Your Dream is Under Attack

image of great white shark

Recently, I was reading a post about sponsored Tweets, which sparked debate in both the comment section and on Twitter. The debate boiled down to whether or not a sponsored Tweet, or any sponsored content for that matter, is ethical.

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How My Blog Landed Me a Book Deal

image of hand with pen

First, let’s get one thing out of the way. A blog alone, no matter how popular, isn’t enough to score you a book contract. It’s not quite that simple.

In other words, it doesn’t quite work the way it does on television.

“Did you hear that Random House gave me a million dollars for a book based on my blog?” chirps the hipster starlet as she emerges from a crowded Starbucks, caramel macchiato in hand. “And we’re working on the movie rights. Hey, let’s go for a ride in my Jag.”

But you already knew that real life is more complicated than a sit-com. So let’s talk about the critical role a blog does play in securing a book deal.

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Does Your Writing Suffer from
Purple Overload?

image of purple sunset

Let’s face it — choosing just the right word can be a lot of fun. Most writers like to play with language, and choosing the perfect word makes you feel like a master chef selecting the perfect spice.

But words, like spices, can be overused. If you’re not careful, you’ll end up with the enemy of writing that communicates and persuades. You’ll cross over into that dread zone — “purple prose.”

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The Best of Copyblogger 2009

Best of Copyblogger 2009

You didn’t think we’d close out the year without a “Best of 2009” post, did you? Well, you’re not getting off that easy.

Here’s the best Copyblogger content of the year, based on your enthusiasm via comments, links, retweets, and gratuitous offerings of produce-based holiday desserts. We thank you all for your continued support (but we trashed the fruitcake, sorry).

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Happy Holidays from Copyblogger 2009

Happy Holidays

Here’s to a safe and joyous holiday season for you and yours. In case you’re actually looking for something to read, here are some Copyblogger gems for your solstice surfing pleasure.

See you next year!

Five Smart Things You Can Still Do in 2009

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Copyblogger is about to go on our annual holiday hiatus. We’ll be taking a break from posting while we catch up, get rested, and get excited about what we’ve got in store for you in 2010.

You may be taking a little time off yourself. Or you may still be going into the office, but the last week of the year is often a time when routine tasks slow down or stop altogether.

So what’s the smartest, most productive use you could make of the next seven days?

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5 Lessons Learned from a List to Santa
(All of Them Can Make You Money)

image of Santa looking at Christmas list

In the eight Christmases since life changed my name to Dad, Santa’s list has never been more important.

In our house, the tradition is that each child requests a single gift from the big guy. The problem is, this year both kids asked for something a little beyond Santa’s typical reach.

Fortunately, my wife and I have learned enough about persuasion and selling to turn our trip to the store into an opportunity to keep the magic alive a little longer.

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How to Brainstorm
Brilliant Ideas for Your Blog

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Brainstorming is one of the most powerful creative techniques ever devised. When used properly, it can produce more and better ideas than any other process. It’s based on the concept that two heads (or three, or four, or more) are better than one.

Many would argue that you can’t create by committee. I agree. Writing and other creative acts are best performed by individuals. Creating by committee, well . . . sucks.

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How to Make a Living as a
Social Media Rock Star Writer

Freelance X Factor

Earlier this year, Brian and I created a course called Freelance X Factor.

It was designed for the “typical” Copyblogger reader. (Smart, interested in writing, pretty savvy about social media . . . but possibly “not there yet” when it comes to packaging all of that up and turning it into income.)

The course is designed to give you a “business model in a box,” to take what you’re great at and start using it to make a better living. Our focus was to take social media writers and turn them into effective businesspeople.

While we were at it, we included a lot of content to help you become a social media rock star, if you weren’t there already.

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Should We Be Worried About
Fast Food Content?

image of guy looking at a hamburger

Earlier this week on TechCrunch, Michael Arrington wrote an alarmed post about “fast food content that will surely, over time, destroy the mom and pop operations that hand craft their content today.”

Mom and pop operations and hand-crafted content sounds an awful lot like you and me, doesn’t it?

So is this actually something we need to worry about? Is what Arrington calls “the rise of cheap, disposable content on a mass scale, force fed to us by the portals and search engines” going to destroy the businesses we’re building on a foundation of high-quality content?

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