How to Write an Article in 20 Minutes

image of timer

I don’t really want to spend more than 20 minutes a day on writing articles. And I spent no more than 20 minutes to write this article.

I realize this is writing blasphemy. Internet marketing is powered by content, and content is king. But when I have a daily schedule to post on and a business to run, I don’t have time to spend hours polishing every single blog post or writing 2,000-word articles.

Writing quickly doesn’t mean compromising on writing well, though. I’ve got seven tips to get you in and out of that composition box in twenty minutes – without sacrificing quality.

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Master the 4 Cs of Quality Content to
Create Sparkling Results

Diamond

Most of us know that diamonds are just well-organized carbon. There are 4 Cs that differentiate a fabulously expensive, brilliant diamond from an industrial-grade one:

  • clarity
  • cut
  • color
  • carats

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Lateral Action: Lou Needs a Clue

Lateral Action Lou

As mentioned yesterday, Mark McGuinness, Tony Clark and I are launching a new blog today called Lateral Action. It’s all about the intersection of creativity and productivity, and we’ve decided to introduce the blog using animated characters in three short videos.

Here’s an intro to the first video:

Lou has an MBA, and Lou gets things done.

But Lou’s five-year vision is not going to work out like he thinks.

In fact, the only thing that’s truly done may be his career.

Why?

Check out this first animated video from Lateral Action. You’ll meet Lou, and find out why he needs to get a clue as soon as possible.

What is Lateral Action?

Lateral Action logo

Some of you might have noticed I’ve had a link to a site called Lateral Action in my signature line all summer. It’s taken us a bit longer than we expected to get launched, but I think it’ll be worth the wait.

So what is it?

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How to Read

Open Book

Who needs to learn how to read?

After all, we all learned how to read fairly early in life, usually in elementary school, right?

But do you know how to really read?

More importantly, are you really reading?

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How to Jolt Your Reader Into
Paying Attention

Jolted

Drama.

Drama jolts a reader into paying attention.

Novels use it. Movies use it. TV uses it.

There’s no reason why your content shouldn’t use it.

And one of the best ways to create drama is to disagree with your headline. (Yes, I said disagree).

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Are You Trustworthy?

Can you trust this dog?

Business and personal bloggers might seem to be on two ends of a spectrum. On the one side: logic, strategy and profits. On the other: empathy, passion and heart. Never the twain shall meet, right?

There’s one point where they do come together, though. Whatever moves you to build an audience for your content, you need to inspire one key response.

More than admiration, money or attention, you need to earn your audience’s trust.

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How to Profit From Testimonials…
Even With No Testimonials!

Opportunity

So far in this series, we’ve discussed why testimonials are so powerful, how to collect testimonials with my “SPURF” system, and 10 ways to make your testimonials work harder.

But what if you don’t have testimonials? What if you need other ways to give your credibility a boost?

No problem.

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What’s a Content King Without a Kingdom?

King

Is content king?

To me, that seems like a silly question. “Content is king” is a metaphor, but apparently not a very good one.

A good metaphor creates instant understanding. Given the amount of confusion and debate the phrase “content is king” kicks up, it’s not doing all that great a job in the instant-understanding department.

I think it’s smarter to say that content is indispensable. It’s what people go online to find, and it’s what Google loves. There are only a few online marketing models that don’t require valuable content, and those few are getting tougher by the day, and result in no long-term assets.

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BlogWorld 2008
(The Secret Discount Code is…)

BlogWorld 2008

It’s almost time for the 2008 BlogWorld & New Media Expo.

And yes, I will actually make it this year. Really.

BlogWorld is happening September 20-21 (Executive and Entrepreneur option on the 19th) in wholesome Las Vegas, Nevada. You can check out the entire conference schedule here.

I’ll be participating on two panels:

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