The 4 Words That Will Get Your Email Opened

image of email in a bottle

“You Are Not Alone”

In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line I’ve ever seen — by far.

Because Aweber counts each email that’s been opened, even if they’re from the same user, that single subject line has had an average open rate of 90%, and has surpassed the 100% mark several times.

I’ve seen this subject line used successfully on emails ranging from content marketing to personal development to potty training, with a dozen verticals in between.

The results are always the same.

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Why Johnny B. Truant Wears Women’s Underpants

image of female copywriter James Chartrand biting an apple

My name is Johnny B. Truant.

You might know me from stimulating enterprises such as The Badass Project or my own infamous blog, or maybe even the Copyblogger Weekly Wrap.

What you might not know is that I’m a woman.

This is not a joke or an angle or an analogy — I’m literally a woman.

This is my story.

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How to Get More Clients, Money, and Respect for Your Copywriting Business

image of hands on keyboard

You’re a hardworking copywriter who would like to get more clients. You meet a prospect — let’s call him Steve — at a networking event.

You get along pretty well, spending twenty minutes chatting about work, succulent plants, and the crazy behavior of three-year-old Cocker Spaniels.

As this happens, the filing clerk in Steve’s memory pulls out a crisp new index card and starts making notes. (This is a metaphorical file clerk, not an actual tiny person living in Steve’s brain.)

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Third Tribe is Closing to New Members: Get $981 Worth of Extra Goodies This Week Only

Daily Success Deals

A little more than a year ago, we tried out a new idea.

What if there was an online community where you could learn cutting-edge online marketing — without compromising your ideals or turning into some kind of internet hype machine?

What if you could listen in on some of the blogging world’s most successful entrepreneurs, like Darren Rowse, Brian Clark, and Chris Brogan?

What if you could have your individual business questions answered twice a month by these same entrepreneurs?

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Copyblogger Weekly Wrap: Week of March 21, 2011

image of Copyblogger Weekly Wrap logo

My birthday was on Wednesday (I turned 17 and my dad says I can drive his car to the prom – SCORE!), and I got about fifty billion of those little Facebook notifications of people writing on my wall to say Happy Birthday. Got a ton of tweets saying the same. And now I think I get it. Mark Zuckerberg isn’t any kind of a genius who recognized the need for a comprehensive network of interpersonal connections.

Clearly he was just a guy whose birthday was perpetually forgotten.

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The Content Marketing Question You Need to Answer … Now

One unfailing characteristic of online business is The Latest Bandwagon that’s perpetually rolling down the road toward us.

It’s usually some kind of new, sexy, easy, fast, 1-2-3 fad that will ensure you’re bathing in champagne by 10 o’clock tonight.

As you may well know, a strategic fad fetish can be a very expensive habit, both monetarily and psychologically.

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Write Better Copy with Set-ups, Open Loops, and Emotional Payoffs

image of string of pearls

How is it possible that a string of fake pearls, purchased at Bergdorf Goodman for about $25, eventually sold at auction for $211,000?

Well, it certainly helps that Jacqueline Bouvier Kennedy had worn this particular necklace in almost every historical photograph featuring herself and her husband President John F. Kennedy.

As Lynda Resnick, the woman who later bought the pearls interestingly said, the pearls had become “the icon of the icon.”

But they were still cheap baubles on a string, a handful of glass beads and nothing more.

Were they really worth that much just because Jackie had worn them?

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The Simple 5-Step Formula for
Effective Online Content

image of model of a molecule

When I was preparing for my panel earlier this month at South by Southwest, I thought a lot about what I wanted the audience to take away.

Of course, there’s always the First Rule of Copyblogger, which I preach to anyone who will listen. But telling people “don’t publish content that sucks” tends to need a little more explanation if it’s going to be helpful.

So what could I give content marketing newbies that would give them the right foundation? And how could I help content marketing veterans who weren’t finding the success they wanted? Was there a “formula” they could use that would start them on the right foot?

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109 Ways to Make Your Business Irresistible to the Media

image of hat with press pass

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.

You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.

“Why did they interview that guy instead of me?” you wonder.

Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.

It’s your approach.

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How a Single Bullet Can Get a
Customer to Buy

image of one bullet

I remember going to a workshop in 2003.

The price of the workshop was $8,000. Plus there was overseas travel involved. And yes, the usual accommodation and food expenses.

In all it was going to cost me almost $12,000 to get to this one workshop.

And I made the decision on the basis of a single bullet.

No, it wasn’t the kind of bullet you see in the image of this post. What kind of bullet am I talking about?

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