Three Online Marketing Shortcuts that Take Too Long

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Sometimes people hear online marketing and their common sense flies out the window. They start thinking there won’t be any work (there will), there won’t be any expenses (a lot lower than standard offline advertising, but not zero), and that customers and clients will be magically transported to your business by flying Internet monkeys (that would rock, but sadly, no).

“Don’t take shortcuts, they take too long.” That’s something I say at least once a week, whether it’s to a colleague or one of our brilliant Authority members.

I first said it in the context of smart search engine optimization, where the tricks, games, and tomfoolery of a certain style of SEO have been systematically whacked by Google — leaving site owners to start from scratch.

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A Common Sense Guide to Getting Your Work Done

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I don’t know about you, but creating content is not always a piece of cake. (mmnn, cake …)

See how easy it can be to get distracted?

Writing requires the actual use of your brain, not just the low hum of “On” required to zone out in front of your television.

It requires a little forethought, maybe some (at least light) planning, as well as a host of other factors conducive to churning out words on a page that make sense, and communicate your message to your audience.

However, there’s one little itty bitty thing that can save your ass every day of the week, not just in writing but in life. (Although let’s stick to how it applies to writing for today.)

It’s called common sense.

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5 Tips on the Effective Use of Copywriting Swipe Files

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Smart copywriters use good tools to make themselves more productive, and one of those “power” tools is the swipe file.

Used properly, it can get you writing quickly, provide inspiration, and improve your copywriting skills.

But what if you don’t use a swipe file correctly?

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Announcing: Seth Godin will be Keynoting Authority Intensive

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Ah, the challenge of writing about Seth Godin.

The process: Write 12 paragraphs of embarrassing mush. Delete. Ponder.

Write 12 more paragraphs of really embarrassing mush. Delete. Despair.

Because “Seth Godin is awesome” is a terrible marketing cliché. And like a lot of clichés, there’s a good reason for that.

Around the Copyblogger Media virtual offices, we’ve been squeeing all over our shoes very pleased to learn that Seth Godin will be keynoting our first major live event, Authority Intensive, taking place May 7-9, 2014, in beautiful Denver, Colorado.

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Here’s How Hugh Howey (Bestselling Author of Wool) Writes

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The bestselling author of Wool, Hugh Howey, has become the patron saint of empowering authors to take their publishing straight to the people.

His own successes with self-publishing have recently placed him squarely in the spotlight as both a fierce advocate and savvy internet entrepreneur.

And Mr. Howey wants you to write a lot.

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How to Create an Influencer Plan that Drives Your Content Marketing

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When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together. Today, the site averages 130,00 unique visitors per month, almost 300,000 page views, and more than 50,000 email newsletter subscribers (both daily and weekly).

In each category, this is double our performance from 2012, and almost all of our revenue at CMI, in one way or another, can be traced to one CMI blog post.

I share these results with you because I believe any company can reproduce the same kind of results by being eternally focused and diligently consistent with the creation and distribution of exceptional content.

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