Kristen Galles wants to help book clubs tackle and appreciate good books, both classics and more recently due to customer interests, hot new titles. Until recently, Kristin was selling 2-3 kits per week but sales have seen a downturn. She’s looking for a tidy annual revenue.
- Product Summary: Standard and Custom Kits for Book Clubs to help members tackle and appreciate the classics. Kits include questions, bookmarks, menu ideas, vocabulary lists, activities, etc.
- Promotion Medium: Google AdWords primarily
- Total Budget: $100/month
- Creative Objectives: $25,000 annual revenue
- Offer: None, sample kit is viewable from site
- Target Audience: book clubs that focus on fiction, primarily female
- Product Price: varies, starts at $10/$15 up to $25