Here’s a million-dollar question: Is there a magical blog post length? In other words, should you aim for a word-count sweet spot?
The answer is no; there is not an ideal word count for a blog post. But there’s an ideal number of questions you need to ask yourself before you write.
And that magic number is 13.
Ask yourself these 13 questions and you’ll discover how long your article should be, whether or not it will be interesting, and if you even have the time to write a good article.