7 Mistakes that Lead to Guest Post Failure

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Guest posting! The highway to unbridled blogging success! Nab yourself a spot on an A-List blog and suddenly it’s your name in lights. Traffic, engagement, the undying adulation of the unwashed masses!

Sounds great, right?

Well, it is, actually.

But what about those of us who really crave a bit of failure? The ones who like to start every anecdote with “One time I almost” or “I was this close …”?

What does guest posting offer for us?

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The Idealist’s Guide to Raking in Tons of Cash

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I know what you’re thinking.

You see the title of this post and you see who wrote it and you just might assume that I’m going to ask everyone to join hands and sing Kumbaya. Again.

Maybe you figure that idealism is all well and good for pink-haired bleeding hearts, but it doesn’t pay the bills.

Sure, it’s great to donate and volunteer and do pro bono work … later. Right now, you’re trying to make the cashflow work. Right now, you need to take care of your family. Idealism is going to have to wait until you can afford it.

I totally understand this line of thinking, because I used to think the same way. The only problem is, getting trapped in this mindset will keep you broke.

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Copyblogger Weekly Wrap: Week of February 14, 2011

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This Monday was Valentine’s Day, which is one of those rare days my wife Robin and I go out without the kids and then realize that we’ve forgotten how to converse without being constantly interrupted.

So, in an attempt at some sense of normalcy, I started banging my silverware on the table and demanding to be taken to the bathroom every five minutes. Then I ordered something we both knew I wouldn’t eat and played with it while Robin negotiated with me for three more bites. Eventually we got tired, threw my congealed mac and cheese in a styrofoam box, and dropped it in the parking lot before going home reasonably content.

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5 Hot Tips to Make Your Readers Fall in Love

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You’ve tried to get their attention. You’ve read the right books, listened to all the gurus, and freshened up your appearance, but it’s not working.

You aren’t being noticed by the one you love. Your ideal customer isn’t giving you the time of day. They’re ignoring your offers. All of your overtures are rebuffed.

They’re just not that into you.

To wrap up Valentine’s week here on Copyblogger, we’re going to cover how to flirt with potential customers, get their attention, and make them fall head over heels with your product or service. It’s a five-part technique that — when implemented together — will attract the most resistant customer.

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How to Kick Groupon to the Curb and Become a Local Hero

Everyone’s talking about Groupon these days.

From daily deals to tasteless Super Bowl commercials, this company is getting a lot of attention. And the attention they want most is from the local small businesses that power their revenue model.

Does your local business need Groupon? No, not at all. In fact, there are much better alternatives if you’re up for it.

If you faithfully serve your local community with valuable content, unbeatable offers, and amazing service, you won’t need Groupon.

Here are a few fine ideas on how to do it …

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How to Turn Dating Agony Into Sales Success

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At some point in your life, you’ve had one. I’ve had one. Everyone’s had one.

I’m talking, of course, about a really awkward, torturous, embarrassing first date.

You misread a cue and leaned forward for a kiss when your date was just reaching forward to grab their laptop bag.

You find yourself with nothing to say for a full ninety minutes, and sit in agonizing silence as you get increasingly desperate looking for a way out.

The agony of a bad date for most people is matched only by the agony of a really bad sales call. Thankfully, I’ve got a few methods that will help you avoid both.

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Introducing the Social Eyes Theme for WordPress

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The importance of owning your own online real estate is becoming more obvious every day. Why make others rich off the sweat of your labor and your passions?

So if you’re in love with all the traffic and reach that social networking sites provide, you’ll want to take a long look at one of the latest creations from Copyblogger Media’s StudioPress division — the Social Eyes Theme.

By all means, stay engaged with your Twitter, Facebook, and LinkedIn communities. But do it smartly, by bringing them back to a socially-optimized place of your own.

Here’s a quick look at what you’ll get “out of the box” with the brand-new Social Eyes theme:

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Need More Customers? 5 Ways to Get Them to Know, Like, and Trust You

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Dating and business are both all about forming relationships. You need to get out there and be seen. You need to “romance” potential customers and get them comfortable with what you have to offer.

If you’ve been in business for a while, you’ve probably heard the concept of know, like, and trust. Salespeople often talk about it as a lead-generating tactic used before the sale. Good salespeople know that a prospect needs to know, like and trust you before she’s willing to complete the sale. And it’s a key component of good content marketing.

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Copyblogger Weekly Wrap: Week of February 7, 2011

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I’ve been hard at work this week on Profitable Idealism, my new venture with Pace Smith, who coincidentally wrote Thursday’s post below. It’s all about combining altruistic, selfless motives with business aims, and so naturally it got me thinking about how I can help the Copyblogger community while making tons of money doing so.

So maybe you’ll end up with a Ferrari, and I’ll get an all red billiard room with a giant stuffed camel and a disco room with my own disco dancers. I’m giddy just thinking about it… this must be what Santa feels like!

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Why Everyone Hopes You’ll Be the Hero

I walked into the small, yellow audition room and stopped twelve feet in front of the cheap plastic fold-out table.

There were three of them sitting in there, bored, distracted, glancing at their watches.

The big heart inside my chest was pounding on the rib cage, hoping this was the one.

“Hi, uh …. Mr. Bruise is it?” No. 1 said.

“Yes, it’s actually Bruce, but thank you, I …”

“All right, what do you have for us today?” No. 3 said.

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