Matt Cutts Declares Guest Blogging “Done” … Are We All Screwed?

Guest Blogging is Not Dead

Matt Cutts went Richard Sherman on guest blogging today.

The gist of his personal blog post — entitled “The decay and fall of guest blogging” — is this:

Guest blogging was once an authentic way to reach people, but now it’s spammy, so we should all expect Google to start spanking sites that publish guest blogs.

In his words:

So stick a fork in it: guest blogging is done; it’s just gotten too spammy.

We publish articles from guest contributors here at Copyblogger. You may too on your site. You’ve probably written a guest blog post, or two, or ten. Are you screwed? Are we all?

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Thank You, Dr. King

Image of Dr. Martin Luther King, Jr.

Each of us would do well in our lifetimes to inspire one other person.

I mean truly inspire: to provide real hope where none previously existed and help turn that hope into positive action, maybe even positive change, that may otherwise never happen.

It’s so much harder than it sounds.

What, then, do we say about a man who inspired not just one person, but an entire generation of people?

And generations beyond that?

And who will inspire generations beyond this?

On this day, we say thank you … to Dr. Martin Luther King, Jr., whose dreams, words, and actions remain as inspiring today as they were five decades ago.

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A Sobering Reminder That Authority Can Change the Course of History

Image of The Copyblogger Essay Contest Winners Poster

Editor’s note: This essay is one of three Second Prize winners of the Copyblogger Media Essay contest, for which writers had 250 words to discuss why it’s essential to be an online authority.

Wayne Wheeler knows a thing or two about authority.

Essentially erased from the public conscious, Wheeler led the Anti-Saloon League, an advocacy group that made possible the 18th Amendment to the Constitution.

Though he never cast a single vote for the amendment or its ratification, Wayne Wheeler used his authority to enact Prohibition.

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Why You Can’t Resist Persuasive Techniques (Even When You Spot Them)

image of woman with an orange

I am such a sucker.

Every year around the same time, the catalog comes in the mail. And every year, I think “maybe I’ll skip ordering this year. Maybe I’ll take a break.”

And then, I make the fatal mistake. I decide to take a peek inside.

And before I know it, I’m placing an order for the most expensive oranges I’ll eat all year. I cannot resist.

Even though I understand full well all the persuasion techniques they employ to make their product irresistible, I cave.

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Save $100 on SMX West in San Jose this March

banner for Search Marketing Expo West 2014

Search Marketing Expo — affectionately known as SMX — returns to San Jose this March 11-13.

Our own Brian Clark will be speaking and Google’s search chief Amit Singhal is keynoting — just two highlights of three days of sessions, keynotes, and clinics on paid search, SEO, social media marketing, mobile search and more.

Check out the full agenda here, with thirty new sessions plus brand new social media boot camp and digital marketing summit tracks.

Sign up today to snag the early bird rates, and while you’re at it, save yourself $100 with our discount code smx100copy.

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How to Build an Audience with Story (From America’s Greatest Living Playwright)

Image of Stadium Crowd

There’s been a fevered interest in the art of storytelling among the business crowd the last few years.

The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.

We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world to the deft storyteller’s door.

This is correct. The writer runs this show.

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