Here’s How Word-of-Mouth Marketing Really Works

Word of Mouth Works

There’s an old saying in the world of advertising:

Tell your story, or someone else will tell it for you.

Now that mass marketing channels have fragmented and social media has blossomed, getting someone else to tell your story sounds pretty damn good. But, from the look of things, most companies just don’t get how this stuff works.

It’s simple, right?

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Avoid Copy That Makes You
Look Like an Ass

Jack Ass

Remember the old saying about what happens when we assume? We make an ass out of u and me.

But let’s face it… when you make assumptions about your prospects, it’s only you who looks like an ass. The prospect just goes looking elsewhere.

We all have different motivators in life. Some people want a quiet, comfortable existence so they can feel good about every day. Some want to seize the spark of creativity and reach their ambitions. Others simply seek financial security so they can pay the bills at the end of the month.

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Are You a Fancy Nancy Writer?

Fancy Nancy

Do you know Fancy Nancy? She’s a rather endearing character for children created by writer Jane O’Connor and illustrator Robin Preiss Glasser.

Fancy Nancy prefers fuchsia to pink, tomes rather than books, and parfaits over boring old ice cream. And, bien sur, if you can say it in French, so much the better. There is nothing so ordinary that Fancy Nancy won’t add sprinkles, ruffles, or glitter to fancy it up.

This is a charming quality in a seven-year-old.

But it’s a fatal one in a copywriter.

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The Art of One Butt Cheek Blogging

One Butt Cheek

Once in a while, every blogger’s writing gets a little stale. You still get your point across well enough, but your posts are missing that passion, that power, that “Oomph” that forces people to pay attention. Everything you write sounds like you’re tired. You might even start to wonder if you’re getting bored with your topic.

Is it true? Are you doomed to mediocre content? Should you just stop wasting time and give up on your blog now?

No.

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SEO Copywriters: How to Make an Extra $61,880 This Year

SEO Copywriting

I’ve been an SEO copywriter since mid-2007. When I first entered the field, I knew absolutely nothing about it beyond what SEO stood for. I didn’t know what a duplicate content penalty was (or more correctly, was not); about black hat tactics; keyword strategies; etc.

And I knew nothing about the foundation of SEO – internet marketing itself. And to my great surprise, neither did a lot of my clients.

The reality of internet marketing that’s pertinent here is twofold: (i) it is a rapidly developing medium that very few online marketers really understand; and (ii) you will have to educate your clients to sell more.

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Blog Money: The Income Outlook for 2009

Blog Money

Long gone are the debates from 2004-2006 about whether making money from a blog is ok. Now, instead of “should” it’s more a question of “how.”

Ironically, the original blog monetization strategy of choice — advertisements — is the one that continues to be the most frustrating for most bloggers. I’m more convinced than ever that the traditional approach to web advertising is a bad deal for sponsors, and a terrible deal for publishers.

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47 Ways Copyblogger Can Help You Keep Your New Year’s Resolutions

New Year's Resolution

2009 promises to be a year of profound change. Millions of people around the world are having a tough time, but periods of dramatic upheaval are also the best time to start or grow a business. Extraordinary times create extraordinary opportunities.

Now we can’t help you lose 20 pounds or learn to play the violin. But if you want to increase your income, spend more time with your family, finally launch your online business, monetize your blog, or just get in better touch with your inner entrepreneur, here are some of the best Copyblogger posts of 2008 to help you do exactly that.

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How to Use Twitter to Grow Your Business

Twitter

Can Twitter actually help my business or is it a complete waste of my valuable time? This was the very question I asked myself only a few months back.

Perhaps you’ve pondered the same?

When people I respect started singing the praises of Twitter, I decided to give it a go. At first I just didn’t get it. However, after a short while I was shocked at the level of access to high profile individuals I was able to achieve.

This article reveals how bestselling authors and business professionals use Twitter to grow their businesses and reveals ideas you can employ to achieve Twitter success.

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Bathtubs, Lightning Bolts, and
The Myth of Writer’s Block

Lightening Ideas

Let me tell you two stories.

For the first, we go back to Syracuse, Sicily, in the third century B.C.

Archimedes, a Greek mathematician, physicist, and inventor, was called before the throne to solve a difficult problem. The king had ordered a pure gold crown from the local goldsmith. But when the crown arrived, the king suspected the goldsmith of keeping some of the gold and replacing it with silver. The king asked Archimedes to help him prove it.

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Happy Holidays from Copyblogger 2008

Happy Holidays

Here’s to a safe and joyous holiday season for you and yours. In case you’re actually looking for something to read, here are some Copyblogger gems for your solstice surfing pleasure.

See you next year!