How to Succeed Online (Even if You Aren’t a Rock Star)

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Yesterday on Google+, Charlotte Pierce made a very sensible remark.

By the way, does everyone have to be a hotshot, guru, or a rock star? How about just quietly excellent?

I’m with Charlotte. In fact, I’ve just about lost my patience with the parade of internet-famous quasi-celebrities.

Maybe being a rock star isn’t so awesome

Now I’m not putting down marketers with big audiences. That would just be stupid.

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6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014

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Gary Vaynerchuk has achieved notable success through content marketing, and he sometimes says the unbelievable.

His crime this time? In his new book Jab, Jab, Jab, Right Hook he argues that Google+ is worthless.

In Gary’s defense, I think he simply has not given Google+ a fair shake.

In an interview with Marie Forleo, he shares a list of specific things to post — and how to post them — on specific social networks. He names all the usual suspects: Instagram, Medium, Facebook, Twitter, Pinterest, and Tumblr.

But no Google+.

That’s a shame. And strange.

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I Hated This Headline … So Why Did it Work?

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This Copyblogger post missed the boat (I thought).

The bitter wording of its headline blemished the Copyblogger brand and should have been replaced. Chances are you wouldn’t have run it. Brian Clark did.

There are four people at Copyblogger whose job it is to inspect headlines at each stage of editing. (One Copyblogger post is published daily; there are more inspectors than posts.)

Headlines have been rejected for miscalculations of word choice barely visible to the eye.

We pluck the lemons, you get the plums …

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How the Grinch Stole Your Authority

Every Who
Down in Who-ville
Craved authority a lot …

But the Grinch,
Who lived just North of Who-ville,
Did NOT!

Now, Authority Intensive is not until May,
But your wallet may suffer if the Grinch has his way.

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Here’s How Elizabeth Gilbert (Bestselling Author of Eat, Pray, Love) Writes

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Very few writers, regardless of their specialty, can claim the honors of a National Book Award nomination, a hat-trick of National Magazine Award nods, and a #1 New York Times Bestseller, all to their credit.

Elizabeth Gilbert can.

Throw in her radiant new novel, The Signature of All Things, that TIME recently named one of the “10 best books of 2013,” and you have a true marvel.

From her early days in the cutthroat journalism trade, writing copy for the likes of GQ and the New York Times Magazine, to her wildly successful memoir Eat, Pray, Love, Ms. Gilbert has punched her way to becoming a heavyweight wordsmith.

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These 5 Writers Won the First Copyblogger Essay Contest …

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250 words is not a lot of words.

It barely fits on a single sheet of paper.

So when you answer the question “Why is online authority essential?” you must be lean and creative.

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