How to Use Content Marketing to
Turn Prospects into Buyers

Get Results

What’s all this you keep hearing about content marketing these days?

Well, basically it’s what we’ve been talking about on Copyblogger for the last three years. It’s all about using relevant and valuable information to turn prospects into buyers.

When I talk to people about the topic, however, it seems many have a hard time getting their heads around it as an overall strategy. If that’s you, or you just want to hear from some of the leading authorities in the field of content marketing, you’re in luck.

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When Sex Refuses to Sell


I remember the first big spike in traffic we received at the online publication I edited at the time.

It had to do with large breasts.

And it was one of the first lessons I had in traffic and – more importantly – quality traffic. It’s a lesson I still remember today when I write my blog.

Readers, Readers, Readers

Something journalists have in mind when we’re editing newspapers, magazines or online news sites – apart from reporting the news – is readership. That’s why headlines, for example, not only tell the story but often do so in an intriguing, thought-provoking way.

It’s also why some stories are chosen over others: they’ll be more interesting to readers.

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Do You Have Enough Passion to
Be a Renegade?

Career Renegade

Imagine that your occupation involves doing what you truly love, regardless of money.

Now imagine you do actually make good money doing what you love.

Let’s face it, unless you’re a trust fund kid or the developer of a Web 2.0 site, money still matters.

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How One Smart Move Can
Attract Constant Attention


What’s the one stat that most bloggers care about the most? Is it page views, visitor location, referring sites or subscribers? I know for me and most other bloggers out there, getting more subscribers is a priority that is pretty high up on the list.

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The Pick-Up Artist Guide to
Effective Online Marketing

Digits Scored

A beautiful woman sits alone at a bar. She’s had a long day. Clients were difficult, work piled up, and she scrambled frantically to get it all done. Now she’s tired and trying to unwind.

On either side of the woman sits a man. One is wearing a fancy suit, a gold watch, and has a briefcase next to him. The other man wears a baseball cap, a t-shirt, jeans and sneakers.

The man in the fancy suit starts talking to the woman. He tells her about his credentials and diplomas. He mentions his Ivy League education and his top marks. He’s impressive, and he doesn’t mind letting her know.

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How To Write Better Posts In Less Time


“SpeedBlogging” is a term I use for a four-step system I work with to write better posts or articles in less time.

And no, I don’t mean just for articles under 300 words, I mean this system works for much longer articles or posts too. Articles that engage, inform, and entertain your blog community.

So here are the four steps each guided by a traffic sign:

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5 Steps to Going Viral on Twitter

TwitterBack in 2006 when Brian wrote the Viral Copy report, Twitter didn’t even exist. Now Twitter is a force that any serious web publisher needs to reckon with in order to gain maximum exposure for content.

Twitter is changing the way information spreads online. Links that would have been blogged a couple of years ago are now more often shared via the micro-blogging service instead, which fundamentally changes strategy when trying to get content to spread.

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Forget Everything You Know About Making Money Online (And Start Making Some)

Teaching Sells

More people than ever are trying to make money online these days. And it seems just as many are frustrated with their results so far.

If you’re having trouble creating an online business, it might be because you’re following approaches that really don’t work anymore. The truth is, some models that worked a few years ago for early adopters are difficult if not impossible for new players to successfully get going today.

The key to avoiding this frustration is to see where things are going and become an early-adopter in the next big wave of the commercial Internet. Of course, even if you’re already doing well, it never hurts to take a look forward, right?

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How to Become an Expert on Nearly Any Subject


The key to online success is authority. The key to authority is knowing what the heck you’re talking about, and being able to express it well.

So what’s the key to knowing what the heck you’re talking about?

One of the things that holds people back from creating information-based businesses is the insecurity that they’ll never be able to learn enough to be an expert. Here’s how to become insanely knowledgeable about nearly any subject under the sun.

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Six Ways to Get People to Say “Yes”


Getting people to say “yes” is the goal for any sales message. It’s what psychologists call “compliance.”

However, my first exposure to the idea of compliance was not in a psychology book, but beneath a tree decades ago when my grandfather, in a moment of playfulness, showed me something startling with a stick and a few red feathers.

One day, he handed me a long stick with a clump of red feathers taped to the end and said he wanted to show me something. He had a familiar, mischievous look in his eye, so I knew it would be fun.

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