Landing Page Makeover Clinic #10: HowtoWriteBio.com

Landing Page Makeover

Barbra Sundquist and her site, How to Write a Short Bio, makes it an even 10 for the Landing Page Makeover Clinic Series for 2007 (ok, with a little squeak into 2008.)

There are numerous copy and layout issues which I’ll explore in a moment. But I’m going to do this last makeover a little differently since it’s a great example of why a solid promotion plan is so critical—and why is should be crafted BEFORE anything else is done. I’m going to quote Barbra from time to time for this critique to give you a sense of her thinking along with my comments.

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The Hidden Key to Cosmo Headlines:
Sex and the City?

Sex and the City

I bet you didn’t know that the main characters of HBO’s Sex and the City represent one of the better examples of the four personality temperaments, did you?

Just about every personality typing system—from Hippocrates’ humors to Myers-Briggs/Keirsey or DISK—groups personalities into four primary temperaments. Only the labels differ:

  • sanguine, choleric, phlegmatic, melancholic
  • spontaneous, methodical, competitive, humanistic
  • artisan, guardian, rational, idealist

and so on.

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Performancing Blog Awards:
What Do You Think?

Performancing Awards

The blogging pros over at Performancing are running their first annual Blog Awards. Part of the awards are determined by a reader’s choice poll of top blogs in various categories, and Copyblogger is fortunate enough to be nominated in three of those areas: Most Influential Blogger, Best Writing/Blogging Blog and Best Blog Design.

It’s an honor to be recognized like this, so let’s see how we’re doing so far:

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Why Great Copy is a Conversation,
Not a Soliloquy

Hamlet's Soliloquy

This is a guest post by Dan O’Sullivan.

Have you ever been trapped at a party with someone who can’t stop talking about himself?

You know the type. He goes on and on about his plans for renovating the guest bedroom, his battles with back spasms last weekend, or the latest accomplishments of his remarkable toddler.

The topics are seemingly endless.

Along the way, you might pick up an interesting tidbit or two about raising a gifted child. But when you finally extract yourself from the soliloquy, you feel annoyed (“That’s 30 minutes of my life I’ll never get back”) and maybe even angry (“The jerk never asked me about my family”).

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If Content is the New Advertising, What Does Your Advertising Say About You?

Innovative Content

So, why do we publish all this online content, anyway?

See if this sounds right:

  • You need to attract attention and make people aware of who you are and what you do.
  • You then need to transform that attention into revenue or some other measurable benefit.

Sounds like what advertising is supposed to do, but doesn’t do so well anymore.

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The Best of Copyblogger in 2007

2007

It’s time for the ubiquitous “best of 2007″ lists, so why not one for Copyblogger? I’ll go ahead and do a round-up of the year’s best-received posts, with a bit of commentary on what was notable from each month.

So, if you missed anything from 2007, here’s a second shot at it. While you do that, I’ll have time to figure out what to write for next year (don’t worry, I’ve already got a pretty good idea).

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Happy Holidays From Copyblogger 2007

Happy Holidays

Here’s to a safe and joyous holiday season for you and yours. In the event that you’re actually looking for something to read, here are a few links for your solstice surfing pleasure.

See you next year!

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Why I Won’t Buy Seth Godin’s
Meatball Sundae

Seth Godin’s Meatball Sundae

Well, I guess it had to happen sooner or later.

For the first time, Seth Godin is releasing a new book, and I won’t be buying it.

You’d think that a shameless Seth fanboy like me wouldn’t be able to pass up the purchase. But it’s not happening this time.

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Ding Dong, Digg is Dead

Digg

At least for Copyblogger, that is.

It’s been a good run. From last fall, I’ve grown this blog from 6,000 subscribers to close to 29,000. My strategy for 2007 relied on appealing to social media news and bookmarking sites using the copywriting techniques I teach here, plus the goodwill of bloggers around the world who thought my content was worth mentioning.

Digg certainly played a part in that. Mostly, landing on the Digg front page a couple times a month resulted only in a server-shaking stampede of worthless traffic. But mixed in with the basement-dwelling little boys who momentarily refrained from Playstationing with their Wiis long enough to tell me I sucked, I picked up new subscribers.

No longer.

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Landing Page Makeover Clinic #9:
The Four Ps of Podcasting

Landing Page Makeover

Today’s makeover is for Scott Whitney’s Four Ps of Podcasting CD. When he first contacted me in October his site was live only a short time, but having taken a fresh look, there’s still a lot that Scott could be doing to pop conversions.

He uses a series of landing pages – smart – each one keyed to one search phrase – even smarter – so he’s definitely on the right track. But he still wasn’t selling near enough CDs, so let’s see what we can do to give Scott a nice boost to end-of-year sales.

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