The Key to Creating an Irreplaceable Podcast

how to brand your podcast so people want to listen

This post is about toothpaste.

And about being different.

And the wise words of two brilliant women.

And Champagne.

And how it all intertwines to create an essential piece of advice for how to get your podcast (or any other piece of online content for that matter) noticed, consumed, beloved … and never replaced.

Let’s start with the words of those two brilliant women.

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How Bestselling Author Daniel Pink Writes

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Multiple New York Times bestselling author Daniel Pink stopped by The Writer Files to chat about his secrets for getting words onto the page.

Mr. Pink is the author of five provocative titles on the subjects of business, work, and human behavior — including To Sell is Human: The Surprising Truth About Moving Others — and has written for the New York Times, Harvard Business Review, The Sunday Telegraph, Fast Company, and Wired.

In addition to having one of the most viewed TED talks of all time — “The puzzle of motivation” — Dan recently hosted and co-executive produced the TV series “Crowd Control” for the National Geographic Channel.

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How to Conduct Podcast Interviews Like a Pro

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This week, Amy Harrison invited expert podcaster Jon Nastor to the Hit Publish house where he shares his top tips for growing an engaged audience through podcast interviews.

Get ready to access the cheats, tips, and hacks that will give you some serious interviewer skills (and boost your business credibility).

Jon Nastor hosts Hack the Entrepreneur, where he’s managed to get more than 100 entrepreneurs to reveal the habits, philosophies, and actions that have helped in their success.

By publishing show after show, Jon combatted nerves and honed his interview skills but more importantly, saw how podcast interviews could build a seriously engaged audience.

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Guy Kawasaki on Understanding the Math of Success

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Today’s guest on Hack the Entrepreneur popularized secular evangelism in 1983 when he worked with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, an online (and easy-to-use) graphic design platform.

He is also the author of 13 books, including Art of the Start 2.0 and Enchantment.

His books are used by some of the finest academic institutions and have been New York Times and Wall Street Journal bestsellers.

He gives more than 50 keynote speeches a year on topics such as innovation, enchantment, social media, evangelism, and entrepreneurship. His clients include Apple, Nike, Audi, Google and Microsoft.

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Podcasting for SEO? Yep …

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Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one’s own content has changed over the past decade.

Both Loren and Jerod started down similar paths as personal bloggers and dreamers (one with ambitions for film, the other sports journalism) … and then found themselves taking different paths for career ambitions, only to end up doing exactly what they had originally intended.

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A Brief Introduction to the Art of Catching Hell

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There are about 100 ways to become a better writer. For example, you could:

  • Read 100 books
  • Listen to Ira Glass’s This American Life
  • Cultivate a sick sense of humor
  • Think like a psychologist
  • Rack up rejections
  • Write like mad

But did you know catching hell can help you sharpen your copy chops, too? Yep. Starting a little controversy can do that.

Rocking the boat forces you to defend your ideas, examine what you can stomach, stretch your world, and test the waters.

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Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy

Beware: Don't plant your content flag on borrowed land

Editor’s note: The original version of this post was published on November 28, 2012. We’re republishing it today to remind you how to protect your digital marketing efforts as social media sites continue to encourage you to publish original content on their platforms — platforms you don’t own.

We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop.

It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop, so you can relax with an espresso. They get your favorite writers to come in for readings, so there’s always an event and a sense of excitement.

They do everything right, and they’ve always had plenty of customers.

But they still closed their doors last year.

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The ‘Horror’ of Making a Living from Selling eBooks

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Look out, Stephen King.

A new generation of Horror authors are using the power of self-publishing to climb the ranks, get new fans, and push the envelope in the genre.

J. Thorn is an up-and-coming Horror author who knows how to write great books … and build an audience and income stream with them.

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An Entrepreneur’s Guide to Investing in Yourself

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Today’s guest on Hack the Entrepreneur is a marketing expert, consultant, author, and blogger for Fast Company magazine and a regular contributor to The Globe and Mail’s Report on Business section.

He is the author of Evergreen, which was an instant number one bestseller in the sales and marketing section of Amazon.

Evergreen describes how companies can become so obsessed with finding new customers that they lose valuable customers along the way.

Evergreen is a guide to customer retention, experience, and strategy … and today’s guest shows us how to cultivate enduring customer loyalty that keeps businesses thriving.

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8 Signs of Weak Writing that Turn Off Readers

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What makes writing “weak,” and are you able to identify the specific aspects of your writing that are weak?

Writers can be hard on themselves. They may think everything they write is lousy. But “lousy” is a vague word — and that general self-judgment doesn’t help you move beyond “lousy” writing.

Check out these eight specific signs of weak writing and how to strengthen each one.

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