Can White Papers Make You Wealthy?

Absolutely. In fact, I know a freelance writer who makes over $300,000 a year from writing white papers alone.

And I can tell you from personal experience that I launched an entire real estate brokerage firm with a white paper that revealed the inner workings of the MLS. I’ve seen countless other small businesses go from struggling to successful with educational marketing content that not only goes viral… it persuades people to buy.

Mike Stelzner has just released a great free video that reveals how he went from desperate to knee-deep in lucrative new business… all thanks to a single white paper.

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The Snowboard, The Subdural Hematoma, and The Secret of Life

Snowboard

The massive pool of blood in my head pressed precariously against my brain. The doctors marveled that I was alive, much less walking and talking.

They looked and shook their heads in wonder at the MRI results. I politely reminded them I was indeed alive, awake, and actually in the room.

On May 9, 2005, they wheeled me in for emergency surgery, and I said goodbye to my wife, not quite three-year-old daughter, and newborn son. I knew that sometimes people don’t wake up from brain surgery, and this might be the last time I saw them.

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Are You Talkin’ to My Generation?

The Who Sell Out

This is my generation, baby. ~The Who

The right words on your website gets you what you want: better sales, more readers or increased credibility. You can achieve all kinds of goals by tweaking to target your online market audience. Be like Robin Hood in an archery contest – think, research, test and hit it dead on, baby.

Here are some good ways to get a head start: Engage in two-way conversational marketing. Tweak your tagline and make it benefit-rich and catchy. Test for the right words that resonate with your buyers and convey emotion.

Is it enough?

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Five Effective Copywriting Tactics for Affiliate Marketing

Copywriting for Affiliate Marketing

What’s the secret to effective affiliate marketing?

It all boils down to engagement.

If you have a page with an affiliate offer that ranks well for searchers in buying mode, that’s pretty high engagement. You need a trusted, authoritative site to pull that off, which means strong content and plenty of links.

But don’t forget that the very same content creates engagement with regular readers first. If you’re building authority sites that attract subscribers, you get more than one shot at affiliate revenue. You profit first with your direct readers who trust you, and then continue to generate revenue over time thanks to strategically-placed cross-links and search traffic.

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What Romance Novels Can Teach You About Powerful Copywriting

Romance Novel

I don’t think there’s a more scorned form of literature than the romance novel. “Bodice rippers,” “trashy books” or “that Harlequin crap” are some of the more charitable terms I’ve heard. It was probably pure perversity that led me to try to write one. It was a lot harder than I thought it would be, and I didn’t expect to learn as much as I did.

The four romance novels I published taught me more about writing than anything else I’ve ever done. And when I began to write marketing materials, and later blogs, I realized that the key to writing romances is also the key to any kind of persuasive writing.

No, contrary to popular opinion, it’s not the sex that gets the reader to turn those pages.

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Three Killer Content Strategies for
Building Affiliate Marketing Assets

Copywriting for Affiliate Marketing

Affiliate marketing isn’t that tough… if you’ve got attention and trust.

You can gain attention and trust through your relationship with people who agree to receive content from you. And you can gain attention from people via search engines because Google trusts your content.

Ideally, you want both.

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How to Succeed in Social Media

“A gossip is one who talks to you about others; a bore is one who talks to you about himself; and a brilliant conversationalist is one who talks to you about yourself.” ~Lisa Kirk

Any questions?

Copywriting Maven’s Marketing Makeover: BookClubClassics.com

Lightbulb on

Kristen Galles wants to help book clubs tackle and appreciate good books, both classics and more recently due to customer interests, hot new titles. Until recently, Kristin was selling 2-3 kits per week but sales have seen a downturn. She’s looking for a tidy annual revenue.

  • Product Summary: Standard and Custom Kits for Book Clubs to help members tackle and appreciate the classics. Kits include questions, bookmarks, menu ideas, vocabulary lists, activities, etc.
  • Promotion Medium: Google AdWords primarily
  • Total Budget: $100/month
  • Creative Objectives: $25,000 annual revenue
  • Offer: None, sample kit is viewable from site
  • Target Audience: book clubs that focus on fiction, primarily female
  • Product Price: varies, starts at $10/$15 up to $25

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Why Valedictorians Make Lousy Bloggers (And Class Clowns Rule)

Customer Relationship

Care to play a little game?

Okay, think back to your days in high school for a moment. Try to remember some of the class clowns. You know, the people that never seemed to get any work done, preferring to either tick someone off or make everyone laugh.

Can you remember what they looked like? If I asked you to tell me a story about them, could you do it?

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Four Ways to Target Online Buyers
With the Right Words

Buying Online

Building a commercial website means finding the right style, tone, and words that convert hits to sales.

That goal isn’t an easy one to reach. One word – just one – can mean the difference between a trickle of sales and a whole lot of success. That’s one of the reasons split testing your copy is an important part of the online business process.

Who’s reading your content, though? Who skims the headlines of your web page? Who’s your ideal customer?

Most likely, you have some idea. You may know the person’s demographics, interests, and preferences. Go further. Do you know what type of buyer you’re targeting?

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