Five Ways to Write Magnificent Copy

Most writing could be better.

Not just a little better — significantly better.

If you start out with a solid topic, a good knowledge of your audience, and a reasonable degree of writing ability, you’ll usually end up with a pretty good piece of writing.

But you don’t have to settle for “pretty good.” A little attention to the final details can kick “pretty good” to “magnificent.”

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Copyblogger Weekly Wrap:
Week of October 11, 2010

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I don’t understand air travel in the least. I mean, I’m on a plane as I’m writing this, and really, the physics of the whole thing are astounding when you stop to think about it.

The Wright brothers get all the credit for inventing flight, but they did the easy part. Get many tons of metal into the air, defy gravity, yada yada. Whatever.

But who figured out you could get ten passengers to fit into three square feet of space? And who was first brave enough to charge for baggage, and movies, and make the seat cushion flotation devices coin operated? Now that’s impressive.

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How to Show Up and Write

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Ask any writer how to write, and they will tell you, logically enough: Write.

Write every day. Write at the same time. Write for hours. Write for 20 minutes. Just show up and write.

You’ve heard this advice before and you haven’t taken it yet.

You meant to. But you haven’t.

This is not entirely your fault, because while the advice is not complicated, it’s nearly impossible to follow.

Mostly because it’s way too simple.

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Madonna’s 6 Secrets to
Personal Branding Mastery

image of Madonna Louise Ciccone

“Everyone is entitled to my opinion.”

Ladies and Gentlemen, that’s Madonna.

Most people think of sex-soaked, counter-cultural extravagance when they reflect on Madonna’s career.

I see something else. Fearless mastery of her brand and message.

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3 Steps to Take Yourself from Good to Great

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In a good economy, you can do reasonably well with “good enough.”

Good enough design, good enough marketing, good enough skills.

When demand is high and dollars are sloshing around, there’s a market for Decent. Capable. Adequate. Acceptable.

Unfortunately, we’re not in a good economy. We’re in a wretched economy. Industries all over the world are falling like bowling pins, and “good enough” professionals in all fields are scrambling.

There’s always room at the top, the guru says smugly. Don’t you want to smack that guy sometimes? How are you supposed to get to the top? And how are you supposed to pay your bills until you figure that out?

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Announcing the Prose Theme for WordPress

image of Prose Theme logo

You may have seen recently that we merged StudioPress, creator of the powerful Genesis theme framework, into Copyblogger Media. Why did we do it?

I can sum it up for you in a single phrase: because we’re control freaks.

With Genesis, we saw an opportunity to create WordPress themes that were tailored exactly to our customers’ needs and desires.

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7 Tips for an Authentic and Productive
Writing Process

image of man with reflection

Does this sound familiar?

You’re sitting in front of your laptop, staring at a blank screen.

The deadline for the article you need to write is approaching, and you’re struggling to get started when you should be in the final editing stages.

As you sit there trying to put your expertise in writing, a strange insecurity creeps up your spine. You see yourself changing before your own eyes, transforming from a confident expert into a self-conscious amateur.

It’s your own Dr. Jekyll to Mr. Hyde transformation experience.

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Copyblogger Weekly Wrap:
Week of October 3, 2010

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I’m going to keep this week’s intro brief because my dog is biting me.

My mother says he bites us all because he’s herding us (he’s a collie mix and barks and corrals when anyone runs), but I think it’s because he wants to be on the winning side. If anyone is play-attacking anyone else, he bites the person being attacked. He’s kind of an ass that way.

So it really can’t bode well that I’m being harassed while writing the Wrap. Speaking of ass, it’s just like that time he bit Jennifer Lopez while she was busy working on Gigli.

Now for the part where I massively fail to tell you what happened this week on Copyblogger (with bite marks):

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Blogging with a Learner’s Mind

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“¿Qué quiere para su desayuno?” she asked, inches from my face.

I thought as quickly as I could, and managed to haltingly request a piece of toast. “Pan tostado, por favor.” It was the only breakfast food I could remember from Spanish class. It ended up being all I ate for breakfast for the next week.

Clearly, I hadn’t yet found my learner’s mind.

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Two Conferences for
Serious Online Marketers

In addition to our keynote at BlogWorld this month, I’ll be speaking at two other conferences this fall. If you’re serious about building your business with online content, search marketing, and social media, you’ll want to seriously consider attending one or both.

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