Here’s How Jon Morrow Writes

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Pat was alarmed when her son wasn’t crawling by age one. So, like any good mother, she took him to see the doctor.

After a long examination, the doctor diagnosed baby Jon with spinal muscular atrophy (SMA). That meant instead of getting stronger as he aged, Jon would get weaker. Eventually he would get pneumonia and die.

The doctor, who said he was being generous, gave him until two years old to live.

Pat, however, would have none of that.

She — and a cadre of medical staff, family, and friends — fought to keep him alive.

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Surviving “Content Shock” and the Impending Content Marketing Collapse

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I’ll admit it. I was tempted to call this one “Is Content Marketing Dead?”

But you’re too smart to fall for that and would have (justifiably) mocked me for it. Which would be embarrassing.

Within the content marketing echo chamber community, you might have seen some concern about the idea of “Content Shock” — the notion that as content marketing becomes more and more popular, we’ll eventually face a kind of “Content Cliff.” A period where content collapses in on itself as audiences max out on their ability to consume it.

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Finally … Site Analytics for Plain Folks

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Analytics.

It’s a strange, four-syllable word that causes some people strange fits.

You can’t really turn around without running into it in some form (metrics, reports, data, dashboards) or someone telling you how insanely important it is.

There’s no shortage of site analytics tools — starting with the most popular, Google Analytics (GA). These tools can measure the routine (traffic, clickthroughs, page views) to the complex (visitor flow, channel acquisition, reverse goal path conversion).

And if you are like me, this stuff overwhelms you.

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The Simple Difference Between Being Heard and Being Ignored Online

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Editor’s note: This essay is one of three Second Prize winners of the Copyblogger Media Essay contest, for which writers had 250 words to discuss why it’s essential to be an online authority.

“Nick, your shoes are untied.”

We are taking a break at 12,000 feet on the Incan trail to Machu Picchu. It’s day two of a four day hike, rainy, and there’s a woman in my group who points out the obvious at every possible turn.

“Thanks Sharon. My shoes are untied because I’m resting.”

“Don’t forget to retie them! Also, your pants are soaked!”

Did I mention it was raining?

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Copyblogger is Eight Today (Time for a Facelift)!

Time flies when you’re having fun, but it’s true … Copyblogger is 8 years old today.

And as we all know, that’s pushing 60 in Internet years. So, we do what any aging icon does.

That’s right — a facelift. Nothing says “Happy Birthday” like anaesthesia, scalpel incisions, and bruised facial swelling (metaphorically speaking, of course).

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8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results

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Your blogging and email marketing efforts are like chocolate and peanut butter.

The nutty crunch of peanut butter and the sweet bliss of chocolate are each great solo. But when combined, you get Reese’s Peanut Butter cups — the #1 selling candy in the United States.

You can get that same kind of best-selling synergy with a content marketing strategy that smartly combines blogging and email marketing.

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