How to Simplify Persuasion With
Marketing Ju-Jitsu

Ju Jitsu

Content marketing and copywriting is all about crafty persuasion, right?

We’re changing people’s minds so they see things our way and buy our stuff.

Not really.

Changing people’s minds can be extremely difficult. And when core beliefs and values are involved, it’s downright impossible. Let’s face it… it can be tough enough to persuade people to act when they already agree with you.

Why make things tougher than they already are?

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The Mr. Spock Guide to Effective Blogging

Mr. Spock

It is curious how often you humans manage to obtain that which you do not want. ~Spock

The Star Trek franchise has created dozens of memorable characters and inspired an incredible degree of connection and passion in its fans. One of its most enduring characters is Mr. Spock, the eminently logical half-Vulcan first officer in the original series.

Spock’s controlled, cool demeanor won him legions of fans, including millions of women who wanted to Pon Farr his pointy ears off. When I sat down to write about the need for rational, logical planning for your blog, what better model could I have found?

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Five Cool Links to Kick Off the Week

ice cubes

It’s scorching these days, at least down here in Texas. Let’s chill out with these five cool links before we launch into any more sizzling-hot Copyblogger content.

Wow… that was cheesy, huh? Queso!

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I Don’t Care About You

ambivalent

Hello… I’m your reader.

Thanks for the free content, but I just don’t care.

Your free content is worthless, because content about you is worthless to me.

Hello… is this thing on?

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Are You Throwing Away Your
Best Content Ideas?

trash can

Imagine this, if you will.

An old woman, near the end of her life. Shivering in a fleabag apartment without heat in the winter. Walking four miles each way to the food bank, to carry home unmarked cans of mystery meat. Not even a cat to keep her company, because cat food is expensive.

Then one day she dies, and the neighbors find $2.7 million wadded up in her mattress.

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The Zig-Zag Method for Catching Attention and Building Credibility

Cutback

We give a lot of advice here on Copyblogger. Usually we try to stick to the fundamentals of solid writing and effective persuasion—the things that have been proven to work for decades and even centuries.

Beyond those fundamentals, there’s only one rule… the rule of change. Every technique du jour will inevitably lose effectiveness (at least for a while), and something else will come along that works better (at least for a while).

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Why Urgency Succeeds Like Nothing Else
In A Bad Economy

Urgency

Let’s say you have to pee.

So this is a normal bodily function, eh?

It means if you feel that sensation and you don’t go soon enough, you’ll be in trouble. But how many of us go use the facilities when we first feel the sensation?

And how many of your customers are buying your products or services in a bad economy?

  • Should you discount?
  • Should you put in bigger signs?
  • Should you send out a zillion emails?

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Blog Mastermind is Live

Blog Mastermind

Just a quick note to let you know that Yaro Starak’s Blog Mastermind Coaching program just went live. I’ve recommended Yaro’s course since he first developed it last year, and I was one of his earliest beta members. If you’re looking to make more money from your blogging efforts, Yaro will show you step-by-step how he does it, and how you can too.

Check out Blog Mastermind here.

Are You a Wannabe?

Wannabe

We’ve all been there.

You’re talking to someone you’d like to impress, and you’re making a fool of yourself. You keep trying to find the words that’ll make them like you, but all that comes out is a dishonest sounding drivel that shocks you with its stupidity.

The awkwardness looms over the conversation like a mushroom cloud, until the other person finally finds a way to extract themselves and run for cover. Then you just stand there, berating yourself for losing your only opportunity to make them like you.

You’ve become a wannabe. Worse, you suspect that the other person knows it. And there’s nothing you can do about it.

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3 Things You Need to Know

Teaching Sells

1. As you may have heard by now, Teaching Sells is shutting its doors to new members at the end of July (that’s this coming Thursday night, July 31) (UPDATE: Teaching Sells hit maximum capacity and is now closed). After 9 months of intense content creation and marketing the program, we’re going to simply focus on completing the courses for the members we’ve got. Then we’ll reorganize all of the content into a different training delivery format for next year.

You can still get in before we close, and enjoy all the new features and benefits we have planned at a much lower price. Check out the current 10 courses (plus several bonus courses) at this page. If you’re totally unfamiliar with Teaching Sells, read the free report first.

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