Why Writing for Spiders is the
Least Sticky Strategy of All

Robot Spider

Are you writing for (search engine) spiders? Take a quick look at this copy:

This article provides free writing tips, so be sure to check out this free writing tips article if you are interested in free writing tips.

Does that writing style sound familiar? I’m sure anyone familiar with search engine optimization and SEO copywriting realizes that an article with such an “introduction” is (desperately) optimized for the term “free writing tips.”

But is this approach one that actually works?

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How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn

Sneaky Copywriting

Are your readers doing what you want them to do? Are they clicking through to your links, ordering your eBook or signing up for your opt-in? If not, you need to learn a master craftsman’s copywriting secret.

This technique acts like a remote control to get your readers to take action. Press this “magic button” and you’ll see your results improve dramatically.

The secret, masters-only technique to compelling your readers to act is to . . .

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The “Chicken Plucking” Secret of Success

Chicken

Do you want to know the real secret of success?

Okay, I’ll tell you. But first I want you to meet my grandparents. They lived in the heart of West Virginia. As a child, I spent many long summer days at their home, running in the wide green yard and splashing through the creek looking for crawdads. I’d play until my grandmother called me in for dinner.

The meals were never fancy but always fresh because my grandparents raised a lot of their own food, including corn, potatoes, green beans, strawberries, grapes, cabbage, tomatoes, carrots, onions, and a few chickens.

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The Richard Branson Guide to
Making Money With Blogs

Richard Branson

I wanted to be an editor or a journalist… but I soon found I had to become an entrepreneur in order to keep my magazine going. ~Richard Branson

You’re not a writer.

You’re not a content producer.

You’re not a blogger.

You’re an entrepreneur.

The Ultimate (Free) Landing Page Resource

Landing Pages are like Putting Greens

I finally got around to creating a landing page for all the great articles and case studies that Roberta Rosenberg has done on landing pages in the last year. It’s a pretty hefty resource, and I haven’t seen this much landing page advice in one place outside of a paid product.

Also, I realize there are some who are still fuzzy on the whole concept of what a landing page is. Or you may think of a landing page in only one context (such as PPC) without realizing all the ways they are used. So I added a comprehensive definition and some examples as well. Check it out here.

P.S. Oh, and if you’re wondering what golf has to do with landing pages, well… you’ll have to see for yourself.

Five Lessons From Newspapers to
Boost Your Blog’s Circulation

Newspaper

It’s been said many times that printed newspapers won’t last – they’ll be killed off by the web.

And that would be a shame: the death of papers would see the demise of some tremendous writing and editing skills. I should know – my last job on a newspaper was just last year.

So, while we still have ink on paper, here are five things you can learn from newspaper editors and reporters to improve your blog’s copy.

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Will RSS Ever Go Mainstream?

RSS Marketing

When I first started Copyblogger, I was a huge RSS evangelist. As a long-time email marketing guy, I was sick to death of overzealous filters, deliverability issues and the low-level of trust people had for online publishers thanks to the spammers.

Over two years later, email is still very much alive. That fact is most evident with my other projects, but even here at Copyblogger over 6,000 people subscribe by email and they tend to be the most responsive.

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6 Ways That Bloggers are Like Rappers

50 Cent and Shoemoney

Bloggers and rappers are pretty much the same people. As Chartreuse smartly pointed out:

What we have in the blogosphere is the generation that grew up on Tupac vs. Biggie playing the same game in their universe.

Not convinced? Here are six similarities that leave very little room for doubt.

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Rank Checker From SEO Book

Rank Checker

Hey everyone, I’m back in town and working on a new post as we speak. But in the meantime, just wanted to share a pretty powerful free tool that Aaron Wall recently released.

Even though we’ve corresponded for the last couple years, I finally got to meet Aaron in person at Elite Retreat, and he’s both smart and laid back. His new Rank Checker tool for Firefox is really useful for checking your search engine rankings across Google, Yahoo and MSN… and doing it privately.

Check out the details and download Rank Checker here.

How to Price Freelance Writing:
It’s All About Value

Beach Money

If you go looking for advice on how to price freelance writing work, you’ll find that one thing gets repeated nearly everywhere: don’t lowball yourself. There’s a natural tendency in business to feel like you need every client you can find, and that can often mean settling for a below-market rate in exchange for simply having the work. The standard advice is, “don’t fall into that trap.”

That’s a good, solid idea – as far as it goes. But there’s another aspect of the issue that doesn’t get discussed as often as it should. Namely, that setting rates and making determinations about who to work with should be as much a function of value as it is of price.

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