The 3-Step Cure for No-Sales Syndrome

image of sad dog
You’ve built a beautiful dream around having a successful business, making a living at your passion. You’re fired up. You’re ready to make your own decisions, be captain of your own fate.

You’re building an audience and boosting your credibility with great content.

Maybe you’re even savvy enough to capture that audience with an exceptional email autoresponder, to keep building loyalty and authority.

The problem is, you gathered your courage and tried selling your wonderful product or service … and there doesn’t seem to be anybody who wants to buy it.

Read More…

Why You Hate Writing, And How to Lust After the Blank Page Again

image of blank page

The blank page is a damn nightmare.

The writers of the ages have feared it more than evil spirits, wasting disease and visiting in-laws.

Yet, if you want something to happen, you’ve got to spill the ink on that thing.

You’ve got to do it every day.

Like a detective, the writer is always digging.

And when that digging unearths ideas, the writer is desperate for a way to get them down.

The pain of facing a blank page is cured by facing what you’re not doing.

Read More…

6 Ways to Sell Without Selling Your Soul

image of locked door

What’s the scariest Halloween costume you can imagine this year?

The villain from this year’s hot horror movie?

Zombies, vampires, the devil? Fat Elvis?

Not for me.

The most terrifying specter that might show up on my doorstep begging for a Snickers bar is …

The aggressive, pushy salesman.

Read More…

Introducing The Lede: A Copywriting and Content Marketing Sheet

The Lede |

Welcome to The Lede.

Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting.

Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between.

No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they may (or may not) be worth.

All right then, on with it …

Read More…

The 3 Kinds of Writing That Builds a Business

Copyblogger Media is a company that was built on two blog posts per week.

In the early days it was just Brian, and those two posts. Week in and week out.

A lot has happened since then, but the basic structure of how this business is marketed remains.

The writer runs this show.

The writer should run yours too.

Read More…

7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know

image of smiling woman

Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one.

Get your mind out of the gutter people — I’m talking about books.

Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why?

These celebrities already have more money than they know what to do with and dead tree book publishing is supposed to be dead.

Read More…

67 Elegant, Effective and FREE Website Graphics for Serious Online Publishers

image of StudioPress logo

Even though I’ve had a few over the years, “they” continue to say there’s no such thing as a free lunch.

Well, if you run a website on WordPress (or another platform), we’ve got one for you today.

Our StudioPress team wants to go ahead and hand you a collection of world-class web graphics.


Read More…

8 More Habits of Highly Effective Bloggers

image of number eight typewriter key

Do you ever feel as if your blog has plateaued?

Like you’ve hit some kind of blogging hump you just can’t get over?

About a year ago I wrote the 8 Habits of Highly Effective Bloggers here on Copyblogger.

I practice those habits and continue to see huge improvements in my writing — but some habits come more naturally than others.

Through this continued struggle, I’ve identified 8 more habits to help stay on top of the ceaseless blogging and writing game, to get over those humps and get back to work that matters.

Read More…

6 Ways to Master Entrepreneurial Uncertainty

image of lighthouse in storm

I used to think that successful people had it all figured out.

If they wanted to make something happen, they knew exactly what to do.

If they created a new product, it would be instantly popular and profitable.

They knew all the right people, hired the right help, set all the right prices, and pulled all the right strings of the many moving parts of their business to make it all work perfectly.

Had they attained some kind of career Nirvana, a place in which they didn’t need to struggle and worry and fail anymore?

Read More…

The Art of Seductive Writing: A Conversation with Robert Greene

Robert Greene is the bestselling writer of some of the most legendary nonfiction books of his generation.

The 48 Laws of Power, The 33 Strategies of War, The 50th Law (with rapper 50 Cent), and …

The Art of Seduction.

Though much of his work can be applied directly to good writing, business, and marketing online, it’s the principles of seduction that can seal the deal between you and your audience.

So grab a coffee and come on in, the water’s just fine …

Read More…