How to Stop Marketing
(And What to Do Instead)

sign saying No Salesmen Or Agents

Back when I took copywriting clients, I had one request that seemed to come up over and over again.

“I don’t want to do any marketing or selling,” the client would say. “I just really hate all that stuff. It makes me feel sleazy and gross and I don’t want my name associated with it and I don’t want to have anything to do with it.

“But, um, I don’t want the business to die.

“Is it hopeless? Is there anything you can do for me?”

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The Enemy Waging War Against Your Ideas

The Digital Sea |

Creative new ideas always have formidable enemies.

Book burning, for example, is a primitive and terrible art. It’s been going on since before Gutenberg set that first type into his revolutionary machine.

In Ray Bradbury’s incomparable Fahrenheit 451, we see a cautionary tale of censorship, power unchecked, and the capricious human heart. He imagined a horrific world where the great works of literature, theology, and philosophy had all but disappeared thanks to books being banned and burned en masse.

Outside of that totalitarian scenario, having obvious enemies can often work out well for ideas.

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How Your Prospect’s Brain Becomes Your Secret Persuasion Partner

x-ray of human brain

What if you could have a secret ally working behind the scenes, steadily working to convince your ideal customer or client that you are absolutely the right person for her to choose?

Well, you can. One of the most potent marketing forces you can use in capturing, holding, and influencing the attention of your prospect’s brain is the power of consistency.

You can easily trip yourself up without meaning to. Many bloggers get bored with their message and think their prospective clients are, too. This can lead to the thought that you have to constantly reinvent yourself to liven things up. You think you should start to write new things, put out new opinions, shake things up a little.

Nothing could be further from the truth.

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Copyblogger Weekly Wrap: Week of DEcember 13, 2010

image of Copyblogger Weekly Wrap logo

Sales and marketing is all about reframing, so after getting nailed with snow last week, I decided to make the most of the next round: the huge “snowpocalypse” due to arrive early this week. I would bend it to my will. I would use it for nefarious business purposes.

So I thought: What if I did one of my promotions where I set up WordPress blogs for free while buried in my living snow tomb? That sounded compelling. I talk a lot about story, and this was a fun one: “Man trapped under seven feet of snow keeps warm by doing marketing stunt, eats own foot to survive.” Man, it sold itself.

So I filled the wood bins to overflowing. Made sure both the tractor and generator worked, and filled both with gas. Bought extra gas. Bought supplies. Rented Jingle All the Way.

We got like 2 inches of snow. Next up: my “Overreaction is Underrated” sale.

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Donald Trump’s Top Three Tips for
Dominating Your Niche

image of Donald Trump

We know his name. We know his brand.

We even know his hair.

But do we know how he does it?

If Donald Trump has created a building in your city, you know it. You not only know he has one, but you know exactly where it is.

Maybe you even know how much it cost. You might even know about buildings he’s developed in other cities.

Are there any other real estate developers you can say that about? Why do we know so much about The Donald?

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Three Keys to Creating an Online Experience Worth Paying For

image of figures in community

Membership has its privileges.

When American Express unleashed this tag line on the world, they weren’t blowing smoke.

How do you sell a credit card with high annual fees when other cards are competing based on “free”? An expensive credit card that you have to pay off in full every month?

How did AmEx succeed in winning over hundreds of thousands of people to a product with such significant drawbacks?

The answer is in the privileges of membership.

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Get a Copyblogger T-Shirt, Help a Child
Learn to Read

You weighed in on our proposed Copyblogger t-shirt slogans.

You picked the ones you liked best. And you demanded we offer both men’s and women’s cuts. 😉

Now, you can do a good deed as well. We’re donating 100% of the profit from your purchase of a Copyblogger t-shirt to the outstanding child literacy organization Reading is Fundamental.

Click here to get the details and to get your shirt.

Tim Ferriss on How to Reinvent Yourself with Blog Marketing

You know Tim Ferriss as the best-selling author of The 4-Hour Work Week, the man behind the popular Experiments in Lifestyle Design blog, and now as the author of his new book, The 4-Hour Body. But it obviously wasn’t always the case.

What does Tim credit for his rapid emergence into the public eye? His blog and his blogger outreach strategy, which took him from unknown to successful author, angel investor, and social media celebrity is a few short years.

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How to Make People Give a Damn About Your Business

image of Claire Danes in Romeo and Juliet

There’s been a lot of talk about “story” here at Copyblogger lately. Actually, they’ve been talking about story for about four years, but you might not have realized it.

As a content marketer, or even just a blogger who’s trying to figure out the basics, you’re writing a story.

Every day. With every word you put in front of your readers.

So far, Robert Bruce has given us a lesson in dramatic tension; Sonia, protagonists; and Brian, crafting remarkable marketing stories.

But there’s something that wasn’t touched on. Something, to me, that’s the most important aspect of any marketing story.

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How to Find the Gold in Your Business

image of gold coins

I was talking to a concerned client recently.

After taking my advice, his traffic and blog comments had started to decrease. We’d had three or four sessions, and he’d diligently done all I suggested, and he was implementing and enjoying himself and excited about his business.

But that graph kept trending downward. And it was starting to get to him.

Honestly, I could see where he was coming from. You hire a coach, and he tells you what to do, and your numbers go down?


But here’s the flip side:

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