If you’re in business, someone’s got to buy something for you to make money.
At least last time I checked.
And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no?
But I hear you. Over and over you’re told that people buy according to emotion, and it seems not to make sense when it comes down to selling your products and services.
Maybe that’s because you’re thinking about emotion in the context of feelings rather than motivation.
And that would definitely be confusing, because it’s not feelings you’re after. In fact, provoking feelings can kill the sale instead of prompting it.