Testimonials add power to your copy. How? Let me answer that question by telling you a little story about a rabble of bladder-challenged teenagers whizzing in the bushes along an Interstate near my home.
Trust me. There’s a connection.
You see, some time ago, my wife and I were on our way to a party when traffic slowed to a standstill along a stretch of highway. Nine out of ten cars were filled with teenagers, so I quickly concluded that there was a concert at the nearby arena and that the ill-designed off ramp was clogged.
Fortunately, the wait paid off with unexpected entertainment.