Psychotherapy, a discipline intended to help people, is actually a form of marketing.
Does that thought make you uncomfortable? Or even seem a little creepy?
American psychiatrist Jerome Frank put it eloquently over forty years ago: psychotherapy is the art of Persuasion and Healing.
A good therapist needs to do more than just teach her clients to have more positive feelings.
She actually needs to sell those feelings, in order to get the results her patients want.