The 3 Fatal Diseases that Kill Good Blogs

image of a man in a flu maskPicture this. You’re in a fancy night club, one of the best in Vegas. You’re drinking free beer and watching 50 or 100 people party to heavy beats and exotic dance tunes. You should be enjoying the mood . . . maybe even letting a dance sneak out every now and then.

But instead, you’re off in the corner talking business. Not just any business either. You’re talking about the business of blogging.

I know . . . pretty lame right?

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Seven Bad Writing Habits
You Learned in School

image of a schoolboy

What is good writing?

Ask an English teacher, and they’ll tell you good writing is grammatically correct. They’ll tell you it makes a point and supports it with evidence. Maybe, if they’re really honest, they’ll admit it has a scholarly tone — prose that sounds like Jane Austen earns an A, while a paper that could’ve been written by Willie Nelson scores a B (or worse).

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Three Ways to Make Your Competitors Irrelevant

Eliminate Competition

Buying online is a consumer’s paradise, right?

One can compare competing offers ‘til the heart’s content, all with simple clicks of a mouse.

Well, it’s not that great if you happen to sell online.

And what if I told you it’s not really that great for consumers, either?

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Why Writer’s Block is Your Secret Weapon

image of moving through a block

When screenwriter John August wrote that only non-writers get writer’s block, some readers whined (and personally attacked him).

“But getting blocked does happen to real writers!” they cried.

They cried because they wanted to be victims, instead of responsible for their writing blocks. They whined because it was easier and less scary than facing the facts.

But when your income depends on your ability to write, whining won’t get you anywhere. It will distract you from the golden opportunity that writer’s block always offers: greater clarity and confidence.

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Why Content is No Longer King
(And Who’s Taking His Place)

image of a crown

Since the very first blog, written around an ancient campfire somewhere in the moist foothills of Seattle, content has been crowned the undisputed king.

The king ruled over all that was written, be they blogs, articles, ads, fiction, or a killer love letter. All that was copy sat at the feet of the king.

Nothing succeeded without content. Writing without it was cast from the kingdom, banished as self-serving junk mail and the much-loathed “interruption marketing.”

But the king is dead.

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Audience Conference: Ready to Get Serious About Social Media?

Audience Conference

In my view, social media represents the greatest entrepreneurial opportunity of a lifetime. But there seems to be a mindset that holds people back from making the most of it.

One is thinking of yourself as a blogger, or an affiliate marketer, or whatever other small box you come up with, instead of thinking of yourself as a media producer.

The other is thinking because the technology is new, the principles of audience engagement must be new and specific to new media as well.

Maybe it’s time for a new way of thinking?

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How to Sell More Ethically

image of sleazy salesman

I keep running into this little conundrum.

One of the most important goals of copywriting is persuasion.

In fact, it’s kind of the most important goal, because if you’re not trying to get your readers to do something, you’re probably going to stop calling yourself a “copywriter” and just go for “writer.”

Writers can write without a call to action, but then writers also get to mull their words carefully while drinking tea. Copywriters can’t do that. They’re on deadline. They need high-octane espresso.

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How to Be the Cool Kid (Even if
You Weren’t One in High School)

image of skateboarder

If you hang out here on Copyblogger, you’re probably trying to figure out how to expand your readership and make your blog popular.

You’re here because Brian Clark is a pretty cool guy, and he seems to know what’s up.

He has this shiny blog, a rockin’ team, billions of subscribers, good hair, a nice car and a pretty wife.

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How the Authority Rules Report Brought
Me 234% More Site Memberships

Authority Rules

Recently, I learned a handful of techniques from Brian Clark that brought me some pretty intriguing results.

234% more site memberships.

62% more unique visitors.

100% more paying clients.

How much did I pay Brian to teach me how to do this? Not a dime. I got everything I needed out of a free report.

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The Sideways L: How to Use Misdirection
to Make Your Readers Laugh

image of the letter L

Making your readers laugh can be a great way to capture attention, create word of mouth, and develop a terrific relationship with your audience.

A lot of writers may think you can’t teach people how to write humor, but I don’t buy it. In fact, here’s a simple technique you can use to get a few laughs of your own.

It won’t turn you into Mitch Hedberg overnight, but it can go a long way to putting a smile on the face of your readers.

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