Join Me at Affiliate Summit in Las Vegas
(20 Free Passes)

Back to Basics

UPDATE: Submissions are now closed. Winners announced soon!

I hope everyone interested in affiliate marketing strategies and killer networking opportunities will be in Las Vegas January 11-13, 2009 for Affiliate Summit. It’s only the premier affiliate marketing conference around.

But 20 lucky people won’t even have to pay the conference fee to get in. More on that in a minute.

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The Secret of How to Sell Anything

Find out what people want and help them get it.

Thanks, Gary.

It’s amazing how many people don’t get this.

Why You Should Get Back to Basics
With Your Blog

Back to Basics

Think back to your first week as a new driver. You drive so automatically these days you can’t really remember how nervous you were, how proud you felt, and how hard you tried not to crash the car.

It’s become an automatic behavior. The more we repeat actions, the better we become until we don’t even think about them.

They just happen.

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The Amazing Spider-Man Guide to
Responsible Word Power

Spiderman

As all writers know, words are immensely powerful. You can make readers laugh or cry with fewer than a hundred of them. You can part people from their money. You can make someone’s day. You can change the course of lives.

And you don’t have to be Spider-Man to know that “with great power comes great responsibility.” But why not let ol’ Spidey give us some tips for responsible word power?

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Copyblogger Guest Post Guidelines

Lolcat

It’s no secret we accept articles from others here at Copyblogger. In fact, we’re always eager to feature smart new voices with something relevant to say to you all.

But… we’ve never had any published guidelines. So I asked Sonia Simone to consider what those guidelines should be.

When you think about it, what we’ve come up with is great advice for submitting an article anywhere. So, whether you’re thinking of submitting something to us or not, go check out Sonia’s What Makes a Great Copyblogger Guest Post.

We’re looking forward to all those fresh new voices in the new year.

And thanks to Tony Clark for the impromptu LOLcat. :)

The Simple Power of an Irresistible Offer

Rottie

I’m wolfing down mac and cheese.

A noodle drops to the floor.

I look at the dog.

She looks at me.

I point at the prize.

She’s on it.

We both benefit.

Simple as that.

P.S. No, I’m not comparing prospective customers and clients to canines. But to kick in a Pavlovian response each time you ding the bell, check out 58 of the World’s Greatest Offers.

The Perfect Pair:
3 Reasons Every Blogger Needs a Forum

online forum

When I started blogging on my own several months ago after leaving the magazine world, there were two platforms I knew I needed to get started: A blog and a forum. I learned from my previous blog for the magazine that the two platforms complement one another perfectly.

I think all bloggers should consider the benefits of having a forum linked to their blog. Here are three of the advantages I’ve found:

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The Inigo Montoya Guide to 27 Commonly Misused Words

Inigo Montoya

You keep using that word. I do not think it means what you think it means. ~Inigo Montoya, The Princess Bride

It may be inconceivable for you to misuse a word, but a quick look around online reveals plenty of people doing it. And it’s all too easy when we hear or see others use words incorrectly and parrot them without knowing it’s wrong.

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Why You Need to Transform Your
Website Into a Story

What's Your Story?

The role of web writers has changed. Just a few short years ago, the content on most websites was boring and factual, just a profile of monotonous company information.

Today, the content on websites that work looks very different indeed.

Effective web writers are moving away from bland, factual information. Readers won’t settle for that anymore.

It isn’t interesting. It isn’t compelling.

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Shorter is Better

Shorter is Better

I have made this letter longer than usual, only because I have not had time to make it shorter. ~Blaise Pascal (1623-1662).

We are inundated with information. People are starved for time and as such they greatly respect and value short correspondence, articles and blog posts.

If you want people to read something, make it short and concise. A paragraph that runs five sentences long is daunting and there is a good chance that the reader will not read it.

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