6 Ways to Master Entrepreneurial Uncertainty

image of lighthouse in storm

I used to think that successful people had it all figured out.

If they wanted to make something happen, they knew exactly what to do.

If they created a new product, it would be instantly popular and profitable.

They knew all the right people, hired the right help, set all the right prices, and pulled all the right strings of the many moving parts of their business to make it all work perfectly.

Had they attained some kind of career Nirvana, a place in which they didn’t need to struggle and worry and fail anymore?

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The Art of Seductive Writing: A Conversation with Robert Greene

Robert Greene is the bestselling writer of some of the most legendary nonfiction books of his generation.

The 48 Laws of Power, The 33 Strategies of War, The 50th Law (with rapper 50 Cent), and …

The Art of Seduction.

Though much of his work can be applied directly to good writing, business, and marketing online, it’s the principles of seduction that can seal the deal between you and your audience.

So grab a coffee and come on in, the water’s just fine …

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The Picasso Guide to Becoming a Social Media Legend

image of pablo picasso

During his career he was loved, hated, admired, dissed, fought over … but never ignored.

His name? Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y …


Anybody with a name like that was bound to lead a big, bold, messy life, and Picasso did exactly that.

I have to confess that I’ve had a creative crush on him ever since I first encountered his work in my college art history class.

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7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse

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In my opinion, the most powerful social media profile you can use is the LinkedIn profile.

Most powerful that is, if you are looking to do more business and/or achieve your professional goals.

There’s a certain mindset LinkedIn members have when they spend time there.

They don’t browse through pictures and videos of their friends.

They don’t go there to share 140 characters of their current status.

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The Art of Finding Ideas

image of humphrey bogart and maltese falcon

Every writer who has ever lived has lusted after ideas.

Where are they, how do I get them, and how do I keep them coming?

If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun.

Try as you might to sweat them out of your head or pull them gently from the stars above, there are no new ideas.

So, relax.

But the page is not going to write itself, is it? Where then do we turn for ideas that work, ideas that move, ideas that persuade?

In short, we steal them.

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How to Use 3 New Facebook Features for Better Social Media Marketing

image of facebook logo

Facebook likes to keep us on our toes, right?

They continue to evolve, thanks in part to the new competition from Google+. Facebook introduced three new features recently, including improved Photos, the Ticker, and Top News.

The buzz surrounding Google+ is forcing Facebook to improve their features and differentiate their offering. Competition is good.

But make no mistake, Facebook continues to dominate the social media scene. They recently had half a billion people log in on a single day. With those kinds of numbers, Facebook is still the big dog and still a smart place to reach customers.

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3 Tested Email Marketing Templates You Can Use Right Now

image of vintage post office sign

If there’s an art to email marketing, it’s being able to write messages that are simultaneously:

  • Interesting content, and
  • Persuasive sales pitches

Unfortunately, most emails are either pure content or pure pitch.

But when you merge those two elements, you can see a large (and long term) increase in sales.

I’m going to give you precise examples of what I mean.

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Is Starting Your Own Business Risky?

image of tightrope walker

Starting a business is risky. Horribly, terrifyingly risky.

Nearly all new businesses fail — that’s the official statistic, right? Some say 4 out of 5, some say as many as 95%.

Successful entrepreneurs have a different kind of DNA from the rest of us. Ice water runs through their veins. They thrive on risk. The more insane the odds, the better they like it.

For those of us who have families, or who just don’t feel like living on ramen for the next four years, we’re probably better off keeping the day job.

Do you believe any of those?

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What the eBook Revolution Means and How Copywriters Can Prosper From It

image of yesterday's gone book cover

You love books. Printed books.

And like most writers, you’re probably an avid reader who has spent thousands of hours with print books over your lifetime.

Perhaps you’re mourning their passing.

No, print isn’t quite dead, but it is struggling. And when publishing is fully reborn, it will be utterly different.

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The BlogWorld Expo Virtual Ticket (or, How to Get To a Conference You Can’t Get To)

image of blogworld expo virtual ticket

We live a lonely life out here on the internet.

Sure, we’ve got email and blogs and social media and Skype and the occasional contact via an actual phone, but in real-life terms we’re pretty isolated.

We usually live far away from our “work friends.” We swap ideas in small, discreet blocks — a half-hour IM chat with someone here, an email or two with someone else there.

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