What’s the Difference Between Content Marketing and Copywriting?

Content Marketing 101

From a traditional marketing standpoint, the answer to the above question is simple.

Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff.

Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, but it can also be confirming an email opt-in, calling for more information, or going into a store to check out the merchandise.

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38 Critical Books Every Blogger
Needs to Read

business books

Your blog is a business.

I’m not saying that your blog should make money. If you’re a Copyblogger reader, that’s probably already something you’re focusing on.

I’m saying that your blog (independent of the other parts of your business) itself has all of the components of a business:

  • You have an idea … that’s entrepreneurship.
  • You write content … that’s the product.
  • You build a list of subscribers and do some guest blogging … that’s marketing.
  • You have readers … those are customers.
  • You run analytics to see what’s working and what isn’t … that’s managerial accounting.

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Copyblogger is 5 Years Old!

image of 5-year-old

Yep, it’s time to put on the big boy pants … Copyblogger is five years old today.

A lot has happened in those quick five years, but as with any 5-year-old, we’re just getting started.

Most of all, we want to thank each and every one of you for “raising” us to this point — it truly could not have happened without you. So thanks for that, and also for sticking with us for the cool stuff we’ve got for you as we head toward age six.

We’re also really sorry for scribbling on the wall with that black Sharpie. Whoops.

Copyblogger Weekly Wrap

image of Copyblogger Weekly Wrap logo

I talked to my Dad last week, who asked tongue-in-cheek if I was ready for the final year of existence on Planet Earth, seeing as the world was scheduled to end in either a planetary collision or a Justin Bieber concert on December 21st of 2011.

“No, Dad,” I said. “You’re thinking of 2012.”

“I’m pretty sure it’s 2011,” he said.

So I had to take him on a brief tour of the known internet universe, at which point he agreed that indeed the Horsemen weren’t coming until a full year later.

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The Fast Track to Building Your
Business with Blogging

If you’d like to figure out exactly how to start reaping the benefits of more traffic, better search rankings, and the free social media word-of-mouth that blogging brings, consider taking the fast track with Blogging Success Summit 2011. And you won’t need to spend money on travel, hotel rooms, or even leave the house.

This is a completely virtual event and it’s currently 50% off until Thursday, January 20, 2011. Twenty-three of the world’s most respected blogging experts and brands reveal all the latest techniques and proven business-building tactics you need to immediately benefit from blogging.

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How to Get More Mobile Visitors On Your Email List

Email Marketing 101

On Copyblogger recently we’ve talked about why it’s so important to make your website mobile-friendly.

And we’ve hammered on how critical it is to get people onto your email list.

But there’s a problem: it can be really hard for your mobile visitors to sign up for your newsletter.

Here’s why:

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2011 Content Marketing Predictions

According to this awesome Roland Emmerich documentary I just watched, the world is going to end on December 21, 2012. If John Cusack participates in a Mayan end of days depiction, you know it’s the real deal. Just like Say Anything.

We here at Copyblogger are keeping our heads together in the face of this news and will continue doing our level best to help you accomplish your business goals before the floods arrive and Los Angeles turns into a molten field of flaming limousines.

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Defy Convention (Or Be Forgotten)

image of Frida Kahlo

A few weeks ago I saw this tweet from Johnny B. Truant:

If I were Frida Kahlo, I would have painted myself without a unibrow. Or at least have become aware I needed a pair of tweezers.

Johnny made me smile. Then he made me think.

Would we remember Frida Kahlo today if she hadn’t had the audacity to leave her eyebrows natural, and sport a wisp of a mustache across her upper lip?

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125 Tips for Building an Irresistible Brand

image of the word brand

There are countless blogs and articles on the web that proclaim the importance of building a unique brand.

But how, exactly, do you create a brand that’s irresistible to your audience and positions you as an authority?

And how do you do it if you’ve never built one before?

In the comments of my last post, The Rockstar Guide to Getting More Traffic, Fame, and Success, many of you said you were having trouble finding your unique style and turning it into a brand.

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The Best of Copyblogger 2010

Best of Copyblogger 2010

Every year on the 24th of December, we tell you we’re taking the rest of the year off. And every year, we instead slip in a “Best of Copyblogger” post before New Year’s just in case you missed something from the past year.

Sneaky, huh?

So here are the best Copyblogger articles from 2010, based on your enthusiasm via comments, links, retweets, and indecent propositions made to our writers for creating exceptional content (I hear it happens … how’s that for a guest blogging incentive?).

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