Copyblogger Weekly Wrap: Week of December 6, 2010

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This week, the sky decided that it was sick of my crap and dropped like a foot of snow on me all at once. I guess I shouldn’t complain. I live in northeast Ohio. Although this deluge is extremely annoying, it’s hardly surprising given our state motto: “So, are you ready to kill yourself yet?”

So instead of leaving the house today, I’ll start the tractor (trying not to catch it on fire like I did two years ago) and plow the driveway. And, you know, write Copyblogger wrap-ups to keep warm — because this isn’t just a blog; it’s a small piece of digital Texas.

Everything here is bigger, warmer, and more likely to involve the death penalty.

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8 iPad Apps for Brilliant Writing

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While I was up late one night reading the Copyblogger archives (yes, I know I need to get a life), I stumbled across a great post discussing some brilliant writing tips.

The post inspired me to write — but since I was on my iPad at the time, how was I going to capture my brilliant insights on my mobile device?

More and more people are using mobile devices to create content — and thankfully, there are a slew of new apps that make it incredibly easy to write on the go.

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What’s the Perfect Time to Make an Offer?

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In advertising we used to have a saying:

“Everyone hates advertising until they have to sell their own car.”

Sometimes we all encounter readers who get mad at us for “selling too much.”

And sometimes you have to ignore those readers. They might just not be your customer. Or they may be those people who hate all advertising, as long as they’re not the ones who have something to sell.

But the problem might be something very different.

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The 6 Elements of an Influential Web Experience

What makes one website highly persuasive and engaging, while others are ignored or quickly abandoned?

If you took a poll asking your site visitors what’s missing from your site, they might not even be able to articulate it. And that’s exactly the point. What influences us isn’t necessarily at our conscious level of experience.

Today, we’ll discuss the 6 elements of a web experience that make a difference at a deep psychological level. My guest is Dr. Susan Weinschenk, a Ph.D. in psychology and an expert in the field of influential digital design. She’s the author of Neuro Web Design: What Makes Them Click and the excellent companion blog.

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8 Incredibly Simple Ways to Get More People to Read Your Content

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Your precious words. You know they’ve got to be right to attract the audience you want.

You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?

Nobody reads them.

No comments, no tweets, no sharing on Facebook.

It’s enough to send a writer into deep depression, and wipe out motivation to keep producing great content.

Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.

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4 Scientific Tips to Help You
Get More Blog Comments

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One of the most engaging features of the blogging platform is the commenting system.

Many bloggers believe there is as much or even more value in the discussion than the posts they write themselves. Comments are a classic form of social proof for blogs, and blogs that attract lots of comments appear more authoritative.

Because of all this, comments can become addictive, and many bloggers want to know how to get more of them. While there is a lot of great anecdotal advice out there from experienced bloggers, I thought some might appreciate a more data-driven approach.

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Copyblogger Weekly Wrap: Week of November 29, 2010

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I didn’t write the Wrap last week because Brian didn’t figure many people would be cruising Copyblogger over the holiday weekend, but I think that’s just yet another ethnocentric case of an American arrogantly assuming that his readership isn’t entirely composed of obsessive-compulsive Danish copywriting sailors with a high-bandwidth nautical Wi-Fi connection onboard their schooners.

And to that I say, Tillykke med fødselsdagen!

While I hobble off to the shop to get a fresh quill and have my peg-leg replaced (and naturally to flip each light switch I encounter along the way exactly seventeen times), you can check out what happened this week on Copyblogger:

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The Rockstar Guide to Getting More
Traffic, Fame, and Success

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Have you ever been to a concert where the opening act was just awful?

Maybe their music was okay, but there was something about the performance that undermined your ability to enjoy it. The group just lacked that special something that would make them stand out, that would draw you in.

That quality they’re lacking is called showmanship — and it’s not just for musicians.

You can spot a blogger who lacks showmanship a mile away. Even after they’ve built a small and loyal following of readers, they never reach the level of success that the “A-List” bloggers in their niche achieve.

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How to Craft a Marketing Story that People Embrace and Share

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You’re telling a story.

Whether you know it or not, or intend to or not … you absolutely are.

Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don’t act) on, and repeat (or don’t repeat) to others.

Now, it’s not necessarily fatal if you’re not aware you’re telling a story, and you’ll never completely control your story anyway. But purposeful storytelling is the mark of the great novelist, screenwriter, and playwright, and purposeful marketing stories are a sure sign of a great content marketer.

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Your Staggeringly Unfair Marketing Advantage

You’ve probably had fantasies of winning an MMA world championship wherein the title match is between you and a skinny seven-year-old.

Maybe you dream of writing a Booker Prize winning novel – with Sir Salman Rushdie working as your confidential ghost writer.

Or perhaps you’re determined to become the next President of the United States, thoroughly enjoying the fact that your last name happens to be Kennedy-Reagan.

If done well, a relevant Content Marketing strategy can create these kinds of conditions for your business. Conditions in which you possess a staggeringly unfair advantage over your competitors.

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