How to Use Copywriting Anchors for
Smooth-Sailing Sales

Sailing

One thing any swashbuckling sailor needs is a good anchor.

Anchors are tricky things. Sure, they keep you from getting blown off course. But drop them at the wrong time and they can be a real drag.

It’s not just those sailing the seven seas who have trouble with anchors. In fact, knowing when and how to use an anchor effectively is a critical part of good copywriting.

So what’s a copywriting anchor?

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It’s Time to Shoot Your Blog

Cowboy

Imagine for a moment you’re John Wayne. You know, a gun-toting, horse-whipping, tobacco-chewing kinda guy. A real cowboy.

Then imagine you have a blog (weird, I know). In this story though, your blog isn’t on the Internet. It has nothing to do with social media. Comments don’t exist. No, for the purposes of this post, your blog is something much simpler:

It’s your horse. And he’s dying.

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5 Things Sesame Street Can Teach You About Breakthrough Blogging

Big Bird

They taught us about sharing and the letter Q. They taught us to jump rope in Spanish and how to count to 10. They taught us about life in the city, diversity, and the true love of a rubber ducky.

But did you know that Sesame Street actually has lots of lessons about how to be a better blogger?

There’s a reason Sesame Street is the longest-running children’s show in history. Actually, there are (at least) five reasons. And you can apply each of these to your blog, to create something that’s memorable, effective, and maybe even loved.

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The Real Secret to Becoming a
Popular Blogger

Popular Blogger

Let’s play pretend for a minute, shall we?

Let’s say you live in an old Italian Market. On your rounds as a door-to-door zucchini salesman, you drop in on two tailors’ shops that are quite different.

The first is run by Roberto Andolini, a very skilled tailor who has a ridiculous mustache and always greets you warmly, asking about your kids and your business. Roberto has a large collection of fountain pens and is always telling you about his latest acquisition.

Each time you see him, he cracks the same joke about making sure to keep the pens away from the clothes he’s tailoring. And each time he tells it, he’s so amused by his own hilarity that he uncorks a big, billowing laugh. You like Roberto very much.

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Five Ways to Persuade Like a
Silver-Tongued Trial Lawyer

Trial Lawyer

When I was in law school, one of my professors—a no-nonsense New Yorker with a Harvard pedigree—liked to say that those of us who became trial attorneys would need to learn how to effectively communicate with a group of “shoe salesmen and janitors.”

That’s how he referred to juries.

Pretty brutal, I know. But his point was that despite all the high-level legal philosophy that was being jammed into our heads, we’d still have to learn to translate complex concepts into language an average person could understand.

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Do You Know When to Shut Up?

Shut up

There are writers. And then there are writers.

But I was a cartoonist.

Let me take you way back to the year 1988 for a lesson in shutting up.

I was drawing cartoon strips for a very popular newspaper called ‘Mid-Day’. And every day, I’d draw a new strip, and submit it to the newspaper. And since it was back in the days before the Internet, I often had to get on a train, travel 20 miles, and walk for 15 minutes to get to the newspaper office before the 7:30 am deadline.

One day I ran into the editor. And he commended me on my cartoons.

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You’re Boring (But Not Hopeless)

Seth Godin pulled no punches with this pithy Saturday-morning post – You’re Boring. Seth argues that unlike the old days when boring brands could simply buy attention, now the only option for anyone is to “become interesting, noteworthy and yes, remarkable.”

Along those lines, we thought it a good idea to send you back to How to be Interesting by Jon Morrow. Because it’s never too late to stop being boring.

Amazing Blogs: The 1-2-3 Plan
Every Blogger Should Know

1-2-3

There are well over 100 million blogs out there. Why’s anyone going to read yours?

Every keyword phrase, every niche, every topic, every angle has been covered. The competition for attention and traffic is fierce. But there’s still room for your blog . . . if it’s amazing.

A blog is trivially simple to start, but not so easy to keep rolling. There are so many factors — traffic, social media strategy, design, monetization. If you try to absorb everything at once, you’ll be too overwhelmed to keep going.

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How to Get a Copyblogger Blog Consultation, Even if You Didn’t Win

So, there’s good news and bad news.

The bad news is that if you haven’t heard from me, you didn’t score one of the free blog consultations.

The good news is that Brian and I talked, and we are going to open up 10 more spots. This time though, I’m going to do things a bit differently.

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9 Ways People Respond to Online Content

Comment

Rajesh Setty has a great guest post over at Lateral Action that could have easily appeared on Copyblogger, so today I’ll send you over there. It’s called 9 Ways People Respond to Your Content Online and it presents a response scale that demonstrates that the more creative your content, the greater overall return you get for your efforts.

It’s good stuff, so check it out. And make sure to leave Raj an exquisite, meaningful comment. :)