How to Legally Steal Copy That
Converts Like Crazy

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Everyone knows better copy gets you more buyers, but professional copywriters are ridiculously expensive for a bootstrapped business, right?

And of course every entrepreneur should study copywriting, but it takes time to get really good. You want a great sales page today, not in three years when you’ve finally read all those copywriting books on your bedside table.

Wouldn’t it be great if you could get high-quality copy that converts — for free?

Well, you can.

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The Guaranteed Way to Radically Improve Your Copywriting

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Good copywriters follow well-established best practices, studying sites like this one to learn more techniques that pull a reader in and motivate action.

Great copywriters delve into the psychology of persuasion, and make sure their copy is presented with effective design to make it even more engaging.

But the best copywriters don’t stop there. They know that those are just the factors that get you started.

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Want More Copywriting Clients? Here’s a Surprising Way to Find Them

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As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno. And I found most of them in a rather unusual way.

I didn’t use SEO or pay-per-click. I didn’t go to networking events and shake hands with half the Rotary Club. And I didn’t take out billboards by the highway that said AWESOME COPYWRITER FOR HIRE.

I got most of these lucrative gigs in a way that wouldn’t cross many people’s minds — a way that’s unconventional and highly effective.

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Is Your Low Social IQ Dooming Your Blog?

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What’s wrong with my blog?

That’s a very frustrating question that many bloggers ask.

You’re passionate about your topic and you provide great advice to solve reader’s problems. You wrap up your posts with interesting questions, inviting readers to share their opinions in the comments. You offer clear calls to action

Unfortunately, no one seems to be listening. 

Post after post reveals no more than a handful of comments (and half of those are your own replies). Your subscriber numbers have flatlined. And forget fan mail, that showing up seems as likely as finding a tall glass of water in the desert. 

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Copyblogger Weekly Wrap: Week of Janaury 31, 2011

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So Copyblogger finally has a Facebook page.

I suspect that this has to do with psychology more than public relations. I mean, sure, Copyblogger has a lot of subscribers. On Twitter, it has a lot of followers and gets a lot of retweets. But does it have any friends? Does it have any fans? Well, it does now, and it’s about time….

Which leads me to conclude that Facebook today is kind of like a McDonald’s birthday party when you were a kid. All you have to do if you want friends is to sign up, and stay away from the clown. Now, if we could only get a PlayPlace around here. I have my fingers crossed that they’ll spring for the big slide, but Brian keeps arguing for a ball pit.

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5 Steps to Captivating Readers with Your Secret Message

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Every time you publish a blog post or send a message to your email marketing list, your readers learn from you.

But they may be learning something entirely different from what you think.

Your headline might say “10 Tips for Amazing Azaleas” or “How to Change a Tire in 7 Minutes.” And your readers will get some information on that topic from your post.

But readers get more than they bargained for every time they read your content — they’re unconsciously getting an underlying secret message in addition to the more obvious how-to tips.

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Convert … Or Die

“First prize is a Cadillac Eldorado. Second prize is a set of steak knives. Third prize is you’re fired.”
~ Blake, Glengarry Glen Ross

Sometimes you’re on a sweet little vacation in Italy and you need to convert miles into kilometers.

Sometimes you’re smashing your thumb with a hammer doing some light roofing and you need to switch inches to centimeters.

If you’re in business (or sales, like the Glengarry boys above), and you want to stay alive, you need to find a way to regularly convert prospects into paying customers.

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The Straight Dope on Facebook, Twitter,
and SEO

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Ever wonder if all those links that result from people retweeting and sharing content on Twitter give you a boost with search engine optimization?

For a long time no one was sure, because the dreaded nofollow is in use on big social sites to keep those links from being counted as a “vote” for search engine purposes. No matter what, social networking links are still highly useful from a traffic perspective, because they have the power to get new readers to your content.

But in December, Google confirmed that the playing field had changed a little. Here’s what that means for you and your content.

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How to Capture Your Reader’s Attention

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Getting attention is the most important part of online marketing.

No matter how brilliant your ideas are, you can’t even offer them to your prospect unless you’ve made her look in your direction first.

You have to get your prospect’s attention before you can turn her into a reader, let her know how wonderful you are, or sell her something.

Do I have your attention yet?

Good. Now I’ll show you how to get someone else’s.

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Save $100 on Search Marketing Expo

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Search marketing is a huge topic — and includes dozens of ways you can grow your business and get more (and better) traffic to your site.

And Search Marketing Expo is a conference that offers more than 60 cutting-edge sessions (as well as invaluable networking opportunities) to help you do exactly that.

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