Rough Draft host Demian Farnworth has a nice little treat for you today. His go-to formula whether he’s writing an article, landing page, email, or a LinkedIn profile summary.
He has used it so much it has become second nature. And should become second nature for you, too. It will help speed things along and allow you to structure difficult concepts and copy in a persuasive format.
Keep in mind, this formula not only works for short-form copy, but long form as well. Most successful sales letters are structured this way.