It’s scorching these days, at least down here in Texas. Let’s chill out with these five cool links before we launch into any more sizzling-hot Copyblogger content.
Wow… that was cheesy, huh? Queso!
Hello… I’m your reader.
Thanks for the free content, but I just don’t care.
Your free content is worthless, because content about you is worthless to me.
Hello… is this thing on?
Imagine this, if you will.
An old woman, near the end of her life. Shivering in a fleabag apartment without heat in the winter. Walking four miles each way to the food bank, to carry home unmarked cans of mystery meat. Not even a cat to keep her company, because cat food is expensive.
Then one day she dies, and the neighbors find $2.7 million wadded up in her mattress.
We give a lot of advice here on Copyblogger. Usually we try to stick to the fundamentals of solid writing and effective persuasion—the things that have been proven to work for decades and even centuries.
Beyond those fundamentals, there’s only one rule… the rule of change. Every technique du jour will inevitably lose effectiveness (at least for a while), and something else will come along that works better (at least for a while).
Let’s say you have to pee.
So this is a normal bodily function, eh?
It means if you feel that sensation and you don’t go soon enough, you’ll be in trouble. But how many of us go use the facilities when we first feel the sensation?
And how many of your customers are buying your products or services in a bad economy?
Just a quick note to let you know that Yaro Starak’s Blog Mastermind Coaching program just went live. I’ve recommended Yaro’s course since he first developed it last year, and I was one of his earliest beta members. If you’re looking to make more money from your blogging efforts, Yaro will show you step-by-step how he does it, and how you can too.
We’ve all been there.
You’re talking to someone you’d like to impress, and you’re making a fool of yourself. You keep trying to find the words that’ll make them like you, but all that comes out is a dishonest sounding drivel that shocks you with its stupidity.
The awkwardness looms over the conversation like a mushroom cloud, until the other person finally finds a way to extract themselves and run for cover. Then you just stand there, berating yourself for losing your only opportunity to make them like you.
You’ve become a wannabe. Worse, you suspect that the other person knows it. And there’s nothing you can do about it.
When we were kids, my friends and I made up a game we called “Made You Look.” Three or four of us would get fairly close together – in a shopping plaza, on the street, or anywhere there were lots of people – and look up as if we saw something incredible.
It would never fail. Passers-by would glance up to see what we were looking at. Some would stop and stand there for half a minute trying to discern the object of our attention. And the more of us doing it, the more people would look. One time in New York City, we did this with a dozen cohorts and virtually stopped traffic on Broadway.
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