Landing Page Makeover Clinic #15:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Chuck Templeton had a vision. A place where the bridal couple and party and wedding guests, in addition to the traditional wedding photographer, could take, upload and share their photos in a private, online album to be enjoyed by the bride and groom (or bride-bride/groom-groom) and all invitees.

And not just the wedding either. Folks can add photos from rehearsal dinners, bridal showers, bachelor parties – even tasteful honeymoon shots, if so inclined. There’s a premium version (no online ads) that sells for $49.95/year as well as a free version which incorporates online advertising.

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The Three Essentials of
Breakthrough Content Marketing

Content Marketing 101

This is an installment in the Content Marketing 101 series.

Your business needs help, fast. Your site isn’t getting the traffic you need. You aren’t converting that traffic to sales. The tactics you used to rely on aren’t working. And the lousy economy means you won’t be able to even give up in disgust and just keep (or go get) a day job.

You want to find your own village of loyal customers, but you can’t seem to capture their attention. And when you do get it, you aren’t closing as many sales as you need to.

You need to know what works today to find customers and persuade them to buy. And the answer to that question is content marketing.

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Gary Vaynerchuk’s Secret Ingredient
(And Why You Might Not Need It)

Gary Vaynerchuk

A lot of golfers envy Tiger Woods. And a lot of bloggers envy Gary Vaynerchuk.

But is that a good comparison?

It may well be, because Gary has used social media to rocket his company to fame (and reasonable fortune). And he’s done it mostly through blogging and social networking.

So does that mean Gary Vee succeeds purely on the basis of his enthusiasm, content, and consistency? Of course, all of that counts.

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Three Grammar Rules You Can (And Should) Break

English Grammar

Grammar rules exist so that we don’t sound like complete idiots when we write. Most of them have a good reason for being around; after all, clarity in communication is a good thing. A virtue, even.

However, that’s not to say that all grammar rules are written in stone. In fact, some of them seem to be the work of rabid grammarians, who gleefully enforce confusing syntax and awkward construction in the name of “proper English.”

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How to Laugh Your Way to
More Creative Copy

Laughing Alligator

Let’s say a researcher gives you a candle, a box of tacks, and a book of matches. Your mission: affix the candle to a corkboard in such a way so that, when lit, wax doesn’t drip onto the floor.

Nothing funny about that, right?

But a funny joke might just help you solve this creative challenge. And laughter in general may help you write better copy.

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Persuasive Online Video Strategies
That Prompt Action

Multimedia Copywriting

Video can be highly effective as a persuasive and engaging form of web content. But all too often, it’s… well, not.

Online video must be engaging before it can be persuasive. Just as with getting someone to read an entire article, the idea is to get someone to start watching, and keep watching until the end, or at least to the point where you prompt the viewer to take a desired action.

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The 3 Secret Persuasion Techniques
Every Kid Knows

Cute Kid

You’ve been working on your blog and need a break. So you kiss your spouse and head out the door for a walk.

But your child’s voice stops you cold.

“Are you bringing home the toy you promised?”

You feign ignorance. “Toy? What toy?”

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How to Handle Criticism


Any fool can criticize, condemn and complain… and most fools do. ~ Dale Carnegie

At some point somebody’s going to have something to say about something you’ve written, and you might not like it.

Your first reaction could be any one of these:

“Why is everyone smarter than me?” or “That’s it, I’m quitting,” or even… “I’m gonna find out where you live and head over to deliver a boot full of whoop-ass.”

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Why Long Copy Will Never Die

It can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop, ever. ~ Kyle Reese, The Terminator

Remember the first time you saw it?

The yellow highlighter? The centered red headlines? The fake handwriting and the blinking arrows?

You thought the same thing everyone thinks. “Who in their right mind would give this person a credit card number?”

You didn’t realize what a ruthless, efficient machine you were looking at.

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Four Copywriting Techniques for Engaging Podcasts and Audio Presentations

Multimedia Copywriting

There’s nothing easier than audio content, right? Just fire up your recording software or teleseminar service and start talking away….

Well, sure… but “easy to create” doesn’t guarantee anyone will listen (or keep listening). Take some time to structure and prepare for your recording, however, and you can crank out exceptionally engaging audio content that still only takes a fraction of the time that polished writing would.

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