How to Write Ebooks That Sell

Ebook on a laptop

As more people begin to realize that blogging for ad dollars and other free content strategies might not be the best way to make money online, I’m getting more and more questions related to writing and selling ebooks.

Producing any information product is almost entirely an exercise in marketing. Everything from the topic you choose, to how you position it, to the copywriting strategy you use to sell it boils down to figuring out what people are willing, and even driven, to pay for.

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Are You Truly Focused on Your Audience?

Focus

Or is it still really all about you?

If there’s one thing that gets repeated at Copyblogger over and over, it’s that the key to effective blogging and online marketing is a relentless focus on the needs of the people you are trying to reach. I often wonder if the next time I mention it, I’ll get an angry slew of comments saying:

OK, OK, we get it already!

Unfortunately, I can think of two prime examples of ways in which many are not getting it. The funny thing about these two things is that they are both aspects of what makes the Internet truly unique as a marketing platform, and yet we often fail to take advantage of them.

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Will You be at BlogWorld in Vegas
Next Month?

Blog World

If so, you’ll see my first ever conference speaking appearance (for better or worse).

You know, the funny thing is, I got into online publishing and copywriting so I could live anywhere I wanted and make a nice living without ever needing to get a haircut, put on decent clothes, get on a plane and speak in front of a room full of strangers.

Something has apparently gone awry.

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Writing for the Social Media Everyman

Have a nice social media day!

Does social media make us dumb?

You may have read the study from the Project for Excellence in Journalism and the general reaction to it (the consensus was that social media sites make you stupid and uninformed). While the conclusions are incorrect, the study is incredibly telling about the social media audience and how to write for it.

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40 is the New 20

Link Karma

Yes, it’s sad but true… today is my 40th birthday.

The good news is I don’t feel old. And I surely haven’t started acting my age… just ask anyone who has been around me this weekend.

So, I’m at an undisclosed location doing undisclosed things to celebrate this momentous occasion. But I wouldn’t think of leaving you without some links (after all, it’s better to give link love than receive… mostly).

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Ten Timeless Persuasive Writing Techniques

Want to convince your readers to do something or agree with your point of view?

OK, that was a silly question. Of course you do.

Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. You make them an offer they can’t refuse, but not in the manipulative Godfather sense.

It’s simply a good deal or a position that makes sense to that particular person.

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Landing Page Makeover Clinic #6: EMKPress.com

Landing Page Makeover

Although I’ve generally confined myself to reviewing individual landing pages, I thought it might be interesting to take an overall look at a book publisher’s site, with specific focus on the homepage. Carrie Kitze is the publisher behind EMK Press. EMK Press is a niche publisher specializing in books about adoption. I’ve known Carrie for several years as my online store, AdoptShoppe, carries several of her company’s titles. Carrie has asked me to review/critique her site to help her generate more newsletter subscriptions, more book sales, and more effective information distribution.

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Steal This Copy: Finding Inspiration in the Work of Other Writers

Copywriting Thief

I had the pleasure of attending An Event Apart in Chicago a few weeks ago, for work. AEA is organized by the wonderful people at A List Apart which, if you make or manage websites, should be an essential on your list. It was a great experience, and I couldn’t be happier with how well the trip went. Chicago is an amazing city, and the speakers were all excellent and worthy of their places as industry leaders.

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What is a Copywriter’s Most Valuable Trait?

Copywriting Advantage

  • How can we write more magnetic copy?
  • Why do even skilled writers occasionally miss the target?
  • What is one leading cause of copy that fails to persuade?

I would argue that this one trait separates compelling writers from so-so writers, and it has less to do with words and grammar than you might think.

What is this magical thing?

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Are You Using the Five Types of
Links Properly?

image of molecular links

This is the first guest post by Ben Yoskovitz.

Not all links are created equally, and not all links serve the same purpose.

Brian Clark reminds us that using click here as anchor text is still valid.

But Lisa Barone disagrees; her argument being that keywords in the anchor text are critical.

They’re both right.

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