Can You Write an (Almost)
Unbelievable Headline?

That's Unbelievable!

Want to become an unbelievable headline writer?

Well, taken literally, that’s not a good thing.

If your headline is completely unbelievable, it’s not credible by definition. In which case, your response rate goes down, not up, no matter how fantastic a promise your headline makes.

See, making outlandish claims with your headline in order to attract attention is a sucker’s game. Even if you manage to score the click, you’re history when the reader discovers you can’t deliver on your promise, or you’ve pulled some lame bait and switch.

What you want to do is write a headline that’s almost unbelievable.

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How to Increase Your Blog Subscription Rate by 254%

There’s an action that almost every blogger wants his or her users to take. Most of these bloggers use a single word to convince readers to take this action. They use this word because other bloggers use it.

Do you know what that word is?

Subscribe.

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Two Great Books for Internet Entrepreneurs

I read a lot of books, but I rarely do book reviews. I get a lot more enjoyment out of reading books across a broad spectrum of topics and mashing them up in my head to develop new ideas than I do talking about individual titles.

But that’s not very nice of me, now is it?

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Free Report: The Great Copywriting Conspiracy

Copywriting Conspiracy Report

I just finished reading this free report from the Clayton Makepeace camp, and it’s really solid. In fact, I’m a little miffed I didn’t write it.

Of course, Clayton has over 20 years of experience on me, and it shows in the report. Clayton and his right-hand man Tony Flores understand the fundamentals of copywriting better than just about anyone, so I happily defer.

But I’m still amazed at how the report goes into detail about what I’ve been preaching for over two years.

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The Five Essential Elements of Effective Social Media Marketing

Social Media Marketing

Have you noticed all the skepticism lately about social media marketing?

I invited one of those skeptics to vent here on Copyblogger last week. Bob Hoffman is the CEO of a traditional advertising agency, and he raised some valid points about true interactivity online. Unfortunately, as many people ironically pointed out in the comments, Bob is short on answers.

The skepticism Bob and others have seems prompted by the overly enthusiastic promoters of social media and “conversational” marketing. The eagerness of the Marketing 2.0 crowd for a transition to conversation is being taken perhaps a little to literally (perhaps even by them).

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Get Your Snark On:
Pop Culture Headline Writing Contest

Here’s a contest that matches your headline-writing skills with your snarky disdain for celebrity culture.

In the month of June, Glamorati is sponsoring a headline writing contest. Participants will receive $5 for each published submission and the grand prize is $500 to the contestant with the most number of points (published submissions = 10 points and comments on the site = 1 point)

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Why Emotional Benefits Are the Key to Reader Response

Emotions

We humans like to think of ourselves as rational creatures. Intellectual curiosity took us to the moon and back, beat smallpox and polio, and invented the Internet.

But when you come down to it, emotion always wins. The most powerful man in the world can be humbled by a buxom girl in a blue dress. We use our brains, yes, but we’re driven to act by our hearts (and other body parts).

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How to Create Remarkable Content When There’s Nothing New Under the Sun

Sunrise

What has been will be again, what has been done will be done again; there is nothing new under the sun. ~Ecclesiastes 1:9

Being creative in a world where nothing is new is difficult. We all want to be the one to shake the earth and move mountains with our brilliant ideas and thundering blog posts, but it’s tough.

It’s all been said. Finding the angle is a challenge.

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Add Spark to Your Writing With
These 3 Simple Tweaks

Sparkplug

Clarity is the most important quality of good writing. Writers should master it before anything else.

But, if that’s all your writing is–clear, concise, direct, and to-the-point–it can become stale and boring, causing your readers to lose interest.

Fortunately, there are some easy ways to inject life into your writing. By making some tweaks to your prose, you can significantly enhance your style, while retaining the vital clarity that good writing demands.

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The Winners of the
Twitter Writing Contest Are…

Twitter

The results are in, and let me tell you… this was tough.

Just to review, the idea behind the Twitter Writing Contest was simple… compose a story in exactly 140 characters and post it on Twitter. I want to thank everyone who participated, because there are a ton of talented writers out there (even at 140 characters)!

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