21 Ways to Create Compelling Content When You Don’t Have a Clue

Sometimes you’re just flat out of ideas.

It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.

This happens to the best of us — even veterans who consistently produce quality content have their off days.

Yet they continue to write.

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Do You Like Copyblogger?

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Did you know there’s a Copyblogger Facebook page now? We’ve got some interesting plans for it, so if you enjoy what we do here at Copyblogger, we’d appreciate it if you gave us a “like.”

What’s in it for you? Well, we’ll be taking feedback for future articles, premium content, and product enhancements. Plus, we’re planning on holding Facebook Q&A sessions where you can ask me, Sonia, and Robert specific questions about content, copywriting, and online marketing in general.

It’s easy … just click here and then click the “Like” button at the top of the page.

Thank you!

The Simple Sales Strategy that Boosts Your Bottom Line

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Choice is a good thing.

Too much choice can be a bad thing.

It can confuse customers and cause them to abandon your sales process early.

So, what if you’re selling several (or many) products or services?

You know you want to make compelling offers, and that email is a great place to put those offers in front of your potential customers. But how do you give equal attention to each, or guide your prospects to the product that will best work for them?

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The Ultimate Guide to Twitter Marketing

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I’ve probably approached Twitter marketing in fifty different ways.

And in an attempt to find the best way to go forward with my own marketing efforts on Twitter, I recently realized that I’d collected a fairly valuable list of killer resources along the way.

Would you like to know how to start marketing your business on Twitter?

How about more advanced approaches to getting more retweets, more followers, and more prospects for your business?

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Copyblogger Weekly Wrap: Week of May 2, 2011

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The other day while out riding my bike, I was accosted by three turkeys. I’m not kidding.

The turkeys were crossing the road, and I was screaming down a hill at them. I hit the brakes but they didn’t flinch at all — and then, they advanced menacingly.

I was able to make an initial escape, but they gave aggressive chase. This may sound funny to you, but you weren’t there … this was payback.

Payback for Thanksgiving.

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Is the Online Gold Rush Over?

At the height of the great Gold Rush of 1896, the population in the arctic Klondike region suddenly swelled to 40,000 souls.

The promise of incredible wealth (and more than that, a legendary adventure) was too compelling to ignore.

Kind of sounds like the web 1.0 and 2.0 booms.

With little more than a great idea, a few bucks for hosting, and some hard work, a single person can change their life using the internet-as-lever.

Question is: is too late for you?

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37+ Professional WordPress Themes,
One Crazy Low Price (For a Limited Time)

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Sometimes a little madness can be a good thing for everyone.

For example, the good folks in our StudioPress division have forged a bullet-proof theme framework called Genesis for easily and securely building WordPress websites. They’re also relentlessly crafting beautiful turn-key designs for it.

Could be considered a bit … obsessive.

Now, what if all 37 of those designs (Genesis itself + 36 child themes that work with it) were bundled together and delivered to you for a rock-bottom one-time payment? Oh yeah, and let’s include all future themes, updates, and support in that bundle as well.

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Copywriting Essentials from A to Z

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Where do you begin?

I wondered that as a fresh-faced, new copywriter, staring at the blank page and a phone that wouldn’t ring.

There was so much information online — and I didn’t know where to start.

Today I offer you the guide I wish I’d had back then: an A to Z of the absolute essentials of copywriting — plus a good bit of further reading for each.

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Can You Give Away Too Much Content?

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Yesterday we talked about why it’s smart to hold a little something back in your marketing — to tease and fascinate the reader, to seduce the buyer with a bit of mystery, rather than giving everything away in your promotions.

This is particularly important for those of us in the online education and training business. It’s less of an issue with physical products. Let’s face it, there’s only so much fun you can have with that iPad while you’re sitting there in the Apple Store.

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The Dirty Little Secret to Seducing Your Readers

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I’m guessing you want to write copy that sells.

You want to write copy so irresistible it makes your readers scramble down the page — begging to do whatever it is you want when they’re done reading — whether it’s to make a purchase, send a donation, or join your newsletter.

You, my friend, want to seduce your readers.

Well, today’s your lucky day. In a few moments you’ll know not only how to work your readers into a lather … but also what a cold shower over-educating them can be.

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