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What Does it Take to Write a Billion-Dollar Marketing Story?

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In 1984, two artists used a simple process to create a story that captivated an audience for years and generated billions of dollars in revenue.

That same process is being used today by a master copywriter to attract hundreds of thousands of paying subscribers.

With companies creating millions of web pages of content marketing, finding an untold story or a new angle can feel like an impossible task. Especially when you want to avoid creating a story so unique nobody understands it … or wants to pay for it.

So how do you create a story that cuts through the noise and strikes at the heart of your ideal client?

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How to be a World-Changing Writer

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As a copywriter, you know that words have power.

You know words can influence, inform, and inspire.

They can persuade your fellow humans to do some amazing things (or to do the wrong things, but we won’t go there today).

What you may not realize is that your words can change the world.

Here’s something else that’s really cool that you might not have realized …

The keys to world-changing writing are also the keys to damn good copywriting.

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WordPress Hosting That Means Business

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Did you know Copyblogger Media has a WordPress hosting division? Many people don’t, because it’s been a bit under-the-radar.

The whole thing started with our frustration with web hosting in general. Specifically, the fact that a lot of “WordPress hosting” amounts to generic one-click installation of the CMS on a standardly-configured box — which simply doesn’t cut it for optimal performance and security.

So, last year we decided to manage our high-traffic network of content and product sites ourselves. We did this by bringing into the family a team of people who themselves also ran high-traffic sites; people who had invested a ton of time learning how to make WordPress work really well at the server level, because, like us, their sites and livelihoods depended on it.

After enjoying the best hosting experience of my entire online career, it seemed smart to follow our usual modus operandi. That is, if we use it ourselves, then there’s a good chance others might want it as well.

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The Truth About Making Money While You Sleep

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Want to hear about the day in the life of a so-called “successful entrepreneur?”

Yesterday, I stayed in bed until about 2 PM. I watched the last few episodes of Mad Men. Around sunset, I took a leisurely stroll down the beach. When I got back, I hung out with a friend for a couple of hours, ate dinner, and went to bed.

In other words … I goofed off.

And while I was goofing off, my business generated a pretty decent chunk of revenue.

You want to know the coolest part?

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7 Instructive Content Marketing Links

The Lede | copyblogger.com

This week on The Lede …

  • Are Content Publishers Waking Up from Their App Dreams Nightmares?
  • An Email Marketing Autoresponder Schedule that Sells
  • 3 Quick Tips To Conquering Your Fear of Public Speaking
  • Does Your Domain Say “Trust Me?”
  • Why “Freemium” Fails for Startups: 3 Business Lessons from the Band New Order
  • 5 Basic SEO Truths We Can Learn from Star Wars
  • Peter Shankman on the Value of an Audience

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Updates to the Facebook Timeline Cover — Have You Fixed Your Page?

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As you may know, the one thing inevitable in social media is change.

On April 26, 2012 — not even a full month after launching the new timeline layout for Facebook Pages — Facebook changed the size of the profile image that is inset in all cover photos. This change applies to both personal Facebook Profiles and brand Pages.

We’ve updated our recent post on Facebook Timeline Cover Images with the new dimensions.

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How to Attract an Audience by Integrating Content, Social, and Search

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Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …

Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset.

And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at a time.

It can all seem a bit much to keep up with. SEO isn’t bad. Social networking sites aren’t evil. Content marketing isn’t impossible. But it can feel like it sometimes.

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10 Ways Specificity Helps You Build a Profitable Audience

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If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second.

With the mushrooming of social networking and the growing number of mobile users surfing the web on the go, we’re all on the verge of an attention meltdown.

This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front of them.

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20 Mistakes that Will Undermine Your Call to Action and Cost You Sales

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Okay, show of hands.

Who else is wondering how to turn website traffic into actual sales?

You’ve seen the statistics showing businesses that build content marketing plans experience a boatload more leads than businesses that don’t. You’ve bought into it. You believe it works.

But, for some reason, it’s not working for you.

Looking through your stats, you realize your site isn’t capturing the leads you’ve been promised.

What gives?

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How to Craft an Offer That Can’t Be Refused

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A few years ago, I ran my first marathon in Seattle.

I’d love to tell you I ran strong to the finish, but by mile 18 I was wiped out, focusing entirely on putting one foot in front of the other. As I trudged along in the final hour, I spotted a volunteer handing out fresh orange slices on the side of the road ahead of me.

Tired as I was, I made sure to change my position, slow down, and gratefully accept the gift. The piece of fresh orange was an offer I couldn’t refuse — even though it was free, I would have gladly paid for it if I’d had the money and was in the right frame of mind to have a conversation. 

Two miles ahead, I saw another volunteer handing out a different gift: halves of Krispy Kreme donuts. Unfortunately, this offer did not excite me (or any other runners I saw) at all.

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