Magazine Headline Remix: Details Edition

Details Magazine

People seemed to have a lot of fun with the Cosmo headline challenge for content inspiration, so let’s do it again. In the interest of balance, this time we’ll pick on metrosexual men’s magazine Details and see what we can come up with from the headlines on the cover.

As with last time, I’ll hand out headline assignments to various bloggers to see if they can produce the corresponding post. Also as with last time, everyone else is free to join in. Simply drop the link to your post that uses a modified version of one of the original Details headlines, and I’ll do a link roundup of everyone who plays along.

[ Continue Reading… ]

Five Tips for a Successful Freelance
Writing Career

Freelance writer in bed

When you tell people you’re a freelancer writer, they immediately make a few assumptions:

  1. You spend the whole day in your pajamas, and
  2. “Freelance writing” is really code for “unemployed.”

I say, fine: Let them think this. Who needs the competition? The truth is, if you’re smart about it, you can make a lot more money working for yourself than working for someone else, and you don’t have to punch a time clock.

Yeah! Now, here are five tips for actually getting some work done.

[ Continue Reading… ]

11 Top Secret Recipes for the
Aspiring Copywriting Chef

Copywriting Chef

Melt 3 tablespoons of butter in a fondue pot. Stir in 3 tablespoons of flour and cook on low for 2 minutes. Mix in 1 1/2 cups of dry white wine and stir until thick. Slowly stir in 1 1/2 cups grated Swiss Cheese. Beat 4 egg yolks and 2 tablespoons of thick cream and add to mixture. Season with 1/4 teaspoon of nutmeg and white pepper. Add a dash of Kirschwasser. Serve with cubes of your favorite breads and diced vegetables.

If copywriting were only as simple as this tasty cheese fondue, writing sales copy would be easy.

Alas, it’s not.

[ Continue Reading… ]

Why Cutting Clichés From Your Copy is as Easy as Pie

Apples and Oranges

This post is by Mohsin Naqi of Blogging Bits.

Want to take your copywriting to the next level?

Avoid clichés like the plague.

OK, so there’s a cliché in the headline, the opening and the picture of this post, and we’re all in on the joke. But outside of irony, are clichés something you want in your writing?

[ Continue Reading… ]

Is Digital Coaching Right for You?

Coaching

Seth Godin recently wrote about the concept of digital coaching, and how there seems to be a shortage of people providing this kind of service. And there’s no doubt that this is a huge growth area for online training and coaching concepts.

How do I know? Because it’s one of the seven business models we’ve already explored inside Teaching Sells.

Here’s a really meaty article that explains how it works.

Why ‘New’ and ‘Knew’ Create Intensely Powerful Headlines

Headlines

The post is by Sean D’Souza

Writing headlines for articles is like witchcraft. You have to know the spells, and chant before you can create awesome headlines, right?

Nah!

What you really need is a factor of new.

And also a bit of knew.

[ Continue Reading… ]

Four Easy Ways to Create Innovative Content With Interactivity

Innovative Content

When it comes to innovative content, we’re usually trying to come up with compelling things to say that will bring us attention and enhanced credibility, maybe much like we would if we were writing a serialized book. But this is definitely not a book.

In fact, online content in general and blogging in particular are very non-bookish indeed, thanks to the real-time interactivity the medium allows. Instead of a static monologue, blogs are a two-way multimedia interactive environment.

[ Continue Reading… ]

Weekend Link Karma

Link Karma

Leo of Zen Habits fame has just launched a blog about writing — Write to Done. Check it out, good stuff.

Looking to spice up your blog with an interview? Check out 8 Great Places to Find Interview Subjects

Skellie offers useful advice over at Freelance Switch with 12 Incredibly Crafty Ways to Become a High-Profile Freelancer

[ Continue Reading… ]

The 5-Step POWER Copywriting Method

Five Hundred Dollars

When I was asked to teach a copywriting class for a special program at Ohio State University, I discovered that teaching writing is far more difficult than the writing itself. Many of the things I did naturally from experience or instinct were a complete mystery to my students.

So, in order to make the copywriting process a logical and painless operation, I devised a simple method for writing ad copy for novice writers. I called it POWER Copywriting, an acronym for the five steps in the copywriting process: Prepare, Organize, Write, Edit, and Review.

[ Continue Reading… ]

What’s a Blog?

What's a blog?

As we get settled into 2008, I’m really looking forward to see how things evolve in the world of blogging. Just in the two years that Copyblogger has been live, things have changed a lot.

And yet, we’re barely into the new year and I have repeatedly bumped up against old school bloggers who are still spouting the same dogma from circa 2004. What’s scary is that these blogging “experts” are in the marketing and public relations field, and should be a bit more in tune with what’s happening now and what’s coming next.

[ Continue Reading… ]