The Truth About Getting Rich Quick

image of maze with money at the center

“Ask your physician how to feel good, and he’ll look you squarely in the eye and say, ‘Eat right and exercise.’ Yet for every dollar spent in fitness centers, Americans spend nineteen dollars on cocaine.

“The reason? Two seconds after you snort cocaine you feel like Superman. Two weeks of diet and exercise just makes you hungry and sore.”

~ Roy H. Williams, The Wizard of Ads

Of course you want to do it the fast, easy way.

You’re smart. You’re a human being. Smart human beings want to do it the fast, easy way.

Read More…

How to Get Some Action

It was an unbearably hot night. In a run-down apartment in the seediest neighborhood of Hollywood, the gift shop manager flicked on the discount computer his dad had just bought him.

He started typing.

A small email list of friends grew to a thousand, then ten thousand, then one hundred thousand. A few months later he cobbled together a simple website.

A few years later, he was an international icon.

Read More…

7 Ways to Improve Your Writing … Right Now

image of woman checking her watch

Many of you would love to write more compelling blog posts, articles or web copy.

You’ve heard all the old advice. Practice makes perfect. Get your 10,000 hours in. Just show up and write.

And of course, that’s all a good idea. It just takes so danged long.

Meanwhile, I’ve got a couple of fast ways you can improve your writing immediately. No waiting for that pesky, tedious “practice” to kick in.

Read More…

What’s Your Story?

image of storyselling

Back in early 2009, Naomi Dunford of Ittybiz announced that she’d taken on a guinea pig. And, because it was Naomi’s guinea pig, it had a fair amount of attitude and tended to swear a lot.

This guinea pig explained its presence in the IttyBiz big picture by telling a story about what online marketing looked like from the average customer’s perspective:

Read More…

Copyblogger Weekly Wrap:
Week of November 8, 2010

image of Copyblogger Weekly Wrap logo

Earlier this week, I went to Target and noticed that they’d already put up the Christmas decorations. Have a look.

This was just a few days into November. I’m not ready to think about Christmas! I’m offended at the implication that I should be thinking about Christmas. I’m offended that they seem to think I’m dumb enough to think they’re just trying to decorate. Be honest, Target. Make the signs read simply, “Consume!”

This marketing thing has gone too far! We must stop buying things and telling people to buy things! Revolution! Let’s spearhead a return to bows and arrows and caves and river water!

Read More…

How to Build Your Business by Walking Away from the Sale

image of high-heeled shoes walking away

Some marketing feels almost impossible to resist.

Your favorite product is 85% off! This really smart expert is only offering advice until Monday! This service will change your life or your money back!

Smart marketers know how to reduce risk, boost urgency, and tempt our wallets with irresistible offers.

But are there times when those techniques work a little too well?

Read More…

The Simple Way to Get Everything You Want From Online Marketing

image of woman raising her hand

I want to tell you a story about two women.

One is my hairdresser and the other is my massage therapist.

Of the two, I have a stronger connection with my massage therapist. I see her more often, she’s closer to my age, and well, there’s just a certain bond that develops when you get naked that often with a person.

Read More…

The Foundation of All Marketing that Works

Over the last decade, a prolonged magnitude 9.1 technological earthquake completely altered the landscape of online marketing and public relations. The entire topography has shifted from one of cold, repetitive interruption to the gentle, authentic drip of attraction over time.

A large part of navigating this strange, new terrain is the building and care of real relationships. If you enjoy the frustration and futility of beating your head against the abandoned brick walls of how things were, this show is not for you…

In this episode Brian Clark and I discuss:

Read More…

Wake Up! 7 Simple Ways to
Energize Your Writing Powers

image of woman in bed

Do you sometimes feel like you’re in a rut with writing?

We all do from time to time.

It comes from getting too comfortable with the way we do things. We fall into familiar patterns and it puts us to sleep.

But waking yourself up isn’t as hard as you might think.

Read More…

3 Steps to Foolish Online Advertising

Image of court jester cap

Let’s face it… most online advertising is foolish, especially your typical banner ad. The general approach to banner ads is ineffective, easily blocked, and regular site surfers literally become blind to them.

Even pay per click – perhaps the greatest ROI advertising ever devised – is used foolishly. High dollar clicks sent to poorly written, undifferentiated landing pages, or worse, that stellar home page with the “We’re the greatest!” message that immediately prompts people to hit the back button.

There is, however, a way to do online advertising without wasting your money and annoying people. As it turns out, this approach is also quite Foolish.

Read More…