(Sorry, the Sale is Over) Who Has Time for Black Friday? Save Big Right Now!

Image of Copyblogger's Black Monday to Monday 2013 Sale

We’ve been doing this Black Friday / Cyber Monday thing since 2008, if my poor 46-year-old brain recalls correctly. And it’s become a bit of a circus (unlike back in my day).

This may be another sign that I’m getting older and crankier, but it just seems no fun anymore. Too much noise, pushing, shoving … oh look, an assault in aisle four by a mother of three.

So, just like older folks enjoy a nice meal a tad earlier than the young’uns, we thought we’d have an earlier sale. You know — get the stuff you want, avoid the crowds, maybe watch some Matlock and turn in early.

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How One Man Saved the Family Furniture Business, Then Built a Wildly Successful Online Fitness Company

Content Marketing Case Studies | copyblogger.com

Ryan Masters has done the heavy lifting a successful content marketing strategy demands, and it has enabled him to break into one of the Internet’s toughest markets: men’s fitness.

He’s made his mark by publishing short, insanely useful workout videos and sending daily emails to his loyal subscribers. He calls his community “his Spartans,” and he’s passionate about helping them achieve their best lives.

Ryan also runs an Internet marketing consulting firm that helps businesses achieve success through Google advertising and analytics. His smart tactics and strategic Adwords management have generated over $4.2 million in revenue for his clients.

I was lucky enough to sit down with Ryan and ask him some questions about how he’s achieved his amazing success.

Turns out, he’s not just another pretty face.
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4 Easy Ways Non-Coders Can Add Personality to a WordPress Theme

Image of golden brick

It wasn’t easy, but you finally settled on a premium theme for your self-hosted WordPress website.

You bought it, installed it, and watched all of your content magically reorganize itself inside the pages and sidebars of your new site. Your content is served up with new fonts, colors, and beautiful white space. It looks great.

As a matter of fact, it looks just like the example theme that inspired you to choose it. Exactly like it.

At this point, it might dawn on you that your site now looks identical to hundreds of other websites out there. Oh sure, it’s gorgeous, but it’s not unique.

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7 Things the Great Copywriters Wish You Knew

image of advertising legend David Ogilvy

We sometimes talk about web copy and content like they’re the same, but they aren’t — they complement each other, but they also serve two distinct purposes.

Copy, traditionally, is what we use to make the sale. To use Albert Lasker’s phrase, it’s salesmanship in print (or pixels). Its aim is to persuade.

Content does everything else. It attracts an audience, engages their sustained attention, demonstrates your ability to solve their problems, and paves the way for an eventual purchase.

Content marketing is the new cool kid in advertising– because the web lets us use content to accomplish so much with relatively limited resources.

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How to Make WordPress Sites Load 72.7% Faster

Image of going faster

You want to know the secret to a faster WordPress website?

You and everyone else.

But it’s not a secret. The problem is that there is a whole lot of misguidance out there that makes it hard for site owners like you and me to identify the solutions that really work.

Let’s cut the crap and turn down the hype.

If your house has foundation problems, you don’t treat your windows. You fix the foundation. If your car is idling rough, you don’t change your tires. You get under the hood and address the engine.

So if your WordPress website is slow, why on earth would you look to the edges first for a solution?

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10 Productivity Tips from a Blue-Collar Genius

Image of old man working

Imagine a fifty-something man in a blue long-sleeve shirt, the cuffs unbuttoned, his knuckles thick and coarse. He’s on the side of the road, quibbling over a stack of used cinder blocks with a merchant.

This is my grandfather. And it’s 1980, roughly.

His brother, my great-uncle, shuffles the dirt with his boots beside the white 1953 Dodge van, the one with a hot 5.2 liter block engine in between the driver and passenger seat — an engine they fetched from the junkyard a few years ago and nursed back to life. A 24-pack of Stag warms on the engine case.

My grandfather was a magnificent man.

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