3 Vital Marketing Lessons From the World’s Most Offensive Doughnut Shop

image of Voodoo Doughnuts sign

The line, even on the bitterest winter nights, extends out the door and down the block.

The neighborhood could charitably be described as “gritty” — known for marijuana dispensaries, tattoo parlors, and bars. (And those are the legal businesses.)

The walls are Pepto-Bismol pink, graced with a black velvet painting of a stern-looking Pam Grier. The place smells like … well, like a doughnut shop — that delicious yet faintly disgusting scent of industrial fryers.

The menu on the wall is illegibly tiny (even for 20-somethings on glaucoma medication), but everyone just pulls it up on their phone anyway. They take cash and only cash, and the cute tattooed employees at the cash register are friendly, if not necessarily efficient.

They’ve taken something ordinary (you might even call it a bit boring) and turned it into an enduring craze.

And yet, everything about the place turns off 95 percent of their potential customers.

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The Critical Thing You Need to Earn Targeted Traffic – Today, and into the Future

Image of Television News Crew

There is nothing new under the sun. What was old, is new again. It’s all been said and done before …

Those adages are true in your university philosophy class, and just as true when it comes to your media strategy.

If you’re working too hard trying to keep up with every new tactic and technology and social network that bubbles up online … and wondering what the essential asset is in building an audience, then this episode of New Rainmaker is for you.

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SEO is Dead: Long Live OC/DC

OCDC post image

I want to let you in on a little secret …

I really hate the term “SEO.”

This may come as a surprise to many since I am the resident SEO guy at Copyblogger and very active in the SEO community.

But for the past two years I have felt that the entire concept of SEO, while an important part of online marketing, had a very “spammy” connotation.

The term too often aligns our work with unprofessional practices like link buying and web spamming for article placement.

And with the recent issues around the SEO effort of Rap Genius, and the resulting negative impressions about SEO with the wider public, I have made it my mission for 2014 to eradicate the term SEO once and for all.

Yes, SEO is officially dead. Not the practice, but the term.

But what term should take its place?

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Why Are You Still Skeptical That Pinterest Can Work For You?

Pinterest post badge

Pinterest may bug you.

What with all the images of Italian sunsets and glamour pics of Ryan Gosling.

But so what?

Pinterest, with its 70 million users, is driving an avalanche of referral traffic to websites and blogs.

Right now, Pinterest drives more referral traffic than Twitter, StumbleUpon, Reddit, YouTube, LinkedIn, and Google+ … combined.

And contrary to popular belief, maybe contrary to even your belief, that traffic is converting … because many pinners use the site specifically for product and content discovery. (Get ready for some compelling stats about this in a minute.)

This makes Pinterest a powerful tool for ecommerce.

So if you’ve been ignoring Pinterest, you’re late. But there is still time to catch up — and you should.

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13 Good Ideas from 13 Dead Copywriters

Image of David Ogilvy with number 13

Advertising is an ancient art.

In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics.

Citizens in Greece hung “Lost” posters in hopes of being reunited with children, jewelry, or slaves.

And elaborately painted signs (billboards) sprung up throughout Pompeii to announce plays, carnivals, and races.

Surprised?

You shouldn’t be. The history of advertising is full of the tools, tactics, and strategies you — as online marketer — still use.

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How to Write Killer Bullet Points

Keep your readers running down your page like water on a slide.”

Wouldn’t you like your copy to have that effect?

Of course. Who wouldn’t?

And while writing great sentences and using persuasive words are essential elements for making it happen, don’t overlook the importance of bullet points.

Because well-crafted bullet points make your copy more readable.

And they allow you to do something else that is very important, as well.

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