I recently followed an interesting online conversation about people who read forums or blogs with ad blockers in place, so they get the content but they don’t see the ads that support that content.
A few well-known Internet marketers referred to this as “theft.” It’s an interesting perspective. Ads pay the bills. If readers don’t see the ads, eventually the advertisers will pull out and the bills won’t get paid.
There’s just one problem with this line of thinking.