“The Catcher in the Rye” and the
Art of Phony Marketing

Catcher in the Rye

Authenticity.

It’s the new catch-word in online marketing, whether in corporate circles or among the entrepreneurs who can make the most of it.

But what does it mean?

Let’s cut our losses and forget the clueless corporate crowd. It’s much more interesting to focus on the micro-businesses that are cropping up everywhere (with more coming due to the blessing-in-disguise layoffs this recession is fueling).

Many well-intended souls are all about authenticity. After all, this means you don’t have to care about that phony marketing and sales stuff… you know, like understanding human psychology and engaging human emotion.

How’s that working out for you?

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The Thesis Theme Affiliate Program
Gets Serious

Missy Ward

In the short time the Thesis affiliate program has been around, we’ve paid out close to $100,000 in commissions to our affiliates. But in 2009, that number is going to get bigger… a lot bigger.

To make that happen, we’ve brought Missy Ward on board as our new affiliate manager. Missy is the co-founder of the industry-standard Affiliate Summit conference and an icon in affiliate marketing circles.

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How to Sell High Ticket Items in a
Dwindling Economy

Pearls

Sure, the words “disposable income” aren’t on anybody’s lips these days – but that doesn’t mean higher priced goods and services no longer have a market. While your competitors are undercutting each other’s prices – you can still come out on top and make more money than all of them without getting dragged into a price war.

Unlike a few years ago, where the most compelling reason to own a more expensive product or service was the brand itself and the way it distinguished you, these days people are starting to shift more toward “practical luxury”. Every feature is examined, every possible comparison is made, and every benefit is played over and over again in the customer’s head.

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The Seth Godin Interview:
How to Become a Leader

Seth Godin - Tribes

Seth Godin needs no introduction to this crowd. And there’s a good chance many of you already have a copy of his latest book, Tribes.

If not, Tribes is all about leadership in a post-geography world. The Internet allows anyone to become a leader of a tribe big or small, with members from across the planet. And people want you to lead them in all sorts of contexts.

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Is Your Tribe Holding You Down?

image of a Third Tribe spear

There’s a great divide in the online marketing world at the moment.

On one side is the Tribe of the Cool Kids. They’re part of The Conversation. They use the niftiest open-source tools. They have trendy haircuts. They’re about voice and influence and attention.

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The Doctor McCoy Guide to
Healing Sick Content

Domination

Is your content ailing and in desperate need of medical attention? Is it vibrant, powerful and compelling or is it dull, weak, and boring? Does it have acute or chronic symptoms of illness?

Can you save the patient or is it time to pull the plug and give your work a proper burial?

Perhaps you need some direction from “Bones”. No, I’m not referring to the lovely and talented Emily Deschanel. I mean the real McCoy.

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How to Dominate Your Niche

Domination

Blogging is a lot like high school… have you noticed?

There are the popular kids (A-list), class rank (Technorati) and endless other cliques (Ad Age Power 150, Techmeme Leaderboard, Cat Blogging Superstars, etc.). All of this makes for the same ol’ hierarchical crap that tends to unnecessarily discourage people who are outside the power structure.

I guess social media is a tad less revolutionary and more like regular ol’ society than some blogging idealists want to admit. What did you expect?

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Is Your Copy Less Than Fresh?

tomato

Being flexible in today’s business climate is imperative. Your target market’s needs change all the time, every day. What was hot for them yesterday might not be so important today, and what was only of mild interest last week might be tomorrow’s blazing success.

You can influence those needs. You can give a boost to a service or product people have seemingly lost interest in, and you can create that success seller. All you need to do is revisit your message.

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Why You Can’t Make Money Blogging

Fake Steve Jobs

I was a little surprised this morning when, after I’d given a talk on business blogging, a seminar attendee asked if I’d seen the Newsweek article this week on why it’s impossible to make money with blogs.

“Guess I’ll give it all back, then,” was my off-the-cuff answer.

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What a Cocky CEO Can Teach You About World-Class Blogging

Jack Welch

To say Jack Welch is cocky is a gross understatement.

Legend has it that some twelve years after he joined GE , Welch announced at his annual performance review his plan to become CEO.

And that was in fact just what the brazen young engineer did. In 1981, Welch stepped into the roll of GE’s youngest Chairman and CEO ever.

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