Johnny’s Copyblogger Wrap-Up:
Week of June 14, 2010

Let's Do it for Johnny!

The problem with doing what I do online is that I have no idea how to describe what it is that I do. You may think that’s dumb fodder for a Wrap-Up intro, but since I’ve established that gloomy 80’s guitarists and product placement tattoos are fair game, an identity crisis should fit right in.

Telling folks that I build blogs and websites is accurate but doesn’t give the whole picture, since I also do consulting and create courses and other stuff.

If I tell them I’m a blogger, they get all confused and think it’s slang for “unemployed.”

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5 Reasons Why Trying to be
Successful Will Keep You Poor

image of woman putting money in her pocket

Dave Navarro wrote recently that worrying about what you’re doing (or not doing) is the surest way to keep you poor and unsuccessful.

It’s a cracking article with a heap of good points, one of them being that the key difference in the way successful people operate is that they see failure as an integral part of the process of achieving success.

That’s true. Unless you plan on spending all your time underneath your duvet, failure is in your destiny. Trying to minimize or avoid failure will not help you be successful.

But here’s the thing. Trying to be successful will not help you actually become successful, either.

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4 Steps to Finding Your Ideal Writing Voice

Voice is one of the most important elements of a successful blog. Period.

Without voice, new arrivals to your blog won’t read beyond the first paragraph.

Give your readers a strong voice, though, and they won’t be able to keep their hot little fingers off that RSS button.

But what is voice, exactly? And how can you make it come through in your blog?

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How to Make More Sales
With the Help of ELO

image of ELO album cover

Launches have been on my mind a lot lately. Not just because of Jeff Walker and his PLF3 release, but because I have been on a crazy launch kick myself with several back to back. I have learned a fair bit about what to do and what doesn’t work so well, especially in the area of email promotions.

My main discovery, though, I gleaned from my Shy Networking launch. This launch was a pared-down affair, because of all the other launches taking place all over the world at the same time. I didn’t want to have a showdown with the entire Third Tribe!

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How to Boost Your Sales with a Strong Guarantee

image of guarantee rubber stamp

You didn’t used to see many guarantees for online services and digital products.

But today’s new generation of bloggers and entrepreneurs have discovered that this age-old offline technique can be one of the most powerful routes to more sales.

They know that online buyers are plagued by fears and doubts. And there’s nothing that will kill a sale faster than doubt.

So what makes a good guarantee?

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It’s the Simplicity, Stupid

image of Hugh MacLeod cartoon

I’m a cartoonist. This is my tenth year blogging. My work has been mentioned in big media including Wall St. Journal, Financial Times, New York Times, and The Guardian. It’s been mentioned in bestselling books like Groundswell and Tribes. And it’s been mentioned on thousands of blogs, including many of the big, A-Lister ones.

That’s all well and good, I suppose. We artist types can use all the PR we can get.

But looking back, it occurs to me that none of that “hot PR media action” has moved my business forward nearly as quickly or effectively as this one simple thing:

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Johnny’s Copyblogger Wrap-Up:
Week of June 7, 2010

Let's Do it for Johnny!

The following is a transcript of the Copyblogger editorial meeting in Austin, Texas, on June 8, 2010.

BRIAN CLARK: I’ve had it up to here with Johnny Marr. Having him write the Weekly Wrapup was a big mistake. Always with the scones; constantly with the scones. He ordered five dozen of them to eat with his tea and then still ate my danish. Then he started throwing the stale scones out the window, to knock pigeons off the ledge.

SONIA SIMONE: I’m tired of the Smiths references. Jon told a joke the other day and Marr said, “That joke isn’t funny anymore. It’s too close to home and it’s too near the bone.” Then he read one of my posts and commented, “Bigmouth strikes again.” Let’s face it: Time for a new Johnny.

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What All Content Creators Need
to Learn From Roger Ebert

image of Roger Ebert

Roger Ebert’s name is synonymous with movie reviews. Many of us remember him bantering with Gene Siskel on the TV shows Sneak Previews and At the Movies. But he doesn’t banter much anymore. He lost his ability to speak due to complications of thyroid cancer in 2006.

Ebert may have lost the lower part of his jaw, but he hasn’t lost his voice. He continues to receive new acclaim and appreciation for the quality and feeling of his writing in books, newspaper reviews, and criticism.

It shows a deep sense of character. But it also shows a few other valuable traits we as content creators would be wise to develop in ourselves.

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Play Connect-the-Dots to
Win at Online Marketing

image of a network of dots

Remember those puzzles you used to do when you were six or seven?

That mass of dots and numbers on a page just looked like a mess.

But when you went through and connected dot 1 to dot 2, moving on through dots 100 and 101, you wound up with a picture of a pony.

You might think you’ve outgrown connect-the-dots. But actually, it’s one of the most important strategies for online entrepreneurs and small businesses looking to build profits with online marketing.

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We’re Taking the Summer Off…

image of two people fishing

Well, not the whole summer. But we are giving ourselves a break.

We spend a lot of time teaching people how to build smart, sustainable businesses with content. The kind of businesses that give us enough free time to have some decent work-life balance.

After all, working your own schedule, to suit your own life, is one of the biggest benefits of running a business, right?

So tomorrow, we start our official summer schedule.

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