Creative Content Recycling:
Are You Wasting Your Garbage?

image of trash can

You see it done all the time, and it’s just so wasteful.

People take a bunch of perfectly good trash, and they just toss it in the garbage can.


The thing is, any time you create something, you’re going to end up with a lot of odds and ends, scraps that end up on the metaphorical cutting room floor.

What if you could sell your product . . . but then find a way to repurpose and sell the by-products of your product too?

Read More…

The Copyblogger Guide to
Zombie-Free Product Launches

image of thumb emerging from soil

These days, a lot of online product launches are like zombie attacks.

One day, everything is fine. The next day, there’s a legion of crazy people banging on your virtual doors and windows, wanting to feed on you.

Who the hell are these zombies and how did they get my address? Time to break out the shotgun, or in this case, the Delete All button.

And it gets worse. That group of friends you hang out with from time to time? Yeah . . . they’re zombies too.

“Wait dude, I thought we were cool . . . why are you . . . Gaaaaaaaaaaaaaah!”

Read More…

Landing Page Makeover Clinic #25:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Jill Mitchell wants to increase awareness and sales of her one-of-a-kind French vintage objects that she sells on Etsy and Ebay. She also wants more visiblity and sales for her buying tours of Provence.

Read More…

Johnny’s Copyblogger Wrap-Up:
Week of April 19, 2010

image of copyblogger logo

If you read Copyblogger and dream of striking out on your own, you need to know that independent business isn’t always good. Bad things do happen.

For instance, I’m writing this in a bookstore cafe. Two tables down from me, there’s a guy with his headphones on belting out “You’re So Vain” by Carly Simon. (You’re an old person in the blogosphere if you know who Carly Simon is. Hint: She’s kind of like the Jonas Brothers, except she’s female and not like them in any way whatsoever.)

See, people think that being an entrepreneur means freedom and independence, but nobody stops to consider the perils of the Singing Cafe Guy.

Read More…

How to Get Free When You’re
Feeling Stuck and Scared

image of bird

Spring has finally sprung here in the northeast, but I’m not sure any of us quite believe it. It could still be a snowy 10 degrees tomorrow. Twenty years in New England has taught me that.

Which is why I haven’t really done anything about the fact that my new studio did not come with screens for the windows.

I’m still opening them, mind you. And that little voice in the back of my head has been telling me that, at night while I’m sleeping, a bat could easily fly through and nest in my hair.

Only it wasn’t a bat. It was a little bird.

Read More…

Online Business Disaster:
Where to Go When the Volcano Blows

image of volcanic eruption

“I don’t know where I’m a-gonna go when the volcano blow.” ~Jimmy Buffett

Ever feel like you’re trapped in a pseudo-reggae song written by a white guy from Mobile, Alabama?

Some days it’s a sick kid, or spouse, or dog.

Some days it’s a key vendor who disappears on you, or a merchant account that freezes a bunch of your funds, or a web host that implodes on launch day.

Some days it’s a choking cloud of ash that spreads over half of Europe.

Read More…

Copywriting 3.0: How to Bounce the
Fat Kid off the See-Saw

image of seesaw in playground

Today’s copywriter is more than a mere “wordsmith.”

If that’s how you think of yourself, you’ll be stuck in Junior Copywriter ad agency purgatory for eternity.

Think back to recess in third grade, when you kept getting stuck on the see-saw with the fat kid at the other end. All the cool kids were playing kickball. And there you were, waiting for the inevitable bounce.

Read More…

The 8 Habits of Highly Effective Bloggers

image of number eight

Do you want to be a successful blogger?

I do. I might be getting a bit obsessed with it, actually.

Post ideas pop into my head unexpectedly. I keep a long running list of ideas for improving my blog.

I also study how the most successful bloggers got where they are, and I pore over every word that they write.

If you want to be a great blogger, you should, too.

Read More…

4 Things an Ethical Internet Marketer
Can Learn from Spammers

image of spam on computer screen

First things first: We hate spam. And we hate spammers. Maybe even more than you do.

So this article isn’t about endorsing spam in any way, or suggesting that you do anything unethical.

But as much as we hate spam and wish it didn’t exist, we can’t deny one fact.

Spammers make a killing online.

Read More…

How to Master Social Media Marketing

logo for Social Media Success Summit

When I talk with “normal” businesspeople (you know, the kind who have actual physical addresses, not just IP ones), they always ask me the same thing.

“I can see the appeal of that Twitter stuff for my teenage daughter — but how is it supposed to help my business?”

Of course, you know the answer to this question.

Read More…