Two Stunning New WordPress Themes

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I gotta say, if Clark would let me, I’d write up one of these theme updates for you every week.

Our StudioPress team has so much cool stuff going on building premium WordPress themes. I can barely keep up with all the ways they’re making WordPress websites better, and your life online a piece of cake.

So, let me try in this quick post.

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Are Social Media “Experts” Worthless?

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Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns.

This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should “go die in a fire.” And that was one of the nicer responses.

The name-calling and vitriol are a little hard to watch. Here’s the thing, though.

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3 Simple Steps to Finding More Clients on Twitter

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I’ll start by saying that I’m as big a fan of content marketing as any other Copyblogger reader.

And for good reason.

When it comes to selling online, there isn’t much that puts customers more at ease than quality content.

If you put in the time it takes to produce useful, authoritative articles that provide real value to potential customers, you’re halfway to the bank before clients even land on your site.

But should any company or blog use only one technique to get more clients?

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The Charles Darwin Guide to Writing and Selling an Effective eBook

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Out of the primordial soup — back in the early 1990s they came.

They weren’t pretty. They weren’t compelling. They’re repulsive to look at today.

But we bought them — lots of them.

They were the first ebooks.

Remember Times Roman? There was page after page of it, like an 8th grade book report.

Remember the yellow highlighter on the sales page? How it made our hearts beat a little faster?

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Copyblogger Weekly Wrap: Week of June 6, 2011

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I’m trying to teach my kids to think independently. I guess it comes down to temperament and desire, but I’d love it if they decided to become entrepreneurs. But for now, it’d be enough if they just learned to follow their interests instead of allowing themselves to be indoctrinated by school, friends, Cap’n Crunch, etc.

The problem with this, of course, is that when you teach your kids to think independently and question norms, they start not listening to you. You get questions like, “Why do I need a bath? Who am I trying to impress?”

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Answered: Your Most Burning Content Marketing Questions

No matter how many years (or days) you’ve been at this marketing game, the questions keep coming up.

In many ways, it’s a constantly shifting and evolving landscape.

In others, it’s the same as it ever was.

We’re wrapping up season one of the Internet Marketing for Smart People Radio show by taking our best shot at your best questions.

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The Art of Keeping Your Audience Coming Back for More

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We’re starving for stories.

We’re dying to know what happens next.

From those nights thousands of years ago flapping our jaws around the fire, to the hypnotizing work of J.J. Abrams and Charles Bukowski, a particular plot device has hooked us all more deeply than any other.

It’s arguably the most powerful tool ever used to keep fiction, film, and poetic audiences impatient, twitchy, and breaking down the doors for more.

And we see clearly now that it was tailor-made for content marketing on the web.

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The 3-Step Cure for Boring, Useless Content

image of journalist hat with press passLet’s face facts. Most online content is lousy.

It’s too focused on the content creator. It doesn’t make the lives of readers, listeners, and viewers better. An overcrowded content marketplace filled with diverse online text, audio, and video leaves little room for tolerance of the same old marketing spiel.

Bored surfers simply hit the back button and go elsewhere to find interesting content.

To succeed, you need to provide value that rises above the noise.

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4 Ways to Grow Your Blog with the
Power of Experts

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Do you want to attract more readers?

Do you want to grab the attention of the big players in your industry and leverage their star power?

Silly questions, right?

In this article I’ll share how you can grow a loyal and sustained fan base by working with the top experts in your niche.

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The Ultimate Guide to Facebook Marketing

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I’ve just finished writing Facebook Marketing All-in-One for Dummies with two fabulous co-authors (Amy Porterfield and Phyllis Khare) and we’ve been neck-deep in Facebook for the last 9 months.

Even Copyblogger is on Facebook now. Do you have your Facebook Page yet?

For a platform that’s used by hundreds of millions of people, Facebook can be kind of … complicated. Particularly if you use it for business. So let’s get you some specific how-to advice so you can get rolling without getting frustrated.

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