The Ultimate Formula for Success

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My last post here, How to do 500 Times Better than AdSense, got a lot of buzz and a lot of Tweets and generated my first real dose of reader hate.

That’s cool; if you’re not stirring the pot a little bit, chances are you’re not making an impact.

Despite some blowback, I enjoyed reading all of the ensuing discussion in the comments. Good pros and cons were made, several exceptions and clarifications and caveats were given. But what fascinated me in particular — and what inspired this post — was that the responses all fell neatly into three basic categories:

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5 Guaranteed Ways to Hate Your
Own Writing

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If you’re like the majority of writers out there, you’re a self-doubting bundle of neuroses, determined to believe that your writing will never be good enough.

That’s the life of the tortured, misunderstood writer, right?

What’s that? You think you’re pretty good at writing and actually like some of your own work?

Don’t worry, it’s just a blip. With these 5 tips you’ll soon be joining the rest of the writing community in feeling crappy about your ability and so-called “talent.”

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How Smart Freelance Writers
Handle Their #1 Hassle

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The life of a freelance writer is pretty sweet.

It’s interesting, challenging work. You meet great people. You have a lot of freedom to organize your work life the way you want it. The pay can be excellent, and you get to make a living doing something you love.

But there are aspects of the profession that aren’t much fun.

As a freelance copywriter, you need to get professional about how you deal with the parts of freelancing that aren’t unicorns and rainbows. Today, I’m going to talk about how to handle one of the more irritating hassles in the life of a writer: Requests for rewrites.

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Scribe Introductory Offer Extended

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Just a quick note to let you know we’ve extended the Scribe SEO software introductory offer – where you get the Advanced Plan for the Starter price – until this coming Friday, February 26. So you still have time to take Scribe on a free test drive and take advantage of a great deal.

If you have no idea what I’m talking about, check out Introducing Scribe: SEO Copywriting Made Simple.

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14 Lessons Learned from One of the World’s Highest-Paid Copywriters (Lessons 6-10)

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This is part two of a three-part series on how to profitably translate advice from old-school marketing guru Dan Kennedy to a new online environment.

Last week we looked at the first 5 steps in Dan Kennedy’s Ultimate Marketing Plan, and how you can translate those old-school ideas into an online marketing strategy.

This week we’ve got five more for you.

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The Sex and the City Guide to Blogging

Sex and the City

I’ve always been of the opinion that if Carrie Bradshaw had popped onto our television screens in 2010 instead of 1998, she would have been a blogger. But alas, she didn’t, so she wrote a (gasp!) print column for the fictional New York Star newspaper.

Yes, before there were blogs, there were newspaper columns – where readers couldn’t talk back or share good content. ‘Carrie the blogger’ would have been huge.

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Five “Old School” Tactics That Can
Ruin Your Sales Page

image of old school bus

Do you despise long sales letters, yellow highlighters and blood-red, hype-laden headlines?

These tried and true copywriting tactics are proven winners at converting “cold” traffic into paying customers – and $10,000-a-page copywriters use them without hesitation because they appeal to the baser instincts of the easily swayed. They may be embarrassing to look at, but historically, they’ve just plain worked.

But if you’re a Third Tribe type of marketer, you’re in a quandary because you know these push-comes-to-shove sales page tactics just won’t work in your case.

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10 Pathways to Inspired Writing

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As writers, inspiration is one of the most important of the criteria for success. Without it, well, our writing ends up pretty lame.

A huge percentage of blogs see their demise before the six month milestone. Why?

Because people don’t know what to write about – writing becomes a chore and when that happens, you might as well seal it in. Here are 10 ways to become a more motivated, effective, and inspired online writer.

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Introducing Scribe: SEO Copywriting Made Simple

You may have noticed I’ve been writing a lot about SEO copywriting lately. More than that, I’ve been working on a content optimization software solution for the last 6 months with a team of very smart people.

It’s called Scribe, and it makes SEO copywriting simple. Creating search optimized web pages, blog posts, and press releases used to be time consuming at best and mystifying at worst.

Not anymore.

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Is Your Business Getting Enough Love?

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Like everyone else on the social web, I just read Seth Godin’s new book Linchpin. It’s a big book, not so much in number of pages, but in number of ideas.

One core theme is the idea of emotional labor — bringing more human feeling and connection to your work, some essential part of yourself that can’t be automated or outsourced.

It strikes me that this gets to one of the key distinctions between different models for doing business online.

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