Why Split-Testing is Like Sex in High School

image of apple with lipstick

Everybody’s talking about it.

Most of it is rumor, hearsay, and innuendo …

We idolize the exploits of the people we look up to, and try to skirt the mention of our own experiences (and shortcomings).

No, I’m not talking about sex — I’m talking about split-testing.

What does split-testing have to do with sex?

Actually, quite a lot…

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Is Google+ the Ultimate Content Marketing Platform?

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As we’ve said around here a few hundred times, smart social media marketing is actually content marketing.


Because people love to share content on social networks.

If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy from you.

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How to Get More Search Engine Traffic

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Thousands of content creators are getting more targeted search traffic to their sites, their ideas, and their businesses by doing one thing — using our Scribe software.

Here’s what just a handful of them are saying about Scribe:

I have been using Scribe for about three months and my presence in organic listings has jumped almost 50%! I have more visitors than ever before and that is converting to more sales. Thank you for such an easy to use, effective tool. I recommend it to everyone I know!
~ Laurie Cohen

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How to Create World-Class Content by Never “Writing” Again

image of vintage blueprint

Sitting at your desk, “grinding it out” is so last century.

Thing is, that didn’t work real well last century either.

Writing content that grips, moves, and sells is not about pulling inspiration out of the sky. You don’t need to sweat blood in order to come up with great stuff.

If you want to be the next Dostoevsky, that’s a different game.

If you want to write content that brings people to you and your business, relax.

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How the Art of Screenwriting Can Make You a Better Web Writer

image of hollywood boulevard sign

One of the most useful lessons I’ve learned about writing engaging content came from studying screenwriting.

It’s that every single piece of dialogue or screen direction had to be working hard to hook viewers in and keep them gripped.

Audiences don’t like fluff or irrelevance.

Write like that and you won’t keep their attention.

And while there’s no absolute science to it, the screenwriters I trained under drummed into me a single golden rule to help me write powerfully engaging content …

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What Has Your WordPress Theme Done for You Lately?

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Sure, it used to take you to dinner and laugh at your jokes. But let’s face it … the magic is gone between you and your tired old WordPress theme.

Never fear. We’ve got a magical new rendezvous in the works.

(38 of them, in fact).

If you’ve not yet heard about what’s going on over at Copyblogger Media’s StudioPress division, we’ve built a world-class theme framework for WordPress and have currently delivered (with more on the way) 38 child themes to easily skin your site.

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10 Ways to Beat Online Obscurity

image of golden gate bridge coming through fog

Listen, I’ve got some bad news for you.

More than likely, no one knows who you are.

And more than likely, they never will.

How can I say that with such authority? Easy.

As of December 2010, there were over 152 million blogs on the Internet — in the U.S. alone.

That’s a lot of noise, with not a lot of signal coming through. Despite all the talk about relationships, conversation and reputation, online competition is tough.

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12 Ways to Turn Your Old, Dusty Blog Archive into Cold, Hard Cash

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Have you ever looked back through your old blog posts and thought, “Why did I give away all of this brilliant writing for free?”

Well, here’s some good news: Unless your blog topic is last night’s baseball scores or this week’s hurricane, there’s income potential in those old posts yet.

Loads of it.

If your posts have evergreen, highly useful information, they can be turned into paid products.

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How To Keep Kevin Costner From Ruining Your Blog and Business

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In the Internet Marketing for Smart People radio show finale to season one, Brian refers to “Kevin Costner Syndrome”, a condition that affects a number of bloggers, marketers, and entrepreneurs.

If you saw Costner’s 1989 blockbuster “Field of Dreams,” you remember the line from the film:

If you build it, they will come.

It was heartwarming and inspirational in the movie. It can destroy you as an online marketer.

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Please Help Us Defeat Breast Cancer

Brian Gardner walking the Komen 3-Day for the Cure

On August 5-7, fellow Copyblogger Media partner Brian Gardner (founder of StudioPress) and his wife Shelly will be walking 60 miles in the Susan G. Komen 3-Day for The Cure in Chicago.

This is Brian’s tenth year walking, and in that time he’s raised more than $60,000 to fight breast cancer. And he’s not even close to being finished.

You might not be able to join Brian and Shelly in Chicago for their three-day odyssey. But there is a way you can join us in spirit …

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