First, let’s get one thing out of the way. A blog alone, no matter how popular, isn’t enough to score you a book contract. It’s not quite that simple.
In other words, it doesn’t quite work the way it does on television.
“Did you hear that Random House gave me a million dollars for a book based on my blog?” chirps the hipster starlet as she emerges from a crowded Starbucks, caramel macchiato in hand. “And we’re working on the movie rights. Hey, let’s go for a ride in my Jag.”
But you already knew that real life is more complicated than a sit-com. So let’s talk about the critical role a blog does play in securing a book deal.
Let’s face it — choosing just the right word can be a lot of fun. Most writers like to play with language, and choosing the perfect word makes you feel like a master chef selecting the perfect spice.
But words, like spices, can be overused. If you’re not careful, you’ll end up with the enemy of writing that communicates and persuades. You’ll cross over into that dread zone — “purple prose.”
You didn’t think we’d close out the year without a “Best of 2009” post, did you? Well, you’re not getting off that easy.
Here’s the best Copyblogger content of the year, based on your enthusiasm via comments, links, retweets, and gratuitous offerings of produce-based holiday desserts. We thank you all for your continued support (but we trashed the fruitcake, sorry).
Here’s to a safe and joyous holiday season for you and yours. In case you’re actually looking for something to read, here are some Copyblogger gems for your solstice surfing pleasure.
- Copywriting 101
- Content Marketing 101
- How to Write Magnetic Headlines
- SEO Copywriting 2.0
- Landing Pages Turn Traffic Into Money
- Keyword Research for Bloggers
- Internet Marketing for Smart People (free 20-part course and newsletter)
See you next year!
In the eight Christmases since life changed my name to Dad, Santa’s list has never been more important.
In our house, the tradition is that each child requests a single gift from the big guy. The problem is, this year both kids asked for something a little beyond Santa’s typical reach.
Fortunately, my wife and I have learned enough about persuasion and selling to turn our trip to the store into an opportunity to keep the magic alive a little longer.
Brainstorming is one of the most powerful creative techniques ever devised. When used properly, it can produce more and better ideas than any other process. It’s based on the concept that two heads (or three, or four, or more) are better than one.
Many would argue that you can’t create by committee. I agree. Writing and other creative acts are best performed by individuals. Creating by committee, well . . . sucks.
Earlier this week on TechCrunch, Michael Arrington wrote an alarmed post about “fast food content that will surely, over time, destroy the mom and pop operations that hand craft their content today.”
Mom and pop operations and hand-crafted content sounds an awful lot like you and me, doesn’t it?
So is this actually something we need to worry about? Is what Arrington calls “the rise of cheap, disposable content on a mass scale, force fed to us by the portals and search engines” going to destroy the businesses we’re building on a foundation of high-quality content?