How to Dominate Your Industry like Drudge

On any given day, The Drudge Report drives more traffic to major news sites than Facebook or Twitter.

Think about that for a minute.

One man with a 14-year-old, one-page, static html website sends more traffic to the CNN, Yahoo, New York Times, LA Times, FOX News and USA Today websites than the nearly one billion users of Facebook and Twitter combined.

In driving traffic to those sites, Drudge is second only to Google. The journalistic world has accordingly beaten a path to Matt Drudge’s door, all seeking just one link from the Master.

How does he do it?

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How to Sell Like Steve Jobs

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It’s a simple formula.

To convert readers into buyers of your product, you must provide them with:

  1. Jaw-droppingly relevant benefits
  2. Reasons they can give to their spouse

If you can provide your prospects with the reasons that they want/need/expect to own your particular product, it can go a long way toward helping in that crucial — and inevitable — spousal “sales” conversation.

Writing that fails to convert often contains only half of this formula.

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5 Great Reasons to Start Your Facebook Page Right Now

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With all the chatter over the weekend about the debut of Google Plus, you’d think this article would be about the newest and shiniest social network from the search giant.

But for now, we’ll let the tech types and early adopters play with Google Plus and go ahead and make sure your business is being seen where the people are.

We’re talking 700 million people — that’s the estimated number of Facebook accounts. With those kind of numbers, even Copyblogger couldn’t resist creating a Facebook Page.

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Want to Grow Your Business With Blogging? Here’s Your Quick-Start Guide

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The good folks over at Problogger have released another excellent blogging manual, this time focused specifically on business blogging.

It’s written by Mark Hayward, a very cool guy who I’ve followed for years.

Mark caught my attention four years ago after he purchased a small business on a Caribbean island that had no customers, no cash flow, and very little hope. With a hefty monthly mortgage payment to meet, he did what any sensible island business owner does.

He started to blog.

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Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority

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You might have already bought it.

Maybe you loved it. Maybe you hated it. Maybe you listened to the great Copyblogger radio show about it.

What is it? Enchantment: The Art of Changing Hearts, Minds, and Actions. It’s Guy Kawasaki’s most recent book, and it was a smash hit.

But this post is not about that book. Sorry, Guy.

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How to Beat the 3 Types of Writer’s Block

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It’s just about the least fun part of being a writer, and one of the big stumbling blocks a lot of businesses face with content marketing.

You never seem to have enough ideas.

Or you have a bunch of ideas, but you don’t quite get around to writing them.

Or you start a dozen different projects, and manage to finish half a page on each one.

It’s maddening, and it’s got to stop.

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7 Steps to an Email Opt-in Page That Works

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Email marketing works.

In fact, it’s still the best online method for converting prospects into customers or clients.

A critical part of the process begins, however, before a single email is sent. You’ve got to get people on your list in the first place.

This happens most effectively at a landing page specifically designed to convince the right people to sign up.

Some people call these opt-in landing pages “squeeze” pages, which, in addition to being a derogatory way to think about the process, is also technically incorrect.

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Meet the Lazy Marketer’s Best Friend: The Email Autoresponder

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No one loves blogs more than I do. They’re a great way to build your authority, attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines.

I love blogs. But like babies and kittens, two other things I love, they’re also a lot of responsibility.

Blogs take time. You’ve got to write terrific content that stands out from the general noise, promote it intelligently, and cultivate reader relationships. And that’s in addition to everything else you do in your business, from producing your product to getting your taxes filed.

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The “Talk Radio” Approach to Effective Email Marketing

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Most people struggle with email marketing because they think email is … email.

But it’s not.

At least, not when you’re selling online.

When you’re selling with email it’s far more like talk radio than it is sending an email.

What do I mean by this?

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Copyblogger Weekly Wrap: Season Finale Fiesta!

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So today will be the last Wrap until summer ends, the kids go back to school, and Brian puts his shirt back on. So in honor of this being our season finale, I’m throwing the BIGGEST, BADDEST, ROOTIN’-TOOTIN’EST PARTY YOU’VE EVER SEEN IN A BLOG POST!

Of course, because we’re confined to a blog post without multimedia, the party won’t actually feature any alcohol or dancing. Or refreshments. Or music. Or, actually, any social interaction other than in the comments.

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