109 Ways to Make Your Business Irresistible to the Media

image of hat with press pass

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.

You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.

“Why did they interview that guy instead of me?” you wonder.

Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.

It’s your approach.

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How a Single Bullet Can Get a
Customer to Buy

image of one bullet

I remember going to a workshop in 2003.

The price of the workshop was $8,000. Plus there was overseas travel involved. And yes, the usual accommodation and food expenses.

In all it was going to cost me almost $12,000 to get to this one workshop.

And I made the decision on the basis of a single bullet.

No, it wasn’t the kind of bullet you see in the image of this post. What kind of bullet am I talking about?

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Copyblogger Weekly Wrap: Week of March 14, 2011

image of Copyblogger Weekly Wrap logo

Last week, I was in Austin, Texas for the South by Southwest conference. Which meant that I did absolutely no conferencing and instead just hung out with people and caught up with both old and new friends.

One of those old friends was Copyblogger founder Brian Clark, who told me he’d received the Copyblogger weekly wrap I’d written for last Saturday, but that he wouldn’t run it unless I bested him in an American Gladiators style competition wherein we’d attempt to knock each other off of the roof of Sonia’s rental house using giant padded Q-Tips.

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Good SEO is Simple. Really.

I remember sitting in Mr. Burgerwinner’s calculus class thinking, “Oh man, I am totally hosed.”

Maybe for you it was that time you brought your first child home from the hospital. No nurse, no buzzer, just you and … her.

What’s the common thread here? Frustration. Mystery. Terror.

A thick fog of FUD.

Sometimes, we simply have no clue how to proceed. Everybody is offering advice, and a part of us just wants to throw in the towel.

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The Charlie Sheen Guide to Winning! at Online Marketing

The Charlie Sheen Guide to Winning!

Unless you’ve been living without electricity for the last few weeks, you’ve no doubt witnessed what might be the biggest celebrity meltdown in the history of … EVER.

Charlie Sheen has skated along a downward spiral, going from the highest paid actor in television to an unemployed “winner,” ranting about conspiracies, tiger blood and Adonis DNA to anyone who will lend him an ear or microphone.

Though we don’t know how this epic tale of the Malibu Messiah will eventually end, and it’s difficult to discuss without delicate considerations for drug abuse and Sheen’s questionable mental state, believe it or not there are a few things we can learn from Sheen. Here are a few valuable branding lessons from this fiasco.

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5 Situations That Demand You Hire a Professional Copywriter

image of red telephone

We write a lot of posts on Copyblogger about how business owners can apply the techniques used by professional copywriters.

Strong calls to action, compelling benefits, fascinating bullet points, magnetic headlines.

With all of this information, no one should ever need a pro, right?

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New WordPress Theme: Pretty Young Thing is Ready for Her Close Up

image of the Pretty Young Thing theme for WordPress

You might be thinking, “Yeah, I’ve seen lots of great-looking WordPress themes, but I lead a vibrant, colorful life. I want my website to reflect it!”

You want a site that’s bright, charming, … and, yes, gosh darn it, pretty.

If you’ve always wanted a website that expresses your youthful exuberance, take a look at one of the latest creations from Copyblogger Media’s StudioPress division — the Pretty Young Thing theme.

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The Blockbuster Secret to Seducing Your Audience

image of secret agent in a white tuxedo

So there he was, bleeding arms tied to an unnecessarily slow dipping device, hovering over a pool full of hungry sharks, his beautiful companion’s fate bound up with his.

Everything depends on his next move. What does James Bond, perhaps the most iconic action hero of all time, do?

He cuts himself loose with his Rolex Submariner, which just happens to be equipped with a miniature buzz saw.

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Everything Will Conspire to Stop You …
So What?

heart shot through

There are endless reasons and ways.

You’ve got three kids. You’ve got three teeth. The rent is four months past due.

You’re a big hit at the office. She left last week. The engine won’t turn over.

You just aren’t feeling it.

The wine went bad. Success arrived too fast. Success never arrived. You’ll lose their respect. You’re in the cancer game now.

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Is There Life After Freelancing?

image of woman writing on laptop computer

Because I run a freelance-driven agency, I interviewed 93 freelancers in 2010. The most important questions I ask them tend to focus on where they are trying to go.

What are your dreams for your business?

What are your dreams for your life?

The most common aspiration I hear is:

“I want to work on bigger projects, team up with these other freelancers. You know — turn it into a real company, like you guys … or something … maybe.”

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