How to Nail Your Opening

Bubkes.

That’s what happens when you write a great headline, get scores of people to open your post, but then bore them with a lame opening.

They leave, and you accomplished nothing … except making them less likely to ever believe one of your headlines is worth clicking on ever again.

That’s why it’s essential that you nail the opening of your blog posts. To do so, you must open with a bang.

Want to learn how? Come hang out with me and Demian for 15 minutes and we’ll explain it to you.

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Have You Ever Thought About Starting Your Own Podcast?

image of a microphone

What’s holding you back?

For anyone who would like to start a podcast, but can’t quite get over thoughts like these …

“My voice sounds weird.”

“The technical skills needed to record, upload, and store audio files are so far out of my wheelhouse.”

“The cost of quality equipment exceeds my small budget.”

“I want to pee my pants when I think of speaking in public.”

Then our upcoming Authority audio seminar is just for you.

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3 Ways Your Web Design Can Better Connect You to Your Audience

cinemagraph

How do people recognize good web design?

There is a big difference between good and bad design. Many people can identify a good design, but they don’t know what makes the difference.

Most people are not looking at a website and thinking: That website has well-matched serif and sans-serif fonts and a nice usage of white space!

Nope. Only designers think that.

In most cases people just feel like there is something good about it. Maybe it’s that eye-catching font or maybe that vibrant color, but they never actually know for sure.

There is something more to good design than making it just look right.

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How to Build a Lucrative Asset While You Make it Rain

In the days before the Internet, if you wanted to create and distribute any kind of content on a large scale, you needed to either be wealthy, have connections, win the cultural lottery of getting picked, or possess a nearly impossible combination of any of those factors.

Only a very privileged few had the resources to own a radio station, a recording studio, or a printing press.

Even fewer could cover the cost and supply the expertise required to keep those kinds of operations running.

But all of those problems existed before the Internet.

What now?

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How to Make Your Content a Star

the sun

Think about how many stars exist in the universe.

It’s hard to wrap your head around. Astronomers estimate there are 170 billion galaxies in the parts of the universe we can see, which extends 13.8 billion light-years in every direction.

If you multiply the number of stars in just our own galaxy by 170 billion, you get a septillion stars (that’s a 1 followed by twenty-four zeros). Of course, the true number may actually be infinite, given that the universe is much larger than we can observe and could simply go on forever.

The vast majority of those stars are completely irrelevant to us, because we can’t even see them. On a moonless night, you can spy maybe 9,000 stars with the naked eye, and a good pair of binoculars might get you to 200,000.

That alone is a lot of stars. And they are mostly too far away to have any direct impact on us.

But one star is different.

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The Astronaut, the Rock Star, and Your Content Strategy

Chris Hadfield juggling tomatoes

20 million views … and counting.

I remember the first time I saw it. Canadian astronaut Chris Hadfield, then commander of the International Space station, had taken his guitar into space. He posted a simple but powerful video of himself performing David Bowie’s classic “Space Oddity” — in space. (Note: Sadly, the license for the video has expired, so for now it’s not publicly available.)

As far as I’m concerned, this pretty well cemented his position as coolest dude there has ever been. I mean, Canadian plus astronaut plus Bowie? That’s the trifecta of cool right there.

(Plus he juggles. In space.)

Like a lot of people, I assumed that Hadfield had an amazing innate understanding of what worked and didn’t work as content. He had been posting neat and interesting content to the web for months —- great tweets and YouTube videos on funny, everyday aspects of life in space.

They were memorable, they were highly shareable, and they paved the way for that 20-million view bombshell.

So imagine how surprised I was when I read Hadfield’s biography — and found out that when he was getting started, he was actually sort of an idiot about content.

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