Copyblogger Weekly Wrap: Week of April 25, 2011

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The other day, I was scheduling a teleseminar that I have on Monday, and I got totally paranoid again about time. Again.

See, I keep missing calls because I’ll plan something for Eastern and the other person will plan it for the same time Central or Pacific. Deals have been lost. Hearts have been broken.

So, I’m starting a movement to do away with time zones. From now on, we’ll all just be on the same giant time zone. Because it’s convenient for everyone currently in my office, we’ll use Eastern time as the standard. So when I say noon, we’ll all know what I mean.

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Email Marketing: How to Push Send and Grow Your Business

Email Marketing 101

Contrary to reports of its demise, email is alive and kicking. And email marketing is what works as the most effective and profitable “last mile” to turning prospects into customers and clients.

That said, all of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work quite so well, at least not long term.

What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.

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6 Common Slip-Ups that Make Your
Blog Look Bad

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Your readers are starved for time, which unfortunately means there’s no time to give you lovingly detailed critiques about why they don’t like your blog.

People aren’t finding what they’re looking for on your website, and they’re leaving without a trace.

What’s going wrong? Why don’t they like what they see on your site?

You can’t know the definitive answer because nobody’s giving you feedback. You’re getting nowhere fast, and no one is offering you the slightest clue as to where you’ve gone astray.

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How to Build WordPress Landing Pages
That Work

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When it’s time to get a payoff from all your content marketing efforts, you send people to a landing page to take some form of action. If you’re relying on pay per click or banner advertising, landing pages are what determine whether you make a profit or take a loss.

The better your landing pages work, the more people take the actions you want them to. What kind of actions are we talking about?

Everything from a purchase, to an email opt-in, to a phone call. Other landing pages help you target specific search engine traffic, present various pricing options, and tell people what they need to do next after they’ve taken initial action.

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Priceless Lessons Learned from
Scathing 1-Star Reviews on Amazon

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It isn’t hard to write about something you hate.

What’s hard is to do it well.

Hello, my name is Julien Smith, and I have a sickness — I’m absolutely obsessed with 1-star Amazon reviews.

It started with reviews of my book, Trust Agents, but it has since developed into a full-blown addiction.

Now I can’t stop reading them. I seek them out. I even bookmark them.

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Why Nobody Cares About Your Content (and What to Do About It)

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A few weeks ago I decided to open up my coaching services for one day only.

The results of this 24-hour period were gut-wrenching … for my clients.

In this round of consulting I noticed a lot of my clients were — like so many online — focusing their content on precisely the wrong thing.

They wanted to make money by helping people — but in the harsh light of day, their websites painted a very different story.

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Copyblogger Weekly Wrap: Week of April 18, 2011

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I can’t believe I missed my anniversary. Not my wedding anniversary, of course — we know from stand-up comedians that men never forget those — but rather my anniversary as writer of the Copyblogger Weekly Wrap.

The first Wrap ran on March 27 of last year. With the exception of the time I got fired and replaced by Johnny Marr of the Smiths, I can now claim to have brought hundreds of thousands of people a small piece of inanity for a full year. Which is way up from my previous level of annual inanity.

So, like, happy anniversary or something. Where’s my cake?

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The Art of Enchanting Online Marketing with Guy Kawasaki

What’s the driving force behind effective online marketing?

  • Is it self-centered promotional messages?
  • Manipulation?
  • A secret hard-sell method that social media won’t reject?


So what is it?

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How to Create Online Content Like an Immortal Renaissance Artist

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So you want your online content to get noticed, huh?

Maybe you’re an blogger that aspires to crack into the A-list crowd.

Perhaps you’re a promising author with an irresistible story idea.

Or you may simply be an online freelance writer with big league dreams.

Kudos if you are, because the exploding digital content universe needs you to be at your best.

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4 Ways to Keep Your Lifeless Blog from Boring Your Readers to Tears

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You’d better sit down.

I want to tell you something, and you’re not going to like it.

Your dreary blog is putting me to sleep.

I just visited your site, gave it the requisite three seconds of my attention, and found myself in Dullsville.

Nothing grabbed my eye. No headline inspired me to read. No images drew me in.

And here’s the thing: I’m not a captive audience. It was remarkably easy for me to rid myself of your insipid prose, your bland blog. One quick click and I was gone.

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