What’s all this you keep hearing about content marketing these days?
Well, basically it’s what we’ve been talking about on Copyblogger for the last three years. It’s all about using relevant and valuable information to turn prospects into buyers.
When I talk to people about the topic, however, it seems many have a hard time getting their heads around it as an overall strategy. If that’s you, or you just want to hear from some of the leading authorities in the field of content marketing, you’re in luck.