How to Use Internal Cliffhangers

Microseduction.

I consider an episode of The Lede wildly successful when we create a new word. In this episode of The Lede about using internal cliffhangers, Demian Farnworth does just that.

Here it is:

mi·cro·se·duc·tion

noun

  1. a slow, patient process for creating a emotional tie in an audience member to a piece of media
  2. The “dribbling of bread crumbs so the bunny rabbit follows you back to your house.”

synonym: internal cliffhanger

But how do you use that word in a sentence? And how will it help you write copy that your audience finds irresistible?

Listen and find out.

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Your Audience Doesn’t Know What it Wants

Close-up image of a horse with its mouth wipe open, appearing to scream

If I asked people what they wanted they would have said faster horses.

~ Henry Ford

Pretty witty quote, right?

You’ve probably heard it before. (Even if Ford never actually said it.)

I know I have.

But what I’ve been realizing lately is that I haven’t really been applying the essence of it to my own writing, let alone my online business’ product creation.

It’s actually a pretty funny scenario.

My first two posts this year were about starting a blog in 2014 and then asking my audience what blogging help it wanted in 2014.

The latter had over 200 comments.

But the thing that really interested me was the fact that 95 percent of the comments on those posts were about problems my audience was having … but not what solutions they wanted. They simply didn’t know, even when I directly asked them.

Turns out that’s my job.

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3 Ways to Write a Damn Good Syllable

Copyblogger chief copywriter Demian Farnworth sits at his desk straining to write a good syllable

The list of things you need to do to become a great writer is a long one.

So long in fact, most people never make it to the end of that list.

This is why most people suck at writing.

They simply give up.

Sure, the new ones are always thrilled — corybantic some may say — as they sharpen their pencils in eager expectation of jumping into those adorable writing exercises such as “Write like you talk” or “Write yourself silly!”

Then there are the entry-level axioms that culminate in “Give yourself permission to write,” a commandment that Trendall Jynweythk, professor of liberation theology at Arizona University, claims originated in a conversation between Jesus and John when the apostle was battling writer’s block after some really bad dreams.

It is all quite overwhelming advice to you, virgin writer, what with your bubbling, flooding, and exploding energy.

You just need to sit down and write!

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Announcing: A Breakthrough Resource for Your Content Creation

image of cardboard robot

Editor’s Note: Don’t worry, this is satire. :) But we do have a great resource if you need your own “RealWriter” — check out our page of Copyblogger Certified Content Marketers!)

Finally, after years of clumsy, clunky automated tools for “spinning,” scraping, regurgitating, and extruding low-quality content, we’ve found a solution.

This resource produces sharp, smart, audience-engaging content every time. Over time, it even calibrates itself to produce more effective headlines, to tailor content to the precise needs of your audience and customers, and to automatically generate semantically relevant alternative keyword phrases.

We’re calling this resource RealWriter — and if you don’t implement it for your content marketing program, you’re missing out.

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The Lede: Hangout Hot Seat with Brian Clark

Google Hangouts are an invaluably useful tool.

We’ve made mention of this before.

And if you’ve been listening to the New Rainmaker podcast, then you recently heard Brian and Robert discuss the concept of repurposing content — using the same content in multiple ways.

In this episode of The Lede, Demian and I put the usefulness and versatility of Google Hangouts on display and demonstrate how Hangouts can be used as part of a repurposing strategy.

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Eulogy for a Blog

painting of a family in an old-fashioned setting burying a loved one

Dearly Beloved,

We gather here today to honor the memory of our friend, Web Log.

That was his birth name.

Most knew him simply as Blog.

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