Having trouble developing unique angles for your content and copy?
Check out Are You Trapped in Black-and-White Thinking over at Lateral Action.
The post uses a baffling optical illusion (and some nifty graphics work by Tony Clark) to get us to challenge our own rigid perceptions… which is the first step to innovative content and copy. And it won’t cost you a dime.
Here are three other things you need to check out: