Avoid Black-and-White Thinking to Win
(Plus 3 Other Cool Resources)

Black and White Thinking

Having trouble developing unique angles for your content and copy?

Check out Are You Trapped in Black-and-White Thinking over at Lateral Action.

The post uses a baffling optical illusion (and some nifty graphics work by Tony Clark) to get us to challenge our own rigid perceptions… which is the first step to innovative content and copy. And it won’t cost you a dime.

Here are three other things you need to check out:

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10 Surefire Steps to Beating Blogger’s Block

Blogger

Dragging or pushing yourself to the computer? Too many posts starting with an apology for not having been around of late? The joy you first brought to blogging now a distant memory?

Looks like a case of blogger’s block. Don’t worry… there is a cure.

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Thesis WordPress Theme Discount
(It Wouldn’t Happen but for Black Friday)

Thesis WordPress Theme

UPDATE: This promotion has expired.

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The Ultimate Blogger Writing Guide

Blogger

There are hundreds, perhaps thousands, of writing guides out there. But in my opinion, none surpass the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White.

This classic serves up much good advice, especially in the last 20 pages in a section titled “An Approach to Style.” Nowhere have I seen more helpful advice in so few words and with such precision. This is why I always keep this book within reach.

If (for shame) you don’t already have this reference in your library, I will leave it to you to explore it in depth. But I would like to provide my own version of eight important writing tips as they apply to blogging.

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Everything I Need to Know About Blogging
I Learned in High School

High School Locker

It’s true. I’m not saying that blogging is like high school (although some might disagree at times), but you might have learned a few things about effective blogging while you were there, no matter how long ago it was.

In the old days of functional writing tests, high school teachers would teach students to consider the FAT-P before they sat down to write. FAT-P stands for:

  • Form
  • Audience
  • Topic
  • Purpose

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Boost Your Sales by
Turning Customers Inside-Out

Inside Out

Many people (including some sales and marketing coaches) think selling is a matter of manipulating, pushing, or tricking customers. And some selling is just that. Con men and boiler room operations are at the extreme edge of persuasive communication, and they give the rest of it a bad name.

But in the hyper-connected Web 2.0 world, strong-arming customers is a lousy business strategy. (Not to mention making it hard to face yourself in the mirror every morning.) Effective persuasion in the new age of transparency calls on us to take traditional selling “hot buttons” and turn them inside-out.

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How I Hijacked Copyblogger

Partnering Profits

Okay, maybe it’s nothing quite as glamorous as a hijacking, but I have pulled off a pretty good trick, I think.

Two months ago, I started writing a book tied to a training program called Partnering Profits. This week, we’ve introduced the training to 45,000+ Copyblogger subscribers. Over the next few months, it’ll turn into a full-fledged business that I’m co-owner of.

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The Winners of
Twitter Writing Contest 2 Are…

Twitter

The first Twitter writing contest was tough to decide. This one was ridiculously hard.

Just shy of 1,000 haiku entries. So many great haikus we could have had at least 20 winners, if not more.

But we can only have three. Except… we actually have four.

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The Ramen Noodle Attraction Factor for Easily-Digestable Content

Struggle

Most of us don’t realize the attraction power of two-minute Ramen noodles.

So let me explain…

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The Only Two Reasons Why You Can’t Succeed With Partnering

Partnering Profits

Picture this.

There are scores of small businesses in your area. Real businesses with real revenue, employees, and office space. And the owners of these businesses are scared.

They don’t know what’s going to happen with the economy. Will it get worse from here? No one knows for sure.

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