It’s the Simplicity, Stupid

image of Hugh MacLeod cartoon

I’m a cartoonist. This is my tenth year blogging. My work has been mentioned in big media including Wall St. Journal, Financial Times, New York Times, and The Guardian. It’s been mentioned in bestselling books like Groundswell and Tribes. And it’s been mentioned on thousands of blogs, including many of the big, A-Lister ones.

That’s all well and good, I suppose. We artist types can use all the PR we can get.

But looking back, it occurs to me that none of that “hot PR media action” has moved my business forward nearly as quickly or effectively as this one simple thing:

Read More…

Johnny’s Copyblogger Wrap-Up:
Week of June 7, 2010

Let's Do it for Johnny!

The following is a transcript of the Copyblogger editorial meeting in Austin, Texas, on June 8, 2010.

BRIAN CLARK: I’ve had it up to here with Johnny Marr. Having him write the Weekly Wrapup was a big mistake. Always with the scones; constantly with the scones. He ordered five dozen of them to eat with his tea and then still ate my danish. Then he started throwing the stale scones out the window, to knock pigeons off the ledge.

SONIA SIMONE: I’m tired of the Smiths references. Jon told a joke the other day and Marr said, “That joke isn’t funny anymore. It’s too close to home and it’s too near the bone.” Then he read one of my posts and commented, “Bigmouth strikes again.” Let’s face it: Time for a new Johnny.

Read More…

What All Content Creators Need
to Learn From Roger Ebert

image of Roger Ebert

Roger Ebert’s name is synonymous with movie reviews. Many of us remember him bantering with Gene Siskel on the TV shows Sneak Previews and At the Movies. But he doesn’t banter much anymore. He lost his ability to speak due to complications of thyroid cancer in 2006.

Ebert may have lost the lower part of his jaw, but he hasn’t lost his voice. He continues to receive new acclaim and appreciation for the quality and feeling of his writing in books, newspaper reviews, and criticism.

It shows a deep sense of character. But it also shows a few other valuable traits we as content creators would be wise to develop in ourselves.

Read More…

Play Connect-the-Dots to
Win at Online Marketing

image of a network of dots

Remember those puzzles you used to do when you were six or seven?

That mass of dots and numbers on a page just looked like a mess.

But when you went through and connected dot 1 to dot 2, moving on through dots 100 and 101, you wound up with a picture of a pony.

You might think you’ve outgrown connect-the-dots. But actually, it’s one of the most important strategies for online entrepreneurs and small businesses looking to build profits with online marketing.

Read More…

We’re Taking the Summer Off…

image of two people fishing

Well, not the whole summer. But we are giving ourselves a break.

We spend a lot of time teaching people how to build smart, sustainable businesses with content. The kind of businesses that give us enough free time to have some decent work-life balance.

After all, working your own schedule, to suit your own life, is one of the biggest benefits of running a business, right?

So tomorrow, we start our official summer schedule.

Read More…

How to Rescue Your Readers from
Purchase Paralysis

image of firefighters

Ever been so scared you can’t move?

It’s a common reaction to a really scary situation.

We know we’re in trouble. We know we need to move. But we can’t seem to convince ourselves, so we do nothing.

Some people make a living helping others out of tight spots like this one.

Read More…

How to Use Stories to Change the World

Shepard Fairey image of Aung San Suu Kyi

If you have a blog, you tell stories.

You may have dealt with the frustration of not having very many people see your stories, of not having enough subscribers or readers.

Nevertheless, you keep on documenting your story in your blog posts, your Facebook status updates, your Twitter feed.

You tell your stories and hope people will hear you.

You’re lucky.

Read More…

Johnny’s Copyblogger Wrap-Up:
Week of May 31, 2010

Let's Do it for Johnny!

Last week, Brian threatened to replace me as the writer of the Copyblogger Weekly Wrap-Up. All because I left for vacation without writing up the second post from last Friday, and chose instead to lay on the beach ogling bikini girls.

The ensuing confrontation on Monday was quite heated.

“Yeah, I ditched … what are you going to do about it?”

“I MADE you and I can BREAK you,” Brian responded, frothing angrily.

“It’s JOHNNY’S wrap-up,” I yelled back. “That name has mindshare, baby. You can’t fire me now because then there will be no JOHNNY. Check and mate!”

Read More…

How to Build a Successful Business With a Small Audience

image of a collection of garden gnomes

More subscribers. More traffic. More followers.

It’s easy to get caught up in the race for more. More is better, right?

We all want our businesses and blogs to grow. But not all growth is ideal or even beneficial. Sometimes blind growth can be harmful.

More contacts and more eyeballs doesn’t always mean better eyeballs. Would you rather have 1,000 people’s eyes completely glued to everything you do, or 100,000 with an attention span rivaling a fruit fly on amphetamines?

Read More…

10 Surefire Ways to Land More Customers

image of fishing lure

So many people all around the world have great ideas, products and services. And yet some businesses do well, and some fail.

What separates the businesses that starve from the businesses who feast?

For the answer, we turn to another way people have been setting their feast table for hundreds of years: fishing.

Landing a fish, just like landing a customer, requires strategy and know-how if you’re going to come home successful.

Here are my top 10 ways to land the catch of the day.

Read More…