Battle Productivity Brain Drain
With an Idea Budget

Brain Drain

I recently gave you 10 quick tips for building a business online. One tip in particular resonated with readers:

#4 – Work on one idea at a time. Never splatter out with many ideas. It’s overwhelming.

Easier said than done. We have too many great ideas, too many things to do, and only two hands and one brain.

Which idea is best to follow? This one? That one? All of them? What about time? There’s not enough. It all needs to be done now! But where to start? Here? There?

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The Duke Ellington Guide to Copy That Swings

Duke Ellington

Don’t mean a thing if it ain’t got that swing . . .

Whenever you study a creative form like copywriting, you spend a lot of time on technique. You think hard about headlines and metaphors and what specific details you’ll use. You worry about positioning and persuasive structure. You’re trying to keep all the rules and guidelines in your head.

But if you want your content to keep bringing them back, it’s gotta swing.

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A WordPress Theme for
Serious Online Publishers

WordPress Theme

Once upon a time, there was a young man who wanted to become a web designer.

Trained as an engineer, he nonetheless had a great eye, an advanced understanding of SEO-friendly code, and a unique style that set him apart from the crowd. But he was just starting out and needed a break.

Thanks to a strange combination of coincidence and connections, the young man got to know a crusty old marketing guy. The marketing guy had no design skills, but he could recognize talent and great design when he saw it.

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Five Ways That Strategic Bullet Points
Make You a Stronger Blogger

bullet point

Bullet points make you a stronger blogger?

Absolutely, if you’re good a writing them. In fact, being a master at writing killer bullet points is one of the most important copywriting skills around, second only to headline-writing.

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7 Things to Make Your Weekend Sweeter

Seven Things

Here are seven cool things to check out this weekend that won’t cost you a dime:

  1. You can watch the third traffic video from John Reese without opting in (and the second video too, for that matter). John discusses traffic generation with widgets and applications that can be built for a song by rent-a-coders. He then spills the beans about Traffic Secrets 2.0, with the biggest shock being the unexpectedly low price.
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How to Stop Being Invisible

Invisible Blogger

Have you ever felt like your blog is invisible?

You slave away on your posts, pouring every ounce of emotion, creativity, and insight you have into them. You submit your best work to Digg,, and StumbleUpon, certain that people will vote for your posts and send you a torrent of traffic. You link out to other popular bloggers, desperately hoping that you’ll grab their attention and earn a link in return.

But it’s like no one even sees you.

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Are You in the Third Tribe?

Enjoy your stay.

10 Quick Tips for Building a Business Online

Online Business

The opportunities to build a business with online marketing are huge and growing every day. In fact, there’s so much opportunity out there some people become overwhelmed by all the possibilities.

When you can do anything, often you end up doing nothing. People get so dazzled by dollar signs and freedom from bosses and geography that it’s easy to forget that what you do for money is often more important than how much money you make.

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A Copyblogger Tagline Clinic…
In the Comment Section!

Looking for Your Tagline

Are you displaying the message that your site visitors are looking for the instant they land on your blog? The one that lets them know they’re in the right place?

That’s your tagline. It’s what instantly communicates to people that you’re the resource that addresses their problem from a general standpoint.

No matter what the specific urgent need, people will look for a general signpost that says “Welcome, you’re in the right place and heading in the right direction.” This has to happen before anyone subscribes or buys, and even before anyone devotes time to reading your content.

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3 Sticky Ways to Hold Reader Attention

Sticky Attention

Your copy might focus on benefits instead of features, have the right balance of emotion to logic, and maybe you’ve even snagged the reader’s attention with an arresting headline. But after your reader clicks through, does your copy hold her interest?

If you can’t keep the reader’s attention, nothing else matters. And the online world demands your best techniques to hold reader interest, because tempting distractions are always just a click away. All writers and marketers have their favorite tricks to glue reader attention to their content, so here are three of mine.

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