Forget Everything You Know About Making Money Online… And Start Making Some

Teaching Sells video

It’s that time of year again…

Summer’s just about over, the kids are heading back to school, and Teaching Sells is opening up for the Fall semester.

Many of you might not be familiar with Teaching Sells, and that’s perfectly fine.

Here’s what we’ve got to introduce you:

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How to Win Over New Kinds of Readers

making new friends

Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all?

You might shrug your shoulders and just decide “that’s the way things are,” but in fact, educational psychology shows that there are four distinct ways of taking in information. Each of us naturally tends to speak most effectively to one type, leaving the other three out in the cold.

By getting a basic understanding of those four types, you can actually shape your content to connect with a greater range of people. You’ll radically increase your fan base, and also make a more powerful connection with the readers you have today.

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The Single Most Important Thing Your Headline Must Do

Important

Imagine you’re going through your RSS reader and skimming the headlines as you sip your coffee, thinking about the busy day ahead.

You have an early presentation, lunch with Sue, a meeting at 2:30 and a call at 3:10. You promised the wife you’d pick up chicken for supper and then there’s that new DVD you wanted to grab on the way home.

You’re skimming the list and just one headline reaches out and grabs you.

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How to Get Past No

No Excuses

Years ago, I worked for a direct marketing company that sold cutlery.

Although I saw many salespeople come and go during my 2+ years working there, most of whom didn’t make any money, I was able to find a way to be successful in this odd niche. I sold nearly $25,000 worth of the stuff.

I wasn’t a natural salesman, and I didn’t use any secret tactics, but I did learn a few things about how to get past no. And some of them can help you take your online business from failure to success.

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Don’t Do These 12 Things
When Writing Headlines

stop sign

Sure, we talk a lot about the rules for writing great headlines here at Copyblogger, but what if you’re still doing it wrong? Are there a collection of common mistakes that bloggers and content marketers make with their headlines — mistakes that we can help you overcome?

Yep.

Fact is, you can get all of the fundamentals right and still end up with a lousy headline. Sometimes, the only way to improve isn’t being told what to do… it’s being told what not to do.

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Why You Should Buy Trust Agents
(One Random Guy’s Opinion)

Trust Agents

Trust Agents, the new book on social media marketing by Chris Brogan and Julien Smith, should be on your immediate purchase list. It’s a stand-out piece of work among the great wash of “gee, isn’t social media great” books that say nothing new or original.

Of course, since Chris and Julien are friends of mine, you might think I’m biased… and you’re right. But the book rocks regardless.

So, to put your mind at ease, I went to the Amazon reviews page for Trust Agents and selected a review at random to provide some objectivity:

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Why You’re Too Qualified and Respectful to Produce Great Content

Respect

If you’re like most bloggers, you’re making two huge mistakes with your content. You’re suffering from both qualification and respect when you write.

You’ll need to leave both of those behind if you want to be a successful writer with high conversion rates. The only way to write powerfully is to be bold, and to write boldly you must stop qualifying yourself and being overly respectful.

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The 7 Deadly Sins of Blogging

Bloggng Sins

If you write a blog, the bad news is you have millions of competitors.

The good news is most of them suck.

The same problems come up again and again, keeping bloggers from building a real audience for what they have to say. So how about you? Do you commit one of these seven deadly sins with your content?

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Landing Page Makeover Clinic #18: UnderstandingSharePoint.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Bjorn Furuknap wants to improve the work lives of SharePoint users with great information. I don’t know how many tech-types use SharePoint, but as a major Microsoft product, I’m thinking big numbers.

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The Ramones’ Guide to Killer Content

Ramones

What could you possibly learn about killer online content from an old 70’s punk band consisting of three chords, four pinheads, and excessive Prince Valiant hair? The answer is: a whole bunch!

“Hey, Ho… let’s Go!” and “Gabba Gabba Hey!” are just two of the iconic chants the Ramones made famous when they exploded onto the scene in 1974.

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