What the Best Halloween Costume of 2013 Can Teach You About Creativity

Edgar Allen Ho creative Halloween costume

Right now you are probably thinking, Wow … what a unique idea for a Halloween costume.

But is it really?

Edgar Allan Poe always gets plenty of play come Halloween time, thanks to his reputation for the macabre. And there is perhaps no greater Halloween tradition outside of the pumpkin itself than females donning the sexy nurse/cop/maid costume.

Two Halloween clichés. What’s so special about that?

The brilliance of this costume lies in the creative merging of two common but disparate ideas into a totally fresh, attention-grabbing combination.

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5 Ways to Protect Your Entrepreneurial Confidence

image of domo as a luchador

I know I told you your audience was your most important business asset. And I stand by that — if we’re talking about something that exists outside of yourself.

But there’s an internal, mental asset that you need to develop and protect if you’re going to do all the rest of it. (Develop your audience, produce top-notch content that solves real problems, make compelling offers, grow and sustain a great business.)

Business coach Dan Sullivan has said that as business owners, our greatest duty is to protect our own confidence.

Because the reality is: the most successful rockstar ninja business badass you know — that one who seems fearless and unstoppable — has days when their confidence wobbles.

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The Truth About Overnight Success (and What You Need to Do About It)


Image of hand laying bricks

Some people just get lucky.

They appear out of nowhere and rise fast. Their blogs shoot onto awards lists. They get mentioned by the A-listers. They land book deals.

Why can’t you have the same overnight success?

Because it doesn’t really exist.
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Are You Still Playing Russian Roulette with Google?

Image of gun with one bullet in chamber

Yep, here we are once again … on the back side of another huge Google algorithm change wondering how it will impact SEO.

Every online publisher and her brother has since rushed to spill ink on the topic because we all want to know: how can we please Google?

Not like souless robotic spammers, of course. But like people who sincerely believe they deserve to rank highly (even if that becomes a less meaningful metric by the day). Because, well, think about it …

If we all knew the ins-and-outs of how Google ranks content, and if we knew which factors they use and the exact weight each carries in ranking, then all we’d have to do is just tick off our check list, publish the post, and bask in the light of steady traffic pouring in from our high rankings!

Life would be sublime. But it just doesn’t work that way.

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15 Copy Editing Tips that Can Transform Your Content into Persuasive and Shareable Works of Art

Image of man carving into wood

What’s special about the compelling content you retweet, Like, bookmark, and email to your friends?

Those articles serve the audience, not the content creator.

Creative work that instantly captivates and holds an audience’s attention influences their lives.

Transcribing the thoughts in your head won’t always serve a purpose. You must construct helpful and manageable instructions for your audience — the reader will do something differently in her daily routine after learning about the information you share on a specific topic.

That’s easier said than done.

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20 Tips for Producing Way Better Webinars

Image of Television Set

A smart, well-run webinar is one of the most powerful tools in the content marketer’s toolbox.

If you present an organized, content-rich webinar and you make a connection with each audience member, you’ll be well on your way to becoming an authority in your field.

But, if you present a webinar with faulty slides, cackling audio, or worse … you’ll likely lose the trust and respect of the audience that you’ve worked so hard to gain.

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