5 Reasons You Should Embrace Rejection

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Chances are, you read the title of this post and huffed, “I hate rejection! Rejection, I will dance upon your grave!”

The good news is that you’ll never stop experiencing rejection, so you won’t have to be shining up your dancing shoes anytime soon.

Wait — did I say the good news?

I did. In my career as a magazine writer, book author, content marketer, blogger, and copywriter, I’ve been rejected well over 500 times. Yes, I counted.

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What One of the World’s Great Novelists Learned About Writing from David Ogilvy

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Salman Rushdie is one of our greatest living novelists.

His novel, Midnight’s Children, won the Man Booker Prize in 1981, and in 2008 the novel was named the Best of the Bookers, the best Booker winning novel since the prizes’ inception.

However, before Sir  Salman Rushdie was a famous, knighted novelist, he was a copywriter under the suspender-wearing, direct marketing pioneer, David Ogilvy. Yes, that’s right. The great novelist learned from the great copywriter.

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Wait, Was That a Click or a Conversion?

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That’s the problem with discussions of social media ROI today.

Unless your company ponies up for enterprise level social media management software, you’re left to use free or low cost platforms that offer little more than click tracking data.

But it’s all you have, so you use the data to develop and manage your ongoing social media strategy.

The problem is, once you upgrade to a social media monitoring platform that includes conversion tracking, you begin to see a very different world.

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5 1/2 Reasons You Should Kill a Draft Blog Post

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“Forget the schedule. This post sucks.”

That’s the refrain I repeat to myself at least once a week. Whether it’s working on a piece for Copyblogger, my own blog, or our Google+ account … something’s not clicking and I need to throw in the towel.

Ever been in that position before? Perhaps you struggle to know which ideas to kill.

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Three Online Marketing Shortcuts that Take Too Long

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Sometimes people hear online marketing and their common sense flies out the window. They start thinking there won’t be any work (there will), there won’t be any expenses (a lot lower than standard offline advertising, but not zero), and that customers and clients will be magically transported to your business by flying Internet monkeys (that would rock, but sadly, no).

“Don’t take shortcuts, they take too long.” That’s something I say at least once a week, whether it’s to a colleague or one of our brilliant Authority members.

I first said it in the context of smart search engine optimization, where the tricks, games, and tomfoolery of a certain style of SEO have been systematically whacked by Google — leaving site owners to start from scratch.

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A Common Sense Guide to Getting Your Work Done

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I don’t know about you, but creating content is not always a piece of cake. (mmnn, cake …)

See how easy it can be to get distracted?

Writing requires the actual use of your brain, not just the low hum of “On” required to zone out in front of your television.

It requires a little forethought, maybe some (at least light) planning, as well as a host of other factors conducive to churning out words on a page that make sense, and communicate your message to your audience.

However, there’s one little itty bitty thing that can save your ass every day of the week, not just in writing but in life. (Although let’s stick to how it applies to writing for today.)

It’s called common sense.

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