Quick quiz: What would you be willing to give up to receive information that interests you?
Chocolate for a month? Your smartphone for a day? Sex?
Sounds crazy, but according to a July 2013 study by Janrain, 25 percent of adults would be willing to give up chocolate for a month to receive content tailored to their tastes.
Twenty-one percent said they would give up their smartphones for a day. And yes, there were people who said they would give up sex to receive information that interests them. Thirteen percent, in fact.
And not just for a day. Nor a week. No. They would give up sex for an entire month.
Think what that says about the pleasure people get out of personalized information — content that adapts to the right person at the right time.