Social Media Marketing Insight from 21 Smart People (And Me, Too)

image of social media book cover

There’s a new book out called Success Secrets of the Social Media Marketing Superstars. Yes, that title sets off my hyperbole radar a bit too (not to mention my alliteration alert), but it’s a solid collection of smart social media advice based on real-world case studies, best practices, and proven techniques.

I wrote Chapter Two of the book – The Psychology of Social Media. It’s about applying tried-and-true influence factors in the social media space to build a business or make whatever case you’re trying to make.

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Why Your Blog Doesn’t Make Money

image of roll of money

Not a single founding member of Third Tribe earns the bulk of their income from the blogs that are practically (or in Brogan’s case, literally) synonymous with their names.

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The Key to Innovative Business Ideas: Cross-Pollination

bee on a flower

Gather round, everyone. It’s time to have “The Talk.”

You know the one I mean. You’ve started asking lots of questions and I can tell you’re ready for it, so make yourselves comfortable and let’s go over the basics.

Because if you’re in business, you need to know about this. It’s crucial to your success. Mastering this technique will put a spring in your step, and bring new life to your ventures.

Plus, it’s actually pretty fun.

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Four Sales Page Elements That
Get People To Buy Now

image of online shopping cart

When your sales page isn’t converting the way you need it to, it doesn’t just hurt your bottom line – it can cripple your confidence as a writer and make you doubt your future as a marketer.

On top of that, the frustration of having to rewrite underperforming copy can make copywriting seem like a tedious chore instead of the enjoyable exercise in persuasion it’s meant to be.

Fortunately, there are simple (but powerful) ways to write highly effective copy the first time – copy that gets readers emotionally invested and ready to click that “Add to Cart” button.

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Join Sonia and Brian at BlogWorld 2010
(And Save 20% With This Discount Code)

BlogWorld 2010

Sonia and I will be speaking again this year at BlogWorld in Las Vegas, October 14 – 16. This time we’ll be doing a keynote presentation along with our friend Darren Rowse of Problogger.

We’re excited to be presenting together, and if we pull it off like we plan, it’ll be educational and entertaining. Of course, the show is much bigger than the three of us, which is the real reason you should attend.

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How to Use Emotional Copywriting
to Kick-Start Your Sales

image of man's face showing many emotions

Writing with emotion can be hard. Really hard. Especially when it’s on a subject that’s technical.

I’m speaking from experience. You see, I recently launched an ebook about keeping WordPress sites more secure, and I asked my friend James Chartrand of Men with Pens if I might be able to write a guest post to try and spread the word.

If you’ve been following James’ blog for awhile, you know she doesn’t publish many guest posts, and when she does, her standards are high. The reply to the first article I submitted was, “I’d prefer one that’s less technical and more emotional.”

“Um, it’s WordPress security enhancements.” I think I may have said that out loud.

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6 Online Marketing Mistakes that
Will Kill Your Business

image of chalk outline of crime victimUsually on Copyblogger we talk about how to grow your business with online marketing, get more customers, increase your conversion rate, build thousands of daily readers, and all the rest of it.

But you also need to know about the factors that will kill off your business. Sometimes it’s a question of attitude, like when you’re sick of it, when it’s only a hobby and you don’t want to take it too seriously, or when you’re equally scared of success and failure.

And then there are just downright mistakes, which, fortunately, can be corrected.

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5 Reasons Why No One Is
Reading Your Email Newsletter

image of newspaper

Five reasons?

There may be seven thousand reasons why your newsletter won’t get the response you’re looking for.

Most of those reasons have the same common problem, though: readers just don’t like it.

And that’s probably because you’re making one of these five mistakes.

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60 Ways to Increase Your Influence Online

image of stopwatch

Recently, my company brought together 60 of the web’s brightest minds to speak about influence for 60 seconds each.

Yep. 60 speakers, 60 minutes total.

Who came to the party?

Well, Copyblogger’s own beloved Brian Clark, and his humorous underlord, Johnny B. Truant, to start.

We also heard from Guy Kawasaki, Gary Vaynerchuk, Robert Scoble, MarketingSherpa’s Anne Holland, MarketingProfs’ Ann Handley, David Meerman Scott, and many others.

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Let Us Write You a Killer Tagline…
Right Now and No Charge

Help! What's my tagline?We got an amazing response and have now wrapped up this tagline clinic. We’ll do it again in the near future.

When people arrive at your website, they’re looking for instant guidance. They want to know what you’re about, and if you can help with whatever they’re looking for.

That’s the function of your tagline. It’s an up-front statement that encapsulates and delivers your big-picture promise – and it’s got to hit the mark with your target audience in seconds.

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