Everything Will Conspire to Stop You …
So What?

heart shot through

There are endless reasons and ways.

You’ve got three kids. You’ve got three teeth. The rent is four months past due.

You’re a big hit at the office. She left last week. The engine won’t turn over.

You just aren’t feeling it.

The wine went bad. Success arrived too fast. Success never arrived. You’ll lose their respect. You’re in the cancer game now.

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Is There Life After Freelancing?

image of woman writing on laptop computer

Because I run a freelance-driven agency, I interviewed 93 freelancers in 2010. The most important questions I ask them tend to focus on where they are trying to go.

What are your dreams for your business?

What are your dreams for your life?

The most common aspiration I hear is:

“I want to work on bigger projects, team up with these other freelancers. You know — turn it into a real company, like you guys … or something … maybe.”

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10 Lessons from My First Million-Dollar Launch

image of man thinking of money

I was amazed.

Jaw-on-the-floor astounded.

I’d been imagining what it would feel like for a long time, and truly believed if I put my mind to the task and nose to the grindstone, it was sure to happen.

But the reality was like seeing a six-pack after 100,000 crunches (not that I’d know anything about that).

I never thought I would know what it felt like to hit a million dollars with a first launch.

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6 Unfair Market Advantages You Should Steal from Apple

image of logo for Apple Computers

Remember when you last walked into that Apple retail store? It was really hard walking out empty-handed, wasn’t it?

Why is that? What makes Apple so special? How does their market share keep escalating? Why do fanboys rave all day about them? What’s their secret?

Apple consistently uses a handful of techniques to simply out-perform their competitors, both in the creation and the marketing of their products.

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How to Avoid Becoming Just Another
Social Media Burnout

cartoon image from Hugh MacLeod

Dear Social Media Maven,

So … you work in social media, you’re passionate about social media, you live and breathe social media, your life revolves around social media, helping your clients with social media, turning the world on to social media, etc. etc….

To keep this whole social media thing on the road, you find yourself spending 18 hours a day on the computer, working that online buzz, working those relationships, for both you and your clients — Twitter, Facebook, Tumblr. It’s never-ending. Relentless.

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Copyblogger Weekly Wrap: Week of February 28, 2011

image of Copyblogger Weekly Wrap logo

I had this weird dream last night that I was at the Copyblogger party at SXSW, and Brian was in a huff because he wanted a wizard at the party. So a guy dressed like a wizard shows up with a wand and a hat with stars on it. And Brian was all, “I need a REAL WIZARD so he can turn these POP TARTS into GOLD!”

But just then, the fake wizard pulled off the disguise and it’s really Shari Lewis and her puppet Lambchop. As you might imagine, the debate over authentic wizardry was pretty much over, as Shari smacked Brian with Lambchop and a 400-person Battle Royale ensued.

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Did Social Media Kill the Marketing Star?

Here we go again …

Have you read the news today? Looks like marketing is dead once more.

You know … all you need now is a Twitter handle, a Facebook page and an authentically huge digital smile to reach your audience and rake in the bales of cash (just make sure you keep smiling).


There’s always a lot of hype rolling around about marketing, new marketing and the death of marketing.

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Aristotle’s Ancient Guide to Compelling Copy

image of a statue of Aristotle

A long long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids called the Sophists who loved to talk.

Actually, not just talk. They loved teaching people how to debate and come up with persuasive arguments to influence the opinions and beliefs of others through the use of rhetoric.

Rhetoric is the art of using language for persuasive ends. Not unlike copywriting.

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How Can The King’s Speech Help You Build an Extraordinary Online Business?

image from the movie The Kings Speech

This year’s big Oscar winner was The King’s Speech, taking awards for Best Picture, Best Actor, Best Direction, and Best Writing (original screenplay).

When I saw the movie a few weeks ago, I was certainly inspired by the heartwarming tale of a man with a speech impediment finding his true voice.

But, as a solo entrepreneur, I was also moved by the way Lionel Logue (Geoffrey Rush) runs his business.

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Will OnSwipe be the Mobile Publishing Platform of Choice for the New Influencers?

image of onswipe logo

How are you telling a story with your content today?

You have a blog. Check.

You use Twitter, Facebook and YouTube. Check, check, check.

You might even be using pictures posted on sites such as Instagram. Bonus check.

These are all elements of your content marketing story, and they contribute to the complete story of your brand, your business, and your connection with those in your niche.

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