2011 Content Marketing Predictions

According to this awesome Roland Emmerich documentary I just watched, the world is going to end on December 21, 2012. If John Cusack participates in a Mayan end of days depiction, you know it’s the real deal. Just like Say Anything.

We here at Copyblogger are keeping our heads together in the face of this news and will continue doing our level best to help you accomplish your business goals before the floods arrive and Los Angeles turns into a molten field of flaming limousines.

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Defy Convention (Or Be Forgotten)

image of Frida Kahlo

A few weeks ago I saw this tweet from Johnny B. Truant:

If I were Frida Kahlo, I would have painted myself without a unibrow. Or at least have become aware I needed a pair of tweezers.

Johnny made me smile. Then he made me think.

Would we remember Frida Kahlo today if she hadn’t had the audacity to leave her eyebrows natural, and sport a wisp of a mustache across her upper lip?

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125 Tips for Building an Irresistible Brand

image of the word brand

There are countless blogs and articles on the web that proclaim the importance of building a unique brand.

But how, exactly, do you create a brand that’s irresistible to your audience and positions you as an authority?

And how do you do it if you’ve never built one before?

In the comments of my last post, The Rockstar Guide to Getting More Traffic, Fame, and Success, many of you said you were having trouble finding your unique style and turning it into a brand.

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The Best of Copyblogger 2010

Best of Copyblogger 2010

Every year on the 24th of December, we tell you we’re taking the rest of the year off. And every year, we instead slip in a “Best of Copyblogger” post before New Year’s just in case you missed something from the past year.

Sneaky, huh?

So here are the best Copyblogger articles from 2010, based on your enthusiasm via comments, links, retweets, and indecent propositions made to our writers for creating exceptional content (I hear it happens … how’s that for a guest blogging incentive?).

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Top 10 Blogs for Writers 2010

The Top 10 Blogs for Writers contest is always fun to watch, and a great way to add some new favorites to your own list of must-read blogs.

This year the contest has shaken things up a little, moving from Michael Stelzner’s Writing White Papers site to Leo Babauta and Mary Jaksch’s Write to Done. Copyblogger was not eligible this year because our own Brian Clark was one of the judges along with Leo, Mary, Michael and Deb Ng.

The winners are a talented and creative bunch, with lots of strong fiction blogs appearing on the list. Congratulations to all the finalists and winners!

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Actually, Blogging *is* Dead

Tombstone

How many times have your heard them say that?

They said it in 2007.

They said it in 2008, 2009, and 2010.

Maybe they’re right.

When you’re promoting a business, or a cause, or an idea with online content …

It’s content marketing.

Blogging? That’s just a hobby, right?

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How to Stop Marketing
(And What to Do Instead)

sign saying No Salesmen Or Agents

Back when I took copywriting clients, I had one request that seemed to come up over and over again.

“I don’t want to do any marketing or selling,” the client would say. “I just really hate all that stuff. It makes me feel sleazy and gross and I don’t want my name associated with it and I don’t want to have anything to do with it.

“But, um, I don’t want the business to die.

“Is it hopeless? Is there anything you can do for me?”

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The Enemy Waging War Against Your Ideas

The Digital Sea | copyblogger.com

Creative new ideas always have formidable enemies.

Book burning, for example, is a primitive and terrible art. It’s been going on since before Gutenberg set that first type into his revolutionary machine.

In Ray Bradbury’s incomparable Fahrenheit 451, we see a cautionary tale of censorship, power unchecked, and the capricious human heart. He imagined a horrific world where the great works of literature, theology, and philosophy had all but disappeared thanks to books being banned and burned en masse.

Outside of that totalitarian scenario, having obvious enemies can often work out well for ideas.

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How Your Prospect’s Brain Becomes Your Secret Persuasion Partner

x-ray of human brain

What if you could have a secret ally working behind the scenes, steadily working to convince your ideal customer or client that you are absolutely the right person for her to choose?

Well, you can. One of the most potent marketing forces you can use in capturing, holding, and influencing the attention of your prospect’s brain is the power of consistency.

You can easily trip yourself up without meaning to. Many bloggers get bored with their message and think their prospective clients are, too. This can lead to the thought that you have to constantly reinvent yourself to liven things up. You think you should start to write new things, put out new opinions, shake things up a little.

Nothing could be further from the truth.

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Copyblogger Weekly Wrap: Week of DEcember 13, 2010

image of Copyblogger Weekly Wrap logo

Sales and marketing is all about reframing, so after getting nailed with snow last week, I decided to make the most of the next round: the huge “snowpocalypse” due to arrive early this week. I would bend it to my will. I would use it for nefarious business purposes.

So I thought: What if I did one of my promotions where I set up WordPress blogs for free while buried in my living snow tomb? That sounded compelling. I talk a lot about story, and this was a fun one: “Man trapped under seven feet of snow keeps warm by doing marketing stunt, eats own foot to survive.” Man, it sold itself.

So I filled the wood bins to overflowing. Made sure both the tractor and generator worked, and filled both with gas. Bought extra gas. Bought supplies. Rented Jingle All the Way.

We got like 2 inches of snow. Next up: my “Overreaction is Underrated” sale.

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