This is the first post in a series on native advertising. An introduction, if you will.
One that states from the start that there is controversy.
Why approach a series this way?
Simple: Native advertising is probably one of the least-known scalding-hot topics in the business world.
In fact, few business people can even define native advertising. And those outside of it are clueless it even exists (we’ve got the data to prove this — will share later).
Yet media research group BIA/Kelsey predicts that by 2017, brands will spend $4.57 billion on social native ads.
$4.57 billion is a lot of money.
How could there be so much enthusiasm and animosity for an ambiguous model?
Two words …