The Courage to be Wrong

Chihuahua with mohawk

I used to think being “right” was a big deal.

I had to say the right thing, dress the right way, know the right people, read the right books, live in the right neighborhood, go to the right school. It wasn’t because I wanted to, exactly, but because I thought it was a prerequisite for success.

If you want other people to respect you, then you have to look and sound a certain way, right? Makes sense, if conformity is all you’ve ever been taught.

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The Future of Copyblogger

Copyblogger

What a wild three-and-a-half years, huh?

Copyblogger started out as a way for me to demonstrate what I knew and could do in order to collaborate on new media projects with others.

Now it’s the hub of a business enterprise that supports three families, two single guys, one single mom, and a host of domesticated animals.

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Blogging is Dead (Again)

Death by Long Tail

Welp, it’s time once again to log out of WordPress and turn out the lights.

Once again, blogging is dead.

Seems at least once a year, a flurry of discussion erupts around the imminent demise of blogging. And then the rest of us shrug our shoulders, grab some coffee, and get back to creating content that further solidifies our web presence.

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Why Preaching to the Choir is a Good Thing

Choir

“Hey man, spare some change?”

Rain or shine, the professional panhandler works a busy corner every day in my neighborhood. He sets up shop right by the ATM, on the theory that people who have just withdrawn a hundred bucks are more likely to give him a dollar or two.

The location is good, but prospecting is tough. Day in, day out, he sits on a stoop, asking people for a couple of bucks. He sees it as a numbers game – 98% of the people who pass by will say no or just ignore him, but if he asks enough people, a few will pony up.

Is panhandling effective?

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New Bloggers: Need Traffic?

If you’re just getting started with blogging and you’re struggling to attract traffic to your site, check out this video (no opt-in required). It’s free content that explains some smart traffic attraction strategies. You can also opt-in for The Roadmap to Becoming a Blogger report.

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How to Turn Affiliate Marketing Disclosure Into a Selling Point

Copywriting for Affiliate Marketing

The big news yesterday?

Blogging is finally being taken seriously.

The Federal Trade Commission announced that they will begin going after bloggers – as well as the companies that compensate them – for any false claims or failure to disclose compensation, free gifts, and other conflicts of interest.

This isn’t really a surprise.

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How Facebook is Gunning for Google
(And Killing SEO)

Mark Zuckerberg

This weekend, my mother-in-law asked me to enter a life of crime.

Not in the real world, of course – she’d like the father of her grandkids to remain jail-free. No, instead she invited me to play that Mafia game that’s so popular on Facebook.

Not interested in the game, I politely declined. But when my mother-in-law, who has just joined Facebook, becomes part of an online trend, that’s a sure sign that it’s hitting critical mass in the population at large.

Facebook is quickly becoming the immovable object that will soon butt heads with Google’s irresistible force.

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9 Proven Headline Formulas
That Sell Like Crazy

How to Write Headlines

You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.

The following 9 headline formulas are some of the easiest to write and the most powerful. When it comes time to write a headline, try one of these first. At the very least, this can give you a creative jumping off point to write a headline that works.

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7 Ways You’re Screwing Up
Relationship Marketing

Hugs

Raise your hand if you’ve heard of relationship marketing. Now keep it up if you know what it means.

Lots of hands still up, huh? OK. Fine. You, there. You with the iPhone and the I’m Kind of a Big Deal on Twitter t-shirt. What does relationship marketing mean?

Mmm hmm?

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How to Use Copywriting Anchors for
Smooth-Sailing Sales

Sailing

One thing any swashbuckling sailor needs is a good anchor.

Anchors are tricky things. Sure, they keep you from getting blown off course. But drop them at the wrong time and they can be a real drag.

It’s not just those sailing the seven seas who have trouble with anchors. In fact, knowing when and how to use an anchor effectively is a critical part of good copywriting.

So what’s a copywriting anchor?

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