How Smart Freelance Writers
Handle Their #1 Hassle

image of thumb pointing down

The life of a freelance writer is pretty sweet.

It’s interesting, challenging work. You meet great people. You have a lot of freedom to organize your work life the way you want it. The pay can be excellent, and you get to make a living doing something you love.

But there are aspects of the profession that aren’t much fun.

As a freelance copywriter, you need to get professional about how you deal with the parts of freelancing that aren’t unicorns and rainbows. Today, I’m going to talk about how to handle one of the more irritating hassles in the life of a writer: Requests for rewrites.

Read More…

Scribe Introductory Offer Extended

image of Scribe logo

Just a quick note to let you know we’ve extended the Scribe SEO software introductory offer – where you get the Advanced Plan for the Starter price – until this coming Friday, February 26. So you still have time to take Scribe on a free test drive and take advantage of a great deal.

If you have no idea what I’m talking about, check out Introducing Scribe: SEO Copywriting Made Simple.

Read More…

14 Lessons Learned from One of the World’s Highest-Paid Copywriters (Lessons 6-10)

image of U.S. cash

This is part two of a three-part series on how to profitably translate advice from old-school marketing guru Dan Kennedy to a new online environment.

Last week we looked at the first 5 steps in Dan Kennedy’s Ultimate Marketing Plan, and how you can translate those old-school ideas into an online marketing strategy.

This week we’ve got five more for you.

Read More…

The Sex and the City Guide to Blogging

Sex and the City

I’ve always been of the opinion that if Carrie Bradshaw had popped onto our television screens in 2010 instead of 1998, she would have been a blogger. But alas, she didn’t, so she wrote a (gasp!) print column for the fictional New York Star newspaper.

Yes, before there were blogs, there were newspaper columns – where readers couldn’t talk back or share good content. ‘Carrie the blogger’ would have been huge.

Read More…

Five “Old School” Tactics That Can
Ruin Your Sales Page

image of old school bus

Do you despise long sales letters, yellow highlighters and blood-red, hype-laden headlines?

These tried and true copywriting tactics are proven winners at converting “cold” traffic into paying customers – and $10,000-a-page copywriters use them without hesitation because they appeal to the baser instincts of the easily swayed. They may be embarrassing to look at, but historically, they’ve just plain worked.

But if you’re a Third Tribe type of marketer, you’re in a quandary because you know these push-comes-to-shove sales page tactics just won’t work in your case.

Read More…

10 Pathways to Inspired Writing

image of inspired woman

As writers, inspiration is one of the most important of the criteria for success. Without it, well, our writing ends up pretty lame.

A huge percentage of blogs see their demise before the six month milestone. Why?

Because people don’t know what to write about – writing becomes a chore and when that happens, you might as well seal it in. Here are 10 ways to become a more motivated, effective, and inspired online writer.

Read More…

Introducing Scribe: SEO Copywriting Made Simple

You may have noticed I’ve been writing a lot about SEO copywriting lately. More than that, I’ve been working on a content optimization software solution for the last 6 months with a team of very smart people.

It’s called Scribe, and it makes SEO copywriting simple. Creating search optimized web pages, blog posts, and press releases used to be time consuming at best and mystifying at worst.

Not anymore.

Read More…

Is Your Business Getting Enough Love?

image of roses

Like everyone else on the social web, I just read Seth Godin’s new book Linchpin. It’s a big book, not so much in number of pages, but in number of ideas.

One core theme is the idea of emotional labor — bringing more human feeling and connection to your work, some essential part of yourself that can’t be automated or outsourced.

It strikes me that this gets to one of the key distinctions between different models for doing business online.

Read More…

14 Lessons Learned from One of the World’s Highest-Paid Copywriters (Lessons 1-5)

image of U.S. cash

This is part one of a three-part series on how to profitably translate advice from old-school marketing guru Dan Kennedy to a new online environment.

Dan Kennedy is the Sovereign of Sales Letters. (Or maybe that’s the Duke of Direct Response.) He knows exactly how to deliver a marketing message with maximum clarity and zero confusion. As he’ll readily tell you, he’s one of the world’s highest-paid copywriters. His classic book The Ultimate Marketing Plan promises low-cost ideas and high-profit results.

This book delivers on both counts, and it’s well worth the read. But it was written in 1991, and at first seems like it’s more relevant to a restaurant or dry cleaner than it is to an online marketer.

Read More…

Is Reading Blog Posts Worth Your Time?

image of head with spinning gears

If you’re a regular Copyblogger reader, you get good advice about five times a week. Excellent advice, really. Stellar.

Especially on days when I’m posting. (Preens.)

Wait, what was I saying again?

Oh, right. You get really good advice, for free, five times a week. Very frequently, this advice would cost you upwards of $150 an hour for a consultant to tell you the same thing.

So when was the last time you actually put any of that advice into action?

Read More…