The Seth Godin Interview:
How to Become a Leader

Seth Godin - Tribes

Seth Godin needs no introduction to this crowd. And there’s a good chance many of you already have a copy of his latest book, Tribes.

If not, Tribes is all about leadership in a post-geography world. The Internet allows anyone to become a leader of a tribe big or small, with members from across the planet. And people want you to lead them in all sorts of contexts.

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Is Your Tribe Holding You Down?

image of a Third Tribe spear

There’s a great divide in the online marketing world at the moment.

On one side is the Tribe of the Cool Kids. They’re part of The Conversation. They use the niftiest open-source tools. They have trendy haircuts. They’re about voice and influence and attention.

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The Doctor McCoy Guide to
Healing Sick Content

Domination

Is your content ailing and in desperate need of medical attention? Is it vibrant, powerful and compelling or is it dull, weak, and boring? Does it have acute or chronic symptoms of illness?

Can you save the patient or is it time to pull the plug and give your work a proper burial?

Perhaps you need some direction from “Bones”. No, I’m not referring to the lovely and talented Emily Deschanel. I mean the real McCoy.

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How to Dominate Your Niche

Domination

Blogging is a lot like high school… have you noticed?

There are the popular kids (A-list), class rank (Technorati) and endless other cliques (Ad Age Power 150, Techmeme Leaderboard, Cat Blogging Superstars, etc.). All of this makes for the same ol’ hierarchical crap that tends to unnecessarily discourage people who are outside the power structure.

I guess social media is a tad less revolutionary and more like regular ol’ society than some blogging idealists want to admit. What did you expect?

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Is Your Copy Less Than Fresh?

tomato

Being flexible in today’s business climate is imperative. Your target market’s needs change all the time, every day. What was hot for them yesterday might not be so important today, and what was only of mild interest last week might be tomorrow’s blazing success.

You can influence those needs. You can give a boost to a service or product people have seemingly lost interest in, and you can create that success seller. All you need to do is revisit your message.

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Why You Can’t Make Money Blogging

Fake Steve Jobs

I was a little surprised this morning when, after I’d given a talk on business blogging, a seminar attendee asked if I’d seen the Newsweek article this week on why it’s impossible to make money with blogs.

“Guess I’ll give it all back, then,” was my off-the-cuff answer.

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What a Cocky CEO Can Teach You About World-Class Blogging

Jack Welch

To say Jack Welch is cocky is a gross understatement.

Legend has it that some twelve years after he joined GE , Welch announced at his annual performance review his plan to become CEO.

And that was in fact just what the brazen young engineer did. In 1981, Welch stepped into the roll of GE’s youngest Chairman and CEO ever.

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Confessions of a Trackback Spammer: Please… Stop Me!

Editor’s Note: The following is a public service announcement from the Dark Side. Please be aware that Black Hats have feelings, too. Well, actually… no they don’t. But they do have great senses of humor, so let’s hope you do, too.

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How to Use Hype That Works

The Power of Less

Hype has many guises or nuances. Unfortunately, today, hype has become an indiscriminate catch-all-phrase for any type of copy that anyone objects to, for whatever reason.

Well, if beauty is in the eye of the beholder, so too is hype.

And so, for ease of understanding and with a bow to those who either adore or loathe hype–I will divide hype into two broad categories:

Hype that always converts and hype that rarely will.

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The Power of Less

The Power of Less

I just finished reading Leo Babauta’s new book The Power of Less. Simply put, it’s wonderful, and I think everyone should read it.

I could do a praise-filled review like Tim Ferriss, or even a video endorsement of the book like Chris Brogan… but I’m not going to.

I’m going with less.

Pick up a copy of The Power of Less today. I give it my highest recommendation, and it’s less than 12 bucks at Amazon.