How to Achieve Freedom from Freelance


When you’re a freelance creative, adding value depends on your knowledge, skills, and talent alone. It’s easy to think that creative professionals should brand themselves.

Before you choose that route, ask yourself these questions:

  • Do you want to be the only resource for customers?
  • Do you want to one day retire and earn passive income?
  • Do you want your small business to grow?

In short, do you really want to create a personal branding prison for yourself?

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How to Supercharge Your Content With Concrete Details

Detailed Concrete

One of the cornerstones of powerful writing is the use of concrete details that can tell your story for you. I don’t care if you’re writing a sales letter, a blog post or a short story for The New Yorker, you need details.

They have to be vivid.

They have to be compelling.

And they have to matter to your reader.

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Exclusive Advice for Writers and Business Builders from a Copywriting Genius

Michael Masterson

I couldn’t believe it was actually happening. I was boarding a flight from cold and rainy JFK Airport to warm and sunny West Palm Beach.

In just a few hours, I’d be having a no-holds-barred business lunch with the one and only Michael Masterson. (In case you don’t know, Michael consults for some of the biggest direct marketing companies in the world and has personally made millions online and off. He’s also the lead instructor of the AWAI Copywriting Course.)

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How to Increase Engagement and
Authority With Quotations

Quotation Marks

Everything of importance has been said before by somebody who did not discover it. ~Alfred North Whitehead

A great quotation is gold to a perceptive writer. You can instantly boost reader engagement with the right bit of wisdom or wit. And when writing to persuade, you can bolster your arguments by pointing to the words of the well regarded.

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Are You in Personal Branding Prison?

Prison Cell

Have you ever asked yourself if you should be branding yourself or branding your business? You’re not alone. It’s a hot topic these days, and one worth thinking over.

Anyone can open a business on the Internet. The little guy has a chance. The individual can make it big. New businesses are cropping up left, right, and center.

People are feeling good these days, too. They have a shot at being someone special with their name in the lights and their work in demand. For professionals, opportunities are wide open. It’s the time to shine.

But professionals have a problem… all their assets are in their brains. When they go to bed at night, they bring their assets with them.

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Feel Great Naked: Confidence Boosters for Getting Personal

painting Dejeuner sur l'herbe

One of the underlying themes from last weekend’s SOBCon was putting more you into your work. There are literally hundreds of millions of blogs out there, with more starting every day. In a sea of competition, you’ve got to capitalize on what makes you unlike anyone else.

Your unique point of view. Your writing style. Your own individual, personal stories and the way they shape your message.

There’s just one problem with all of that. It’s terrifying.

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Can White Papers Make You Wealthy?

Absolutely. In fact, I know a freelance writer who makes over $300,000 a year from writing white papers alone.

And I can tell you from personal experience that I launched an entire real estate brokerage firm with a white paper that revealed the inner workings of the MLS. I’ve seen countless other small businesses go from struggling to successful with educational marketing content that not only goes viral… it persuades people to buy.

Mike Stelzner has just released a great free video that reveals how he went from desperate to knee-deep in lucrative new business… all thanks to a single white paper.

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The Snowboard, The Subdural Hematoma, and The Secret of Life


The massive pool of blood in my head pressed precariously against my brain. The doctors marveled that I was alive, much less walking and talking.

They looked and shook their heads in wonder at the MRI results. I politely reminded them I was indeed alive, awake, and actually in the room.

On May 9, 2005, they wheeled me in for emergency surgery, and I said goodbye to my wife, not quite three-year-old daughter, and newborn son. I knew that sometimes people don’t wake up from brain surgery, and this might be the last time I saw them.

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Are You Talkin’ to My Generation?

The Who Sell Out

This is my generation, baby. ~The Who

The right words on your website gets you what you want: better sales, more readers or increased credibility. You can achieve all kinds of goals by tweaking to target your online market audience. Be like Robin Hood in an archery contest – think, research, test and hit it dead on, baby.

Here are some good ways to get a head start: Engage in two-way conversational marketing. Tweak your tagline and make it benefit-rich and catchy. Test for the right words that resonate with your buyers and convey emotion.

Is it enough?

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Five Effective Copywriting Tactics for Affiliate Marketing

Copywriting for Affiliate Marketing

What’s the secret to effective affiliate marketing?

It all boils down to engagement.

If you have a page with an affiliate offer that ranks well for searchers in buying mode, that’s pretty high engagement. You need a trusted, authoritative site to pull that off, which means strong content and plenty of links.

But don’t forget that the very same content creates engagement with regular readers first. If you’re building authority sites that attract subscribers, you get more than one shot at affiliate revenue. You profit first with your direct readers who trust you, and then continue to generate revenue over time thanks to strategically-placed cross-links and search traffic.

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