What’s the secret to effective affiliate marketing?
It all boils down to engagement.
If you have a page with an affiliate offer that ranks well for searchers in buying mode, that’s pretty high engagement. You need a trusted, authoritative site to pull that off, which means strong content and plenty of links.
But don’t forget that the very same content creates engagement with regular readers first. If you’re building authority sites that attract subscribers, you get more than one shot at affiliate revenue. You profit first with your direct readers who trust you, and then continue to generate revenue over time thanks to strategically-placed cross-links and search traffic.