A 5-Minute Guide to More Persuasive Copywriting

image of screaming crowd

Copywriters love to tell clients they can create compelling copy.

Few of them ever mention whom they think they’re compelling.

That’s because too few of them have ever given it the thought it deserves.

One of the first rules of copywriting is to know your audience, and many copywriters are fairly skilled at creating copy designed to appeal to, say, a 60-year-old female retiree who’s confused about her insurance options.

The problem is that that’s not how Dorothea in Florida thinks of herself.

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7 Marketing Links You Can Use in the Field

The Lede | copyblogger.com

David Ogilvy on Social Media.

How a “drug-taking college dropout” created one of the most successful corporations in the world.

The Secrets of the biggest-selling launch ever.

Follow @copyblogger on Twitter to grab these links (and more) every week.

This is The Lede

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Copyblogger Editor Admits to Sleeping with Readers and Recommends You Do the Same

image of alarm clock at 1:30 AMI have a confession to make.

Over the last three years, I’ve quietly been sleeping with Copyblogger readers.

Not just once, but hundreds or possibly thousands of times.

I’ve slept with women. I’ve slept with men.

Young or old, successful or inexperienced, I’ve gone to bed with them all, often more than one per day.

And you know what?

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Here’s Your Invitation to the Copyblogger Holiday Headline Clinic

image of gift boxIt’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.

Today, sign up for our free headline clinic, coming later this week.

Do you ever have trouble with headlines? Most content marketers do, from time to time.

Well we have good news.

Continuing the theme of yesterday’s Headline Hacks announcement, Sonia Simone and I are getting together and holding a Copyblogger headline clinic.

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Yours Free: A Cheat Sheet for Writing Blog Posts That Go Viral

image of red gift bowIt’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.

Up first, a stellar special report for immediate free download.

Some people say Merry Christmas.

Others say Happy Hanukkah.

Still others believe the holiday season is a massive conspiracy created by corporate America to part you with your money.

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7 Marketing Links They Didn’t Show You in School

The Lede | copyblogger.com

Your “Big Break” is not coming (and why that’s good news).

Is your industry about to be transformed by the Internet?

Instagram marketing, some fresh ideas for email, and why you’re not as busy as you think you are.

Get into it all below, and make sure you follow @copyblogger on Twitter to grab these links — and a lot more — every week.

This is The Lede

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Point and Click Design Control with the
Prose Theme for WordPress

image of the Prose theme for WordPress

Once you’re set up with WordPress hosting, how to you then build your site? Well, in just over a year, the Prose Theme for WordPress has become (in many different shapes, sizes, and colors) the face of some of the biggest publishers working online today.

Ironically, some of the biggest publishers working online today are actually just normal people, doing it all themselves, with nothing more than a laptop and a kitchen table.

Prose + Genesis is helping individuals build media companies. And, like it or not, we’re all in the media business now.

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There is No ROI in Social Media Marketing

image of smart phone with social media iconsIt’s the online business equivalent of jeans that don’t make your butt look big. Social media ROI is everyone’s holy grail of the moment.

And it’s easy to see why. If a business is going to put the time, effort, and attention into social media marketing, it would be nice to think we’d actually get some sales out of it.

In other words, we want a return on our investment.

Sonia Simone talked recently with Sean Jackson, Copyblogger Media’s CFO, about the ROI of social media. She expected to hear one answer, but was surprised to get something very different.

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5 Secrets an 8-year old Natalie Wood Can Teach You About Persuasive Writing

image of miracle on 34th street poster

Like a lot of people, every year my husband and I watch Miracle on 34th Street during the holiday season.

One of my favorite scenes in the movie is right at the end when Natalie Wood is riding in the car with her mom and Fred Gailey.

The camera focuses in on Natalie sitting in the back seat of the car staring out the window looking bored and kind of annoyed, mumbling “I believe, I believe …”

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3 Simple Steps for Staring Down Writer’s Block

image of tire in the desert

Writer’s block feels like the end of your world.

Firstly, there’s the frustration — not being able to do something you love, that normally works like a dream.

Like getting into your finely-tuned, lovingly-polished car, turning the key and hearing a pathetic splutter. Or hitting the ‘Jump to Lightspeed’ button and watching the stars just sit there while the TIE Fighters close in.

Secondly, there’s the professional anxiety. If you’re an author, will you meet that deadline? If you’re a copywriter, can you still cut it for your clients?

Last and worst, there’s the identity crisis.

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