Let’s face it… most online advertising is foolish, especially your typical banner ad. The general approach to banner ads is ineffective, easily blocked, and regular site surfers literally become blind to them.
Even pay per click – perhaps the greatest ROI advertising ever devised – is used foolishly. High dollar clicks sent to poorly written, undifferentiated landing pages, or worse, that stellar home page with the “We’re the greatest!” message that immediately prompts people to hit the back button.
There is, however, a way to do online advertising without wasting your money and annoying people. As it turns out, this approach is also quite Foolish.