3 Ways to Fix Your Broken Marketing

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We get to see a lot of marketing in the world, both good and bad.

When on the receiving end, we can detect bad marketing quickly — we all have built-in BS detectors — but as marketers there are some fundamentals that you can check for yourself very easily.

It’s almost like predicting the future, without all the crazy talk.

Get the following three crucial elements right or wrong and you can give your marketing a pass or fail, before it’s even started.

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If It Doesn’t Sell …

Advertising legend David Ogilvy hated the word “creative” in the context of the work his firm did for clients. In Confessions of an Advertising Man he wrote, “I tell new recruits that I will not allow them to use the word creative to describe the functions they are to perform in the agency.”

The job of advertising, Ogilvy rightly maintained, was to sell the product or service. If it didn’t do that, the advertisement was a failure, no matter how “creative” any of its other attributes.

Madison Avenue has continually failed to heed Ogilvy’s advice. Will you?

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7 Content Marketing Articles Worth Reading

The Lede | copyblogger.com

This week on The Lede

  • Stop Waiting to Be Picked
  • Why Storytelling is the Ultimate Marketing Weapon
  • Neil Patel’s Method for Finding Great Blog Content
  • Three Reasons Why Every Smart Startup is a Digital Media Company
  • 9 Books to Help You Read and Write Better
  • Why Smart Authors are Cutting Amazon Out
  • The Easiest Way to Boost Your Productivity

If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.

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7 Timeless Business Lessons You Can Learn from Hollywood Screenplays

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I love movies. In fact, movies are what led me into copywriting and eventually to building a successful software company.

Better explain that one, huh?

Back in 1997 when I bolted from the big law firm and moved down to Austin, my plan was to become a screenwriter. Feast or famine, damn the consequences, starving artist type stuff.

Well, instead of writing screenplays, I got caught up in the Web 1.0 boom, and read a lot of books about the film industry in my downtime.

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How the Explosion in Online Education can Revolutionize Your Business

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Harvard, MIT, Stanford, and Berkeley are doing it.

Companies, both big and small, are doing it.

Solopreneurs are doing it.

And bloggers have been doing it … they just haven’t been making any money at it.

It’s a trend that Copyblogger saw coming … in fact, Brian built a course to teach it way back in 2007. (And he built a number of successful businesses on the same principles before that.)

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Traditional Advertising is Truly Dead

image of the pitch poster

Warning: If you’re addicted to spending ungodly amounts of money in an effort to interrupt enough people into becoming “aware” of your product, service, or idea … skip this. You ain’t gonna like it.

Mad Men. The Walking Dead. The Killing. AMC has created some of the best television of the last two decades. So, when I saw the trailer for their latest — The Pitch — I was pre-sold.

Two nights ago, I took the dog for a walk, grabbed a drink, and then settled in on my beloved blue couch to see if AMC could do it to me again.

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How to Locate and Define Benefits that Turn Prospects into Buyers

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More and more, it seems like you need a degree in psychology to be an effective marketer online.

The idea of turning prospects into buyers of your product or service can be a little overwhelming, and some of the advice out there is downright contradictory.

If you’re like me, juggling lots of projects at once, you don’t have time to sift through it all.

Thankfully there are some proven methods that work, and that never change.

Many of these methods do involve psychology — neuroscience even — but as you’ll see, it doesn’t take an advanced degree to learn how to use them.

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A Ridiculously Simple Way to Get More Revenue and Build Your Audience

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Here’s something you might not know about your audience: They’re willing to pay for something that’s available for free.

Sounds weird, doesn’t it? Given the option between paying nothing and paying, let’s say, a dollar for the same product, some people voluntarily choose the paid version.

Yeah. I know.  

But it’s true. In fact, that’s exactly what recently happened to a colleague of mine. He’d been playing around with creating and publishing ebooks on Kindle, and just for fun he packaged one of his lengthier and more popular blog posts as an ebook.

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Chris Garrett Joins Copyblogger Media as
VP of Educational Content

image of Authority Blogger Chris Garrett

I’m delighted to let the world know that the popular blogger and author Chris Garrett has joined Copyblogger Media as Vice President of Educational Content.

You may know Chris from his highly respected course Authority Blogger, from his blog ChrisG.com, or from his guest posts here on Copyblogger and other leading marketing sites.

Chris is also my partner over at Third Tribe Marketing, and worked with us on the Authority Rules conference.

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7 Hardboiled Content Marketing Links

The Lede | copyblogger.com

This week on The Lede

  • The Ultimate Conversion Optimization Reading List
  • The Tao of “No”
  • Why We Share Content Online
  • Agile Content Marketing: How to Grow an Audience that Grows Your Business
  • The Perfect Marketing Strategy for Soap, Soda, and Startups
  • The Marketer’s Guide to Google Plus
  • Freedom Is Blogging In Your Underwear

Want to grab more useful links through the week? Follow @copyblogger on Twitter.

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