Why You Should Get Back to Basics
With Your Blog

Back to Basics

Think back to your first week as a new driver. You drive so automatically these days you can’t really remember how nervous you were, how proud you felt, and how hard you tried not to crash the car.

It’s become an automatic behavior. The more we repeat actions, the better we become until we don’t even think about them.

They just happen.

Read More…

The Amazing Spider-Man Guide to
Responsible Word Power

Spiderman

As all writers know, words are immensely powerful. You can make readers laugh or cry with fewer than a hundred of them. You can part people from their money. You can make someone’s day. You can change the course of lives.

And you don’t have to be Spider-Man to know that “with great power comes great responsibility.” But why not let ol’ Spidey give us some tips for responsible word power?

Read More…

Copyblogger Guest Post Guidelines

Lolcat

It’s no secret we accept articles from others here at Copyblogger. In fact, we’re always eager to feature smart new voices with something relevant to say to you all.

But… we’ve never had any published guidelines. So I asked Sonia Simone to consider what those guidelines should be.

When you think about it, what we’ve come up with is great advice for submitting an article anywhere. So, whether you’re thinking of submitting something to us or not, go check out Sonia’s What Makes a Great Copyblogger Guest Post.

We’re looking forward to all those fresh new voices in the new year.

And thanks to Tony Clark for the impromptu LOLcat. :)

The Simple Power of an Irresistible Offer

Rottie

I’m wolfing down mac and cheese.

A noodle drops to the floor.

I look at the dog.

She looks at me.

I point at the prize.

She’s on it.

We both benefit.

Simple as that.

P.S. No, I’m not comparing prospective customers and clients to canines. But to kick in a Pavlovian response each time you ding the bell, check out 58 of the World’s Greatest Offers.

The Perfect Pair:
3 Reasons Every Blogger Needs a Forum

online forum

When I started blogging on my own several months ago after leaving the magazine world, there were two platforms I knew I needed to get started: A blog and a forum. I learned from my previous blog for the magazine that the two platforms complement one another perfectly.

I think all bloggers should consider the benefits of having a forum linked to their blog. Here are three of the advantages I’ve found:

Read More…

The Inigo Montoya Guide to 27 Commonly Misused Words

Inigo Montoya

You keep using that word. I do not think it means what you think it means. ~Inigo Montoya, The Princess Bride

It may be inconceivable for you to misuse a word, but a quick look around online reveals plenty of people doing it. And it’s all too easy when we hear or see others use words incorrectly and parrot them without knowing it’s wrong.

Read More…

Why You Need to Transform Your
Website Into a Story

What's Your Story?

The role of web writers has changed. Just a few short years ago, the content on most websites was boring and factual, just a profile of monotonous company information.

Today, the content on websites that work looks very different indeed.

Effective web writers are moving away from bland, factual information. Readers won’t settle for that anymore.

It isn’t interesting. It isn’t compelling.

Read More…

Shorter is Better

Shorter is Better

I have made this letter longer than usual, only because I have not had time to make it shorter. ~Blaise Pascal (1623-1662).

We are inundated with information. People are starved for time and as such they greatly respect and value short correspondence, articles and blog posts.

If you want people to read something, make it short and concise. A paragraph that runs five sentences long is daunting and there is a good chance that the reader will not read it.

Read More…

Cool Stuff for New Bloggers

Blogging Roadmap

I’ve noticed a lot of people saying they are new to blogging in the comments lately, so I definitely thought this was worth a mention. Yaro Starak has developed quite a reputation as a blogging mentor, but now he’s reaching out to those who are much newer to the blog life.

First of all, Yaro and his new partner (ahh… partners!) have released the free Roadmap Report – a guide to becoming a blogger. I like the emphasis they place on multimedia, which is the way things are headed without doubt (they even have an audio version of the report).

Continuing to walk the multimedia talk, the pair have also released a series of 10 free Become a Blogger videos. Nice production and solid information for the newbie blogger.

Check this stuff out… Yaro knows what he’s talking about. And he’s nice, too. :)

Will You Be Seth Godin’s Apprentice?

Seth Godin

Get this.

A little over one month from now, you could be sitting in Seth Godin’s office, working as his apprentice. The Seth Godin. The best-selling author, maybe the most respected marketing mind in the online world, and the web’s most beloved bald guy. Yeah, him.

If you’re selected, you’ll spend the next six months with Seth and his team. It’ll be like an MBA, except better. You’ll be learning how to change the world… and he’s going to teach you for free.

The catch?

Read More…