The New Media Model for
Creating Lifelong Customers

Customer Relationship

Do you ever feel like the world is starting to look at lot like Bladerunner? Or maybe Minority Report. Something by Philip K. Dick, anyway.

We’ve got ads on grocery receipts, ads on toys, ads on cars, ads on diapers, ads superimposed on top of other ads, ads that look like tv shows, ads that look like movies, ads in our email box, ads in our snail mail box, ads in church, ads at school, ads on airplanes, ads in restrooms. Of course, that’s in addition to the traditional ads on radio, television, magazines and newspapers.

There are even ads on Sesame Street. Nothing is sacred.

[ Continue Reading... ]

Free Access to Wordze
Keyword Research Tool

Wordze

Good news for Copyblogger readers…

The generous folks over at Wordze have agreed to give a free 7 day trial to each and every one of you. If you don’t think the Wordze keyword research tool is right for you, simply unsubscribe before the end of the trial, and you’ll never be charged a penny.

Cool, huh? Well, there’s more.

[ Continue Reading... ]

Why Affiliate Marketing Will Save Free Online Content

Copywriting for Affiliate Marketing

Publishing online content is great… if you have something to sell.

Many people who publish online are still seeking that almighty advertising dollar, but the results for most are dismal. And there’s evidence that things will actually get worse, not better.

Why?

[ Continue Reading... ]

Give More Than Words for
Extreme Reader Response

Extreme

American rock band Extreme released the ballad More than Words in 1990. The romantic lyrics blended with melodic acoustic guitar soon became a huge hit, as the song raced up the charts all the way to number one.

More than words to show you feel that your love for me is real.
What would you say if I took those words away?
Then you couldn’t make things new just by saying I love you.

The theme is a simple one—show love with more than words. It’s a wonderful thought, making even the hardest hearts melt around the edges.

Look around you, though. What do you see? Words and text everywhere.

[ Continue Reading... ]

Does Your Customer Want What You’ve Got to Offer?

Turning blank paper into money

Years ago, a friend of mine… who built up a $200 million travel club business from scratch… told me his entire philosophy of direct response marketing could be reduced to just two magic words:

The Offer.

He told me he had tested every variable imaginable both online and offline – lists, headline, body copy, colors, text sizes, formats, you name it. But when push came to shove, he said, nothing — absolutely NOTHING — produced sales like an irresistible, no-brainer, “you’d have to be crazy not to accept it” offer.

[ Continue Reading... ]

Why Writing for Spiders is the
Least Sticky Strategy of All

Robot Spider

Are you writing for (search engine) spiders? Take a quick look at this copy:

This article provides free writing tips, so be sure to check out this free writing tips article if you are interested in free writing tips.

Does that writing style sound familiar? I’m sure anyone familiar with search engine optimization and SEO copywriting realizes that an article with such an “introduction” is (desperately) optimized for the term “free writing tips.”

But is this approach one that actually works?

[ Continue Reading... ]

How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn

Sneaky Copywriting

Are your readers doing what you want them to do? Are they clicking through to your links, ordering your eBook or signing up for your opt-in? If not, you need to learn a master craftsman’s copywriting secret.

This technique acts like a remote control to get your readers to take action. Press this “magic button” and you’ll see your results improve dramatically.

The secret, masters-only technique to compelling your readers to act is to . . .

[ Continue Reading... ]

The “Chicken Plucking” Secret of Success

Chicken

Do you want to know the real secret of success?

Okay, I’ll tell you. But first I want you to meet my grandparents. They lived in the heart of West Virginia. As a child, I spent many long summer days at their home, running in the wide green yard and splashing through the creek looking for crawdads. I’d play until my grandmother called me in for dinner.

The meals were never fancy but always fresh because my grandparents raised a lot of their own food, including corn, potatoes, green beans, strawberries, grapes, cabbage, tomatoes, carrots, onions, and a few chickens.

[ Continue Reading... ]

The Richard Branson Guide to
Making Money With Blogs

Richard Branson

I wanted to be an editor or a journalist… but I soon found I had to become an entrepreneur in order to keep my magazine going. ~Richard Branson

You’re not a writer.

You’re not a content producer.

You’re not a blogger.

You’re an entrepreneur.

The Ultimate (Free) Landing Page Resource

Landing Pages are like Putting Greens

I finally got around to creating a landing page for all the great articles and case studies that Roberta Rosenberg has done on landing pages in the last year. It’s a pretty hefty resource, and I haven’t seen this much landing page advice in one place outside of a paid product.

Also, I realize there are some who are still fuzzy on the whole concept of what a landing page is. Or you may think of a landing page in only one context (such as PPC) without realizing all the ways they are used. So I added a comprehensive definition and some examples as well. Check it out here.

P.S. Oh, and if you’re wondering what golf has to do with landing pages, well… you’ll have to see for yourself.