When you’re a freelance creative, adding value depends on your knowledge, skills, and talent alone. It’s easy to think that creative professionals should brand themselves.
Before you choose that route, ask yourself these questions:
- Do you want to be the only resource for customers?
- Do you want to one day retire and earn passive income?
- Do you want your small business to grow?
In short, do you really want to create a personal branding prison for yourself?