Three Great Resources That
Won’t Cost You a Dime

Free

Everyone loves free stuff, right? Here are three quality things that will make your weekend better, and you won’t even have to open your wallet.

The Medici Effect

Remember when I mentioned the book The Medici Effect in my content crossroads post? Well, author Frans Johansson has released the entire book online in PDF format on The Medici Effect site. I’d still spring for it in paperback, but at least now you can read as much as you want before you part with any bucks.

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I’ve Been Disappeared by Technorati

Technorati is sorry

UPDATED: It’s fixed… and you guys did it.

When it comes to Technorati, I’m the Keyser Soze of blogging.

Poof. Just like that, I’m gone.

For some strange reason, Technorati thinks Copyblogger doesn’t exist. I’m not talking about being hand-edited out of the Top 100, I’m saying they have no record of this blog.

Sorry :~(

We’re sorry…we don’t have a blog by that name. If this is your blog, ping us so we can put it in our index!

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How to Use LinkedIn to
Create Authoritative Content

LinkedIn

Looking for a credible source to strengthen your article, blog post or white paper? Need a quote from an expert to bolster your case?

There’s an excellent source you may not have considered—LinkedIn. Chances are you have received dozens of emails from friends, colleagues and total strangers asking you to join LinkedIn. Turns out more than 17 million business professionals are using the networking site.

What does this mean for you as a writer?

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Keyword Research for Bloggers

Keyword Research for Bloggers

Keyword research can be the difference between a successful blog and one that goes nowhere, but it often seems as if many bloggers think it’s something that doesn’t apply to them, or is “only for SEO.” To the contrary, keyword research goes way beyond search engine optimization, and is all about discovering what real live people are actively interested in.

That means keyword research helps you choose profitable blog subjects, identify content topics that are in high demand, and spot monetization methods that work. With that in mind, Copyblogger associate editor Jonathan Morrow and I have put together a 5-part comprehensive guide to keyword research for bloggers that walks you though the entire process using real-life niche examples.

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Information Overload: The Blogger’s Worst Enemy and 8 Ways to Avoid It

World Wide Web Overload

We live in the information age. And boy do we get blasted with information. It’s dumped on us by the truckload.

Three pounds of stuff in the mailbox a day. 507 TV channels to flip through to find the weather report. 623 e-mail messages selling male enhancement pills.

And that’s only a fraction of the information that bombards us. There are billboards along the highway, news broadcasts on the radio, memos and telephone calls at the office, instruction manuals for office equipment that won’t work, family schedules to remember, bills, books, seminars, random conversations at lunch time, business meetings, it never ends.

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The Simple Six-Letter Word That
Determines Success

Johnny Rotten

I did my first guest post in well over a year-and-a-half for Leo’s Zen Habits. Those of you who have read the Teaching Sells report will recognize the story, but it’s got a modified, more explicit ending.

Check it out here, and if you’re a fan of The Smiths, Joy Division and vintage New Order, make sure to click through the links at the band names for some way cool 80s alternative videos.

P.S. Give it a Digg if you like it. :-)

Surprise! Not All Women Think Alike

Marketing to Women

This post is by Holly Buchanan.

How many times have you sat down to write a piece of copy and the ideas simply did not flow? It used to happen to me a lot, until I started working with personas. Personas are a copywriter’s best friend for so many reasons, but two of the best ones are:

  1. They are wonderful idea starters
  2. They keep you from stereotyping your customers

I’ve been researching marketing to women for 3 years now, and one of the biggest problems I see is stereotyping. It seems almost any time I work with a marketer who is targeting women, they call them “Soccer Moms.”

So how do you break away from stereotypes?

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The Details Are In For the Magazine Headline Remix

Details Magazine

The Details Edition of the magazine headline remix for blogging inspiration (following the Cosmo challenge) has come to a close. As with last time, we’ve had a lot of great participation and interesting posts.

Also as with last time, some people have experienced a great deal of success with this simple technique, so I thought I’d lead with one of the more enthusiastic success stories. These great results happened to Tiffany Monhollon of Personal PR:

Wow. Just wanted to post an update on what an effective strategy this has been.

To date, since I posted my article for this activity, it’s become my site’s most popular content (now accounting for about 20% of the lifetime traffic to my two-month-old blog), hit StumbleUpon top business content pages, and added some great members to my community.

Coolness. Now let’s take a look at what others came up with.

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Let’s Hear it for the Lowly Pun!

Punny Face

This post is by Maeve Maddox.

By definition a pun is “a play on words.” The “play” may be on the sound of a word or the similarity of a phrase to a well-known saying. Sometimes the pronunciation being played on is a stretch and deserves a groan, but sometimes the relationship is extremely apt and deserves the reward of an appreciative laugh.

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Why Brains Crave Beneficial Copy

Brian

You’ve heard it a million times if you’ve spent any time studying copywriting, marketing or sales—stress benefits, not features. People must be expressly told what reward they can expect when buying from or even paying attention to you.

This all boils down to basic psychology and an understanding of what truly motivates the person you’re trying to reach. But what’s really going on inside our brains when we’re presented with the right beneficial promise at the right time?

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