The Simple Six-Letter Word That
Determines Success

Johnny Rotten

I did my first guest post in well over a year-and-a-half for Leo’s Zen Habits. Those of you who have read the Teaching Sells report will recognize the story, but it’s got a modified, more explicit ending.

Check it out here, and if you’re a fan of The Smiths, Joy Division and vintage New Order, make sure to click through the links at the band names for some way cool 80s alternative videos.

P.S. Give it a Digg if you like it. :-)

Surprise! Not All Women Think Alike

Marketing to Women

This post is by Holly Buchanan.

How many times have you sat down to write a piece of copy and the ideas simply did not flow? It used to happen to me a lot, until I started working with personas. Personas are a copywriter’s best friend for so many reasons, but two of the best ones are:

  1. They are wonderful idea starters
  2. They keep you from stereotyping your customers

I’ve been researching marketing to women for 3 years now, and one of the biggest problems I see is stereotyping. It seems almost any time I work with a marketer who is targeting women, they call them “Soccer Moms.”

So how do you break away from stereotypes?

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The Details Are In For the Magazine Headline Remix

Details Magazine

The Details Edition of the magazine headline remix for blogging inspiration (following the Cosmo challenge) has come to a close. As with last time, we’ve had a lot of great participation and interesting posts.

Also as with last time, some people have experienced a great deal of success with this simple technique, so I thought I’d lead with one of the more enthusiastic success stories. These great results happened to Tiffany Monhollon of Personal PR:

Wow. Just wanted to post an update on what an effective strategy this has been.

To date, since I posted my article for this activity, it’s become my site’s most popular content (now accounting for about 20% of the lifetime traffic to my two-month-old blog), hit StumbleUpon top business content pages, and added some great members to my community.

Coolness. Now let’s take a look at what others came up with.

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Let’s Hear it for the Lowly Pun!

Punny Face

This post is by Maeve Maddox.

By definition a pun is “a play on words.” The “play” may be on the sound of a word or the similarity of a phrase to a well-known saying. Sometimes the pronunciation being played on is a stretch and deserves a groan, but sometimes the relationship is extremely apt and deserves the reward of an appreciative laugh.

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Why Brains Crave Beneficial Copy

Brian

You’ve heard it a million times if you’ve spent any time studying copywriting, marketing or sales—stress benefits, not features. People must be expressly told what reward they can expect when buying from or even paying attention to you.

This all boils down to basic psychology and an understanding of what truly motivates the person you’re trying to reach. But what’s really going on inside our brains when we’re presented with the right beneficial promise at the right time?

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So You Think You’re the Next
Blog Superstar?

When I was doing the acting bit in Hollywood in the early 90′s, we would have laughed at the idea of Web 2.0.

Hell, we laughed at the web in general. Who needed it?

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Landing Page Makeover Clinic #11: RealEstateClientReferrals.com

Landing Page Makeover

I know I wrote that I was closing this landing page series with #10, but due to email issues and because I don’t like to louse up my generally good karma, I’ve added just one more to the series before we close it for good. Cool?

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Are You Creating Bookmarkable Content?

Delicious Icon

Way back in the old days (OK, it was September of 2006, but it feels like forever ago), I wrote a post for Performancing explaining why Delicious bookmarks beat Digg traffic hands down. I still find that to be true today, so check out that article for some of the reasons.

Another way Delicious beats Digg is in the quality of links that result from an appearance on the Delicious popular and/or home page. So don’t forget about that.

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Magazine Headline Remix: Details Edition

Details Magazine

People seemed to have a lot of fun with the Cosmo headline challenge for content inspiration, so let’s do it again. In the interest of balance, this time we’ll pick on metrosexual men’s magazine Details and see what we can come up with from the headlines on the cover.

As with last time, I’ll hand out headline assignments to various bloggers to see if they can produce the corresponding post. Also as with last time, everyone else is free to join in. Simply drop the link to your post that uses a modified version of one of the original Details headlines, and I’ll do a link roundup of everyone who plays along.

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Five Tips for a Successful Freelance
Writing Career

Freelance writer in bed

When you tell people you’re a freelancer writer, they immediately make a few assumptions:

  1. You spend the whole day in your pajamas, and
  2. “Freelance writing” is really code for “unemployed.”

I say, fine: Let them think this. Who needs the competition? The truth is, if you’re smart about it, you can make a lot more money working for yourself than working for someone else, and you don’t have to punch a time clock.

Yeah! Now, here are five tips for actually getting some work done.

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