How to Kick Groupon to the Curb and Become a Local Hero

Everyone’s talking about Groupon these days.

From daily deals to tasteless Super Bowl commercials, this company is getting a lot of attention. And the attention they want most is from the local small businesses that power their revenue model.

Does your local business need Groupon? No, not at all. In fact, there are much better alternatives if you’re up for it.

If you faithfully serve your local community with valuable content, unbeatable offers, and amazing service, you won’t need Groupon.

Here are a few fine ideas on how to do it …

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How to Turn Dating Agony Into Sales Success

image of guy on couch with roses

At some point in your life, you’ve had one. I’ve had one. Everyone’s had one.

I’m talking, of course, about a really awkward, torturous, embarrassing first date.

You misread a cue and leaned forward for a kiss when your date was just reaching forward to grab their laptop bag.

You find yourself with nothing to say for a full ninety minutes, and sit in agonizing silence as you get increasingly desperate looking for a way out.

The agony of a bad date for most people is matched only by the agony of a really bad sales call. Thankfully, I’ve got a few methods that will help you avoid both.

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Introducing the Social Eyes Theme for WordPress

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The importance of owning your own online real estate is becoming more obvious every day. Why make others rich off the sweat of your labor and your passions?

So if you’re in love with all the traffic and reach that social networking sites provide, you’ll want to take a long look at one of the latest creations from Copyblogger Media’s StudioPress division — the Social Eyes Theme.

By all means, stay engaged with your Twitter, Facebook, and LinkedIn communities. But do it smartly, by bringing them back to a socially-optimized place of your own.

Here’s a quick look at what you’ll get “out of the box” with the brand-new Social Eyes theme:

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Need More Customers? 5 Ways to Get Them to Know, Like, and Trust You

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It’s Valentine’s week on Copyblogger! This week’s posts will focus on how to improve reader and customer relationships to grow your business.

Dating and business are both all about forming relationships. You need to get out there and be seen. You need to “romance” potential customers and get them comfortable with what you have to offer.

If you’ve been in business for a while, you’ve probably heard the concept of know, like, and trust. Salespeople often talk about it as a lead-generating tactic used before the sale. Good salespeople know that a prospect needs to know, like and trust you before she’s willing to complete the sale. And it’s a key component of good content marketing.

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Copyblogger Weekly Wrap: Week of February 7, 2011

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I’ve been hard at work this week on Profitable Idealism, my new venture with Pace Smith, who coincidentally wrote Thursday’s post below. It’s all about combining altruistic, selfless motives with business aims, and so naturally it got me thinking about how I can help the Copyblogger community while making tons of money doing so.

So maybe you’ll end up with a Ferrari, and I’ll get an all red billiard room with a giant stuffed camel and a disco room with my own disco dancers. I’m giddy just thinking about it… this must be what Santa feels like!

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Why Everyone Hopes You’ll Be the Hero

I walked into the small, yellow audition room and stopped twelve feet in front of the cheap plastic fold-out table.

There were three of them sitting in there, bored, distracted, glancing at their watches.

The big heart inside my chest was pounding on the rib cage, hoping this was the one.

“Hi, uh …. Mr. Bruise is it?” No. 1 said.

“Yes, it’s actually Bruce, but thank you, I …”

“All right, what do you have for us today?” No. 3 said.

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How to Legally Steal Copy That
Converts Like Crazy

image of a bookshelf

Everyone knows better copy gets you more buyers, but professional copywriters are ridiculously expensive for a bootstrapped business, right?

And of course every entrepreneur should study copywriting, but it takes time to get really good. You want a great sales page today, not in three years when you’ve finally read all those copywriting books on your bedside table.

Wouldn’t it be great if you could get high-quality copy that converts — for free?

Well, you can.

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The Guaranteed Way to Radically Improve Your Copywriting

image of dart hitting the bullseye

Good copywriters follow well-established best practices, studying sites like this one to learn more techniques that pull a reader in and motivate action.

Great copywriters delve into the psychology of persuasion, and make sure their copy is presented with effective design to make it even more engaging.

But the best copywriters don’t stop there. They know that those are just the factors that get you started.

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Want More Copywriting Clients? Here’s a Surprising Way to Find Them

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As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno. And I found most of them in a rather unusual way.

I didn’t use SEO or pay-per-click. I didn’t go to networking events and shake hands with half the Rotary Club. And I didn’t take out billboards by the highway that said AWESOME COPYWRITER FOR HIRE.

I got most of these lucrative gigs in a way that wouldn’t cross many people’s minds — a way that’s unconventional and highly effective.

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Is Your Low Social IQ Dooming Your Blog?

image of a switchboard

What’s wrong with my blog?

That’s a very frustrating question that many bloggers ask.

You’re passionate about your topic and you provide great advice to solve reader’s problems. You wrap up your posts with interesting questions, inviting readers to share their opinions in the comments. You offer clear calls to action

Unfortunately, no one seems to be listening. 

Post after post reveals no more than a handful of comments (and half of those are your own replies). Your subscriber numbers have flatlined. And forget fan mail, that showing up seems as likely as finding a tall glass of water in the desert. 

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