Check out this great free video from Jeff Walker (no email registration required) that debunks the whole Internet marketing guru product launch thing. If you haven’t heard of him, Jeff is the guy who devised the product launch system back in 2005, and I think he’s a little concerned about how it’s now perceived.
Many people are surprised when I say that I was one of the first people who bought Product Launch Formula (now off the market) in 2005. That’s because I don’t use the techniques like the “gurus” do. I use launch techniques on a continual basis that build sustainable businesses, and that’s how the whole product launch strategy works outside of the online marketing niche (actually, it’s working for Teaching Sells, too).