Is your writing all meatloaf and mashed potatoes and no jalapeño and oregano? If so, you may be focusing on format and forgetting about what Ernest Hemingway called vigorous language.
We’ve talked a lot lately about how to structure your writing to make it accessible. While an easily digestible format is a critical part of effective content presentation, you don’t want to leave out the succulent seasoning.
Remember, beyond bullet points, numbered lists and compelling subheadings, it’s still the words themselves that matter most. It’s how you say it that will determine whether your audience sings your praises or heads for the hills, so don’t forget to add some zing to your language.