The Return of Teaching Sells

Teaching Sells Logo

Teaching Sells will be opening back up for enrollment in February. Before that happens, however, we’ve got lots of free content that should help you decide if Teaching Sells is right for you.

If you’re not familiar with Teaching Sells, it’s basically an extensive set of courses designed to help you create and market online training programs. We cover everything from finding a niche, positioning against the competition, collaborating with experts, creating quality multimedia content, building membership sites, educational marketing, copywriting, launch strategies, pricing, joint ventures, and much more.

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Are Content Thieves Stealing Your Revenue?

Content Thief

I recently followed an interesting online conversation about people who read forums or blogs with ad blockers in place, so they get the content but they don’t see the ads that support that content.

A few well-known Internet marketers referred to this as “theft.” It’s an interesting perspective. Ads pay the bills. If readers don’t see the ads, eventually the advertisers will pull out and the bills won’t get paid.

There’s just one problem with this line of thinking.

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The Winnie the Pooh Guide to Blogging

Jack Ass

Sometimes, expert advice comes from where you least expect it. Winnie the Pooh himself will tell you he is a “bear of little brain,” but he also has an uncommon, clear-eyed wisdom.

You may have heard of The Tao of Pooh. But what about The Blog of Pooh?

Given that the happiness and feelings of his friends are Pooh’s chief concern (other than hunny, that is), he’d likely build a strong community as a blogger. Here are six social media lessons we can all learn from the lovable bear who’s stuffed with fluff.

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The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow

Yuck

In 1964, Richard Hofstadter wrote a Pulitzer-prize-winning book called Anti-Intellectualism in America. This rich, thorough book exposed the thread of anti-intellectualism that runs through the culture of practical America.

For example, even though the founding fathers were sages, scientists, and men of cultivation, the Federalists attacked their curiosity and idealism as too trivial for important affairs.

Did you know there’s a thread of anti-intellectualism running through good web writing and design? In fact, web usability demands mindless writing and design.

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Here’s How Word-of-Mouth Marketing Really Works

Word of Mouth Works

There’s an old saying in the world of advertising:

Tell your story, or someone else will tell it for you.

Now that mass marketing channels have fragmented and social media has blossomed, getting someone else to tell your story sounds pretty damn good. But, from the look of things, most companies just don’t get how this stuff works.

It’s simple, right?

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Avoid Copy That Makes You
Look Like an Ass

Jack Ass

Remember the old saying about what happens when we assume? We make an ass out of u and me.

But let’s face it… when you make assumptions about your prospects, it’s only you who looks like an ass. The prospect just goes looking elsewhere.

We all have different motivators in life. Some people want a quiet, comfortable existence so they can feel good about every day. Some want to seize the spark of creativity and reach their ambitions. Others simply seek financial security so they can pay the bills at the end of the month.

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Are You a Fancy Nancy Writer?

Fancy Nancy

Do you know Fancy Nancy? She’s a rather endearing character for children created by writer Jane O’Connor and illustrator Robin Preiss Glasser.

Fancy Nancy prefers fuchsia to pink, tomes rather than books, and parfaits over boring old ice cream. And, bien sur, if you can say it in French, so much the better. There is nothing so ordinary that Fancy Nancy won’t add sprinkles, ruffles, or glitter to fancy it up.

This is a charming quality in a seven-year-old.

But it’s a fatal one in a copywriter.

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The Art of One Butt Cheek Blogging

One Butt Cheek

Once in a while, every blogger’s writing gets a little stale. You still get your point across well enough, but your posts are missing that passion, that power, that “Oomph” that forces people to pay attention. Everything you write sounds like you’re tired. You might even start to wonder if you’re getting bored with your topic.

Is it true? Are you doomed to mediocre content? Should you just stop wasting time and give up on your blog now?

No.

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SEO Copywriters: How to Make an Extra $61,880 This Year

SEO Copywriting

I’ve been an SEO copywriter since mid-2007. When I first entered the field, I knew absolutely nothing about it beyond what SEO stood for. I didn’t know what a duplicate content penalty was (or more correctly, was not); about black hat tactics; keyword strategies; etc.

And I knew nothing about the foundation of SEO – internet marketing itself. And to my great surprise, neither did a lot of my clients.

The reality of internet marketing that’s pertinent here is twofold: (i) it is a rapidly developing medium that very few online marketers really understand; and (ii) you will have to educate your clients to sell more.

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Blog Money: The Income Outlook for 2009

Blog Money

Long gone are the debates from 2004-2006 about whether making money from a blog is ok. Now, instead of “should” it’s more a question of “how.”

Ironically, the original blog monetization strategy of choice — advertisements — is the one that continues to be the most frustrating for most bloggers. I’m more convinced than ever that the traditional approach to web advertising is a bad deal for sponsors, and a terrible deal for publishers.

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