Ding Dong, Digg is Dead

Digg

At least for Copyblogger, that is.

It’s been a good run. From last fall, I’ve grown this blog from 6,000 subscribers to close to 29,000. My strategy for 2007 relied on appealing to social media news and bookmarking sites using the copywriting techniques I teach here, plus the goodwill of bloggers around the world who thought my content was worth mentioning.

Digg certainly played a part in that. Mostly, landing on the Digg front page a couple times a month resulted only in a server-shaking stampede of worthless traffic. But mixed in with the basement-dwelling little boys who momentarily refrained from Playstationing with their Wiis long enough to tell me I sucked, I picked up new subscribers.

No longer.

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Landing Page Makeover Clinic #9:
The Four Ps of Podcasting

Landing Page Makeover

Today’s makeover is for Scott Whitney’s Four Ps of Podcasting CD. When he first contacted me in October his site was live only a short time, but having taken a fresh look, there’s still a lot that Scott could be doing to pop conversions.

He uses a series of landing pages – smart – each one keyed to one search phrase – even smarter – so he’s definitely on the right track. But he still wasn’t selling near enough CDs, so let’s see what we can do to give Scott a nice boost to end-of-year sales.

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3 Writing Lessons I Learned in
Dog Obedience School

Golden Retriever Puppy

If an alien were to look down from outer space and analyze the hierarchy of animals on the earth, who would be at the top: humans or dogs?

Think about it.

We bathe and groom them. We rub and scratch them. We supply them with food and water. In return, all they do is smile and wag.

Who’s really in charge?

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How to Use the “Rule of Three” to
Create Engaging Content

Three

What’s so magical about the number three?

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales and myths.

It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.

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Cosmopolitan Link Karma

Beyonce Cosmopolitan Cover

Two weeks ago I wrote a post about how re-purposing headlines from the magazine Cosmopolitan can help you come up with ideas for blog posts and articles. I invited readers to try it for themselves, and plenty did.

So, let’s take a look at what people came up with. The really cool part is that several readers let me know that the articles they wrote using this technique brought in tons of traffic. One even revealed that her Cosmo attempt became the most popular post she’s ever written.

Not too shabby.

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Offers That Increase Profit and Generate Inquiries

58 Killer Offers

This is the final installment of the 58 of the World’s Greatest Offers series from Dean Rieck.

In this series we have looked at a variety of offers, including classic response-boosting offers and offers that lower risk, reduce price, increase urgency, improve terms, and offer services or bribes.

In this final installment, we’ll cover a few offers that are designed exclusively to increase profits (dollars per sale) and generate sales inquiries.

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Master Your Muse and Multiply Your Blogging Effectiveness

Muses

Silence.

It’s frightening for a writer. Not real silence, of course, but the eerie quiet inside your head, the mysterious absence of words. You think and think and think, but it’s like turning on a light switch when the lightbulb is blown. Nothing happens, no matter how hard you try.

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Top 10 Blogs for Writers 2007

Top 10 Blogs 2007

Michael Stelzner of Writing White Papers has announced the winners of his second-annual Top 10 Blogs for Writers. I’m honored to say that Copyblogger came out on top for a second year.

There are many great blogs that are repeating from last year, plus some really strong new blogs that have made the list. Make sure you’re reading them all (they’re listed below with Michael’s comments).

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Offers That Improve Terms, Add Services, and Make Bribes

58 Killer Offers

This is the third installment of the 58 of the World’s Greatest Offers series from Dean Rieck.

We’ve already looked at some classic response-boosting offers along with offers that lower risk, reduce price, and increase urgency. Now let’s look at offers that improve terms or that offer services or bribes.

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What Aristotle Can Teach You About Ethical Blogging

Aristotle

We already know that Aristotle can make you a more effective blogger. But can he make you a more ethical blogger, too?

And, in today’s online world, where transparency can occur whether you want it to or not, aren’t they really the same thing?

My favorite Aristotelian work is likely Nicomachean Ethics. I love the ideas involved: how personally demanding Aristotle’s ethical system is, and how difficult and challenging it is to live out. Of all of the ethical systems I’ve studied Aristotle’s stands head and shoulders above them all by offering many concepts and principles that should be present in any quality ethical system.

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