Did Social Media Kill the Marketing Star?

Here we go again …

Have you read the news today? Looks like marketing is dead once more.

You know … all you need now is a Twitter handle, a Facebook page and an authentically huge digital smile to reach your audience and rake in the bales of cash (just make sure you keep smiling).


There’s always a lot of hype rolling around about marketing, new marketing and the death of marketing.

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Aristotle’s Ancient Guide to Compelling Copy

image of a statue of Aristotle

A long long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids called the Sophists who loved to talk.

Actually, not just talk. They loved teaching people how to debate and come up with persuasive arguments to influence the opinions and beliefs of others through the use of rhetoric.

Rhetoric is the art of using language for persuasive ends. Not unlike copywriting.

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How Can The King’s Speech Help You Build an Extraordinary Online Business?

image from the movie The Kings Speech

This year’s big Oscar winner was The King’s Speech, taking awards for Best Picture, Best Actor, Best Direction, and Best Writing (original screenplay).

When I saw the movie a few weeks ago, I was certainly inspired by the heartwarming tale of a man with a speech impediment finding his true voice.

But, as a solo entrepreneur, I was also moved by the way Lionel Logue (Geoffrey Rush) runs his business.

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Will OnSwipe be the Mobile Publishing Platform of Choice for the New Influencers?

image of onswipe logo

How are you telling a story with your content today?

You have a blog. Check.

You use Twitter, Facebook and YouTube. Check, check, check.

You might even be using pictures posted on sites such as Instagram. Bonus check.

These are all elements of your content marketing story, and they contribute to the complete story of your brand, your business, and your connection with those in your niche.

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6 Questions to Ask Before You Spend a Dime on Graphic Design

image of a U.S. dime (ten-cent coin)

I’ve helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client.

There are the clients who want their website to appeal to everyone — no matter if that means making the design and content so bland it might as well not be there at all.

There are clients who don’t really know why their service is good, or the ones who don’t have a marketing strategy beyond “pitch this product.”

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Copyblogger Weekly Wrap: Week of February 21, 2011

image of Copyblogger Weekly Wrap logo

I’m just now getting around to booking my flight and hotel for South by Southwest, but I’m excited to be doing it at all because it’s one of the best networking events of the year. And by “networking,” I of course mean eating giant cupcakes, visiting funky coffee shops, and somehow sending Pace Smith into hysterics by getting Problogger’s Darren Rowse to walk into a room and loudly say, “Maple syrup!” Don’t ask.

Ah, business. It’s best when it’s not business.

If you’re going to be there too, be sure to look me up. I’ll be the one who got tricked into getting Copyblogger Media brand names tattooed on my forehead.

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How to Write (and Execute) a Simple but Powerful Business Plan

The plan is nothing, planning is everything.
~Dwight D. Eisenhower

Everyone has an opinion on it.

Should you or shouldn’t you write a business plan? Are they a total waste of time, or a necessary vehicle on the path to online entrepreneurial glory?

What if there were a third way to think through and write a business plan for an online business, a much simpler way?

If you’re awake and breathing, it’s obvious we’re living in an unprecedented time of innovation and distributive power. Depending on the type of business or marketing you run, good planning may be smarter than making a plan.

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The Copyblogger Party at SXSW

image of David Wooderson

This is a guest post by Wooderson from the film Dazed and Confused.

Alright, alright, alright – spring break for the Internet, otherwise known as SXSW, is coming in March right here in my beautiful hometown of Austin, Texas.

Number one on everyone’s mind is showing up at the best parties.

Not to worry, there’s a new fiesta in the making. The first in a series of epic Copyblogger parties will take place this year at South by Southwest Interactive.

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The Guilt-Ridden Writer’s Confession

a writer and his page

My general theory since 1971 has been that the word is literally a virus.
~ William S. Burroughs

Writing is a strange and dangerous calling.

I do mean calling. Like Burrough’s word virus, the craft of writing compels us to it in a way that is beyond our ability to resist.

A writer writes.

A writer who does not write inevitably descends into a booze, coffee, sex, nicotine and/or guilt-driven world of pain. Steven Pressfield has covered this ground well.

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The Jersey Shore Guide to
Irresistible Personal Branding

image of New Jersey postage stamp

The Jersey Shore is back and up to its old antics again.

My guess — you being a respectable content marketer who finds that sort of display crude, irresponsible and embarrassing — is that you’re not tuning in.

Hey, I hear you. But do you know who isn’t offended by it?

The 8.4 million people who tuned in to the season premiere last month, making it the network’s most-watched series episode ever.

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