Copyblogger Weekly Wrap: Week of May 16, 2011

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I don’t mean to complain because I’m happy to have this gig, but honestly it’s kind of a rip-off that I do all this work on this wrapup and then realize that it’s going to run on the same day as the apocalypse. Although I have to admit that I’ve been suspecting as much ever since I learned about the often-unmentioned Fifth Horseman, “Satire with Limited Appeal.”

There’s really no way to win here. If I’m left behind, all of the evil is probably going to mess up my Wi-Fi signal… but if I get to ascend, chances are I’ll never get the comment notifications.

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Is Content Marketing Worth the Work?

The reign of image/display/brand advertising (particularly for small businesses) is fading fast.

You mute the ads during your favorite tv shows, or skip them entirely.

You block banners on websites, or even skip those sites altogether.

What’s a small business — or any size business — with tight budgets and tighter margins to do?

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How to Captivate New Readers in
5 Seconds or Less

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Have you ever been told you can’t judge a book by its cover?

Well, that traditional wisdom isn’t true.

Not only can you make accurate judgements about something from one glance, you almost certainly do it hundreds of times every day without even being aware of it.

It’s not just books we judge based on first impressions. Blogs and other websites are in the firing line as well.

While we all like to think we’re open-minded, every one of us constantly makes instant judgments and decisions. We judge everything from books and businesses to people based on our first impressions.

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How Your Worst Enemy Can Become the Key to Your Blogging Authority

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What’s that? You didn’t realize you had an enemy?

Don’t tell me you’re unfamiliar with that procrastinating self-destructive demon that’s thwarted so many of your best efforts.

You know, that troll standing on the bridge between your actual life and the un-lived life within you, the dream of which likely started you down this crazy blogging path in the first place.

Yeah, that bastard.

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Make Money with the Premise
Affiliate Program

WordPress Landing Pages by Premise

We like to say that landing pages turn traffic into money. Now, thanks to the affiliate program for our Premise Landing Page System for WordPress, that pithy saying is more literal than ever.

Our initial user base is already into the thousands, and the feedback they’ve given us has already resulted in the release of Premise 1.1, with an even better version 1.2 already in the works. And we’ve never had so many people asking … no, make that demanding, that we open up an affiliate program.

The wait is over. 😉

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5 Ways to Write High-Quality Content – Fast

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Every blogger wants to write supremely useful and insightful content.

The question is — how do I pull that off consistently without my blog eating up every waking hour of my day?

And if you write for other sites in addition to writing for yourself, there’s even more pressure to keep the quality up. Whether you’re getting paid in cash or traffic, you can bet your host blogs are counting on you for great posts — every time.

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How the Buddha Solved His Marketing Problem

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When you think of the Buddha, you don’t think of marketing.

At least I hope not.

The Buddha was a spiritual teacher, with zero interest in profit. In fact, he forbade his ordained followers from even handling money.

But if we agree with Seth Godin that marketing is about spreading ideas, then you could say the Buddha was one of the greatest marketers of all time.

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Copyblogger Weekly Wrap: Week of May 9, 2011

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This week, I went to Target, bought a $30 desk, built a stand that would raise it 18 inches in the air, stuck my in-laws’ unused treadmill under it, and made myself a walking desk. (I know the monitor needs to move up. You’re looking at the 1.0 iteration.)

Yes, I know it’s a weird thing to do. Yes, I can actually work at it – blogging and all. And yes, there’s something wrong with me.

Why do you ask?

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How to Write Nearly Undeletable Emails

You ever been out with your pals having a good time, laughing so hard that the surrounding tables end up giving you the stink-eye?

Or maybe you host a knitting club at your house. You’re a band of obsessed knitting fanatics who can’t get enough of yarn, patterns and the latest celebrity knitting gossip.

One day a guy shows up in your living room mumbling about how the Lakers were totally robbed in the recent playoff series with the Dallas Mavericks.

This person is called the unwelcome guest.

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Why Your Next Online Marketing Client
May Live Next Door

image of Oregon map

The new buzz word on the street is local.

The thing is, it’s not just buzz.

Brian Clark and Robert Bruce talked about local businesses back in February on the Internet Marketing for Smart People Radio show. If you haven’t heard it yet, you need to check it out.

Local is where we — whether you call yourself a copywriter, an Internet marketer, a social media consultant, a web developer, or all of the above — will soon be finding our next and best clients. As the Internet connects us globally, it also connects us locally.

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