Free Video Debunks Product Launch Hype

Check out this great free video from Jeff Walker (no email registration required) that debunks the whole Internet marketing guru product launch thing. If you haven’t heard of him, Jeff is the guy who devised the product launch system back in 2005, and I think he’s a little concerned about how it’s now perceived.

Many people are surprised when I say that I was one of the first people who bought Product Launch Formula (now off the market) in 2005. That’s because I don’t use the techniques like the “gurus” do. I use launch techniques on a continual basis that build sustainable businesses, and that’s how the whole product launch strategy works outside of the online marketing niche (actually, it’s working for Teaching Sells, too).

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A 20-Step Process For Finding Your
1,000 True Fans

1,000 fans

Wired Magazine’s Senior Editor Kevin Kelly wrote a great post this week called 1,000 True Fans, and it’s been getting a lot of attention around the blogosphere. Kelly essentially argues that to be a success online, you don’t need a huge audience. You just need 1,000 true fans… who are willing to pay you.

He goes on to demonstrate that these 1,000 true fans are not at the end of the long tail, but rather closer to the curve that separates the long tail from the head of the tail:

To raise your sales out of the flatline of the long tail you need to connect with your True Fans directly. Another way to state this is, you need to convert a thousand Lesser Fans into a thousand True Fans.

I guess I feel a bit vindicated… this is the exact argument I made in the Teaching Sells report 5 months ago. It’s nice to be in such esteemed company. :-)

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Introducing the Copyblogger
Writing Job Board

For those of you looking to hire writers, I’m happy to announce that Copyblogger now offers job listings. And for all of you out there looking for a new gig or a freelance project, I’m hoping that this will help hook you up.

There’s already some pretty cool jobs listed, and if you have a current need for a writer, you can post your job listing (freelance or employment) for 30 days on the Copyblogger job board free of charge (but only for the next two weeks). Copyblogger readers include some of the savviest writers around, so this is your chance to reach them.

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SXSW, Twitter and the End of Copyblogger

SXSW Interactive

Just a quick note to let you know I’ll be making my annual pilgrimage to Austin for SXSW. I won’t be presenting (work, ugh), but I would love to meet some of the people I’ve gotten to know online. So, if you’re going, make sure to look for me.

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The “Gun Across the Chest” Method for Copy That Closes the Deal

Cowgirl with gun

We’ve all seen the iconic imagery of outlaws and lawmen alike, trying to catch some shut-eye with a gun beneath the pillow just in case. One wonders how good that sleep could possibly be.

If it were me in that situation, I think I’d take a different approach.

It seems to me that any intruder might be a little more persuaded to move on if you slept with your gun across your chest, handle firmly in hand. Someone might stop and think about whether you have a gun under the pillow, but a gun across the chest leaves no room for doubt.

A gun across the chest in proactively persuasive.

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Made You Thunk: Engage Your Readers With Typos and Misquotes

Typo

This post is by Nick Cernis.

There’s a famous adage: “With great power comes a high electricity bill.”

Writers enjoy a multitude of tools to exert power over their readers. If you’re a purist, you’ll despise the very thought of the weapon I’m about to offer:

Sometimes typose suck you in.

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Catablogging: Blog-Based Ecommerce and Affiliate Marketing

Catablogging

Back in the early 20th century, a guy named Richard Warren Sears was a master at writing copy that worked. He was in the mail order business, and he sold to the market he knew best—rural America—because he grew up on a farm himself.

He started out selling watches along the railroad lines, and soon discovered the power of writing profit-pulling copy for a multitude of products. Ol’ Rich had a way with words that made his wholesale wares irresistible at even marked-up retail prices.

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A Better Plan, A Bigger Profit: Copywriting Maven’s Creative Plan Makeover Series

Creative Plan

This post is by Roberta Rosenberg.

I’ve been dropping hints about this new series for months now, but the time has arrived! Copywriting Maven’s Creative Plan Makeovers are now open for business—your business!

Why the transition from landing pages to creative plans? The reason became glaringly obvious. In many cases, if not most cases, I was offering assistance too late or assistance that couldn’t help a deeply flawed promotion premise.

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How to Make Sure Your Content
Never Goes Naked

ZZ Top Eliminator

Every girl is crazy ’bout a sharp-dressed man.

That’s what ZZ Top, the famous bearded band from Texas sings. And if that’s the case, what’s your content wearing these days?

Let’s consider your content as a naked friend. He’s had an invitation. He’s going out, and needs your help to pick an outfit. You can’t send your content out in the buff. Come on; the poor guy is nude and freezing.

You’re in charge of making sure your naked, shivering content makes a perfect appearance. It’s depending on you to dress it up properly for the performance.

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Three Great Resources That
Won’t Cost You a Dime

Free

Everyone loves free stuff, right? Here are three quality things that will make your weekend better, and you won’t even have to open your wallet.

The Medici Effect

Remember when I mentioned the book The Medici Effect in my content crossroads post? Well, author Frans Johansson has released the entire book online in PDF format on The Medici Effect site. I’d still spring for it in paperback, but at least now you can read as much as you want before you part with any bucks.

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