40 Questions You Need to Ask Every Copywriting Client

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You’ve connected with a prospective client and you’re at your first meeting!

It’s an exciting time in the life of any freelance marketer or copywriter.

Unfortunately, this is also the moment when the seeds of disaster are often sown.

Instead of having a detailed discussion about the project at this initial meet, hungry copywriters often slump into desperation mode. At the first mention of a payment of any size at all, you’re sticking out your sweaty hand ready to shake on any deal you can get.

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Copyblogger Weekly Wrap: Week of March 28, 2011

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My 6-year-old son has become completely obsessed with playing Super Mario Bros. on our Wii game system. A regrettable side effect is that I hear that music in my head constantly and now see everything in terms of Mario.

For instance, the other day I was negotiating a crowded store and I thought how the correct way to deal with the situation would be to jump on the heads of everyone who was in my way, or perhaps step on a turtle so that it went back into its shell, and then hurl said turtle at the crowd to thin it out. Seems in real life, neither of these approaches works very well.

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Heretics, Superheroes, and Fighting the
Lonely War of the Writer

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The writing life sounded so glamorous, didn’t it?

When you first started writing, you watched people struggling with their problems and knew you could help … if only they would listen.

So you took to the page with metaphorical fist raised, hoping your words would cut through conventional thinking and inspire a revolution.

But it was hard — much harder than you thought it would be — to gain traction.

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Cut the Crap and Write Better Now

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Composition is a discipline; it forces us to think.

If you want to ‘get in touch with your feelings,’ fine — talk to yourself; we all do.

But, if you want to communicate with another thinking human being, get in touch with your thoughts.

Put them in order; give them a purpose; use them to persuade, to instruct, to discover, to seduce.

The secret way to do this is to write it down and then cut out the confusing parts.

~ William Safire

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The 4 Words That Will Get Your Email Opened

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“You Are Not Alone”

In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line I’ve ever seen — by far.

Because Aweber counts each email that’s been opened, even if they’re from the same user, that single subject line has had an average open rate of 90%, and has surpassed the 100% mark several times.

I’ve seen this subject line used successfully on emails ranging from content marketing to personal development to potty training, with a dozen verticals in between.

The results are always the same.

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Why Johnny B. Truant Wears Women’s Underpants

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My name is Johnny B. Truant.

You might know me from stimulating enterprises such as The Badass Project or my own infamous blog, or maybe even the Copyblogger Weekly Wrap.

What you might not know is that I’m a woman.

This is not a joke or an angle or an analogy — I’m literally a woman.

This is my story.

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How to Get More Clients, Money, and Respect for Your Copywriting Business

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You’re a hardworking copywriter who would like to get more clients. You meet a prospect — let’s call him Steve — at a networking event.

You get along pretty well, spending twenty minutes chatting about work, succulent plants, and the crazy behavior of three-year-old Cocker Spaniels.

As this happens, the filing clerk in Steve’s memory pulls out a crisp new index card and starts making notes. (This is a metaphorical file clerk, not an actual tiny person living in Steve’s brain.)

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Third Tribe is Closing to New Members: Get $981 Worth of Extra Goodies This Week Only

Daily Success Deals

A little more than a year ago, we tried out a new idea.

What if there was an online community where you could learn cutting-edge online marketing — without compromising your ideals or turning into some kind of internet hype machine?

What if you could listen in on some of the blogging world’s most successful entrepreneurs, like Darren Rowse, Brian Clark, and Chris Brogan?

What if you could have your individual business questions answered twice a month by these same entrepreneurs?

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Copyblogger Weekly Wrap: Week of March 21, 2011

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My birthday was on Wednesday (I turned 17 and my dad says I can drive his car to the prom – SCORE!), and I got about fifty billion of those little Facebook notifications of people writing on my wall to say Happy Birthday. Got a ton of tweets saying the same. And now I think I get it. Mark Zuckerberg isn’t any kind of a genius who recognized the need for a comprehensive network of interpersonal connections.

Clearly he was just a guy whose birthday was perpetually forgotten.

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The Content Marketing Question You Need to Answer … Now

One unfailing characteristic of online business is The Latest Bandwagon that’s perpetually rolling down the road toward us.

It’s usually some kind of new, sexy, easy, fast, 1-2-3 fad that will ensure you’re bathing in champagne by 10 o’clock tonight.

As you may well know, a strategic fad fetish can be a very expensive habit, both monetarily and psychologically.

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