Want to become an unbelievable headline writer?
Well, taken literally, that’s not a good thing.
If your headline is completely unbelievable, it’s not credible by definition. In which case, your response rate goes down, not up, no matter how fantastic a promise your headline makes.
See, making outlandish claims with your headline in order to attract attention is a sucker’s game. Even if you manage to score the click, you’re history when the reader discovers you can’t deliver on your promise, or you’ve pulled some lame bait and switch.
What you want to do is write a headline that’s almost unbelievable.