Five Ways to Persuade Like a
Silver-Tongued Trial Lawyer

Trial Lawyer

When I was in law school, one of my professors—a no-nonsense New Yorker with a Harvard pedigree—liked to say that those of us who became trial attorneys would need to learn how to effectively communicate with a group of “shoe salesmen and janitors.”

That’s how he referred to juries.

Pretty brutal, I know. But his point was that despite all the high-level legal philosophy that was being jammed into our heads, we’d still have to learn to translate complex concepts into language an average person could understand.

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Do You Know When to Shut Up?

Shut up

There are writers. And then there are writers.

But I was a cartoonist.

Let me take you way back to the year 1988 for a lesson in shutting up.

I was drawing cartoon strips for a very popular newspaper called ‘Mid-Day’. And every day, I’d draw a new strip, and submit it to the newspaper. And since it was back in the days before the Internet, I often had to get on a train, travel 20 miles, and walk for 15 minutes to get to the newspaper office before the 7:30 am deadline.

One day I ran into the editor. And he commended me on my cartoons.

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You’re Boring (But Not Hopeless)

Seth Godin pulled no punches with this pithy Saturday-morning post – You’re Boring. Seth argues that unlike the old days when boring brands could simply buy attention, now the only option for anyone is to “become interesting, noteworthy and yes, remarkable.”

Along those lines, we thought it a good idea to send you back to How to be Interesting by Jon Morrow. Because it’s never too late to stop being boring.

Amazing Blogs: The 1-2-3 Plan
Every Blogger Should Know


There are well over 100 million blogs out there. Why’s anyone going to read yours?

Every keyword phrase, every niche, every topic, every angle has been covered. The competition for attention and traffic is fierce. But there’s still room for your blog . . . if it’s amazing.

A blog is trivially simple to start, but not so easy to keep rolling. There are so many factors — traffic, social media strategy, design, monetization. If you try to absorb everything at once, you’ll be too overwhelmed to keep going.

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How to Get a Copyblogger Blog Consultation, Even if You Didn’t Win

So, there’s good news and bad news.

The bad news is that if you haven’t heard from me, you didn’t score one of the free blog consultations.

The good news is that Brian and I talked, and we are going to open up 10 more spots. This time though, I’m going to do things a bit differently.

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9 Ways People Respond to Online Content


Rajesh Setty has a great guest post over at Lateral Action that could have easily appeared on Copyblogger, so today I’ll send you over there. It’s called 9 Ways People Respond to Your Content Online and it presents a response scale that demonstrates that the more creative your content, the greater overall return you get for your efforts.

It’s good stuff, so check it out. And make sure to leave Raj an exquisite, meaningful comment. :)

Is Commenting on Blogs a Smart Traffic Strategy?



And yes.

It depends on how you do it.

Some people do it horrendously wrong.

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Five Ways to Bulletproof Your Copy

Bulletproof Vest

Whether you are writing a simple article, a cornerstone blog post, or a landing page designed to breathe life into your budding dreams, there might be nothing more important than the care you give to crafting your argument.

Even the smallest child’s mind hums with hundreds of constant questions. By the time we’re adults, our minds tumble with queries and theories. Some of us are more doubtful than others, our eyes scanning long copy, always searching for flaws like hunters on safari.

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The #1 Conversion Killer in Your Copy (and How to Beat It)


What makes people almost buy?

What makes them get most of the way there, then drop out of your shopping cart at the last second?

What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?

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Two Ways to Dramatically Improve
Your Blog

Judging from the response to yesterday’s post, a lot of you are experiencing frustration with blogging. With over 250 responses, I don’t know how Jon is going to choose the 20-30 consultations he’ll do via telephone, but it’s likely some people will be disappointed.

The good news is, every stumbling block I saw posted yesterday in the comments can be overcome with a bit of guidance. So as an alternative, here are two resources that can help you ease your frustration and get you on the right path.

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