Holding Back Online? 5 Ways to
Share Your Story with Confidence

image of rock climber

This blogging and social media thing is easy, right?

Set yourself up with a free blog, have something you want to post about and off you go. Tweet about it, hook into Facebook and you’re flying. As easy as baking candy.

Read More…

What a Drunk Swiss Guy Can Teach
You About Handling Criticism

image of drunk man with lampshade

One of the most interesting lessons I learned about blogging happened in the basement of a Swiss pub on Christmas Eve.

Back in 1999, my brother and I went to visit our sister in Switzerland. Somehow, we all ended up in this basement room at a pub in Interlaken with some locals. For some reason, the lights started going on and off, and I caught this look on my sister’s face. There had been some groping during one of the dark intervals.

I went up to the offender and said, “Hey. You’re going to need to keep your hands to yourself.”

And he, quite drunk, puffed up and stared into my eyes. He said, “What are you going to do about it, friend? You’re a long way from home.”

Read More…

How to Stand Out in a Crowded Niche

Ever feel like all of the “good” topics in your niche have already been worn out by more popular blogs?

A post about getting more blog traffic or living more frugally may be interesting the first time you read about it. Maybe it’ll even catch your attention the fifth or tenth time you see it.

But what about the 50th time? Or the 100th? Doesn’t it get a little … tired?

Read More…

The Complete Newbie’s Guide to Marketing

baby

Think it’s the lack of advanced techniques that’s been holding you back?

Think your blog isn’t finding readers because you don’t have the coolest plugins? Or that your sales page doesn’t convert because you couldn’t afford the 1,999 Secrets of Ninja Marketing Masters product that got released last month?

Think the secret to successful marketing and running a profitable online business is some piece of Jedi mastery that you would need to study for years to learn?

Not even close.

Read More…

How To End Writer’s Block Forever
(And Make Readers Fall In Love With You)

typewriter

Think back to the last time you felt the crushing pressure of writer’s block.

When that locked-up feeling of helplessness transformed a blank page (or post) into a terrifying testament to your own private insecurities, what did you do? Did you curse your frozen creativity, try to wrestle an idea out of your head — or worse yet, retreat altogether from the keyboard to escape?

We all have our private ways of handling the freak-out moments that every writer (no matter how prolific) falls victim to. But wouldn’t it be better not to freak out at all? There is a way — and it’s easier than you think.

Read More…

5 Ways to Market like a Psychotherapist

mental map

Psychotherapy, a discipline intended to help people, is actually a form of marketing.

Does that thought make you uncomfortable? Or even seem a little creepy?

American psychiatrist Jerome Frank put it eloquently over forty years ago: psychotherapy is the art of Persuasion and Healing.

A good therapist needs to do more than just teach her clients to have more positive feelings.

She actually needs to sell those feelings, in order to get the results her patients want.

Read More…

How to Stop Making Yourself Crazy
with Self-Editing

stressed out man

Write. Edit. Write. Edit. Edit. Edit. Edit. Write.

Does this sound familiar? If it doesn’t then you’re probably from Mars, because most of us drive ourselves crazy with self-editing when we write.

And it’s not only when writing.

Read More…

Finding Your Village of Customers

Godin calls it a tribe. Kevin Kelly calls them your 1000 True Fans. Hugh MacLeod calls it a global microbrand.

Everywhere you look, you might notice a new kind of flexible, smart small business. They serve a relatively small number of people. Big businesses drool over their profit margins and adaptability. Their customers are knocked out by what they do and how they do it.

Read More…

5 Grammar Mistakes that Make You
Sound Like a Chimp

laptop chimp

Writing can be really no-win. It’s not fair, but it’s true.

If you obsess over every grammatical and structural point, you can come across as stiff. But if you’re lax and make a bunch of simple errors, you’ll come across as stupid.

You make one mistake and a lot of people will let it go. Two and you’re making them suspicious. Keep that up, with your intelligence taking hits at each turn, and your reader will decide that you’re actually a chimpanzee — and not one of the smart ones, either.

Read More…

Landing Page Makeover Clinic #19: Lunchsense.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

As the mom to three kids and the wife of a “brown-bagging” federal worker, I’ve bought (and replaced) more than my share of lunch boxes and bags. At the end of a typical school year, the bags that haven’t been lost are ripped, falling apart, and generally pretty disgusting. They, along with the detritus of my kids’ backpacks, get dumped into the trash at the start of every summer.

Read More…