The Cowardly Lion’s Guide to Conquering Your Entrepreneurial Fears

image of Cowardly Lion from Wizard of Oz

Ever feel like you’re a little bit of a … coward?

No, you’re not spending your days hiding, running, and weeping, but you haven’t exactly lived up to your expectations, either.

Your blog isn’t getting nearly as much traffic as you thought it would. You still haven’t finished that product you intend to sell. In fact, months or years have gone by, and you haven’t made much progress at all. You’re beginning to wonder if you ever will.

You could rattle off a dozen reasons as to why, and most of them even sound pretty reasonable, but down deep, you know there’s only one thing really holding you back:

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Has the Internet Made Teaching Lucrative?

image of apple and chalkboard

When I turned 18, my father took me aside to talk about my future.

“I don’t care what you do for a living“, he said, “as long as you don’t go into education.”

I obeyed to a point. I never did go into academia; I didn’t become a schoolteacher or a professor.

But I currently run a business that teaches craftsmen and professionals how to master the fundamentals of business on their own terms, without spending years in school and without racking up six-figure debts.

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Copyblogger Weekly Wrap: Week of January 17, 2011

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I took last weekend off. It was a mini-vacation with my wife, wherein the objective was to get away from the kids and dogs and “do nothing, in peace and quiet” for a while. Consequently, I discovered that I’ve become damaged goods.

Back in the day, I was able to lay around and do nothing for weeks on end. I’ve lost that ability somewhere along the way. I’ve regrettably become a do-er, uneasy unless I can participate in something.

I also discovered that the less you do, the more tired you are. So on Monday, I took the day off to recover from my long weekend of motionlessness.

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5 Reasons Copywriters Need to Get Data … Or Get Out of the Business

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You create brilliant content for your clients. Smart writing, good analysis, compellingly readable style.

Your copy makes the brand manager feel warm and fuzzy and it looks good on the web page.

But so what?

The marketing and media worlds are shifting … from “tell me” to “show me.” Being able to produce well-written copy alone is no longer good enough for the professional copywriter.

It doesn’t matter how good your writing is. If you can’t show precisely how and why it’s successful, you’re falling behind your competition.

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Freedom, Money, Time, and the Key to Creative Success

image of paper boats

Mark McGuinness is an energetic, creative entrepreneur who lives life precisely on his own terms. He travels when and where he wants, lives where he likes, spends lots of time with his family (he has twin toddlers, heaven help the man).

And he works with the kinds of clients and projects that give him plenty of energy … and, yes, cash.

I had the pleasure of spending an afternoon hanging out in London with Mark last summer, and he’s the kind of entrepreneur who has a life, not just a business.

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How to Craft Landing Pages that Work

Yesterday, Brian told you how to avoid hopelessly screwing up your landing pages.

But does that guarantee your landing page is good, much less great?

Survey says … not so much.

Turns out, Brian’s already told you about a three-step “big picture” approach to crafting copy that results in a killer landing page. You might have missed it because it was delivered under-the-radar. He does that.

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5 Landing Page Mistakes that Crush Conversion Rates

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A landing page is a place you send traffic when you really want some action. And no, this has nothing to do with Craig’s List personals.

It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. As you might have guessed, there are a lot of ways to screw these up.

Here are five of the most common mistakes people make with their landing pages. More importantly, I’ll tell you how to avoid making them yourself.

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Check Out the Lifestyle Theme for WordPress

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Whether you’re a one-person shop at a kitchen table, or the next Rupert Murdoch (or both), you need to start thinking like a media business.

Say you want to run an online magazine. Or maybe you’re a personal publisher executing on myriad ideas that need more options than a simple blog post can provide.

You’re covering multiple topics, in multiple formats.

You’ve got video, you’ve got text, you’ve got photos … You’ve got the idea.

How do you organize and layout all that content in a meaningful and attractive way for your readers?

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The Cinderella Guide to Radically Transforming Your Business

image of glass slipper

I grew up hearing the story of Cinderella, whose cruel stepmother forced her to work as a servant in her own home.

She spent her days tending the fire, washing and cooking for her evil stepsisters. She dreamed of a better life.

By the end of the story, Cinderella is queen. Her name is synonymous with radical transformation — going from the cinders to the palace.

Think transformation only happens in children’s stories? Cinderella’s metamorphosis follows a series of steps that can help you transform your business if you’re willing to give them a try.

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Copyblogger Weekly Wrap: Week of January 11, 2011

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I discovered this week that Copyblogger has strong fans among the 2-year-old set.

While working on the Wrap Thursday morning and clicking through posts on the homepage, my daughter Sydney became increasingly excited as I scrolled up from the bottom:

Look at that boy!

Ice cream!!

Flower!!!

Makes me wonder if we’ve done proper SEO for the terms “SpongeBob” and “kissing boo-boos.”

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