Last fall, Robert Bruce made a very cool video that I dubbed the official Copyblogger commercial. He’s done it again, inspired by my 10 Steps to Becoming a Better Writer and a bottle of Mirror Pond Pale Ale (the beer actually co-stars). Check out both videos below, and make sure to download Robert’s cool collection of selected poems entitled The Well-Lit, Freshly Paved, Six-Lane Boulevard To Nowhere.
Is your writing all meatloaf and mashed potatoes and no jalapeño and oregano? If so, you may be focusing on format and forgetting about what Ernest Hemingway called vigorous language.
We’ve talked a lot lately about how to structure your writing to make it accessible. While an easily digestible format is a critical part of effective content presentation, you don’t want to leave out the succulent seasoning.
Remember, beyond bullet points, numbered lists and compelling subheadings, it’s still the words themselves that matter most. It’s how you say it that will determine whether your audience sings your praises or heads for the hills, so don’t forget to add some zing to your language.
Our third landing page makeover is for Helen Graves, a business coach who works with solo entrepreneurs, mostly female in the 30-50 age bracket. She would like to increase the sales of her CD info-products to her newsletter subscribers and site visitors.
Here’s the background:
- The Goal:
Sell 50 CD-info products within a single 4-week period. (Without accurate traffic numbers, this may be an unrealistic goal.)
- The Problem:
Current promotions – solo email, ads in newsletter, and site link – have generated a total of 5 sales. (Tracking statistics, however, are currently unreliable.)
- The Current Landing Page:
- Page that Generates the Click-Through:
Storytelling reveals meaning without committing the error of defining it.
Storytelling is the most powerful way to put ideas into the world today.
It’s all storytelling, you know. That’s what journalism is all about.
If you tell me, it’s an essay. If you show me, it’s a story.
Don’t say the old lady screamed—bring her on and let her scream.
One sure-fire way to get attention from socially driven sites is to write a really good list. If you look at the current popular articles on CopyBlogger you’ll note the following:
- Five Grammatical Errors That Make You Look Dumb
- 304 Comments
- The 5 Immutable Laws of Persuasive Blogging
- 89 Comments
- 10 Effective Ways to Get More Blog Subscribers
- 95 Comments
- 7 More Sure-Fire Headline Templates That Work
- 110 Comments
- Ernest Hemingway’s Top 5 Tips for Writing Well
- 65 Comments
- 5 Simple Ways to Open Your Blog Post With a Bang
- 131 Comments
And this recent extremely simple list scored 109 comments and counting. People love lists.
Bad artists copy. Great artists steal. ~Pablo Picasso
“There’s nothing new under the sun,” is a saying I’m sure you’re familiar with. Yet how is it that we’re dazzled daily by the exciting and unique perspectives of emerging new voices?
The truth is, outside of cutting-edge theoretical science, there is nothing new. And even then, one might argue that scientists are merely discovering relationships amongst things already known.
And that’s the key to stealing great content ideas—discovering a relationship between your subject matter expertise and things already known. Don’t worry… it’s not really stealing, but the instant improvement in your content is almost like cheating.
Today we have a simple question that will likely draw many different answers from different people.
What prevents you from sitting down and writing?
Don’t be shy, step up and have your say.
My flabby, jelly-like gut is not, as it might first appear, due to an excess of cake and beer. It is in fact due to a simple and chronic lack of exercise.
What was once washboard tight is now better suited for collecting belly button lint. The only six-pack this body sees comes in cans.
What has this gruesome image of manly imperfection got to do with writing, you ask?
What does it take to be a leader in your niche?
You need the courage to alienate the wrong people in order to resonate with the right people. You need to stick to your convictions when people tell you you’re wrong simply because your knowledge doesn’t mesh with their opinions.
Blogging by consensus is a recipe for failure. Your success will be determined by the execution of your vision. Think about it… if your audience is more qualified to write your blog than you are, why should they read what you say?