Wired Magazine’s Senior Editor Kevin Kelly wrote a great post this week called 1,000 True Fans, and it’s been getting a lot of attention around the blogosphere. Kelly essentially argues that to be a success online, you don’t need a huge audience. You just need 1,000 true fans… who are willing to pay you.
He goes on to demonstrate that these 1,000 true fans are not at the end of the long tail, but rather closer to the curve that separates the long tail from the head of the tail:
To raise your sales out of the flatline of the long tail you need to connect with your True Fans directly. Another way to state this is, you need to convert a thousand Lesser Fans into a thousand True Fans.
I guess I feel a bit vindicated… this is the exact argument I made in the Teaching Sells report 5 months ago. It’s nice to be in such esteemed company.