On any given day, The Drudge Report drives more traffic to major news sites than Facebook or Twitter.
Think about that for a minute.
One man with a 14-year-old, one-page, static html website sends more traffic to the CNN, Yahoo, New York Times, LA Times, FOX News and USA Today websites than the nearly one billion users of Facebook and Twitter combined.
In driving traffic to those sites, Drudge is second only to Google. The journalistic world has accordingly beaten a path to Matt Drudge’s door, all seeking just one link from the Master.
How does he do it?