The Free Content Trap Writers Always Fall Into

how to use the power of the free offer

The other day I was walking to our neighbor’s house to let his dog out. It was noon, bright, and hot. No wind, my hands in my pockets, my thoughts somewhere else.

As I rounded the corner, I ran into another neighbor — a thick, weathered man with short black hair. He was rolling a lawnmower to the end of his driveway.

He said, “You know anyone who wants a free lawnmower?”

I stopped and contemplated his offer. A free lawnmower? “Does it work?” I said.

“Yep,” he said.

I don’t need a lawnmower — mine is less than a year old — but the resourceful spirit of my grandfather said take it. You can figure out what to do with it afterwards.

That’s what free can do to you.

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Rapid-Fire Takeaways from Authority Rainmaker

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Authority Rainmaker came and went two weeks ago, but its impact is still being felt.

In this episode of The Lede, Demian Farnworth and Jerod Morris go back and forth delivering quick-hit takeaways from the conference that stuck with them once they left Denver.

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The 3 Types of Trolls You Meet Online (and How to Deal with Them)

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Internet trolls: the cockroaches of the web. They’re gross, they’re unsettling, but sometimes, there they are, scurrying across the floor in front of you.

If you spend any time online, and especially if you establish authority in your topic, you’ll eventually have to deal with a troll.

Most of them are minor pests, and some of them can be a real problem. But any variety of troll can temporarily put you off your game and cause you to second-guess yourself.

Here’s what to do about it …

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The Princess of Profanity on Finding Your Voice as a Writer

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Are you comfortable in your own skin? Or do you feel awkward and out of place? If the latter, then today’s episode of Rough Draft is for you.

Whenever host Demian Farnworth talks about authenticity or finding your voice, Erika Napoletano is always his go-to person for someone who’s owned her personality with an unapologetic, straightforward flair.

Don’t let her blunt approach and love of swear words drive you away, though. She is utterly human — full of compassion, humor, and business wisdom.

But she wasn’t always that way.

Her story of getting there is one of heartbreak. And trust Demian when he says you will cry. He did.

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The Bobby McFerrin Plan for Creating a Remarkable Business

image of Bobby McFerrin

Editor’s note: This article was Pamela Wilson’s first guest post on Copyblogger, published on March 25, 2010 — well before she joined our team as VP of Educational Content. Pamela had just completed Copyblogger’s flagship course, Teaching Sells, and was ready to expand her successful offline design business into new online territory.

I just returned from a Bobby McFerrin concert, and now I know how to run my new business.

No, this post isn’t about “Don’t Worry, Be Happy.” Bobby McFerrin is much more than that.

You see, I’m a little nervous. For 23 years, I’ve made my income the same way — in a service business, as a graphic designer. Clients come to me for design work. I create something for them, and bill for my time. Rinse, repeat, rinse, repeat for 23 years, and you have a career as a successful designer.

But that’s all about to change.

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Creating Visual Content: The Favorite Tools and Tips for Non-Artists

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You don’t have to be a trained artist to create stop-them-in-their-tracks images that boost your content’s effectiveness.

These days, you can find easy-to-use free tools that will allow you to create beautiful images for your blog, website, and social media.

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for creating remarkable visual content.

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Josh Pigford on Shipping, Hiring Smart People, and Not Being Epically Wrong

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Today’s guest on Hack the Entrepreneur is a self-proclaimed maker — but host Jon Nastor would call him an entrepreneur, writer, designer, developer, and master marketer.

He has been developing and shipping products online for more than 10 years now and has seen his share of successes and not-so-successful ventures.

He is currently the founder of Baremetrics, software analytics and reporting for Stripe. Baremetrics seemingly came out of nowhere with an awesome content marketing strategy, lead by today’s guest, on the Baremetrics blog — one of the best software business blogs on the Internet.

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The Oddest Story About Overcoming Obscurity You’ll Ever Hear

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It’s a monumental moment in the history of Rough Draft because we are going to break — for the first time ever — the monologue mold of Rough Draft.

In fact, we’re going to do it all week.

See, Demian Farnworth has four short interviews for you from four superb web writers. People who will teach you fabulous lessons on overcoming obscurity, finding your voice, choosing the right words, and rapidly expanding your audience.

Right now, you’ll hear from the lovely James Chartrand, a single mom with two kids who built a world-class design and copywriting boutique called Men with Pens.

But her ride wasn’t pretty. Her story is one of intrigue and forced anonymity. And downright sexism.

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5 Reasons Why It’s Practical and Profitable to Share Your Expertise Online

how to find students who care

We were silent as the car left the coziness of our home to the bright lights of the train station. I’d never been so anxious.

At the drop-off bay, I opened the door to leave and gave a barely noticeable lurch … barely noticeable. My husband looked at me with wide eyes.

“Did you just throw up in your mouth?!”

“No …” (I lied.)

And so I went, to run the copywriting workshop that made me (almost) decide to give up live workshops altogether and only teach online.

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Showrunner ‘Short': The 4 Essential Elements of a Remarkable Podcast

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Do you want to create a podcast for listeners?

Or do you want to deliver a remarkable audio experience to your audience?

In this reprisal of his presentation at Authority Rainmaker, Jerod Morris dives deep into the four essential elements of a remarkable audience experience.

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