Join Us for Authority Intensive, May 7-9, 2014

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Just the facts:

What:

Authority Intensive: Copyblogger’s live training event that provides an integrated content marketing strategy combined with how best to implement it. Plus great parties and networking.

When:

May 7-9, 2014.

Who:

Seth Godin, Ann Handley, Darren Rowse, Lee Odden, Sonia Simone, Dennis Goedegebuure, Chris Garrett, Joanna Wiebe, Tom Martin, Brian Gardner, Selena Waite, Jason Miller, Beth Hayden, Jon Henshaw, Bill Erickson, Pamela Wilson, Jerod Morris, Arienne Holland, Dean Levitt, and Bryan Eisenberg (plus a few surprise guests).

Where:

The Curtis Hotel in downtown Denver, Colorado.

Why:

Early Bird pricing is in effect. Why pay more?

How:

Click here for all the details and to register.

The Writing Resolution You Can Actually Keep

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It’s that time of year again. Time for resolutions, and for all of the skeptics and killjoys who say that resolutions never work.

They certainly can work, but you need to approach them the right way.

Most people fail at resolutions (at any time of year) for two reasons. The first is that they focus on outcomes (“lose 50 pounds”) rather than behaviors. The second is that they try to put massive changes into place all at once. (“I will work out three hours a day,” even though today I work out 0 minutes a day.)

And if you want to become a better writer, so you can reap all those awesome benefits of being a strategic, authoritative content creator, you’re not going to get there by resolving to “be a better writer” this year. Or by promising yourself you’re going to write for six hours a day, every day.

Here’s a more realistic habit you can develop instead — one that will actually get you where you want to go.

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2014: The Year of the Rainmaker

A year ago almost to the day, I wrote 2013: The Year of the Online Writer. The basic premise was that we had reached a tipping point. Companies of all sizes that wanted to succeed now knew that:

  • Content is what people want.
  • Content is what people share.
  • Content is what makes buying decisions happen.

Those realizations, in turn, require great content creators. Notably, great writers.

This coming year will continue the trend, with an added twist.

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How Becoming an Authority Can Even Save Your Life

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Editor’s note: This essay is the Grand Prize winner of the first-ever Copyblogger Media Essay contest, for which writers had 250 words to discuss “why it’s essential to be an online authority.”

Imagine you’re 30,000 feet in the air.

You and the Copyblogger team are flying to SXSW, listening to Brian Clark talk about the upcoming presentations and everybody’s pumped up.

But before you land at AUS, the plane crashes and everyone’s stranded in the middle of nowhere.

As the CEO and content marketing expert, everyone looks to Brian for direction.

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How to Succeed Online (Even if You Aren’t a Rock Star)

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Yesterday on Google+, Charlotte Pierce made a very sensible remark.

By the way, does everyone have to be a hotshot, guru, or a rock star? How about just quietly excellent?

I’m with Charlotte. In fact, I’ve just about lost my patience with the parade of internet-famous quasi-celebrities.

Maybe being a rock star isn’t so awesome

Now I’m not putting down marketers with big audiences. That would just be stupid.

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6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014

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Gary Vaynerchuk has achieved notable success through content marketing, and he sometimes says the unbelievable.

His crime this time? In his new book Jab, Jab, Jab, Right Hook he argues that Google+ is worthless.

In Gary’s defense, I think he simply has not given Google+ a fair shake.

In an interview with Marie Forleo, he shares a list of specific things to post — and how to post them — on specific social networks. He names all the usual suspects: Instagram, Medium, Facebook, Twitter, Pinterest, and Tumblr.

But no Google+.

That’s a shame. And strange.

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