Could Your Blog be Ruining
Your Business?

image of sign saying Business Closed

Many of you began blogging to get more business. I’m sorry to tell you that many of you are doing the exact opposite.

Your blog isn’t getting you more business — it’s actually sending business away.

How did that happen?

A blog is supposed to create more interest in what you do or what you sell. It’s supposed to bring you more credibility, more readers. It’s supposed to show off your expertise. All that should be great for business. Where did it all go wrong?

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How to Do 500 Times Better than AdSense

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Right around a year ago now, I made my first cent online. It was literally a cent — $0.01 — and it showed up in my Google AdSense account after a certain number of people had viewed an ad for dog food or a shiatsu massager or whatever on my old humor blog.

That first cent was exciting, because it proved that you really could make money online in the way it seemed that everyone said you could — by creating sites populated with ads, and then sitting back and letting the earnings pile up. Then, if the gurus were to be believed, it was only a matter of time before I would be living in Hawaii, while bikini girls used the Mona Lisa to wax my Lamborghini.

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How to Become an A-List Blogger

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If I asked you to define what an A-list blogger actually is, what would you say?

I’m sure the usual thoughts like “thousands of subscribers,” “lots of comments,” and “large influence” come to mind.

While these may be things that many of us agree on, they aren’t really about the blogger, they’re about the blog.

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37 Seconds to Great Storytelling

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We tell you about the power of stories quite a bit. And now we’re able to see what happens in our brains when we encounter a compelling story.

But how do you learn to tell these types of stories? Often, just by studying great ones.

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Want to be a Better Writer?
Get Your Ego Out of the Way

image of vain man

Raise your hand if you’re a writer.

Now, raise your hand if you have a nice-sized ego.

And now, raise your hand if you lied on that last one and kept your hand down.

The thing is, writing and a big ego kind of go hand in hand. And if you haven’t quit, gone crazy, or offed yourself yet — which I know you haven’t because you were just raising your hand — then like it or not, you have a big ego.

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How to Blog like Shakespeare: Writing
for Three Audiences at the Same Time

image of shakespeare using a laptop

William Shakespeare is the shorthand we use when we want to describe a great writer. He stands for the pinnacle of writing ability.

One reason is that he mastered the art of writing for completely different audiences. He appealed to the ultra elite, to regular theater-goers who never missed a performance, and to the illiterate mobs in the cheap seats. And he managed to satisfy each audience magnificently.

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Three Quick Steps to Clear Writing

image of diamond

“Few appreciate brilliance, but everyone appreciates clarity.”

I came up with that line on Twitter, and thought . . .

Why waste it there?

Here’s the quick and clear guide to clarity in writing:

Short

Short words are the rule that makes your exceptional words sing.

Short sentences make powerful points faster.

Talk

Write like you talk, except better. Better words, better arrangement, better flow.

Know the rules of grammar, then break them like people do. But better.

Care

Clarity comes from deeply caring if people truly understand.

Do you?

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter.

The Art of Zen Copywriting for Bloggers

image of zen rocks

If you’re like many bloggers, you have (or you’re thinking of developing) products and services to sell to your readers.

Your instinct might be to write the sort of hard sell copy you’ve seen so much of, because you will assume that’s what always works.

But will it? Maybe. Maybe not.

The trouble with hard sell is that it’s overused, it can destroy your credibility, and many bloggers just don’t feel comfortable being so aggressive.

So what do you do?

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The Most Important Success Tip:
Stop Lying Down with Dogs, Already

image of sleeping puppy

I remember hearing a factoid a while back that said that your income is destined to become the average of the five people you spend the most time with.

At the time, that bothered me. Outside of my family, I was hanging out with some folks who weren’t exactly rolling in dough. So to me, this factoid said:

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Romance 101: How to Use Feminine
Words That Sell

image of lipstick kiss

If gender stereotypes make you uncomfortable, there’s a good chance you’re going to hate this post.

Because this post is overflowing with gender stereotypes. It’s all about identifying, valuing, and celebrating the feminine.

Today I’m going to talk about the use of words that are traditionally considered “feminine” to spice up your copy. Why would you want to do that?

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