How to Lose 30 Pounds of Word Flab Overnight

I don’t necessarily recommend short copy. The best copywriters know that long copy sells. You need to give yourself enough room to actually make a convincing argument — the elevator pitch is all good and well, but the only thing it can ever do is to spark enough curiosity to continue the conversation.

But I always recommend lean copy. And it’s twice as important online. Whipping copy into shape is an important skill for any writer, because all of us start with flabby first drafts. Fortunately, toning up your writing is a lot easier than curls, crunches and hover squats.

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What’s the Ultimate Creativity Killer?


“I think there is a world market for maybe five computers.” ~Thomas Watson, chairman of IBM, 1943

“There is no reason anyone would want a computer in their home.” ~Ken Olson, president and founder of Digital Equipment Corp., 1977

“Who the hell wants to hear actors talk?” ~H. M. Warner, Warner Brothers, 1927

“We don’t like their sound, and guitar music is on the way out.” ~Decca Recording Co. rejecting the Beatles, 1962

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Is the “F Word” Really So Bad?

Finish Line

Oh, those dreaded ‘F’ words. ‘Finish’, along with ‘focus’ and ‘follow through’ are words that make creative types cringe.

Focus? Why? Living in the land of possibility is so much fun! I have so many great ideas, it’s really impossible to focus on only one.

Follow through? Groan. It’s much easier to entertain new and energizing ideas! I can’t get organized enough to follow through on project ideas.

Finish? Death! If I finish something, then I have to face the reality of whether it’s any good or not – will anyone want my work?

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Twitter Writing Contest: Win an IPod Nano For the Best 140 Character Story


The Twitter Writing Contest is Now Closed. Thanks to everyone who submitted an entry, and winners will be announced Friday, May 30.

Can you tell a story in exactly 140 characters?

That’s the idea behind the first ever @copyblogger Twitter writing contest.

It should be a great exercise and a lot of fun. Being constrained to exactly 140 characters will spark your creative juices and force you to focus stringently on word choice, sentence structure, and even punctuation.

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How to Achieve Freedom from Freelance


When you’re a freelance creative, adding value depends on your knowledge, skills, and talent alone. It’s easy to think that creative professionals should brand themselves.

Before you choose that route, ask yourself these questions:

  • Do you want to be the only resource for customers?
  • Do you want to one day retire and earn passive income?
  • Do you want your small business to grow?

In short, do you really want to create a personal branding prison for yourself?

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How to Supercharge Your Content With Concrete Details

Detailed Concrete

One of the cornerstones of powerful writing is the use of concrete details that can tell your story for you. I don’t care if you’re writing a sales letter, a blog post or a short story for The New Yorker, you need details.

They have to be vivid.

They have to be compelling.

And they have to matter to your reader.

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Exclusive Advice for Writers and Business Builders from a Copywriting Genius

Michael Masterson

I couldn’t believe it was actually happening. I was boarding a flight from cold and rainy JFK Airport to warm and sunny West Palm Beach.

In just a few hours, I’d be having a no-holds-barred business lunch with the one and only Michael Masterson. (In case you don’t know, Michael consults for some of the biggest direct marketing companies in the world and has personally made millions online and off. He’s also the lead instructor of the AWAI Copywriting Course.)

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How to Increase Engagement and
Authority With Quotations

Quotation Marks

Everything of importance has been said before by somebody who did not discover it. ~Alfred North Whitehead

A great quotation is gold to a perceptive writer. You can instantly boost reader engagement with the right bit of wisdom or wit. And when writing to persuade, you can bolster your arguments by pointing to the words of the well regarded.

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Are You in Personal Branding Prison?

Prison Cell

Have you ever asked yourself if you should be branding yourself or branding your business? You’re not alone. It’s a hot topic these days, and one worth thinking over.

Anyone can open a business on the Internet. The little guy has a chance. The individual can make it big. New businesses are cropping up left, right, and center.

People are feeling good these days, too. They have a shot at being someone special with their name in the lights and their work in demand. For professionals, opportunities are wide open. It’s the time to shine.

But professionals have a problem… all their assets are in their brains. When they go to bed at night, they bring their assets with them.

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Feel Great Naked: Confidence Boosters for Getting Personal

painting Dejeuner sur l'herbe

One of the underlying themes from last weekend’s SOBCon was putting more you into your work. There are literally hundreds of millions of blogs out there, with more starting every day. In a sea of competition, you’ve got to capitalize on what makes you unlike anyone else.

Your unique point of view. Your writing style. Your own individual, personal stories and the way they shape your message.

There’s just one problem with all of that. It’s terrifying.

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