An Internet Marketing Education in 16 Ebooks and 20 Emails. No Charge.

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Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation?

Want to convert those leads to customers and clients?

We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge.

These 16 high-impact ebooks plus our 20-installment email course deliver the techniques and strategies you need to know to become a much smarter marketer online.

Find out more and sign up (free) right here.

4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries

a row of mailboxes, the largest one is bright yellow with a painted smiley face

Are your blog posts helping you win clients?

Blogging helps boost your authority, drive relevant traffic, and generate leads.

But are your blog posts working for your business?

Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads.

Not just one lead. But a handful or more of quality leads.

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3 Lessons Learned From a Titan of Copywriting

typewriter centered on a desk with a telephone and pad of paper and pen

I was on the phone earlier this week with copywriting legend John Carlton and we were ranting about all sorts of topics.

(You know, like you do when you’re on the phone with John Carlton.)

He made the observation that the next “big thing” in marketing may not be in the areas of whiz-bang technology, but rather in the blocking and tackling techniques of adept career direct marketers.



That’s not to say that technology won’t continue to move at the speed of light. But certain methods just don’t change.

Great writing still rules. As they say here at Copyblogger, The writer runs this show. And those who spend more time storytelling and less time figuring out the next big “Ninja technique” will be the winners for the long haul.



Ninja techniques create revenue events. Great copy and creative approaches create businesses.

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New Book Excerpt: Keep It Simple, But Not Simplistic

blue sky with white clouds, waves crashing on a beach, and a road winding through mountains

The following is an excerpt from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, coming this fall from Ann Handley and Wiley Publishing. More about Ann’s new book and some sweet free prizes below.

Any fool can make something complicated. It takes a genius to make it simple. ~ Woody Guthrie

Business, like life, can be complicated.

Products can be intricate and concepts may seem impenetrable. But good content deconstructs the complex to make it easily understood. It sheds the corporate Frankenspeak. It conveys ideas in concise, economic, human, and accessible terms.

A bit of wisdom from my journalism days: No one will ever complain that you’ve made things too simple to understand.

Of course, simple does not equal dumbed down.

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A Complete Guide to Crawling Inside Your Customer’s Head With Empathy Maps

two men sitting on a bench outside a diner, a woman leans against a wall next to them

Jack Ungulate is a strange bird.

When he drinks beer, he licks his index and middle finger, swipes the bottle opening, and then pauses, with the bottle raised to his mouth, before turning it upside down.

Each time, every time.

He also has a routine with his steel-toe boots. The left one must go on first, then the right. But he takes them off in reverse.

And then there’s his ritual when buying large ticket items like a car: he sends his wife to the lot while he sits in the garage, waiting for her to call.

When people talk to him about saving for his children’s college fund, he quickly cuts them off to inform them there is no fund because he’d prefer to cultivate a sense of ownership by encouraging them to pay their own way through school.

He enjoys the scowls that appear on their faces.

As he methodically replaces a defective steam gauge on a heating system, he thinks about his father and why they never talk. Then he contemplates how he’s going to break it to his own son that he won’t be able to make it to his kayak competition that evening because he has to cover a co-worker’s night shift.

The overtime, however, will go towards their trip to Cancun in April. That should ease the sting.

Clearly, Jack is not so much strange as he is just complex. Like most humans. And all of your customers.

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3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)

black and white image of an invisible man with no face, only a hat and suit

Most people think music is about the notes.

But think about the silence between the notes for a second. Doesn’t the absence of sound complete the composition?

Without the silence, you only hear dozens of notes jostling madly into each other, causing a cacophony.

Copywriting is a bit like writing a concerto.

You may believe that copywriting is only about words. If so, you are forgetting about critical, invisible elements that affect whether or not you make a sale.

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Stefanie Flaxman Joins the Copyblogger Team

Manager of Editorial Standards Stefanie Flaxman

This has been one hell of a month for the editorial staff here at Copyblogger.

First, three weeks ago, we informed you that Pamela Wilson was joining us.

Now today, I am pleased to announce that Stefanie Flaxman is joining our team too, in the role of Manager of Editorial Standards.

What does that mean? It means that Stefanie will be an internal advocate for you — making sure that every piece of content you lay your eyes on meets stringent standards for style and grammar.

It’s a role she is remarkably qualified to fulfill.

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The 3:00 a.m. Secret Question That Drives Meaningful Success

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“I want you to ask your secret question.”

That’s what Seth Godin asked the audience at the end of his generous Authority Intensive session with us in Denver this past May.

The room was packed with fanboys and fangirls (I’m one) who were reeling a little from 45 minutes of intense marketing, business, and life advice.

Your secret question is the one that you can ask without anyone laughing at you, and that I know the answer to but that I’ve never told you before, even though I’ve had 5,600 chances to tell you … and that if I then told you the secret answer, you’d be fine.

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Entrepreneurs: This 8-Letter Word Will Revolutionize Your Productivity

in a laundromat, a man has his upper-body stuck in a dryer, his legs are flailing outside the machine

If you’re an entrepreneur, does any of this sound familiar to you?

  • You’re trapped in Outlook for up to seven hours each day.
  • You want to launch a podcast, but you have no clue when you’ll be able to edit it.
  • You only have time for a fraction of the marketing you need to do to promote your new blog posts.
  • You are afraid to customize your website design since there is a chance you’ll mess something up with the code (and spend the weekend fixing it).
  • Conversions on your product landing page are dropping — and you desperately need to optimize it.
  • You can’t remember the last time you didn’t work on Sunday.

Fewer than three years ago, this reality was all too real for blogger, podcaster, and business owner Chris Ducker.

He worked 14-hour days chasing his tail around to make a living while becoming a complete stranger to his family — until he found a smarter way to run his business.

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5 Innovative Email Marketing Tips That Drive Readers to Action

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Email marketing advice is all around us — a dime a dozen.

You’ve heard all the contradictory tips.

Send marketing emails often … Don’t send marketing emails too often.

Focus on the content, not the design … Design can make or break your campaigns.

You may just want to ignore it altogether, but there’s good reason not to give up on email.

Email marketing works. It was one of the first forms of digital marketing, and it’s still one of the most effective ways to produce tangible results that improve your business.

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