I couldn’t believe it was actually happening. I was boarding a flight from cold and rainy JFK Airport to warm and sunny West Palm Beach.
In just a few hours, I’d be having a no-holds-barred business lunch with the one and only Michael Masterson. (In case you don’t know, Michael consults for some of the biggest direct marketing companies in the world and has personally made millions online and off. He’s also the lead instructor of the AWAI Copywriting Course.)