You Already Know How to Write an Ebook … So What’s Stopping You?

image of bookstore sign

There are plenty of great reasons to write an ebook.

A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful of members.

A big, paid-for ebook could be an important part of your revenue stream — and the first product in your sales funnel.

Being able to say, “I’m an author.” could give your credibility a massive boost.

So what’s stopping you? I think I know …

Read More…

6 Design Tips That Will Have Your Audience Licking Their Screens

image of dog licking chops

We made the buttons on the screen look so good you’ll want to lick them.
~ Steve Jobs

You’re creating great content to attract an audience. A loyal audience that comes to know, like and trust you.

But what if you never get the attention of that audience in the first place?

What if your blog visitors take one look at your well-written words and move right along because your page looks bland, boring, and amateurish?

You lose them at hello. Your words never had a chance to take root.

That’s where design can help.

Read More…

23 Reasons Your Blog Isn’t Making Any Money (And What To Do About It!)

image of broke man

Sure, you want comments.

And subscribers, and shares, and likes.

But you don’t really care about any of these things. You want what they will eventually lead to …


Yes, traffic is good, and so is reader engagement. But if you’re reading this, chances are you’re running a blog with the intention of marketing a business and making some money.

Now, that could be a bit distressing, because most bloggers are broke.

Read More…

How to Turn Yourself Into a Damn Fine Writer

image of a woman holding a pen

If you’re a regular Copyblogger reader, you know that content marketing is the most effective way to promote your business.

Great content can find new customers, help prospects understand why you’re the best choice for them, and can even make your existing customers feel brilliant for choosing you.

It’s the most cost-effective marketing you can do, and can truly transform your business.

So that’s all good — but how do you get all this great content?

Read More…

A 7-Step Guide to Mind Control: How to Quit Begging and Make People Want to Help You

image of black and white spiral

Well, why not?

They are the problem, right?

Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried:

  • If you ask a popular blogger for a link, will you get a reply?
  • If you ask a partner to email a product offer to their list, will they agree?
  • If you ask a friend for a donation, will they write you a check?

You don’t know. You can’t know. And it bothers you.

Read More…

Why All Great Marketing Contains the Power of the Placebo Effect

image of placebo

Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes.

Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen.

Three days after initial treatment, the man was out of bed and joking with nurses. As treatment continued, his tumors shrunk in half.

Ten more days later, he was discharged from the hospital … the cancer was gone.

Read More…

How to Build a First-Class Email List in 30 Days — from Scratch

image of postmark stamps

If you want to quickly build a responsive email list in the next 30 days — especially if you’re just starting online and don’t have a lot of money — the following strategy can get the job done.

Here’s the story:

Several years ago, I was struggling to build my email list and nothing seemed to work.

I wrote hundreds of ezine articles. I tried setting up joint ventures with other list owners. I even added loads of fresh content to my site hoping to attract search engine traffic and leads.

All of these things were helpful, but they didn’t deliver the big “hit” I wanted.

Read More…

Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?

image of scientific flasks

Marketers of most stripes know how important and powerful calls-to-action are.

If you want someone to take a specific action, you have to actually ask them to take that specific action.

But, it seems like social media marketers have either forgotten CTAs, or rejected them altogether.

Read More…

Three Great Online Marketing Conferences (And Three Ways to Save)

image of conference audience

I took a serious break from speaking after last year’s SXSW, because we’ve got a ton of great stuff coming to you from Copyblogger Media this fall. I needed to keep focused on delivering well ahead of those impending launch dates.

But as summer ends and fall kicks in, you can always find me speaking at a few select conferences. This post will let you know where I’ll be and how to save money when attending.

Read More…

3 Simple Techniques to Getting Your Message Seen, Heard and Out There into The World

image of vintage texas map

On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news.

We were moving to San Antonio, Texas.

I was devastated. Texas? I imagined what our new home would look like.

We’d be miles from any neighbors — who all walked straight off the “Hee Haw” set — with a dusty, rock-filled front yard punctuated by the occasional tumbleweed rolling by.

Read More…