I’ve been involved in affiliate marketing off and on for about 8 years, and the trend towards disclosure of affiliate links in the blogosphere has been a strange situation for me. It’s not that I want to hide the fact that I’m being compensated, it’s just that if you are an ethical marketer that focuses on providing value, most people don’t really care outside of the Internet marketing world.
I haven’t done much affiliate marketing on Copyblogger, but I hate the use of (aff) following the link. It’s just bad, distracting copy, so I try to find some other way to reveal the affiliation in a way that makes sense. Other times I just give my readers enough credit to know what’s up (such as with links to books).
As promised earlier in the week, Aaron Wall of SEO Book is unveiling today the sales letter that I rewrote for him. But first, I wanted to briefly discuss some of the changes and why they were made.
Something terrible is happening to your reader…
But this is a longer piece of writing. You’ve got a lot to say.
Somewhere along the way, an awful transformation has taken place.
You reader has become…
Michael Stelzner of Writing White Papers recently opened up nominations for the best blogs for writers. I watched to see if anyone would nominate me, and at first wasn’t sure it was going to happen. I (for once) exercised some self-promotional restraint and DID NOT nominate myself.
So, I was a little shocked when the results were announced this morning:
- Brian Clark’s CopyBlogger: This blog is the leader because it does an amazing job of helping writers improve their writing.
- Deborah Ng’s Freelance Writing Jobs: For freelance writers seeking new work, this site is your sole destination.
- Tom Chandler’s Copywriter Underground: This site provides regular doses of inspiration and writing tips.
- Liz Strauss’s Successful-Blog: This blog has some amazing insights into the craft of writing.
- Angela Booth’s Writing Blog: All writers will find something useful at this site.
- Kristen King’s InkThinker: This blog is focused on improving the written word.
- Anne Wayman’s The Golden Pencil: Wayman provides gold nuggets of information to freelance writers.
- Carson Brackney’s Content Done Better: Follow one man’s journey to write better copy and make a living along the way.
- Dianna Huff’s B2B Marcom Writer Blog: This is your destination to learn about marketing communications copywriting.
- Allison Winn Scotch’s Ask Allison: For writers looking to break into the publishing world, be sure to check this one out.
I’m in some great company on this list, so make sure and check out any of these other great blogs that you’re not already reading.
Thanks very much to Michael for the honor. Now I need to go write something worthy of it!
As I promised a while back, we’re going to take a look at how presentation and organization of sales copy can make a big difference not only in how your sale page is perceived, but also in how it converts.
Aaron Wall is a leading authority in the search engine optimization field. His 328-page, continually updated SEO e-book is indispensable reading for anyone who markets online, and I’m a proud owner.
Likewise, Aaron’s blog is a treasure-trove of information, and I believe that the vast majority of his success in selling his book stems from his blog. The content is great, and the design by Chris Pearson provides a stunning presentation to the blog itself.
Like any smart online information product publisher, Aaron also has an affiliate program. Affiliate traffic is a bit different than repeat blog readers, in that affiliates want to send visitors directly to the sales page in the hopes that the traffic will convert to a sale right away.
This is where I think there might be a problem. From a presentation standpoint, the sales letter just doesn’t seem to fit. Plus, while the story Aaron is telling is on target, the organization of the copy elements might benefit from some tweaking.