The Content Crossroads: Supernatural Success at the Intersection of Ideas

Innovative Content

Do you know what happens down at the crossroads?

Legend has it that Robert Johnson—the most famous of the Delta blues musicians from the 1930s—took his second-hand guitar and went down to the crossroads in the middle of the night. When the young plantation worker returned home, his guitar skills had taken a quantum leap.

The overnight improvement in Johnson’s playing wasn’t just significant; it was supernatural. Something strange happened down at that crossroads.

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The Rumors are True… Elite Retreat in April

Elite Retreat

So, the word is out. I’ll be one of five hosts at this year’s Elite Retreat in San Francisco on April 3rd and 4th. Here’s who else will be providing unfiltered advice to a small group of entrepreneurs looking to take their businesses to the next level:

Plus… a keynote from Guy Kawasaki. Sounds pretty cool, huh?

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One Simple Way to Generate More Comments on Your Blog

Comment

“And that,” he wrote, “is that.”

Doesn’t much make you want to pitch in with your own views, does it?

We all tend to focus on catchy headlines and gripping titles. That split-second interest grabber is important. Copyblogger’s great posts on headlines thankfully tell you exactly how to craft your words to create snappy headlines.

How you end your post depends on what you’re trying to achieve and what action you want the reader to take. When it comes to prompting reader interaction, how you wrap up your blog posts or articles may make all the difference between a handful of comments and an explosion of discussion.

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Want to Boost Your Writing Productivity? Have a Baby!

Baby Boy

As writers, many of us love to create, but not on someone else’s schedule.

For me, I get random bursts of inspiration at the strangest hours. Often in the middle of the night I can pump out some really thought provoking work.

But here’s the problem: If you’re a professional writer, you’re expected to finish each writing project on a given schedule.

I have rarely met a writer that can bang out excellent content, on schedule, all the time.

So the real question is this: How do you force yourself to regularly produce high quality written work?

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A Three-Step Approach to
Strategic Content Development

Innovative Content

Social media and the blogosphere are fascinating because of the conversational nature of it all. Ideas are generated, evaluated, criticized, praised, and recycled.

Often, we’re happy participants in the conversation. Whether adding to the current Techmeme pile-on, or chiming in on an ongoing cross-blog discussion within our industry or niche, conversations make blogging tick in a way that static media does not.

But this series is about innovative content, and that means we want to start conversations. After all, the conversation starter gets the links, references, and bulk of the attention.

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On the Air With Blog Talk Radio
CEO Alan Levy

Blog Talk Radio

I’m just about to go on the air with Blog Talk Radio CEO Alan Levy. We’ll be live on… Blog Talk Radio.

Here’s the link. See you there.

UPDATE: The show is over, but you can download the mp3 here.

Landing Page Makeover Clinic #10: HowtoWriteBio.com

Landing Page Makeover

Barbra Sundquist and her site, How to Write a Short Bio, makes it an even 10 for the Landing Page Makeover Clinic Series for 2007 (ok, with a little squeak into 2008.)

There are numerous copy and layout issues which I’ll explore in a moment. But I’m going to do this last makeover a little differently since it’s a great example of why a solid promotion plan is so critical—and why is should be crafted BEFORE anything else is done. I’m going to quote Barbra from time to time for this critique to give you a sense of her thinking along with my comments.

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The Hidden Key to Cosmo Headlines:
Sex and the City?

Sex and the City

I bet you didn’t know that the main characters of HBO’s Sex and the City represent one of the better examples of the four personality temperaments, did you?

Just about every personality typing system—from Hippocrates’ humors to Myers-Briggs/Keirsey or DISK—groups personalities into four primary temperaments. Only the labels differ:

  • sanguine, choleric, phlegmatic, melancholic
  • spontaneous, methodical, competitive, humanistic
  • artisan, guardian, rational, idealist

and so on.

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Performancing Blog Awards:
What Do You Think?

Performancing Awards

The blogging pros over at Performancing are running their first annual Blog Awards. Part of the awards are determined by a reader’s choice poll of top blogs in various categories, and Copyblogger is fortunate enough to be nominated in three of those areas: Most Influential Blogger, Best Writing/Blogging Blog and Best Blog Design.

It’s an honor to be recognized like this, so let’s see how we’re doing so far:

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Why Great Copy is a Conversation,
Not a Soliloquy

Hamlet's Soliloquy

This is a guest post by Dan O’Sullivan.

Have you ever been trapped at a party with someone who can’t stop talking about himself?

You know the type. He goes on and on about his plans for renovating the guest bedroom, his battles with back spasms last weekend, or the latest accomplishments of his remarkable toddler.

The topics are seemingly endless.

Along the way, you might pick up an interesting tidbit or two about raising a gifted child. But when you finally extract yourself from the soliloquy, you feel annoyed (“That’s 30 minutes of my life I’ll never get back”) and maybe even angry (“The jerk never asked me about my family”).

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