Podcasting isn’t going anywhere. In fact, the data suggests that podcasting is only growing. But should you join the bandwagon and start one?
Here’s the thing: Podcasting is the only truly mobile medium. With a podcast, you can communicate with your audience while they are driving, exercising, or cleaning the house.
It’s hands-free and eyes-free. Unlike text or video.
Besides, a podcast allows a level of intimacy unlike any other medium. You are in people’s heads.
If you look around, it looks like everyone and their brother is launching a podcast. Should you? Or is podcasting just a bubble that will eventually burst?