Do You Recognize These 10 Mental Blocks to Creative Thinking?

There is no spoon

Whether you’re trying to solve a tough problem, start a business, get attention for that business or write an interesting article, creative thinking is crucial. The process boils down to changing your perspective and seeing things differently than you currently do.

People like to call this “thinking outside of the box,” which is the wrong way to look at it. Just like Neo needed to understand that “there is no spoon” in the film The Matrix, you need to realize “there is no box” to step outside of.

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Does Telling Someone to
“Click Here” Work?

Click Here

I’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it’s a no brainer—it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do.

Simple as that.

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Writing for StumbleUpon:
High Impact Content “Above the Scroll” in Four Easy Steps

StumbleUpon

Most Copyblogger readers are likely familiar with the concept of “above the fold,” which refers to placing the most important or most attention-grabbing content on the upper half of the front page of a newspaper. When applying the same concept to content published on the web, we can think about it instead as “above the scroll,” since we make traditional “above the fold” content visible to readers without requiring them to scroll down.

With StumbleUpon, an under appreciated yet extremely powerful socially driven content discovery site, staying above the scroll is more important than ever. That’s because “Stumbling” is very similar to channel-surfing on television.

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Check Yourself for These 7 Symptoms of the Copywriter’s Curse

Curse

Are you burdened by the copywriter’s curse?

Many a copywriter is hindered with a trait that damages productivity and constrains our ultimate earning potential. We here at Copyblogger may actually be guilty of agitating this problem for you.

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Who Inspires Your Writing?

Inspiration

Another simple question… What gets you to the keyboard?

Is there someone who you look up to or model?

Perhaps someone you know personally motivates you to get up and write, or maybe it’s a well-known writer.

Let’s hear from you.

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How to Write Remarkably Creative Content

Remarkable Creativity

Creativity is vitally important to crafting effective copy and content. But mention the word “creative” around direct response copywriters, and their blood will begin to boil.

Outside of Madison Avenue, advertising is supposed to sell something, not win industry creative awards. Likewise, content should be useful and valuable to the reader, not an indulgent exercise in self expression.

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How Freelancing Made Me a Better Writer

Freelance Writing

Improving your writing can be difficult when you are constantly writing about the same things, day after day. You know you need to mix things up, but that’s often easier said than done.

While I have suggested in the past that we all need to break out of our daily writing ruts and mix it up once in a while, actually finding the motivation to do that can be challenging. If, like me, simply desiring to improve might not be enough, you have to find a way to be compelled into action.

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Warning: Use These 5 Headline Formulas at Your Own Risk

Magnetic Headline Formulas

There’s no doubt that my previous two posts on headline formulas have been extremely popular. But they’ve also caused me to take a lot of flak.

First off, you still have the doubters who wonder if 80-year-old headline structures can possibly work in the modern social media environment. Truth is, I used one such structure for a post this summer that received over 1,600 Diggs, while also making an appearance on just about every social media news site around and bringing in over 70,000 unique visitors.

And I never had a doubt that it would work. Why?

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How to Get Past the “Don’t Buy” Button

Buy Now

When it comes to selling online, getting someone to take action right now is often the key to success. Many people get excited about copywriting because they believe great copy has the ability to tap into a prospect’s brain and push a “buy now” button that magically produces the sale.

It doesn’t really work that way.

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Labor Day Link Karma

Link Karma

What’s more important when it comes to copy… style or substance?

The 5-Step Backward Copywriting Shortcut.

Darren delivers valuable advice with 10 Ways to Hurt Your Blog’s Brand by Commenting on Other Blogs.

Dawud looks at Knowing When to Slow Down in a guest post at Wendy’s place. I usually figure it out two weeks too late, and then I leave town. :)

10 Ways to be a Creative Blogger.

Robert Scoble went off on a rant about things related to SEO and social media, and his perspectives were handily dismantled by Rand, Danny and Muhammad. No one gets off the hook when it comes to doing your homework first.