Landing Page Makeover Clinic #6: EMKPress.com

Landing Page Makeover

Although I’ve generally confined myself to reviewing individual landing pages, I thought it might be interesting to take an overall look at a book publisher’s site, with specific focus on the homepage. Carrie Kitze is the publisher behind EMK Press. EMK Press is a niche publisher specializing in books about adoption. I’ve known Carrie for several years as my online store, AdoptShoppe, carries several of her company’s titles. Carrie has asked me to review/critique her site to help her generate more newsletter subscriptions, more book sales, and more effective information distribution.

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Steal This Copy: Finding Inspiration in the Work of Other Writers

Copywriting Thief

I had the pleasure of attending An Event Apart in Chicago a few weeks ago, for work. AEA is organized by the wonderful people at A List Apart which, if you make or manage websites, should be an essential on your list. It was a great experience, and I couldn’t be happier with how well the trip went. Chicago is an amazing city, and the speakers were all excellent and worthy of their places as industry leaders.

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What is a Copywriter’s Most Valuable Trait?

Copywriting Advantage

  • How can we write more magnetic copy?
  • Why do even skilled writers occasionally miss the target?
  • What is one leading cause of copy that fails to persuade?

I would argue that this one trait separates compelling writers from so-so writers, and it has less to do with words and grammar than you might think.

What is this magical thing?

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Are You Using the Five Types of
Links Properly?

image of molecular links

This is the first guest post by Ben Yoskovitz.

Not all links are created equally, and not all links serve the same purpose.

Brian Clark reminds us that using click here as anchor text is still valid.

But Lisa Barone disagrees; her argument being that keywords in the anchor text are critical.

They’re both right.

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Do You Recognize These 10 Mental Blocks to Creative Thinking?

There is no spoon

Whether you’re trying to solve a tough problem, start a business, get attention for that business or write an interesting article, creative thinking is crucial. The process boils down to changing your perspective and seeing things differently than you currently do.

People like to call this “thinking outside of the box,” which is the wrong way to look at it. Just like Neo needed to understand that “there is no spoon” in the film The Matrix, you need to realize “there is no box” to step outside of.

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Does Telling Someone to
“Click Here” Work?

Click Here

I’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it’s a no brainer—it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do.

Simple as that.

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Writing for StumbleUpon:
High Impact Content “Above the Scroll” in Four Easy Steps

StumbleUpon

Most Copyblogger readers are likely familiar with the concept of “above the fold,” which refers to placing the most important or most attention-grabbing content on the upper half of the front page of a newspaper. When applying the same concept to content published on the web, we can think about it instead as “above the scroll,” since we make traditional “above the fold” content visible to readers without requiring them to scroll down.

With StumbleUpon, an under appreciated yet extremely powerful socially driven content discovery site, staying above the scroll is more important than ever. That’s because “Stumbling” is very similar to channel-surfing on television.

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Check Yourself for These 7 Symptoms of the Copywriter’s Curse

Curse

Are you burdened by the copywriter’s curse?

Many a copywriter is hindered with a trait that damages productivity and constrains our ultimate earning potential. We here at Copyblogger may actually be guilty of agitating this problem for you.

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Who Inspires Your Writing?

Inspiration

Another simple question… What gets you to the keyboard?

Is there someone who you look up to or model?

Perhaps someone you know personally motivates you to get up and write, or maybe it’s a well-known writer.

Let’s hear from you.

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How to Write Remarkably Creative Content

Remarkable Creativity

Creativity is vitally important to crafting effective copy and content. But mention the word “creative” around direct response copywriters, and their blood will begin to boil.

Outside of Madison Avenue, advertising is supposed to sell something, not win industry creative awards. Likewise, content should be useful and valuable to the reader, not an indulgent exercise in self expression.

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