Landing Page Makeover Clinic #29:
InShapeAtTheOffice.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Baolin Liu wants to help fellow office workers stay strong and fit, both in and out of the office. He’s developed an exercise program designed to assist even the most sedentary office worker … or micropreneur who puts in too much tush-time in her comfy, almost-ergonomic desk lounge.

But I digress …

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4 Ways to Use Social Proof
(Before Anyone Knows Who You Are)

image of hands waving in the air

Have you read the classic post from the Copyblogger archives explaining why you need to leverage social proof on your blog? If so, then I don’t need to convince you how important social proof is for online success.

Social proof is pretty simple. It’s just the human instinct that if someone else is doing something (buying a product, reading a blog, jumping off the Brooklyn Bridge) then it’s probably a good thing to do.

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Come Together, Right Now:
Introducing Copyblogger Media

image of Copyblogger Medial

Over the last 4 years, I’ve launched several companies from this simple blog of mine. The idea that building an audience with content and letting the revenue-generating ideas, products, and services reveal themselves based on what the audience actually wants has worked out amazingly well.

It’s become a full-fledged business model.

And yet, there’s a bigger picture. These last years I’ve been putting together pieces of a broader vision – things that work together as one, for our internal use and for you. Problem was, the only common element in each of these different companies was me, and often that made unity of purpose difficult.

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Why Being Naive Can Make Your Fortune

image of small child dressed as an angel

Back when I worked in the corporate world, I used to get called naive at least once a week.

I kept treating my employees like adults, instead of like naughty children. Naive.

I tried to lighten up the uptight, lawyer-crafted language we used with our customers. Naive.

I was even dumb enough to occasionally tell the truth at meetings so we had some chance of fixing business-threatening problems. Naive.

Tsk, tsk, tsk. Such a bright girl, but I clearly had no head at all for business.

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The 10 Essential Ingredients of
Successful Sales Pages

image of ten food ingredients

When you see dozens of copywriting formulas promising “the perfect sales page,” how do you know which ones to trust?

After all, each formula seems to have a successful direct sales superstar behind it, and each one looks like a solid plan. What do you do in the face of these wildly different sales letter styles?

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A Four-Step Guide to Generating
Sales Leads from Your Blog

Dean: Did you know you can use your blog to make money offline?

Blogger: Offline? What is this “offline” you speak of?

Dean: It’s the opposite of “online.”

Blogger: (confused silence)

Dean: You know. Offline. Not on the internet. The real world.

Blogger: (shaking phone) Not only does this stupid phone drop my calls, now it’s translating them into crazy moon language.

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Is Your Headline Good or Bad?
Give it the Breath Test

image of boy swimming underwater

Bloggers have been asking the question “Do long or short headlines work better?” for a long time.

But the answer to the riddle of how to create a headline that pulls in readers doesn’t necessarily lie in subtracting or adding one more word. There’s not a mysterious formula or arcane copywriter’s trick.

The answer is much simpler than that.

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The Three Key Elements of Irresistible Email Subject Lines

Email is back.

Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and social media are a powerful combination. You might not reach the average college freshman, but for slightly older types (you know, the ones with the money), email is still the way to go in many lucrative mainstream niches.

You must first, of course, get your emails read. And it all starts with the subject line.

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How To Write Eye-Catching Headlines that Transform Browsers into Buyers

Headlines that Sell

In order to stop readers in their tracks, capture their attention through every word of your copy, and persuade them to click that “Add to Cart” button without a second thought, you need to master the “headline reading psychology” of your soon-to-be customers.

Once you understand why magnetic headlines pull readers in, you’ll know how to do it for your own sales pages, every time. Follow along with me for the next ninety seconds and I’ll show you exactly how you can turn a casual browser of your sales page into an avid reader, curious to drink in your copy until ultimately hitting the “Buy” button.

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How to NOT Get Paid to Write Online
(And Make Money Doing It)

Writer for hire

Fresh out of college, I landed a job writing one-page sell sheets for a marketing company for $50 each. On a rare excellent day, I might do as many as two of these.

Soon after, I found a freelance gig that would pay me $300 per article I wrote for an inter-organizational newsletter. I got to interview people for that one. It was more work, but better money.

Eventually, I hooked up with a pretty big industry magazine and was being paid $1300 for 2000-word feature articles. That was the big money.

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