Top 10 Blogs for Writers 2008

Top 10 Blogs for Writers 2008

I’m please to say that Copyblogger has been chosen as the top blog for writers for the third year in a row. Thanks to Michael Stelzner for the honor once again.

Here are all the winners with Michael’s commentary. You should really be reading all of these excellent blogs.

[ Continue Reading… ]

How to Grow a Blog Post in 7 Easy Steps

Seven Lead Plant

My friend Tom thinks I should create a how-to product on “writing for the paralyzed and confused.” He’s a very creative and articulate guy, but writing kills him. Knocking out two pages can take him hours. And when he’s done, he second-guesses himself for a couple more hours about whether it’s any good.

Since I don’t have a spare month right now to create a complete information product for you, here’s a blog post to get you started. A step-by-step guide you can use to write as many blog posts as you need, without tears, frustration, or brain damage.

[ Continue Reading… ]

Are You a Writer?

Quill and Ink

I’m a writer. I spent over three decades unaware of this essential truth, but I’m ready to atone for my ignorance.

For some reason, it never mattered that I’d been reading at least a book a week since my eyes could string the syllables together.

I could never be a writer.

[ Continue Reading… ]

How to Hit a Copywriting Home Run With Perceptual Contrast


Have you ever watched a baseball player on deck to bat next? You’ll notice that batters often place a weighted ring around the bat while doing warm-up swings.

Why? When the player steps up to the plate, the bat feels relatively lighter. This helps the batter swing faster when a hot fastball comes blazing down the middle.

It doesn’t matter that the bat isn’t really lighter. From a psychological standpoint (which is where world-class athletes leave average players behind), the batter feels like he has a stronger, faster swing. That mental edge makes a difference.

[ Continue Reading… ]

When to be Redundant, Repetitive, and
Say the Same Thing Twice


Remember your fifth grade “What I did on my summer vacation” paper, where you used the words “pool,” “baseball” and “bike” 100 times apiece? And your English teacher dutifully marked your paper up with her red pen. Redundant. Don’t repeat yourself. Choose a new word.

Bloggers sometimes get so fearful about repeating ourselves that our message can get completely lost. The truth is, after fifth grade is over, there are times when you want to repeat yourself to make sure your point comes across. Here’s how you can tell if your content could benefit from a little strategic repetition.

[ Continue Reading… ]

Everybody Loves Marla

Lateral Action Marla

The final character to get to know in the Lateral Action universe is Marla. Compared with Lou and Jack, she’s like Yoda.

Next week we’ll start publishing a lot of foundational text content that will help you make sense of where we’re coming from. The characters are the stars of an ongoing story that will develop alongside the tips, tricks, instruction and opinion that drive Lateral Action.

But let’s get back to Marla:

[ Continue Reading… ]

What Jergens Hand Soap Can Teach You About Crafting Compelling Copy

Jergens Hand Soap

Want to be a better writer? Read. That’s a given. The more you read and comprehend what others have written, the more you can discern the good from the bad or various techniques that packed a punch.

But what should you read?

Should you read textbooks and manuals for some how-to tips? Should you read fiction and creative works to pick up better storytelling tricks? Should you read more poetry to learn timbre and pentameter?

I read product packaging… and you should too.

[ Continue Reading… ]

Here’s How Affiliate Marketing Works

Affiliate Marketing

A while back you might have read Brian’s Effective Copywriting Tactics for Affiliate Marketing, which offered some great advice. But something tells me you might have wondered how to apply that advice to real-life affiliate marketing.

I’m going to show you exactly how I implemented those 5 tips with the Thesis theme affiliate program. And this isn’t theory–I used these five steps to earn a four-figure commission check in just ten days.

[ Continue Reading… ]

Jack’s Smirking Revenge

Lateral Action Jack

Jack’s email inbox is a mess, and so is his desk.

Jack’s action items are in disarray.

Jack has no five-year vision.

And yet… Jack just got promoted.

But will he bother to keep the corporate gig?

Check out this second video from Lateral Action to find out more about Jack, and what fuels his smirking revenge.

If you missed the first Lateral Action video, watch Lou Needs a Clue first.

How To Avoid Overdoing the
Curiosity-Factor In Your Headline

Curious Cat

If you’re going to write a headline, you want the headline to attract. And one of the many elements of attraction is ‘curiosity.’

The more curious your headline, the more you have a chance of the reader stopping long enough to get interested. But hey, in the desire to write a really curious headline, we inevitably risk overdoing the headline.

So let’s analyze a headline for an example:

[ Continue Reading… ]