Why Every Smart Business is in the Media Business

Change … not the kind rattling around in your pocket.

We’re talking about the kind of change that keeps you up at night. The kind that makes you wonder why, for all your marketing efforts, not enough folks are finding and doing business with you.

What can you, the small business owner, do about it?

For starters, start thinking like a media company, because that’s the first step to reaping the huge rewards that come from content marketing. And it can work for any small business.

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Are You Creating Meaningful Content?

image of long stem rose

Everyone’s creating all this online content, but does it matter?

More importantly, are you accomplishing your goals with the content you deliver, or are you simply spinning your wheels?

Well, if you’re doing it right, your content is highly effective and tightly tied to your ultimate objectives. Otherwise, you’re just filling up space on an ignored web page.

Content marketing
is the most effective and lucrative form of online marketing, because it not only works, it also builds a media asset at the same time. So it makes sense to understand exactly what makes content effective, right?

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What’s the Difference Between Content Marketing and Copywriting?

Content Marketing 101

From a traditional marketing standpoint, the answer to the above question is simple.

Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff.

Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, but it can also be confirming an email opt-in, calling for more information, or going into a store to check out the merchandise.

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38 Critical Books Every Blogger
Needs to Read

business books

Your blog is a business.

I’m not saying that your blog should make money. If you’re a Copyblogger reader, that’s probably already something you’re focusing on.

I’m saying that your blog (independent of the other parts of your business) itself has all of the components of a business:

  • You have an idea … that’s entrepreneurship.
  • You write content … that’s the product.
  • You build a list of subscribers and do some guest blogging … that’s marketing.
  • You have readers … those are customers.
  • You run analytics to see what’s working and what isn’t … that’s managerial accounting.

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Copyblogger is 5 Years Old!

image of 5-year-old

Yep, it’s time to put on the big boy pants … Copyblogger is five years old today.

A lot has happened in those quick five years, but as with any 5-year-old, we’re just getting started.

Most of all, we want to thank each and every one of you for “raising” us to this point — it truly could not have happened without you. So thanks for that, and also for sticking with us for the cool stuff we’ve got for you as we head toward age six.

We’re also really sorry for scribbling on the wall with that black Sharpie. Whoops.

Copyblogger Weekly Wrap

image of Copyblogger Weekly Wrap logo

I talked to my Dad last week, who asked tongue-in-cheek if I was ready for the final year of existence on Planet Earth, seeing as the world was scheduled to end in either a planetary collision or a Justin Bieber concert on December 21st of 2011.

“No, Dad,” I said. “You’re thinking of 2012.”

“I’m pretty sure it’s 2011,” he said.

So I had to take him on a brief tour of the known internet universe, at which point he agreed that indeed the Horsemen weren’t coming until a full year later.

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The Fast Track to Building Your
Business with Blogging

If you’d like to figure out exactly how to start reaping the benefits of more traffic, better search rankings, and the free social media word-of-mouth that blogging brings, consider taking the fast track with Blogging Success Summit 2011. And you won’t need to spend money on travel, hotel rooms, or even leave the house.

This is a completely virtual event and it’s currently 50% off until Thursday, January 20, 2011. Twenty-three of the world’s most respected blogging experts and brands reveal all the latest techniques and proven business-building tactics you need to immediately benefit from blogging.

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How to Get More Mobile Visitors On Your Email List

Email Marketing 101

On Copyblogger recently we’ve talked about why it’s so important to make your website mobile-friendly.

And we’ve hammered on how critical it is to get people onto your email list.

But there’s a problem: it can be really hard for your mobile visitors to sign up for your newsletter.

Here’s why:

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2011 Content Marketing Predictions

According to this awesome Roland Emmerich documentary I just watched, the world is going to end on December 21, 2012. If John Cusack participates in a Mayan end of days depiction, you know it’s the real deal. Just like Say Anything.

We here at Copyblogger are keeping our heads together in the face of this news and will continue doing our level best to help you accomplish your business goals before the floods arrive and Los Angeles turns into a molten field of flaming limousines.

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Defy Convention (Or Be Forgotten)

image of Frida Kahlo

A few weeks ago I saw this tweet from Johnny B. Truant:

If I were Frida Kahlo, I would have painted myself without a unibrow. Or at least have become aware I needed a pair of tweezers.

Johnny made me smile. Then he made me think.

Would we remember Frida Kahlo today if she hadn’t had the audacity to leave her eyebrows natural, and sport a wisp of a mustache across her upper lip?

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