Why Brains Crave Beneficial Copy

Brian

You’ve heard it a million times if you’ve spent any time studying copywriting, marketing or sales—stress benefits, not features. People must be expressly told what reward they can expect when buying from or even paying attention to you.

This all boils down to basic psychology and an understanding of what truly motivates the person you’re trying to reach. But what’s really going on inside our brains when we’re presented with the right beneficial promise at the right time?

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So You Think You’re the Next
Blog Superstar?

When I was doing the acting bit in Hollywood in the early 90′s, we would have laughed at the idea of Web 2.0.

Hell, we laughed at the web in general. Who needed it?

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Landing Page Makeover Clinic #11: RealEstateClientReferrals.com

Landing Page Makeover

I know I wrote that I was closing this landing page series with #10, but due to email issues and because I don’t like to louse up my generally good karma, I’ve added just one more to the series before we close it for good. Cool?

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Are You Creating Bookmarkable Content?

Delicious Icon

Way back in the old days (OK, it was September of 2006, but it feels like forever ago), I wrote a post for Performancing explaining why Delicious bookmarks beat Digg traffic hands down. I still find that to be true today, so check out that article for some of the reasons.

Another way Delicious beats Digg is in the quality of links that result from an appearance on the Delicious popular and/or home page. So don’t forget about that.

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Magazine Headline Remix: Details Edition

Details Magazine

People seemed to have a lot of fun with the Cosmo headline challenge for content inspiration, so let’s do it again. In the interest of balance, this time we’ll pick on metrosexual men’s magazine Details and see what we can come up with from the headlines on the cover.

As with last time, I’ll hand out headline assignments to various bloggers to see if they can produce the corresponding post. Also as with last time, everyone else is free to join in. Simply drop the link to your post that uses a modified version of one of the original Details headlines, and I’ll do a link roundup of everyone who plays along.

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Five Tips for a Successful Freelance
Writing Career

Freelance writer in bed

When you tell people you’re a freelancer writer, they immediately make a few assumptions:

  1. You spend the whole day in your pajamas, and
  2. “Freelance writing” is really code for “unemployed.”

I say, fine: Let them think this. Who needs the competition? The truth is, if you’re smart about it, you can make a lot more money working for yourself than working for someone else, and you don’t have to punch a time clock.

Yeah! Now, here are five tips for actually getting some work done.

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11 Top Secret Recipes for the
Aspiring Copywriting Chef

Copywriting Chef

Melt 3 tablespoons of butter in a fondue pot. Stir in 3 tablespoons of flour and cook on low for 2 minutes. Mix in 1 1/2 cups of dry white wine and stir until thick. Slowly stir in 1 1/2 cups grated Swiss Cheese. Beat 4 egg yolks and 2 tablespoons of thick cream and add to mixture. Season with 1/4 teaspoon of nutmeg and white pepper. Add a dash of Kirschwasser. Serve with cubes of your favorite breads and diced vegetables.

If copywriting were only as simple as this tasty cheese fondue, writing sales copy would be easy.

Alas, it’s not.

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Why Cutting Clichés From Your Copy is as Easy as Pie

Apples and Oranges

This post is by Mohsin Naqi of Blogging Bits.

Want to take your copywriting to the next level?

Avoid clichés like the plague.

OK, so there’s a cliché in the headline, the opening and the picture of this post, and we’re all in on the joke. But outside of irony, are clichés something you want in your writing?

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Is Digital Coaching Right for You?

Coaching

Seth Godin recently wrote about the concept of digital coaching, and how there seems to be a shortage of people providing this kind of service. And there’s no doubt that this is a huge growth area for online training and coaching concepts.

How do I know? Because it’s one of the seven business models we’ve already explored inside Teaching Sells.

Here’s a really meaty article that explains how it works.

Why ‘New’ and ‘Knew’ Create Intensely Powerful Headlines

Headlines

The post is by Sean D’Souza

Writing headlines for articles is like witchcraft. You have to know the spells, and chant before you can create awesome headlines, right?

Nah!

What you really need is a factor of new.

And also a bit of knew.

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