Introducing the StudioPress Marketplace: Great WordPress Themes from Exceptional Designers

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When you’re buying a premium theme for your hosted WordPress site, you have to ask yourself (or someone who knows what they’re doing) real questions about security, stability, SEO, ease of use, ease of updates, and much more.

That’s why we created the Genesis framework to be the rock-solid foundation of a smart WordPress site. Then it’s just a matter of dressing it up with a cool paint job.

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Why People Don’t Want the “Real” You

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Everywhere you turn these days, you hear about authenticity.

They say you’ve got to be real in order to connect with today’s social media savvy audiences and consumers.

But it’s not necessarily true.

Go out and be “real” when you’re having a bad day, and people will quickly call you out for not reacting in the “right” way.

Or, cross a line with your audience that disturbs their expectations of you, and you’ll quickly find that people didn’t want that much of the “real you” after all.

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3 Steps to Finding Your True Writing Voice

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As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?”

My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!”

OK, I’m not really that egocentric.

But I do typically respond with something along the lines of “I’d love to teach you how, but I don’t know how I do it … I just do it.” And then I run off to a dark corner somewhere to eat sweet potato French fries like they’re going outta style.

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Confessions of a 21st Century Writer

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It felt like the walls were closing in, the room growing smaller.

My heart was hammering hard enough that I could see my pulse against the back of my eyes.

I was having trouble breathing, an automatic function that was suddenly requiring conscious thought.

Sounds were too loud. Lights were too bright.

The lab’s normal smell of yeast — food for the stock of fruit flies — had grown pungent, vaguely offensive.

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The Four “Productivity” Personality Types and How to Write for Each One

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If you’re a diligent researcher, you might think you know everything there is to possibly know about your prospect.

Deepest fears, pain points, income, business, marital status, family status. You might even know their hair and eye color.

If you’re writing to that person (and you really have those details correct), your copy will likely convert well.

What you might not know about is a secret weapon you can add into the mix that, if used correctly, can skyrocket your conversions through the roof.

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A Crash Course in Marketing With Stories

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Remember learning Greek mythology in school?

I’m going to give you one name, and I want you to think about the first image that pops into your head …


What’d you think about? Was it what you read in that dusty old history book, or was it the unforgettable Disney cartoon?

That, my friends, is the power of storytelling in action.

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6 Ways to Supercharge Your Writing

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Have you ever gotten so caught up in a deadline (or your own expectations) that writing anything at all felt … uncomfortable?

Too often as writers we measure ourselves by our level of productivity. We get so worried about being productive that we forget to enjoy ourselves.

Here’s the rub: if you aren’t enjoying your writing, you aren’t truly being productive.

Give me six minutes and I’ll give you six techniques that’ll make you a happy and productive writer.

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5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter

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When was the last time you wrote something with the intent to specifically motivate your readers to take action?

Admit it or not, we’re all in the same game.

Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.

You want them to do something.

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The Key to Effective Long Copy

Ogilvy & Mather long copy

It’s the debate that never ends…

Do those long copy sales pages actually work?

Do people really read that much these days?

And, more importantly, do they actually buy from them?

The answer:

They not only work, they often work better.

Of course, that’s only if long copy is the right call, and done correctly.

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Why Bad Writing is Essential to Good Blogging

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I’ve been blogging for six years now, and in that time I’ve noticed something — anyone can do it.

At first, I thought that this was a good thing. But then I realized that every good thing has a shadow side.

So here’s the downside of the accessibility of blogging: It makes the already-terrible writers much, much louder.

There are too many bloggers out there.

How can this be a good thing for you?

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