If Content is the New Advertising, What Does Your Advertising Say About You?

Innovative Content

So, why do we publish all this online content, anyway?

See if this sounds right:

  • You need to attract attention and make people aware of who you are and what you do.
  • You then need to transform that attention into revenue or some other measurable benefit.

Sounds like what advertising is supposed to do, but doesn’t do so well anymore.

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The Best of Copyblogger in 2007

2007

It’s time for the ubiquitous “best of 2007″ lists, so why not one for Copyblogger? I’ll go ahead and do a round-up of the year’s best-received posts, with a bit of commentary on what was notable from each month.

So, if you missed anything from 2007, here’s a second shot at it. While you do that, I’ll have time to figure out what to write for next year (don’t worry, I’ve already got a pretty good idea).

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Happy Holidays From Copyblogger 2007

Happy Holidays

Here’s to a safe and joyous holiday season for you and yours. In the event that you’re actually looking for something to read, here are a few links for your solstice surfing pleasure.

See you next year!

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Why I Won’t Buy Seth Godin’s
Meatball Sundae

Seth Godin’s Meatball Sundae

Well, I guess it had to happen sooner or later.

For the first time, Seth Godin is releasing a new book, and I won’t be buying it.

You’d think that a shameless Seth fanboy like me wouldn’t be able to pass up the purchase. But it’s not happening this time.

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Ding Dong, Digg is Dead

Digg

At least for Copyblogger, that is.

It’s been a good run. From last fall, I’ve grown this blog from 6,000 subscribers to close to 29,000. My strategy for 2007 relied on appealing to social media news and bookmarking sites using the copywriting techniques I teach here, plus the goodwill of bloggers around the world who thought my content was worth mentioning.

Digg certainly played a part in that. Mostly, landing on the Digg front page a couple times a month resulted only in a server-shaking stampede of worthless traffic. But mixed in with the basement-dwelling little boys who momentarily refrained from Playstationing with their Wiis long enough to tell me I sucked, I picked up new subscribers.

No longer.

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Landing Page Makeover Clinic #9:
The Four Ps of Podcasting

Landing Page Makeover

Today’s makeover is for Scott Whitney’s Four Ps of Podcasting CD. When he first contacted me in October his site was live only a short time, but having taken a fresh look, there’s still a lot that Scott could be doing to pop conversions.

He uses a series of landing pages – smart – each one keyed to one search phrase – even smarter – so he’s definitely on the right track. But he still wasn’t selling near enough CDs, so let’s see what we can do to give Scott a nice boost to end-of-year sales.

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3 Writing Lessons I Learned in
Dog Obedience School

Golden Retriever Puppy

If an alien were to look down from outer space and analyze the hierarchy of animals on the earth, who would be at the top: humans or dogs?

Think about it.

We bathe and groom them. We rub and scratch them. We supply them with food and water. In return, all they do is smile and wag.

Who’s really in charge?

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How to Use the “Rule of Three” to
Create Engaging Content

Three

What’s so magical about the number three?

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales and myths.

It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.

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Cosmopolitan Link Karma

Beyonce Cosmopolitan Cover

Two weeks ago I wrote a post about how re-purposing headlines from the magazine Cosmopolitan can help you come up with ideas for blog posts and articles. I invited readers to try it for themselves, and plenty did.

So, let’s take a look at what people came up with. The really cool part is that several readers let me know that the articles they wrote using this technique brought in tons of traffic. One even revealed that her Cosmo attempt became the most popular post she’s ever written.

Not too shabby.

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Offers That Increase Profit and Generate Inquiries

58 Killer Offers

This is the final installment of the 58 of the World’s Greatest Offers series from Dean Rieck.

In this series we have looked at a variety of offers, including classic response-boosting offers and offers that lower risk, reduce price, increase urgency, improve terms, and offer services or bribes.

In this final installment, we’ll cover a few offers that are designed exclusively to increase profits (dollars per sale) and generate sales inquiries.

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