Barbra Sundquist and her site, How to Write a Short Bio, makes it an even 10 for the Landing Page Makeover Clinic Series for 2007 (ok, with a little squeak into 2008.)
There are numerous copy and layout issues which I’ll explore in a moment. But I’m going to do this last makeover a little differently since it’s a great example of why a solid promotion plan is so critical—and why is should be crafted BEFORE anything else is done. I’m going to quote Barbra from time to time for this critique to give you a sense of her thinking along with my comments.
I bet you didn’t know that the main characters of HBO’s Sex and the City represent one of the better examples of the four personality temperaments, did you?
Just about every personality typing system—from Hippocrates’ humors to Myers-Briggs/Keirsey or DISK—groups personalities into four primary temperaments. Only the labels differ:
- sanguine, choleric, phlegmatic, melancholic
- spontaneous, methodical, competitive, humanistic
- artisan, guardian, rational, idealist
and so on.
The blogging pros over at Performancing are running their first annual Blog Awards. Part of the awards are determined by a reader’s choice poll of top blogs in various categories, and Copyblogger is fortunate enough to be nominated in three of those areas: Most Influential Blogger, Best Writing/Blogging Blog and Best Blog Design.
It’s an honor to be recognized like this, so let’s see how we’re doing so far:
This is a guest post by Dan O’Sullivan.
Have you ever been trapped at a party with someone who can’t stop talking about himself?
You know the type. He goes on and on about his plans for renovating the guest bedroom, his battles with back spasms last weekend, or the latest accomplishments of his remarkable toddler.
The topics are seemingly endless.
Along the way, you might pick up an interesting tidbit or two about raising a gifted child. But when you finally extract yourself from the soliloquy, you feel annoyed (“That’s 30 minutes of my life I’ll never get back”) and maybe even angry (“The jerk never asked me about my family”).
So, why do we publish all this online content, anyway?
See if this sounds right:
- You need to attract attention and make people aware of who you are and what you do.
- You then need to transform that attention into revenue or some other measurable benefit.
Sounds like what advertising is supposed to do, but doesn’t do so well anymore.