Free Report: The Great Copywriting Conspiracy

Copywriting Conspiracy Report

I just finished reading this free report from the Clayton Makepeace camp, and it’s really solid. In fact, I’m a little miffed I didn’t write it.

Of course, Clayton has over 20 years of experience on me, and it shows in the report. Clayton and his right-hand man Tony Flores understand the fundamentals of copywriting better than just about anyone, so I happily defer.

But I’m still amazed at how the report goes into detail about what I’ve been preaching for over two years.

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The Five Essential Elements of Effective Social Media Marketing

Social Media Marketing

Have you noticed all the skepticism lately about social media marketing?

I invited one of those skeptics to vent here on Copyblogger last week. Bob Hoffman is the CEO of a traditional advertising agency, and he raised some valid points about true interactivity online. Unfortunately, as many people ironically pointed out in the comments, Bob is short on answers.

The skepticism Bob and others have seems prompted by the overly enthusiastic promoters of social media and “conversational” marketing. The eagerness of the Marketing 2.0 crowd for a transition to conversation is being taken perhaps a little to literally (perhaps even by them).

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Get Your Snark On:
Pop Culture Headline Writing Contest

Here’s a contest that matches your headline-writing skills with your snarky disdain for celebrity culture.

In the month of June, Glamorati is sponsoring a headline writing contest. Participants will receive $5 for each published submission and the grand prize is $500 to the contestant with the most number of points (published submissions = 10 points and comments on the site = 1 point)

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Why Emotional Benefits Are the Key to Reader Response

Emotions

We humans like to think of ourselves as rational creatures. Intellectual curiosity took us to the moon and back, beat smallpox and polio, and invented the Internet.

But when you come down to it, emotion always wins. The most powerful man in the world can be humbled by a buxom girl in a blue dress. We use our brains, yes, but we’re driven to act by our hearts (and other body parts).

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How to Create Remarkable Content When There’s Nothing New Under the Sun

Sunrise

What has been will be again, what has been done will be done again; there is nothing new under the sun. ~Ecclesiastes 1:9

Being creative in a world where nothing is new is difficult. We all want to be the one to shake the earth and move mountains with our brilliant ideas and thundering blog posts, but it’s tough.

It’s all been said. Finding the angle is a challenge.

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Add Spark to Your Writing With
These 3 Simple Tweaks

Sparkplug

Clarity is the most important quality of good writing. Writers should master it before anything else.

But, if that’s all your writing is–clear, concise, direct, and to-the-point–it can become stale and boring, causing your readers to lose interest.

Fortunately, there are some easy ways to inject life into your writing. By making some tweaks to your prose, you can significantly enhance your style, while retaining the vital clarity that good writing demands.

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The Winners of the
Twitter Writing Contest Are…

Twitter

The results are in, and let me tell you… this was tough.

Just to review, the idea behind the Twitter Writing Contest was simple… compose a story in exactly 140 characters and post it on Twitter. I want to thank everyone who participated, because there are a ton of talented writers out there (even at 140 characters)!

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Unleash Your Inner Dork to Become a Better Copywriter

Dork

An advertisement that has been pounded out in the white heat of enthusiasm can be tamed and made effective. But it is impossible to put life into dead copy. ~John Caples

Whether you’re promoting a product, a program or just an idea, exuberance sells. One of the reason blogs can be so effective is that their writers tend to show more enthusiasm than polish. And that’s not a bad thing—if you have to pick one over the other, enthusiasm wins.

Here are a few tips on how to get infectious enthusiasm into your writing. When you write with passion, you’ll grab your reader’s attention and persuade her that you’ve got something worth getting excited about.

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A Cranky, Skeptical Loudmouth Looks at Social Media Marketing

I stand naked before you with the intent of committing heresy (okay, I’m not really naked, but I’m still pretty unsettling to look at.) My heresy is this:

I don’t think the internet is all that interactive.

If I’m right, this has big ramifications for us in the online marketing world.

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The Creative Accident:
Are You Looking for the Unexpected?

Detour

Editor’s Note: We’re delighted that creativity expert and best-selling author Michael Michalko has submitted this guest article on finding unexpected gems in creative pursuits.

Whenever we attempt to do something and fail, we end up doing something else. As simplistic as this statement may seem, it is the first principle of creative accident. We may ask ourselves why we have failed to do what we intended, and this is the reasonable, expected thing to do.

But the creative accident provokes a different question: What have we done? Answering that question in a novel, unexpected way is the essential creative act. It is not luck, but rather creative insight of the highest order.

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