Getting Writing Done: How to Stop Thinking About It and Write

Just Write

If you’ve researched your topic, you understand your audience and you know what you want to say, then moving to action and starting to write should be utterly straightforward and require no particular effort. Right?

Not so. All writers, whether scribing for books, blogs or whitepapers, know only too well that sometimes this just isn’t the case. Getting down to the physical act of writing can take a herculean force of will.

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Freelance Writers: 7 Advantages of
Working in Your Dream Market

Freelance Dream Market

For every freelance writer there is a matching dream job. It will be different for everyone, but it’s certain that for every writer in the world, there exists at least one subject that turns them on, and that they could write articles about every day.

While it will always remain part of the business to write about subjects that don’t float your boat or require a lot of research, it should still be remembered there are many advantages to writing in the ideal market that is close to your heart.

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How to Rock Your Readers Like a Hurricane

Hurricane

What does powerful, engaging content have in common with the brutal intensity of a hurricane? Quite simply, they are both unstoppable, irresistible forces.

Powerful content must resonate so strongly with the reader that she can’t turn away. Likewise, once you’re caught in the torrential rain, crushing winds, and merciless storm surge of a hurricane, you’ve got no choice but to ride it out to the end.

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Sharpen Your Copywriting Skills with the 60-Second “Stopwatch Challenge”

Stopwatch

Most people who gravitate toward copywriting love words. Dishing up lots of them is relatively easy. The real challenge is editing to achieve a tight and lively style.

So if your writing has become bloated and sluggish, perhaps what you need is a little exercise to trim the fat and energize your selling copy.

The exercise I have in mind is based on radio advertising and will challenge you to write a complete, action-inducing sales pitch that can be spoken aloud in exactly 60 seconds. I got the idea for this recently while writing radio ads for several products. It occurred to me that while this form of writing uses few words, it takes incredible discipline to make those words sell.

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10 Questions Every Blogger Should
Ask Themselves Before Posting

Questions

One of my high school English teachers once told me that writing is 10% inspiration and 90% perspiration, suggesting that a good writer starts with a quick burst of creativity and spends the rest of their time refining and editing those initial ideas. While this advice may seem counter-productive to bloggers who need to create content quickly and consistently, it is actually sound wisdom. This ratio of creating vs. editing time helps clarify your ideas so your audience understands your point of view.

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Just Say No to These Three Enemies of Clear and Direct Writing

Just Say No

Whenever you write anything, you have a desired message to communicate to a desired audience, whether it’s writing an ad to persuade a customer to buy your product or writing a recipe so that others can make and enjoy your best dish.

Your goal, then, is to inform your audience, not to impress them. What does it matter if they love the words you use but don’t act on the message those words are intended to convey? That’s all you want–to get your message across as clearly and persuasively as possible. Anything that hinders your goal should be eliminated. Thus, you should just say no to the following three enemies of clear and direct writing.

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The Secret Key to Killer Content: Taking Time to Think

The Thinker

Have you ever had these thoughts?

  • “I wish my blog had content this good.”
  • “How does he come up with this stuff?”
  • “Boy, I wish I could write like that!”

Now for the big questions:

  • Why aren’t you writing content that good?
  • Why isn’t your content profound?
  • Why can’t you write thought-provoking content that rocks the blogosphere?

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The Unexpected Trap of
Writing for Social Media

Social Media Trap

Attention is a rare and precious resource. It’s arguably more difficult than ever before to demand someone’s attention for any length of time.

Attention is now something that cannot be taken, only given. As marketers it is crucial to understand these facts in order to better perform our jobs in a digital world. We must now optimize on numerous fronts. We must be witty, pithy, catchy, exciting, controversial, bright, unexpected, or some combination of all.

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Free Video Debunks Product Launch Hype

Check out this great free video from Jeff Walker (no email registration required) that debunks the whole Internet marketing guru product launch thing. If you haven’t heard of him, Jeff is the guy who devised the product launch system back in 2005, and I think he’s a little concerned about how it’s now perceived.

Many people are surprised when I say that I was one of the first people who bought Product Launch Formula (now off the market) in 2005. That’s because I don’t use the techniques like the “gurus” do. I use launch techniques on a continual basis that build sustainable businesses, and that’s how the whole product launch strategy works outside of the online marketing niche (actually, it’s working for Teaching Sells, too).

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A 20-Step Process For Finding Your
1,000 True Fans

1,000 fans

Wired Magazine’s Senior Editor Kevin Kelly wrote a great post this week called 1,000 True Fans, and it’s been getting a lot of attention around the blogosphere. Kelly essentially argues that to be a success online, you don’t need a huge audience. You just need 1,000 true fans… who are willing to pay you.

He goes on to demonstrate that these 1,000 true fans are not at the end of the long tail, but rather closer to the curve that separates the long tail from the head of the tail:

To raise your sales out of the flatline of the long tail you need to connect with your True Fans directly. Another way to state this is, you need to convert a thousand Lesser Fans into a thousand True Fans.

I guess I feel a bit vindicated… this is the exact argument I made in the Teaching Sells report 5 months ago. It’s nice to be in such esteemed company. :-)

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