Two Good Reasons Why You
Should Watch This Video

Multimedia Copywriting

We took a look at copywriting for audio and video content recently in the Multimedia Copy series. Just after that, I released a new video for the Thesis Theme for WordPress that might have given you some ideas about using video, whether you’re interested in Thesis or not.

Today I’ve got another example for you.

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How to Avoid Losing Your Readers
Along the Long Copy Path

The Long Copy Path

It’s true that in many cases, the more you tell the more you sell. But are there ways to make sure you’re providing the right sales path for various types of prospects?

Sonia’s excellent post about the ruthless sales machine that is long copy sparked an idea for a post I’ve wanted to write for awhile. That is, how do you avoid having your readers simply “fall off the path” when they’re reading your long sales copy?

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Why Content Marketing and Social Media are a Powerful Match

Content Marketing 101

This is an installment in the Content Marketing 101 series.

Creating stellar content for your marketing is great. But great content doesn’t (quite) distribute itself. It needs vehicles for people to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it and even scrape it. Which is, of course, where social media comes in.

Social media didn’t create content marketing, but it’s an unsurpassed tool for getting it distributed. On the flip side, great content gives social media life, by giving people something more interesting to talk about than what they’re ordering right now at Starbucks.

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Why Social Media Marketing?

People

Affable rogue Willie Sutton revealed to a reporter why he robbed banks:

“Because that’s where the money is.”

Likewise… it’s people who buy stuff.

Smart marketers participate in social media because that’s where the people are.

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How to Write Copy for
Short Attention Spans

Short Attention Span

No matter how gripping your sales copy is, it’s an unfortunate fact that the majority of people will only read the first few lines of it. Does that mean all the effort you poured into the perfect call to action is wasted? Not at all! But in today’s fast-paced world of communication, less really is more.

Taking into account that many people will be reading your copy from a mobile device or skimming after a quick search, it’s worth breaking up larger thoughts into small, mentally-digestible “chunks” for easy, quick scanning.

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Save $200 on the Social Media Success Summit Through Thursday

Social Media Success Summit

Social media is all about people, and a good chunk of those people are likely prospects for your small business. But do you know how to effectively convert those people into customers and clients in the social media environment?

For those looking for guidance, I’ll be presenting at the upcoming Social Media Success Summit. Other presenters include Gary Vaynerchuk, Darren Rowse, and Ann Handley of Marketing Profs.

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The Top 5 Ways to Attract and Keep Customers in any Economy

Magnet

I have a friend in Florida who owns six Subway franchises.

He’s rolling in dough, whole wheat and greenbacks.

He loves the recession. He’s remodeling his house (stimulating one South Florida contractor to keep swinging a hammer).

Dollar stores are also doing a gang-buster business.

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Your Blog vs. The World:
7 Steps To Winning The War for Attention

The World

You didn’t realize you were at war, did you?

Oh, but you are.

In fact, you’re fighting battles on four fronts simultaneously.

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Content Marketing Gets Real:
An Interview With Naomi Dunford of IttyBiz

Content Marketing 101

This is an installment in the Content Marketing 101 series.

In March I attended the South by Southwest conference. In addition to keeping Brian out of jail enjoying some quality business planning time with Brian, I also met one of my great blogging friends face to face for the first time.

Naomi Dunford of Ittybiz is a genuinely remarkable voice in a sea of sameness. She’s a fantastic example of how content marketing can be used as the backbone of a real business that makes real money.

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The Tao of Online Marketing

Chinese symbol for Tao

You say people don’t act on your offer.

Yes, but they act as they are.

You say you shouldn’t have to appeal to human emotion.

Yes, but otherwise nothing gets done.

You say you want to change the world.

Yes, but you seek change through reality, not in spite of it.

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