Back when I took copywriting clients, I had one request that seemed to come up over and over again.
“I don’t want to do any marketing or selling,” the client would say. “I just really hate all that stuff. It makes me feel sleazy and gross and I don’t want my name associated with it and I don’t want to have anything to do with it.
“But, um, I don’t want the business to die.
“Is it hopeless? Is there anything you can do for me?”