I’ve been seeing something happen frequently among my fellow bloggers lately, but it’s most obvious to me when I receive offers to guest post on my blog.
Someone pitches me a great idea. Brilliant, in fact. An idea that interests me and one I feel will interest my readers as well. So I say yes. And the person writes the post and sends it to me. They’re excited, and I’m excited too.
The post begins well, and the opening is great. But as I read, something happens.