The other night, when I was standing in line for a comedy show, the guy behind me glanced up from staring at his phone and said, “So many people these days are making a living off of social media.”
“Oh? Is that right?” I played dumb, hoping he would elaborate.
Social Media Guy continued to explain the “possibilities” for financial success on Snapchat, Vine, and YouTube.
“Hmmm. Very interesting,” I replied.
Since I was off the clock, I refrained from giving him a lesson about digital sharecropping and how the real beneficiaries of these social media “possibilities” are the companies who build social media platforms and encourage people to create content on them — on platforms content creators don’t own.
I saved that lesson for you. This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to avoid the trap social media networks want you to fall in
- How to invest your time on social media in a smart way
- How to create social proof for your products and services that is independent of any one social media network
As you work your way through the material below, think of the following lessons as a mini social media content strategy course.