I have kids. Maybe you do, too. The more I parent them, the more I realize how similar they are to the people who visit our web sites and blogs. That’s not to say that our site visitors are big babies — far from it.
But site visitors do have needs, questions and worries. And your copywriting is the guide that helps them feel comfortable, happy, and in tune with your site.
Welcome to parenting, Copyblogger style.