Have you ever stood in a store with something in your hand and then looked up to see if there was a clerk nearby you could ask for help?
Sure you have. We all have. Good help is hard to find.
Companies have been cutting costs by moving towards self-serve more than ever. Depending on where you live, you may have to bag your own groceries, pump your own gas, or bottle your own water.
Put yourself in the mind of the consumer. Consider what happens at that very moment you realize you need help. You were focused on buying two seconds ago, but then something happened—something very important.