How to Jolt Your Reader Into
Paying Attention



Drama jolts a reader into paying attention.

Novels use it. Movies use it. TV uses it.

There’s no reason why your content shouldn’t use it.

And one of the best ways to create drama is to disagree with your headline. (Yes, I said disagree).

[ Continue Reading… ]

Are You Trustworthy?

Can you trust this dog?

Business and personal bloggers might seem to be on two ends of a spectrum. On the one side: logic, strategy and profits. On the other: empathy, passion and heart. Never the twain shall meet, right?

There’s one point where they do come together, though. Whatever moves you to build an audience for your content, you need to inspire one key response.

More than admiration, money or attention, you need to earn your audience’s trust.

[ Continue Reading… ]

How to Profit From Testimonials…
Even With No Testimonials!


So far in this series, we’ve discussed why testimonials are so powerful, how to collect testimonials with my “SPURF” system, and 10 ways to make your testimonials work harder.

But what if you don’t have testimonials? What if you need other ways to give your credibility a boost?

No problem.

[ Continue Reading… ]

What’s a Content King Without a Kingdom?


Is content king?

To me, that seems like a silly question. “Content is king” is a metaphor, but apparently not a very good one.

A good metaphor creates instant understanding. Given the amount of confusion and debate the phrase “content is king” kicks up, it’s not doing all that great a job in the instant-understanding department.

I think it’s smarter to say that content is indispensable. It’s what people go online to find, and it’s what Google loves. There are only a few online marketing models that don’t require valuable content, and those few are getting tougher by the day, and result in no long-term assets.

[ Continue Reading… ]

BlogWorld 2008
(The Secret Discount Code is…)

BlogWorld 2008

It’s almost time for the 2008 BlogWorld & New Media Expo.

And yes, I will actually make it this year. Really.

BlogWorld is happening September 20-21 (Executive and Entrepreneur option on the 19th) in wholesome Las Vegas, Nevada. You can check out the entire conference schedule here.

I’ll be participating on two panels:

[ Continue Reading… ]

The Top 5 Ways to Keep Your
Blog Content Fresh

Fresh Apple

I think there should be a notice that appears when installing WordPress or setting up your shiny new account with Blogger.

It would show up somewhere before you complete the final steps of setup, but before the long drawn out terms of use that nobody ever reads.


“Blogging is not easy. You may experience unexpected droughts of inspiration, difficultly maintaining a schedule, or succumb to the pressures of always needing fresh content.”

[ Continue Reading… ]

Does Your Website Smell?


Now that’s an odd question, right?

We all know that websites don’t smell (at least not literally).

But if you’ll bear with me, I’d like to demonstrate the importance of emotion in your copy, and what types of emotional imagery your copy needs to conjure up.

To understand why emotion matters so much when selling online, all you have to do is observe almost any shopper in a physical store. Watch what the person does and the behavior the individual has.

[ Continue Reading… ]

Why No One Links to Your Best Posts (And What to Do About It)

Does this sound familiar?

You’ve picked a topic that your ideal readers are dying to know more about. You can write about the topic with authority. You’ve even chosen an interesting angle. In short, you’ve got a killer post that should bring your blog thousands of new readers.

You’re also smart enough to realize that you need to tell other people about it. So, you send an email to all of the top bloggers in your niche, pointing them to the post. Then you sit back and wait for the links to come rolling in.

But nothing happens.

[ Continue Reading… ]

The 3 Secrets to Massive
Online Marketing Success


If you’re trying to sell products and services online, you’re probably looking for that one magic key to make your business work.

You buy CDs and DVDs that will tell you the secret.

You subscribe to sites like Copyblogger to study the secret.

You look at mega-successful sites in your market and try to reverse engineer the secret.

After all of this searching, you may be tempted to believe there is no secret. But the secret is real.

[ Continue Reading… ]

Does Your Content Work for an
Aging Population?

Middle Age Couple

I’m getting older. You are too. It’s a fact of life that no matter how young we are now, one day we’re going to start feeling the creaks and groans of age settling in.

I can’t stay up as late at night. I’m a little slower to get going in the morning. When I’ve been writing for a long time, I feel stiff as I rise from my chair. Oh, yeah, and my eyesight is going, too.

[ Continue Reading… ]