Authority is where it’s at these days.
Of course, as a Copyblogger reader you know that already.
Google values authority so much that it’s trying to build an authority measurement into its algorithm.
Authority has simply become the way to stand out and get ahead.
- Business owners need to create authority around their business ideas.
- Marketers need to create authority around the brands they represent.
- Sales professionals need to create a kind of personal authority that turns them from unwanted pest to welcomed guest.
A great deal of the information put out on the topic of authority building centers on ways to create authoritative content, places to amplify that content, and even on the various plugins, SEO tactics, and networks one must use in order to build authority.
While much of that advice is relevant and essential, it often overlooks how the kind of authority that lasts is actually developed.