Getting that opt-in to your email list is much easier when you offer an enticing incentive in exchange for an email address.
But what should you create? And how will you ever find the time to make it? And what if no one wants it?
This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for creating irresistible giveaways: the kind that have people clamoring to sign up just so they can get their hands on them.