Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority

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You might have already bought it.

Maybe you loved it. Maybe you hated it. Maybe you listened to the great Copyblogger radio show about it.

What is it? Enchantment: The Art of Changing Hearts, Minds, and Actions. It’s Guy Kawasaki’s most recent book, and it was a smash hit.

But this post is not about that book. Sorry, Guy.

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How to Beat the 3 Types of Writer’s Block

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It’s just about the least fun part of being a writer, and one of the big stumbling blocks a lot of businesses face with content marketing.

You never seem to have enough ideas.

Or you have a bunch of ideas, but you don’t quite get around to writing them.

Or you start a dozen different projects, and manage to finish half a page on each one.

It’s maddening, and it’s got to stop.

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7 Steps to an Email Opt-in Page That Works

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Email marketing works.

In fact, it’s still the best online method for converting prospects into customers or clients.

A critical part of the process begins, however, before a single email is sent. You’ve got to get people on your list in the first place.

This happens most effectively at a landing page specifically designed to convince the right people to sign up.

Some people call these opt-in landing pages “squeeze” pages, which, in addition to being a derogatory way to think about the process, is also technically incorrect.

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Meet the Lazy Marketer’s Best Friend: The Email Autoresponder

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No one loves blogs more than I do. They’re a great way to build your authority, attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines.

I love blogs. But like babies and kittens, two other things I love, they’re also a lot of responsibility.

Blogs take time. You’ve got to write terrific content that stands out from the general noise, promote it intelligently, and cultivate reader relationships. And that’s in addition to everything else you do in your business, from producing your product to getting your taxes filed.

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The “Talk Radio” Approach to Effective Email Marketing

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Most people struggle with email marketing because they think email is … email.

But it’s not.

At least, not when you’re selling online.

When you’re selling with email it’s far more like talk radio than it is sending an email.

What do I mean by this?

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Copyblogger Weekly Wrap: Season Finale Fiesta!

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So today will be the last Wrap until summer ends, the kids go back to school, and Brian puts his shirt back on. So in honor of this being our season finale, I’m throwing the BIGGEST, BADDEST, ROOTIN’-TOOTIN’EST PARTY YOU’VE EVER SEEN IN A BLOG POST!

Of course, because we’re confined to a blog post without multimedia, the party won’t actually feature any alcohol or dancing. Or refreshments. Or music. Or, actually, any social interaction other than in the comments.

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Two Stunning New WordPress Themes

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I gotta say, if Clark would let me, I’d write up one of these theme updates for you every week.

Our StudioPress team has so much cool stuff going on building premium WordPress themes. I can barely keep up with all the ways they’re making WordPress websites better, and your life online a piece of cake.

So, let me try in this quick post.

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Are Social Media “Experts” Worthless?

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Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns.

This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should “go die in a fire.” And that was one of the nicer responses.

The name-calling and vitriol are a little hard to watch. Here’s the thing, though.

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3 Simple Steps to Finding More Clients on Twitter

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I’ll start by saying that I’m as big a fan of content marketing as any other Copyblogger reader.

And for good reason.

When it comes to selling online, there isn’t much that puts customers more at ease than quality content.

If you put in the time it takes to produce useful, authoritative articles that provide real value to potential customers, you’re halfway to the bank before clients even land on your site.

But should any company or blog use only one technique to get more clients?

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The Charles Darwin Guide to Writing and Selling an Effective eBook

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Out of the primordial soup — back in the early 1990s they came.

They weren’t pretty. They weren’t compelling. They’re repulsive to look at today.

But we bought them — lots of them.

They were the first ebooks.

Remember Times Roman? There was page after page of it, like an 8th grade book report.

Remember the yellow highlighter on the sales page? How it made our hearts beat a little faster?

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