8 Incredibly Simple Ways to Get More People to Read Your Content

8 content design tips

Your precious words. You know they’ve got to be right to attract the audience you want.

You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?

Nobody reads them.

No comments, no tweets, no sharing on Facebook.

It’s enough to send a writer into deep depression, and wipe out motivation to keep producing great content.

Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.

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4 Scientific Tips to Help You
Get More Blog Comments

image of scientific flasks

One of the most engaging features of the blogging platform is the commenting system.

Many bloggers believe there is as much or even more value in the discussion than the posts they write themselves. Comments are a classic form of social proof for blogs, and blogs that attract lots of comments appear more authoritative.

Because of all this, comments can become addictive, and many bloggers want to know how to get more of them. While there is a lot of great anecdotal advice out there from experienced bloggers, I thought some might appreciate a more data-driven approach.

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Copyblogger Weekly Wrap: Week of November 29, 2010

image of Copyblogger Weekly Wrap logo

I didn’t write the Wrap last week because Brian didn’t figure many people would be cruising Copyblogger over the holiday weekend, but I think that’s just yet another ethnocentric case of an American arrogantly assuming that his readership isn’t entirely composed of obsessive-compulsive Danish copywriting sailors with a high-bandwidth nautical Wi-Fi connection onboard their schooners.

And to that I say, Tillykke med fødselsdagen!

While I hobble off to the shop to get a fresh quill and have my peg-leg replaced (and naturally to flip each light switch I encounter along the way exactly seventeen times), you can check out what happened this week on Copyblogger:

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The Rockstar Guide to Getting More
Traffic, Fame, and Success

image of young woman in sunglasses

Have you ever been to a concert where the opening act was just awful?

Maybe their music was okay, but there was something about the performance that undermined your ability to enjoy it. The group just lacked that special something that would make them stand out, that would draw you in.

That quality they’re lacking is called showmanship — and it’s not just for musicians.

You can spot a blogger who lacks showmanship a mile away. Even after they’ve built a small and loyal following of readers, they never reach the level of success that the “A-List” bloggers in their niche achieve.

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How to Craft a Marketing Story that People Embrace and Share

image of Chapter One

You’re telling a story.

Whether you know it or not, or intend to or not … you absolutely are.

Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don’t act) on, and repeat (or don’t repeat) to others.

Now, it’s not necessarily fatal if you’re not aware you’re telling a story, and you’ll never completely control your story anyway. But purposeful storytelling is the mark of the great novelist, screenwriter, and playwright, and purposeful marketing stories are a sure sign of a great content marketer.

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Your Staggeringly Unfair Marketing Advantage

You’ve probably had fantasies of winning an MMA world championship wherein the title match is between you and a skinny seven-year-old.

Maybe you dream of writing a Booker Prize winning novel – with Sir Salman Rushdie working as your confidential ghost writer.

Or perhaps you’re determined to become the next President of the United States, thoroughly enjoying the fact that your last name happens to be Kennedy-Reagan.

If done well, a relevant Content Marketing strategy can create these kinds of conditions for your business. Conditions in which you possess a staggeringly unfair advantage over your competitors.

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The Most Important Element of Your Marketing Story

image of actor Charlie Chaplin

Robert wrote yesterday about David Mamet’s advice on dramatic tension, the key element that drives every compelling story.

But there’s another element that’s critical to story, and it’s particularly important when you’re telling a story that intends to persuade.

Whether you want to make a sale, gain an email subscription, or motivate a change in behavior, your dramatic story will fail if it doesn’t have one thing:

A relatable protagonist.

In other words, your story needs to be about someone we care about.

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The Copyblogger Gratitude List — Happy Thanksgiving!

image of turkey

“Shouldn’t I be grateful for something other than Tivo? And Lost?”
~ Christine Kane, “What the Hell Am I Doing with My Life”

Tomorrow is Thanksgiving in the U.S., a holiday traditionally dedicated to heroic feats of overeating, football watching, and avoiding delicate topics of conversation with family members.

But I’m told that before the development of these fine traditions, the holiday was supposed to be about gratitude.

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Will Your Site Survive the Google Shrink Ray?

image of robot with ray gun

Google likes to play a little game with those of us who do business online.

The game is called “change all the rules and see who survives.” It’s often a fun and rewarding game for Google users, but it can be painful for business owners.

In the latest version, Google has rolled out a feature called Instant Previews.

When enabled, users see a cute little magnifying glass sitting next to their search results. The user can view a quick snapshot of sites simply by hovering over links. Why do you care?

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Copyblogger Weekly Wrap:
Week of November 15, 2010

image of bubble wrap

It’s official… this will be my last year for doing this “falling back” thing with the clocks. In the spring, I’m “springing forward” and then never changing again. Of course, I’ll then be an hour late for everything over the winter, but I figure the damage will be minimal because I have TiVo.

So if I ever forget to write the Wrap or forget to repay a loan, or to shower, this is why. But remember, you can’t yell at me about it because it’s like my religion or something.

While it lasts, here’s my summary of what happened this week on Copyblogger:

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