire Authority Rainmaker experience here, and take advantage of Early Bird registration. We’ll see you in sunny Denver in May!

 

(If you like this video by The Draw Shop, you’re going to love meeting them at the live event — they’ll be creating Genius Maps of our sessions and providing avatar-ready caricatures for attendees! Secure your spot today.)