3 Writing Lessons I Learned in
Dog Obedience School

Golden Retriever Puppy

If an alien were to look down from outer space and analyze the hierarchy of animals on the earth, who would be at the top: humans or dogs?

Think about it.

We bathe and groom them. We rub and scratch them. We supply them with food and water. In return, all they do is smile and wag.

Who’s really in charge?

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How to Use the “Rule of Three” to
Create Engaging Content

Three

What’s so magical about the number three?

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales and myths.

It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.

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Cosmopolitan Link Karma

Beyonce Cosmopolitan Cover

Two weeks ago I wrote a post about how re-purposing headlines from the magazine Cosmopolitan can help you come up with ideas for blog posts and articles. I invited readers to try it for themselves, and plenty did.

So, let’s take a look at what people came up with. The really cool part is that several readers let me know that the articles they wrote using this technique brought in tons of traffic. One even revealed that her Cosmo attempt became the most popular post she’s ever written.

Not too shabby.

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Offers That Increase Profit and Generate Inquiries

58 Killer Offers

This is the final installment of the 58 of the World’s Greatest Offers series from Dean Rieck.

In this series we have looked at a variety of offers, including classic response-boosting offers and offers that lower risk, reduce price, increase urgency, improve terms, and offer services or bribes.

In this final installment, we’ll cover a few offers that are designed exclusively to increase profits (dollars per sale) and generate sales inquiries.

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Master Your Muse and Multiply Your Blogging Effectiveness

Muses

Silence.

It’s frightening for a writer. Not real silence, of course, but the eerie quiet inside your head, the mysterious absence of words. You think and think and think, but it’s like turning on a light switch when the lightbulb is blown. Nothing happens, no matter how hard you try.

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Top 10 Blogs for Writers 2007

Top 10 Blogs 2007

Michael Stelzner of Writing White Papers has announced the winners of his second-annual Top 10 Blogs for Writers. I’m honored to say that Copyblogger came out on top for a second year.

There are many great blogs that are repeating from last year, plus some really strong new blogs that have made the list. Make sure you’re reading them all (they’re listed below with Michael’s comments).

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Offers That Improve Terms, Add Services, and Make Bribes

58 Killer Offers

This is the third installment of the 58 of the World’s Greatest Offers series from Dean Rieck.

We’ve already looked at some classic response-boosting offers along with offers that lower risk, reduce price, and increase urgency. Now let’s look at offers that improve terms or that offer services or bribes.

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What Aristotle Can Teach You About Ethical Blogging

Aristotle

We already know that Aristotle can make you a more effective blogger. But can he make you a more ethical blogger, too?

And, in today’s online world, where transparency can occur whether you want it to or not, aren’t they really the same thing?

My favorite Aristotelian work is likely Nicomachean Ethics. I love the ideas involved: how personally demanding Aristotle’s ethical system is, and how difficult and challenging it is to live out. Of all of the ethical systems I’ve studied Aristotle’s stands head and shoulders above them all by offering many concepts and principles that should be present in any quality ethical system.

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Time Management for Creative People

Creative Time

When it comes to writing and other creative work, time management is crucial. For example, I have a certain writing “zone” when I can get the words out, and if I miss it, the day is pretty much shot as far as writing goes.

I just finished reading Time Management for Creative People, a free ebook released by writer and creativity coach Mark McGuinness. It’s a really well done 32-page download that provides practical time management and productivity tips tailored specifically for those performing creative work.

You can get your own free copy at Mark’s blog, grab the PDF directly, or read it online.

Or if you prefer video to reading, watch this time management training interview, in which Mark explains some of the key ideas from the ebook.

Landing Page Makeover Clinic #8: Steve-N-Lee.com

Landing Page Makeover

Today’s makeover is for Steve Lee’s fiction thriller, What If …? Trying to sell a novel direct is a daunting task, and frankly few will sell enough copies to be profitable. (Those that did usually had a tremendous ‘hook’ and lucked into the right place, right time, right message astral alignment to generate a lot of buzz.) When he wrote me last month, he was seeing a 1% conversion. His desire is to double, perhaps even triple the rate.

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