One day we’ll look back at this period in history as the big swindle known as social media marketing.
But on the upside, we’ll also view these times as the point when companies big and small realized the importance of owning their own home base and enticing prospects not only to visit, but to experience.
Beyond being forced to pay to interact with the very social audiences we built, brands of all sizes now know that social is not for selling. Seemed obvious to some, but apparently not to many.
When it comes to audience, social media is the coldest relationship you can have with a prospect. But it’s a start, and with proper nurturing and direction, your social followers can become true fans.