7 Creative Proofreading Tips to Transform Your Jaggedy Draft into a Polished Post

image of Antelope Canyon by Moyan Brenn

I don’t get it.

When you find an article that is helpful or empathetic to your situation, you want to comment on it and share it with your friends.

You probably do the same when you find an article that is offensive.

What do both of those scenarios have in common? You understand the message the writer intended to convey … or at least you think you do.

So chances are good that the writer proofread the piece with meticulous focus and a creative spirit.

Wait, creativity and proofreading can go together?

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A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs

image of rabble rouser and crowd

Phew.

You’ve nearly finished your blog post.

You’ve gathered your most useful tips. You look forward to your readers’ comments. This might be your best post ever. Yay!

But you can’t hit “Publish” yet … you still need to write a final paragraph.

You stare out of the window for inspiration. You reread your post. Nothing comes to mind.

Sigh.

What more is there to say?

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Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it)

Image of a 'Headlines That Work' logo

If this headline were a woman, I’d marry it.

That’s an odd thing to think, no?

Back in the day, my friends and I used that phrase to denote something inanimate that we were particularly fond of. “This pizza is so good, if it were a woman I’d marry it!”

That was a long time ago. I can’t remember the last time such a thought flashed into my head. Which is what made it so weird when it happened last week.

Especially after reading a headline about … video streaming quality and Internet service providers.

But what can I say? The headline was that good.

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Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)

cover image of CMI study

Here’s a fact about content marketing that’s actually shocking.

The 2014 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs (sponsored by our own New Rainmaker) is out, and it includes a number of surprising findings.

Most notable is this: There remains a wide gap between the number of small business B2B marketers using content marketing (almost all of them) and those who believe their content marketing efforts are effective (less than half of them).

That’s right — 55% of small business B2B marketers using content marketing believe that their efforts are, at best, having zero impact. Something is clearly missing.

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Here’s How Ann Handley (the World’s First Chief Content Officer) Writes

image of Ann Handley

Want a quick and dirty way to test whether your content is compelling?

Show it to a teenager … and then answer these questions:

  • Is the teenager still reading, watching, or listening after 30 seconds? One minute? Five minutes? Fifteen? Thirty?
  • Is the teenager happy, confused, or mad?
  • Is the teenager your child?

If your own teenager is still listening after 30 minutes — and is happy about it — you created some good content.

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The Aggressive Work Ethic of Highly Creative People

image of door ready to be kicked in

Magicians. Curious bunch.

They pull furry mammals out of their hats. Levitate humans. Hide automobiles out of sight.

The great ones make a killing, jet set around the globe, and beat groupies off with a brass-tipped wand.

The not-so-great ones — the average ones — are still amazing.

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