Copywriting Maven’s Creative Plan Marketing Makeover #1

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In developing this new Copywriting Maven Makeover Series, I wanted to make sure that I provided useful information to Copyblogger readers without giving too much of the proprietary information away. Therefore the format for my critiques will be somewhat different than the landing page series.

The simple “10 points” approach doesn’t work as neatly here. So, for now at least – and subject to change as we go along – I’ll provide a short background outline and then X number of points under What Works, What Needs Work, and Maven Mull-Overs.

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Heading to San Francisco

Elite Retreat

I’m off to San Francisco to present at Elite Retreat… so it may be tougher than usual to get me by email this week. But we’ve got great content already lined up, so never fear.

Wait, you didn’t think I was leaving for good, did you? I promise if that ever happens, I’ll give you more than a Queen video as explanation. Don’t you just love the beginning of April? :-)

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How to Create a Rock-Solid Tagline
That Truly Works

Rock Solid

Nike said, “Just do it.” Nortel told you to come together. Timex said it takes a licking and keep on ticking. And GE mentioned that it brings good things to life.

Well, good for GE. As far as you’re concerned, you’d probably be happy figuring out how to bring your tagline to life.

Tagline, strapline, slogan… Whatever you choose to call it, it’s all the same. It’s the key phrase that identifies your business by capturing the essence of three elements:

  • Your mission
  • Your promise
  • Your brand

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Goodbye Everybody, I’ve Got to Go…


Sorry, no time for explanations. The best I can do is this video.

If I’m not back again this time tomorrow, carry on.

The Jim Morrison Guide to
Strategic Content Promotion

Jim Morrison

In 1966, The Doors were trying to make it to the pinnacle of the Los Angeles music scene by scoring a regular gig at the Whisky a Go Go in West Hollywood. At the time, playing the Whisky was the LA way to land a record contract.

But you didn’t just waltz in and play the Whisky. You had to work your way up to it.

In the short film The Doors in LA, guitarist Robbie Krieger tells how Morrison and the band landed a regular gig at the London Fog. The Fog was lower on the nightclub food chain, but strategically close to the Whisky on Sunset.

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What Does Creativity Mean to You?

Creatvity

What is creativity? It’s one of those deceptively simple questions.

One of the best ways to use Twitter is to ask questions. Keeping with the cocktail party analogy, which would you prefer… someone who wants to learn things about you, or someone who babbles on endlessly about themselves?

So, last week I asked people who follow me on Twitter a seemingly simple question: How do you define creativity? I picked out several of the responses and reprinted them below.

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How a Few Measly Words Can Dramatically Improve Your Blog Headline and Content

Just Words

Put a couple of tablespoons of fuel in your car’s tank today, and see what happens to the car.

I’ll tell you what happens.

It’ll probably take you a few inches further down the road.

And you’ll say to yourself: “What the heck? What difference will a few inches make?”

Just as you’d say: “What the heck? What difference will a word or two make to enhance the power of a headline?”

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Who Else is Going to SOBCon 2008?

SOBcon 2008

I’m heading to San Francisco next week to speak at the sold-out Elite Retreat, but I’ll be speaking at least one more time this year… at SOBCon 2008 in Chicago, May 2-4. I met SOBCon founder Liz Strauss at SXSW, and I’m really excited about how this event is shaping up.

I’ll be speaking about online business models that work at SOBCon, which is billed as “business school for bloggers.” This is part of what I’m also revealing at the $5,000-a-head Elite Retreat, so I’m hoping to deliver some solid value at a much lower price point.

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Three Ways to Maximize Your Twitter Time for Networking, Marketing and Fun

Twitter

Earlier this month, Brian confessed that he has succumbed to a newfound Twitter addiction. He’s not alone. Twitter is facilitating all sorts of communication from all sorts of people. But it can be fascinating and distracting all at once.

So, how can you maximize your use of Twitter to benefit both yourself and your followers?

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The Ready, Fire, Aim, Reload Strategy for Social Media Success

On Target

Content marketing works wonders, especially when compared or coupled with traditional advertising. Of course, I’ve been talking about tactics for creating compelling and persuasive content since early 2006 here at Copyblogger.

The missing elements that make content marketing truly work are strategy, observation, and rapid readjustment. And it’s exactly these elements that make social media such a dynamic and profitable environment for ambitious new media content producers.

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