Do you refuse to settle?
Do you want to do things your way?
Do you have a different way of looking at the world?
And, most importantly, are you looking for a way to make your weirdness an asset?
If you answered “Yes” to any of the four questions above, then I’ve got a great book recommendation for you.
And the author of said book (you know him well) is this week’s guest on The Lede:
Content is not king.
Yep, I said it. (This guy did, too.)
In the realm of content marketing, the customer is ruler of our domain.
Without falling deep into a series of Game of Thrones allusions, let’s agree that all content must be created with the customer’s needs in mind. Otherwise we are wasting time and resources as marketers.
I’ve already written much on personas and their usages across digital marketing, but it’s tying those personas to user journeys and content that yields remarkable increases in conversion.
This might surprise you. (It surprised me.)
Since being released in February, Parallax Pro has been the top-selling child theme for Genesis.
No, that’s not what is surprising.
It is sexy — interesting, appealing, exciting. And sexy sells.
Now the surprise.
Would you believe that Executive Pro and Enterprise Pro — two child themes for Genesis that seem to revel in being decidedly unsexy — are also among the best sellers in the StudioPress portfolio?
Taking a media approach to building an online audience is way more influential and effective than traditional marketing and advertising.
This is true, not because it tricks anyone, but because it gives people what they want in a format that they prefer. And that’s powerful stuff.
How does it work?
Check out our first New Rainmaker SlideShare below, and discover for yourself the eight primary ways that building a digital media platform is more influential than straight up marketing.
At the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight. ~ Oliver Wendell Holmes
Oliver Wendell Holmes fought in the Civil War, enlisting with the Massachusetts militia during his senior year of college. He suffered numerous wounds and nearly died of dysentery.
After three years, in 1864, Holmes was able to walk away from military service. He would go on to live another 71 years, ultimately becoming one of the best-known and most oft-cited U.S. Supreme Court Justices in history. (He defined “clear and present danger,” for example.)
Holmes would serve all the way until just a couple of months before his 91st birthday. His was a full and vibrant life.
Unfortunately, so many of the men Holmes fought with and against in the Civil War did not make it home. Nor have so many of the men and women who have fought in the wars that have occurred since. So much life unlived. So much potential unable to be fulfilled.