What’s a Blog?

What's a blog?

As we get settled into 2008, I’m really looking forward to see how things evolve in the world of blogging. Just in the two years that Copyblogger has been live, things have changed a lot.

And yet, we’re barely into the new year and I have repeatedly bumped up against old school bloggers who are still spouting the same dogma from circa 2004. What’s scary is that these blogging “experts” are in the marketing and public relations field, and should be a bit more in tune with what’s happening now and what’s coming next.

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MADD: A Writing Disorder That
Stifles Your Creativity

MADD

Do you:

  • Make careless spelling and grammatical mistakes?
  • Forget the point of your post?
  • Find yourself checking your feed reader, instead of writing?
  • Struggle with organizing your ideas?
  • Start a blog and then quit after a few weeks?

If you do, then you may be suffering from a writing disorder that affects millions of bloggers worldwide. You might’ve thought you were undisciplined, easily distracted, or a poor writer, but that’s not necessarily true. It might not even be your fault at all.

You could be experiencing MADD: Muse Attention Deficit Disorder.

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How to Gain Instant Exposure With
Search Advertising

Google Adwords Logo

“I think you really ought to consider advertising on Google,” she said.

The year was 2003, business was really slow and I was about to plunk big dollars into a trade publication ad. I had never heard of paying to have someone come to my website.

But, on the advice of a peer, I took the leap of faith.

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The Content Crossroads: Supernatural Success at the Intersection of Ideas

Innovative Content

Do you know what happens down at the crossroads?

Legend has it that Robert Johnson—the most famous of the Delta blues musicians from the 1930s—took his second-hand guitar and went down to the crossroads in the middle of the night. When the young plantation worker returned home, his guitar skills had taken a quantum leap.

The overnight improvement in Johnson’s playing wasn’t just significant; it was supernatural. Something strange happened down at that crossroads.

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The Rumors are True… Elite Retreat in April

Elite Retreat

So, the word is out. I’ll be one of five hosts at this year’s Elite Retreat in San Francisco on April 3rd and 4th. Here’s who else will be providing unfiltered advice to a small group of entrepreneurs looking to take their businesses to the next level:

Plus… a keynote from Guy Kawasaki. Sounds pretty cool, huh?

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One Simple Way to Generate More Comments on Your Blog

Comment

“And that,” he wrote, “is that.”

Doesn’t much make you want to pitch in with your own views, does it?

We all tend to focus on catchy headlines and gripping titles. That split-second interest grabber is important. Copyblogger’s great posts on headlines thankfully tell you exactly how to craft your words to create snappy headlines.

How you end your post depends on what you’re trying to achieve and what action you want the reader to take. When it comes to prompting reader interaction, how you wrap up your blog posts or articles may make all the difference between a handful of comments and an explosion of discussion.

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Want to Boost Your Writing Productivity? Have a Baby!

Baby Boy

As writers, many of us love to create, but not on someone else’s schedule.

For me, I get random bursts of inspiration at the strangest hours. Often in the middle of the night I can pump out some really thought provoking work.

But here’s the problem: If you’re a professional writer, you’re expected to finish each writing project on a given schedule.

I have rarely met a writer that can bang out excellent content, on schedule, all the time.

So the real question is this: How do you force yourself to regularly produce high quality written work?

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A Three-Step Approach to
Strategic Content Development

Innovative Content

Social media and the blogosphere are fascinating because of the conversational nature of it all. Ideas are generated, evaluated, criticized, praised, and recycled.

Often, we’re happy participants in the conversation. Whether adding to the current Techmeme pile-on, or chiming in on an ongoing cross-blog discussion within our industry or niche, conversations make blogging tick in a way that static media does not.

But this series is about innovative content, and that means we want to start conversations. After all, the conversation starter gets the links, references, and bulk of the attention.

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On the Air With Blog Talk Radio
CEO Alan Levy

Blog Talk Radio

I’m just about to go on the air with Blog Talk Radio CEO Alan Levy. We’ll be live on… Blog Talk Radio.

Here’s the link. See you there.

UPDATE: The show is over, but you can download the mp3 here.

Landing Page Makeover Clinic #10: HowtoWriteBio.com

Landing Page Makeover

Barbra Sundquist and her site, How to Write a Short Bio, makes it an even 10 for the Landing Page Makeover Clinic Series for 2007 (ok, with a little squeak into 2008.)

There are numerous copy and layout issues which I’ll explore in a moment. But I’m going to do this last makeover a little differently since it’s a great example of why a solid promotion plan is so critical—and why is should be crafted BEFORE anything else is done. I’m going to quote Barbra from time to time for this critique to give you a sense of her thinking along with my comments.

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