I’ve written a lot about SEO copywriting over the last 4+ years. And it’s still the topic that seems to generate the most questions and confusion.
That makes sense, since the modern practice of SEO copywriting is a diverse discipline that goes well beyond keyword location and frequency. So I decided to take a look back at everything I’ve written over the years and see if I could create a coherent “master document” that serves as a comprehensive guide.
I assembled, rearranged, cut, compressed, and then wrote some entirely new sections. Then I started revising.