Attention is a rare and precious resource. It’s arguably more difficult than ever before to demand someone’s attention for any length of time.
Attention is now something that cannot be taken, only given. As marketers it is crucial to understand these facts in order to better perform our jobs in a digital world. We must now optimize on numerous fronts. We must be witty, pithy, catchy, exciting, controversial, bright, unexpected, or some combination of all.