Three Ways to Maximize Your Twitter Time for Networking, Marketing and Fun

Twitter

Earlier this month, Brian confessed that he has succumbed to a newfound Twitter addiction. He’s not alone. Twitter is facilitating all sorts of communication from all sorts of people. But it can be fascinating and distracting all at once.

So, how can you maximize your use of Twitter to benefit both yourself and your followers?

[ Continue Reading... ]

The Ready, Fire, Aim, Reload Strategy for Social Media Success

On Target

Content marketing works wonders, especially when compared or coupled with traditional advertising. Of course, I’ve been talking about tactics for creating compelling and persuasive content since early 2006 here at Copyblogger.

The missing elements that make content marketing truly work are strategy, observation, and rapid readjustment. And it’s exactly these elements that make social media such a dynamic and profitable environment for ambitious new media content producers.

[ Continue Reading... ]

How Bloggers Profit From
Niche Media Disruption

Real Simple Magazine

This post is by Jason of World Fitness Network.

I took a trip down to Borders Bookstore the other day and strolled by the magazine section. I’m not usually very thoughtful about these kinds of things, but something really hit me this time.

I looked at the hundreds of publications on display and felt impressed by the number of magazines that were thriving on topics ranging from running, to arts, and even decadent bathrooms.

Who in the world reads a magazine about bathrooms?

[ Continue Reading... ]

3 Sure-Fire Steps for Beating the Boring Content Blues

My content is boring

Have you ever reached a plateau with your content? You come to a point where you have a predictable amount of traffic, that traffic creates a predictable level of response (comments, clickthroughs for your product, number of back links, whatever), but your response doesn’t seem to budge past that point.

It’s fun climbing to that spot, but less fun to get stuck there for weeks or months on end. I’m going to share a painful secret with you. It isn’t your layout or your banner. It isn’t your SEO. It isn’t your lack of the perfect WordPress plugin.

It’s your content.

[ Continue Reading... ]

Getting Writing Done: How to Stop Thinking About It and Write

Just Write

If you’ve researched your topic, you understand your audience and you know what you want to say, then moving to action and starting to write should be utterly straightforward and require no particular effort. Right?

Not so. All writers, whether scribing for books, blogs or whitepapers, know only too well that sometimes this just isn’t the case. Getting down to the physical act of writing can take a herculean force of will.

[ Continue Reading... ]

Freelance Writers: 7 Advantages of
Working in Your Dream Market

Freelance Dream Market

For every freelance writer there is a matching dream job. It will be different for everyone, but it’s certain that for every writer in the world, there exists at least one subject that turns them on, and that they could write articles about every day.

While it will always remain part of the business to write about subjects that don’t float your boat or require a lot of research, it should still be remembered there are many advantages to writing in the ideal market that is close to your heart.

[ Continue Reading... ]

How to Rock Your Readers Like a Hurricane

Hurricane

What does powerful, engaging content have in common with the brutal intensity of a hurricane? Quite simply, they are both unstoppable, irresistible forces.

Powerful content must resonate so strongly with the reader that she can’t turn away. Likewise, once you’re caught in the torrential rain, crushing winds, and merciless storm surge of a hurricane, you’ve got no choice but to ride it out to the end.

[ Continue Reading... ]

Sharpen Your Copywriting Skills with the 60-Second “Stopwatch Challenge”

Stopwatch

Most people who gravitate toward copywriting love words. Dishing up lots of them is relatively easy. The real challenge is editing to achieve a tight and lively style.

So if your writing has become bloated and sluggish, perhaps what you need is a little exercise to trim the fat and energize your selling copy.

The exercise I have in mind is based on radio advertising and will challenge you to write a complete, action-inducing sales pitch that can be spoken aloud in exactly 60 seconds. I got the idea for this recently while writing radio ads for several products. It occurred to me that while this form of writing uses few words, it takes incredible discipline to make those words sell.

[ Continue Reading... ]

10 Questions Every Blogger Should
Ask Themselves Before Posting

Questions

One of my high school English teachers once told me that writing is 10% inspiration and 90% perspiration, suggesting that a good writer starts with a quick burst of creativity and spends the rest of their time refining and editing those initial ideas. While this advice may seem counter-productive to bloggers who need to create content quickly and consistently, it is actually sound wisdom. This ratio of creating vs. editing time helps clarify your ideas so your audience understands your point of view.

[ Continue Reading... ]

Just Say No to These Three Enemies of Clear and Direct Writing

Just Say No

Whenever you write anything, you have a desired message to communicate to a desired audience, whether it’s writing an ad to persuade a customer to buy your product or writing a recipe so that others can make and enjoy your best dish.

Your goal, then, is to inform your audience, not to impress them. What does it matter if they love the words you use but don’t act on the message those words are intended to convey? That’s all you want–to get your message across as clearly and persuasively as possible. Anything that hinders your goal should be eliminated. Thus, you should just say no to the following three enemies of clear and direct writing.

[ Continue Reading... ]