The Ultimate Blogger Writing Guide

Blogger

There are hundreds, perhaps thousands, of writing guides out there. But in my opinion, none surpass the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White.

This classic serves up much good advice, especially in the last 20 pages in a section titled “An Approach to Style.” Nowhere have I seen more helpful advice in so few words and with such precision. This is why I always keep this book within reach.

If (for shame) you don’t already have this reference in your library, I will leave it to you to explore it in depth. But I would like to provide my own version of eight important writing tips as they apply to blogging.

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Everything I Need to Know About Blogging
I Learned in High School

High School Locker

It’s true. I’m not saying that blogging is like high school (although some might disagree at times), but you might have learned a few things about effective blogging while you were there, no matter how long ago it was.

In the old days of functional writing tests, high school teachers would teach students to consider the FAT-P before they sat down to write. FAT-P stands for:

  • Form
  • Audience
  • Topic
  • Purpose

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Boost Your Sales by
Turning Customers Inside-Out

Inside Out

Many people (including some sales and marketing coaches) think selling is a matter of manipulating, pushing, or tricking customers. And some selling is just that. Con men and boiler room operations are at the extreme edge of persuasive communication, and they give the rest of it a bad name.

But in the hyper-connected Web 2.0 world, strong-arming customers is a lousy business strategy. (Not to mention making it hard to face yourself in the mirror every morning.) Effective persuasion in the new age of transparency calls on us to take traditional selling “hot buttons” and turn them inside-out.

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How I Hijacked Copyblogger

Partnering Profits

Okay, maybe it’s nothing quite as glamorous as a hijacking, but I have pulled off a pretty good trick, I think.

Two months ago, I started writing a book tied to a training program called Partnering Profits. This week, we’ve introduced the training to 45,000+ Copyblogger subscribers. Over the next few months, it’ll turn into a full-fledged business that I’m co-owner of.

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The Winners of
Twitter Writing Contest 2 Are…

Twitter

The first Twitter writing contest was tough to decide. This one was ridiculously hard.

Just shy of 1,000 haiku entries. So many great haikus we could have had at least 20 winners, if not more.

But we can only have three. Except… we actually have four.

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The Ramen Noodle Attraction Factor for Easily-Digestable Content

Struggle

Most of us don’t realize the attraction power of two-minute Ramen noodles.

So let me explain…

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The Only Two Reasons Why You Can’t Succeed With Partnering

Partnering Profits

Picture this.

There are scores of small businesses in your area. Real businesses with real revenue, employees, and office space. And the owners of these businesses are scared.

They don’t know what’s going to happen with the economy. Will it get worse from here? No one knows for sure.

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Is Blogging Keeping You Poor?

Partnering Profits

They’re laughing at us. Did you know that?

Right now, someone who refers to himself as an “Internet marketer” is sitting in his bedroom, dressed in nothing but his undies, laughing at how hard bloggers work for how little money we make.

We drive ourselves to creative exhaustion by expecting ourselves to pump out a never-ending stream of remarkable content — a stream that, even in the best of cases, only pulls in a couple hundred bucks a month in advertising revenue.

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Why Strategic Collaboration is the
Secret to 21st Century Success

Partnering Profits

There are plenty of ways to succeed online, and plenty of advice for making it happen. But what’s the one thing that every successful entrepreneur can fall back on?

If I had to reduce my recipe for success to just three ingredients, this is what those three would be:

  • Content
  • Copywriting
  • Collaboration

And if I had to give up two of those, I’d keep collaboration.

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The Matrix Guide to Content Marketing

The Matrix

You take the blue pill, the story ends, you wake up in your bed, and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you just how deep the rabbit hole goes.

No, this is not going to be a post about what kind of bloggers Morpheus, Trinity and The Architect would be. That would be cute, but not terribly useful.

But I will use Neo, Agent Smith, Spoon Boy and Persephone as symbols of a different type of matrix. A matrix that allows you to see things for what they really are and become more effective.

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