The “Common Sense” Mistake That Makes Your Writing Lifeless

image of a money booth

Have you ever been inside a money booth? People rent them for parties and events.

If not, let me describe it for you:

You’re in a clear glass booth and money is swirling in a breeze all around you. Bills are brushing your cheeks, your hair.

You want to get as much money as you can in the thirty seconds you’ve been given, so you grab for the fattest clumps.

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Copyblogger Weekly Wrap: Week of January 24, 2011

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This was a fun week for me. A group of cool people and I launched The Badass Project, getting underway by debuting our inaugural interview with Copyblogger’s own Jon Morrow. (NOTE: If you’re making assumptions about what a project with that name is, you’re probably wrong and will be ashamed of yourself for thinking ill of me after you see what it actually is. Shame on you. Now subscribe to something I do as penance.)

But it got me thinking: Given the theme of the Project, what would a true “Badass” think if I were to shirk my duties as Wrap guy and embezzle tens of thousands of dollars from Copyblogger as I was planning on doing last weekend before getting sidelined? Would they think it was noble and good? Or would they think it was unethical?

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5 Tips for Better Results with Mobile Email Marketing

Email Marketing 101

Picture this scene.

A reader of your blog and a loyal subscriber gets a new mobile device.

No problem: You’ve taken great care to make your site mobile friendly.

You’ve even taken the right steps to convert more mobile readers to your email list.

So you feel pretty confident that all your bases are covered.

Until your subscriber gets her first email from your latest marketing campaign. It’s all squished up on the screen, it’s impossible to click on any of the links, and the message overall is terribly hard to read.

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Attention: Is Your Headline Getting Any?

“There’s just no quiet in Vegas.” ~Barry Manilow

Same thing online, Barry.

Like driving down the strip, even at an ungodly hour, our old pal the Internet feeds us an unending spread of exactly what we want.

Between the inbox, RSS, Twitter, and name-your-social-network-of-choice, the competition for our attention is aggressive and utterly incapable of mercy.

How can your stuff get read, watched, or listened to if it’s buried alive (see: invisible) under the non-stop avalanche of an entire civilization’s most mundane and brilliant ideas?

It all starts in one place…

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The 6 Essential Steps to Writing a
Killer Press Release

image of newspaper

Think the press release is dead in the age of social media?

No way. A powerful press release can tell a story, report news, or help a cause. Smart online writers know that a great press release can take your message to new channels and reach thousands or even millions of new readers. And a terrific press release has great SEO benefits as well.

Writing a press release takes time, research and some skill. And writing a killer press release, which catapults visibility of the message and drives results, requires adding a few more ingredients to the mix.

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The Cowardly Lion’s Guide to Conquering Your Entrepreneurial Fears

image of Cowardly Lion from Wizard of Oz

Ever feel like you’re a little bit of a … coward?

No, you’re not spending your days hiding, running, and weeping, but you haven’t exactly lived up to your expectations, either.

Your blog isn’t getting nearly as much traffic as you thought it would. You still haven’t finished that product you intend to sell. In fact, months or years have gone by, and you haven’t made much progress at all. You’re beginning to wonder if you ever will.

You could rattle off a dozen reasons as to why, and most of them even sound pretty reasonable, but down deep, you know there’s only one thing really holding you back:

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Has the Internet Made Teaching Lucrative?

image of apple and chalkboard

When I turned 18, my father took me aside to talk about my future.

“I don’t care what you do for a living“, he said, “as long as you don’t go into education.”

I obeyed to a point. I never did go into academia; I didn’t become a schoolteacher or a professor.

But I currently run a business that teaches craftsmen and professionals how to master the fundamentals of business on their own terms, without spending years in school and without racking up six-figure debts.

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Copyblogger Weekly Wrap: Week of January 17, 2011

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I took last weekend off. It was a mini-vacation with my wife, wherein the objective was to get away from the kids and dogs and “do nothing, in peace and quiet” for a while. Consequently, I discovered that I’ve become damaged goods.

Back in the day, I was able to lay around and do nothing for weeks on end. I’ve lost that ability somewhere along the way. I’ve regrettably become a do-er, uneasy unless I can participate in something.

I also discovered that the less you do, the more tired you are. So on Monday, I took the day off to recover from my long weekend of motionlessness.

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5 Reasons Copywriters Need to Get Data … Or Get Out of the Business

image of chart showing data

You create brilliant content for your clients. Smart writing, good analysis, compellingly readable style.

Your copy makes the brand manager feel warm and fuzzy and it looks good on the web page.

But so what?

The marketing and media worlds are shifting … from “tell me” to “show me.” Being able to produce well-written copy alone is no longer good enough for the professional copywriter.

It doesn’t matter how good your writing is. If you can’t show precisely how and why it’s successful, you’re falling behind your competition.

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Freedom, Money, Time, and the Key to Creative Success

image of paper boats

Mark McGuinness is an energetic, creative entrepreneur who lives life precisely on his own terms. He travels when and where he wants, lives where he likes, spends lots of time with his family (he has twin toddlers, heaven help the man).

And he works with the kinds of clients and projects that give him plenty of energy … and, yes, cash.

I had the pleasure of spending an afternoon hanging out in London with Mark last summer, and he’s the kind of entrepreneur who has a life, not just a business.

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