Keyword Research for Bloggers

Keyword Research for Bloggers

Keyword research can be the difference between a successful blog and one that goes nowhere, but it often seems as if many bloggers think it’s something that doesn’t apply to them, or is “only for SEO.” To the contrary, keyword research goes way beyond search engine optimization, and is all about discovering what real live people are actively interested in.

That means keyword research helps you choose profitable blog subjects, identify content topics that are in high demand, and spot monetization methods that work. With that in mind, Copyblogger associate editor Jonathan Morrow and I have put together a 5-part comprehensive guide to keyword research for bloggers that walks you though the entire process using real-life niche examples.

[ Continue Reading... ]

Information Overload: The Blogger’s Worst Enemy and 8 Ways to Avoid It

World Wide Web Overload

We live in the information age. And boy do we get blasted with information. It’s dumped on us by the truckload.

Three pounds of stuff in the mailbox a day. 507 TV channels to flip through to find the weather report. 623 e-mail messages selling male enhancement pills.

And that’s only a fraction of the information that bombards us. There are billboards along the highway, news broadcasts on the radio, memos and telephone calls at the office, instruction manuals for office equipment that won’t work, family schedules to remember, bills, books, seminars, random conversations at lunch time, business meetings, it never ends.

[ Continue Reading... ]

The Simple Six-Letter Word That
Determines Success

Johnny Rotten

I did my first guest post in well over a year-and-a-half for Leo’s Zen Habits. Those of you who have read the Teaching Sells report will recognize the story, but it’s got a modified, more explicit ending.

Check it out here, and if you’re a fan of The Smiths, Joy Division and vintage New Order, make sure to click through the links at the band names for some way cool 80s alternative videos.

P.S. Give it a Digg if you like it. :-)

Surprise! Not All Women Think Alike

Marketing to Women

This post is by Holly Buchanan.

How many times have you sat down to write a piece of copy and the ideas simply did not flow? It used to happen to me a lot, until I started working with personas. Personas are a copywriter’s best friend for so many reasons, but two of the best ones are:

  1. They are wonderful idea starters
  2. They keep you from stereotyping your customers

I’ve been researching marketing to women for 3 years now, and one of the biggest problems I see is stereotyping. It seems almost any time I work with a marketer who is targeting women, they call them “Soccer Moms.”

So how do you break away from stereotypes?

[ Continue Reading... ]

The Details Are In For the Magazine Headline Remix

Details Magazine

The Details Edition of the magazine headline remix for blogging inspiration (following the Cosmo challenge) has come to a close. As with last time, we’ve had a lot of great participation and interesting posts.

Also as with last time, some people have experienced a great deal of success with this simple technique, so I thought I’d lead with one of the more enthusiastic success stories. These great results happened to Tiffany Monhollon of Personal PR:

Wow. Just wanted to post an update on what an effective strategy this has been.

To date, since I posted my article for this activity, it’s become my site’s most popular content (now accounting for about 20% of the lifetime traffic to my two-month-old blog), hit StumbleUpon top business content pages, and added some great members to my community.

Coolness. Now let’s take a look at what others came up with.

[ Continue Reading... ]

Let’s Hear it for the Lowly Pun!

Punny Face

This post is by Maeve Maddox.

By definition a pun is “a play on words.” The “play” may be on the sound of a word or the similarity of a phrase to a well-known saying. Sometimes the pronunciation being played on is a stretch and deserves a groan, but sometimes the relationship is extremely apt and deserves the reward of an appreciative laugh.

[ Continue Reading... ]

Why Brains Crave Beneficial Copy

Brian

You’ve heard it a million times if you’ve spent any time studying copywriting, marketing or sales—stress benefits, not features. People must be expressly told what reward they can expect when buying from or even paying attention to you.

This all boils down to basic psychology and an understanding of what truly motivates the person you’re trying to reach. But what’s really going on inside our brains when we’re presented with the right beneficial promise at the right time?

[ Continue Reading... ]

So You Think You’re the Next
Blog Superstar?

When I was doing the acting bit in Hollywood in the early 90′s, we would have laughed at the idea of Web 2.0.

Hell, we laughed at the web in general. Who needed it?

[ Continue Reading... ]

Landing Page Makeover Clinic #11: RealEstateClientReferrals.com

Landing Page Makeover

I know I wrote that I was closing this landing page series with #10, but due to email issues and because I don’t like to louse up my generally good karma, I’ve added just one more to the series before we close it for good. Cool?

[ Continue Reading... ]

Are You Creating Bookmarkable Content?

Delicious Icon

Way back in the old days (OK, it was September of 2006, but it feels like forever ago), I wrote a post for Performancing explaining why Delicious bookmarks beat Digg traffic hands down. I still find that to be true today, so check out that article for some of the reasons.

Another way Delicious beats Digg is in the quality of links that result from an appearance on the Delicious popular and/or home page. So don’t forget about that.

[ Continue Reading... ]