Dr. Evil’s 7 Tips for Achieving Worldwide Marketing Domination

image of Dr. Evil

Usually we save all the sneaky tricks and techniques for the newsletter, but today I’m feeling rambunctious so I decided I’d uncork some of the good stuff.

Don’t read today’s post unless you want to reach out and scoop more than your fair share of customers and sales. If you’re already making more money than you want, this one’s not for you.

Are you evil enough to join us?

OK. Here are 7 dastardly, fiendish, and just plain frickin’ evil tactics to get ONE MILLION DOLLARS.

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7 Strategies for Escaping
“Me Too” Product Launches

image of rocket

Are you noticing an awful lot of launches nowadays?

Well, it’s not just you.

As many bloggers jump off the Adsense bandwagon, they’re getting into the launch game, with a neverending stream of premium eBooks, white papers, audio interview series, video courses, membership sites, networking events, webinars, conferences, consultation packages, private coaching groups, print books, physical items, and anything else that could be wrangled together into a marketable asset.

And because bloggers are good at creating content, they don’t just release these products without any buildup. They’re conducting multi-stage launches with tons of strong content.

So if you’ve got something to bring to market, is there any point? Is there any way to cut through all this noise?

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When to Stop Drinking from the
Information Fire Hydrant

image of fire hydrant spraying water

I’ve been working with people and helping them figure out their personality styles for years, but I’m brand-new to blogging.

So I did the logical thing and started researching. How to write an interesting post, how to target my audience, how to find my writing voice.

If you’ve ever thought about trying a brand-new endeavor — like starting a business or a blog — you’ve probably done something similar.

Problem is, there’s so much information out there, you can start to feel like you’re drowning.

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20 Warning Signs That Your Content Sucks

image of woman making disgusted face

Admit it … you’ve wondered.

You’re writing and writing and writing, and a few people say they like it, but you’re just not getting results. Traffic is coming in at a trickle, links are hard to come by, and your comments section is about as lively as a nightclub at breakfast.

And you can’t help wondering …

Do you just need to be patient, waiting for your traffic to snowball?

Or could it be possible that, really, your content sucks (thereby breaking the first rule of Copyblogger), and everyone is just being nice so as not to hurt your delicate artistic feelings?

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Johnny’s Copyblogger Wrap-Up:
Week of June 14, 2010

Let's Do it for Johnny!

The problem with doing what I do online is that I have no idea how to describe what it is that I do. You may think that’s dumb fodder for a Wrap-Up intro, but since I’ve established that gloomy 80’s guitarists and product placement tattoos are fair game, an identity crisis should fit right in.

Telling folks that I build blogs and websites is accurate but doesn’t give the whole picture, since I also do consulting and create courses and other stuff.

If I tell them I’m a blogger, they get all confused and think it’s slang for “unemployed.”

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5 Reasons Why Trying to be
Successful Will Keep You Poor

image of woman putting money in her pocket

Dave Navarro wrote recently that worrying about what you’re doing (or not doing) is the surest way to keep you poor and unsuccessful.

It’s a cracking article with a heap of good points, one of them being that the key difference in the way successful people operate is that they see failure as an integral part of the process of achieving success.

That’s true. Unless you plan on spending all your time underneath your duvet, failure is in your destiny. Trying to minimize or avoid failure will not help you be successful.

But here’s the thing. Trying to be successful will not help you actually become successful, either.

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4 Steps to Finding Your Ideal Writing Voice

Voice is one of the most important elements of a successful blog. Period.

Without voice, new arrivals to your blog won’t read beyond the first paragraph.

Give your readers a strong voice, though, and they won’t be able to keep their hot little fingers off that RSS button.

But what is voice, exactly? And how can you make it come through in your blog?

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How to Make More Sales
With the Help of ELO

image of ELO album cover

Launches have been on my mind a lot lately. Not just because of Jeff Walker and his PLF3 release, but because I have been on a crazy launch kick myself with several back to back. I have learned a fair bit about what to do and what doesn’t work so well, especially in the area of email promotions.

My main discovery, though, I gleaned from my Shy Networking launch. This launch was a pared-down affair, because of all the other launches taking place all over the world at the same time. I didn’t want to have a showdown with the entire Third Tribe!

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How to Boost Your Sales with a Strong Guarantee

image of guarantee rubber stamp

You didn’t used to see many guarantees for online services and digital products.

But today’s new generation of bloggers and entrepreneurs have discovered that this age-old offline technique can be one of the most powerful routes to more sales.

They know that online buyers are plagued by fears and doubts. And there’s nothing that will kill a sale faster than doubt.

So what makes a good guarantee?

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It’s the Simplicity, Stupid

image of Hugh MacLeod cartoon

I’m a cartoonist. This is my tenth year blogging. My work has been mentioned in big media including Wall St. Journal, Financial Times, New York Times, and The Guardian. It’s been mentioned in bestselling books like Groundswell and Tribes. And it’s been mentioned on thousands of blogs, including many of the big, A-Lister ones.

That’s all well and good, I suppose. We artist types can use all the PR we can get.

But looking back, it occurs to me that none of that “hot PR media action” has moved my business forward nearly as quickly or effectively as this one simple thing:

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