The Steven Wright Guide to
Content Marketing

Steven Wright

I went to a restaurant that serves “breakfast at any time”. So I ordered French Toast during the Renaissance. ~Steven Wright

Comedian Steven Wright is often credited with launching an entirely new genre of stand-up comedy. His dead pan, monotone delivery of clever and kooky one-liners is always with a straight face, and no one had seen anything like that before he burst on the comedy scene in the 80s.

You might assume that Wright’s style is a concocted stage persona, but the truth is a bit more interesting. Wright delivered his jokes that way when he first started simply because (a) that’s the way he speaks, and (b) he was trying to get the words out right.

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Seven Copywriting Tips for a Well-Staffed Business Website

Counter Staff

Have you ever stood in a store with something in your hand and then looked up to see if there was a clerk nearby you could ask for help?

Sure you have. We all have. Good help is hard to find.

Companies have been cutting costs by moving towards self-serve more than ever. Depending on where you live, you may have to bag your own groceries, pump your own gas, or bottle your own water.

Put yourself in the mind of the consumer. Consider what happens at that very moment you realize you need help. You were focused on buying two seconds ago, but then something happened—something very important.

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SEO School: How to Become an SEO Ninja

SEO School

“How to Become an SEO Ninja” is the tagline for Naomi Dunford’s ebook, SEO School. Since I’ve promised to do more book reviews around here, I figured giving you the scoop on a new ebook about search engine optimization would be of interest.

Ever since Aaron Wall joined Teaching Sells and four months later transformed his profitable SEO Book into an interactive training program, there’s been a void in the “SEO ebooks you can trust” market. While I’m sure there are others, I haven’t read those… but I have read SEO School and it’s solid.

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How to Simplify Persuasion With
Marketing Ju-Jitsu

Ju Jitsu

Content marketing and copywriting is all about crafty persuasion, right?

We’re changing people’s minds so they see things our way and buy our stuff.

Not really.

Changing people’s minds can be extremely difficult. And when core beliefs and values are involved, it’s downright impossible. Let’s face it… it can be tough enough to persuade people to act when they already agree with you.

Why make things tougher than they already are?

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The Mr. Spock Guide to Effective Blogging

Mr. Spock

It is curious how often you humans manage to obtain that which you do not want. ~Spock

The Star Trek franchise has created dozens of memorable characters and inspired an incredible degree of connection and passion in its fans. One of its most enduring characters is Mr. Spock, the eminently logical half-Vulcan first officer in the original series.

Spock’s controlled, cool demeanor won him legions of fans, including millions of women who wanted to Pon Farr his pointy ears off. When I sat down to write about the need for rational, logical planning for your blog, what better model could I have found?

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Five Cool Links to Kick Off the Week

ice cubes

It’s scorching these days, at least down here in Texas. Let’s chill out with these five cool links before we launch into any more sizzling-hot Copyblogger content.

Wow… that was cheesy, huh? Queso!

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I Don’t Care About You

ambivalent

Hello… I’m your reader.

Thanks for the free content, but I just don’t care.

Your free content is worthless, because content about you is worthless to me.

Hello… is this thing on?

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Are You Throwing Away Your
Best Content Ideas?

trash can

Imagine this, if you will.

An old woman, near the end of her life. Shivering in a fleabag apartment without heat in the winter. Walking four miles each way to the food bank, to carry home unmarked cans of mystery meat. Not even a cat to keep her company, because cat food is expensive.

Then one day she dies, and the neighbors find $2.7 million wadded up in her mattress.

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The Zig-Zag Method for Catching Attention and Building Credibility

Cutback

We give a lot of advice here on Copyblogger. Usually we try to stick to the fundamentals of solid writing and effective persuasion—the things that have been proven to work for decades and even centuries.

Beyond those fundamentals, there’s only one rule… the rule of change. Every technique du jour will inevitably lose effectiveness (at least for a while), and something else will come along that works better (at least for a while).

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Why Urgency Succeeds Like Nothing Else
In A Bad Economy

Urgency

Let’s say you have to pee.

So this is a normal bodily function, eh?

It means if you feel that sensation and you don’t go soon enough, you’ll be in trouble. But how many of us go use the facilities when we first feel the sensation?

And how many of your customers are buying your products or services in a bad economy?

  • Should you discount?
  • Should you put in bigger signs?
  • Should you send out a zillion emails?

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