The Top 5 Ways to Attract and Keep Customers in any Economy

Magnet

I have a friend in Florida who owns six Subway franchises.

He’s rolling in dough, whole wheat and greenbacks.

He loves the recession. He’s remodeling his house (stimulating one South Florida contractor to keep swinging a hammer).

Dollar stores are also doing a gang-buster business.

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Your Blog vs. The World:
7 Steps To Winning The War for Attention

The World

You didn’t realize you were at war, did you?

Oh, but you are.

In fact, you’re fighting battles on four fronts simultaneously.

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Content Marketing Gets Real:
An Interview With Naomi Dunford of IttyBiz

Content Marketing 101

This is an installment in the Content Marketing 101 series.

In March I attended the South by Southwest conference. In addition to keeping Brian out of jail enjoying some quality business planning time with Brian, I also met one of my great blogging friends face to face for the first time.

Naomi Dunford of Ittybiz is a genuinely remarkable voice in a sea of sameness. She’s a fantastic example of how content marketing can be used as the backbone of a real business that makes real money.

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The Tao of Online Marketing

Chinese symbol for Tao

You say people don’t act on your offer.

Yes, but they act as they are.

You say you shouldn’t have to appeal to human emotion.

Yes, but otherwise nothing gets done.

You say you want to change the world.

Yes, but you seek change through reality, not in spite of it.

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Are the “Proofreading Police”
Watching You?

Police Officer

I was driving back from the store the other day when I noticed something. When there’s a police officer on the road, people slow down; they drive the speed limit; they use their turn signals; they pay attention.

Then I thought—wouldn’t it be nice if writers did the same thing?

If there were “Proofreading Police” standing over our shoulders watching as we write, I bet we would slow down and actually proofread our work before publishing it online.

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Everything You Need to Know About Creating Killer Content in 3 Simple Words

The number 3

Creating great content is not hard. In fact, it’s quite easy. That is, if you understand three simple words.

If you summarized every single book and article written on writing for the web, you’d get these three words. Yet, no one–not even the experts, authors, or pundits–have ever consolidated all this knowledge into one simple, sticky formula.

Until now.

Write with these three words in mind, and anything you publish on the web will rivet attention, stoke desire, and get action.

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How to Use Content to Find Customers

Content Marketing 101

This is an installment in the Content Marketing 101 series.

Sure, it makes us feel warm and fuzzy to create great content. But can we actually get any customers with it?

Absolutely, but not if we take the usual blogger’s approach. Money doesn’t drop out of the sky just because we produce high-quality material. We need to put some time, thought and planning into the marketing side of the content marketing equation.

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How to Be a Better Writer in the
Next 10 Minutes

Clock

Wanna be a better writer?

Wanna do it quickly and painlessly?

Here’s how in 4 steps.

1. Step away from the keyboard. Take a walk, put on some music, even do the dishes, whatever. Just get 10 minutes of you time.

2. Look into your head for all the things you’re saying to yourself that are making writing harder than you want it to be.

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Three Steps That Guarantee Every Word of Your Copy Gets Read

Screen Reading

Get someone to read every word? Isn’t that impossible these days?

It’s not impossible if you put your mind to it. Really.

If you want to get visitors to stop what they’re doing, give you their undivided attention and take the immediate action you desire, then grab the closest pen you can find and start taking notes on these three proven copywriting techniques the pros use every day.

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Two Ways to Say More With Fewer Words

Focus Words

Attention spans have never been shorter it seems.

But what can you do? In order for people to value your content, they’ve got to extract the value that’s there in the first place.

The problem is, no one’s going to wait around for you to explain at length. You’ve got to get the point across as quickly as possible.

Luckily, there’s a solution. All you have to do is say more with fewer words.

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