Nike said, “Just do it.” Nortel told you to come together. Timex said it takes a licking and keep on ticking. And GE mentioned that it brings good things to life.
Well, good for GE. As far as you’re concerned, you’d probably be happy figuring out how to bring your tagline to life.
Tagline, strapline, slogan… Whatever you choose to call it, it’s all the same. It’s the key phrase that identifies your business by capturing the essence of three elements:
- Your mission
- Your promise
- Your brand