Copyblogger Weekly Wrap:
Week of November 8, 2010

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Earlier this week, I went to Target and noticed that they’d already put up the Christmas decorations. Have a look.

This was just a few days into November. I’m not ready to think about Christmas! I’m offended at the implication that I should be thinking about Christmas. I’m offended that they seem to think I’m dumb enough to think they’re just trying to decorate. Be honest, Target. Make the signs read simply, “Consume!”

This marketing thing has gone too far! We must stop buying things and telling people to buy things! Revolution! Let’s spearhead a return to bows and arrows and caves and river water!

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How to Build Your Business by Walking Away from the Sale

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Some marketing feels almost impossible to resist.

Your favorite product is 85% off! This really smart expert is only offering advice until Monday! This service will change your life or your money back!

Smart marketers know how to reduce risk, boost urgency, and tempt our wallets with irresistible offers.

But are there times when those techniques work a little too well?

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The Simple Way to Get Everything You Want From Online Marketing

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I want to tell you a story about two women.

One is my hairdresser and the other is my massage therapist.

Of the two, I have a stronger connection with my massage therapist. I see her more often, she’s closer to my age, and well, there’s just a certain bond that develops when you get naked that often with a person.

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The Foundation of All Marketing that Works

Over the last decade, a prolonged magnitude 9.1 technological earthquake completely altered the landscape of online marketing and public relations. The entire topography has shifted from one of cold, repetitive interruption to the gentle, authentic drip of attraction over time.

A large part of navigating this strange, new terrain is the building and care of real relationships. If you enjoy the frustration and futility of beating your head against the abandoned brick walls of how things were, this show is not for you…

In this episode Brian Clark and I discuss:

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Wake Up! 7 Simple Ways to
Energize Your Writing Powers

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Do you sometimes feel like you’re in a rut with writing?

We all do from time to time.

It comes from getting too comfortable with the way we do things. We fall into familiar patterns and it puts us to sleep.

But waking yourself up isn’t as hard as you might think.

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3 Steps to Foolish Online Advertising

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Let’s face it… most online advertising is foolish, especially your typical banner ad. The general approach to banner ads is ineffective, easily blocked, and regular site surfers literally become blind to them.

Even pay per click – perhaps the greatest ROI advertising ever devised – is used foolishly. High dollar clicks sent to poorly written, undifferentiated landing pages, or worse, that stellar home page with the “We’re the greatest!” message that immediately prompts people to hit the back button.

There is, however, a way to do online advertising without wasting your money and annoying people. As it turns out, this approach is also quite Foolish.

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Copyblogger Weekly Wrap:
Week of November 1, 2010

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Because I like to 1) flout convention and 2) live in the past, I thought it’d be appropriate to do my Halloween bit here now, nearly a week late.

This year, while trick-or-treating with my kids and noticing the many older kids trying to cash in, I started to wonder at what age trick-or-treating becomes unacceptable and creepy. Can you still do it at 18? Maybe, if you don’t have a beard. But how about 34? It all reminds me of a Mitch Hedberg joke about how adults aren’t supposed to go down slides, so if you find yourself at the top of one, you have to act like you got there accidentally. How’d I get up here, dammit? Oh well, I guess I have to go down. Whee!

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The Secret Weapon that
Makes Your Content Successful

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Every time you sit down to write, do you get a sinking feeling in the pit of your stomach?

Do you worry that what you’re about to write won’t be as awesome as the posts you read on popular, established blogs?

It’s a fear many writers know well: the fear that you just won’t be good enough to size up to your favorite writers.

It can be inspiring to want to write as well as your favorites. But it can also be a huge stumbling block waiting to trip you up.

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How About a Copyblogger T-Shirt?

If you’re like me, you love t-shirts. And if you’re also like me, you’ve had that recurring fantasy where you become fabulously wealthy simply by dreaming up pithy statements that throngs of fans proudly display on their chests.

That fantasy has never quite worked out for me (or anyone I know). But we’ve had quite a few requests for Copyblogger t-shirts over the years, and as far as I’m concerned, that’s a pretty close next best thing.

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How to Keep Your Email Marketing
List from Hating Your Guts

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(Nudnik: Yiddish for pain in the ass, nuisance, pest, a marketer who sends too many emails to his house list)

Okay, so how do you know when you’re being a nudnik?

That is, how do you know when you’re sending too many emails to your money pot, your gold mine — your email list?

Consider the following …

If your email open rate is lower than the relative humidity in the Sahara Desert … you’re probably being a nudnik!

If after every send, your list shrinks faster than cotton underwear in a hot water wash … you’re definitely a nudnik!

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