SEO Copywriting: The Five Essential Elements to Focus On

image of Simple SEO Copywriting

When I first started Copyblogger in 2006, I was almost militantly against on-page search optimization. Seems strange, since I’d been a successful student of SEO since 2000.

It was because I saw all these people fretting over keywords like it’s 1999, and yet they had no links. Their content was weak. Their sites weren’t trusted.

You can’t optimize something that’s dead in the water. So my initial goal was to get people to focus on content that attracted attention and links first. Only then do you have something you can make better (that’s what optimize means, naturally).

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Landing Page Makeovers 2007-2009:
Where Are They Now?

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

It occurred to me late last year, as I was readying yet another Landing Page Makeover, that the end of one year and the beginning of the next was a good time to do a “Where are they now?” post. So first things first, I went back and contacted all makeover participants from the very beginning of the series.

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Does SEO Copywriting Still Matter?

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If there’s any one thing that can be said about SEO with certainty, it’s that it manages to cause a lot of confusion.

For example, it seems like many people’s idea of SEO was formed 10 years ago, and hasn’t bothered to change with the times. Even an online veteran like Robert Scoble is completely clueless about modern best practices for search engine optimization.

So, before we go any further, let me answer the question posed by the headline …

Yes, SEO copywriting still matters.

Here’s why.

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Third Tribe Marketing is Live

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Those of you who subscribe to the Internet Marketing for Smart People email newsletter found out on Monday what Brian and I have been up to for the past few months.

We knew it would be cool, because, well, we designed it to be cool.

We wanted to build something people would really get value from.

But still, when we saw what people were doing inside after the first day, we all looked around at one another and pulled a Keanu.

Whoa.

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The Alfred Hitchcock Secret to
Compelling Content and Copy

image of Alfred Hitchcock

The McGuffin has been a powerful storytelling device for a long time. It was Alfred Hitchcock who popularized both its use and the name that sounds like it should be on a dollar menu.

The McGuffin has a cool job: to keep the plot, character, or situation rolling along. It draws us into the story and drives the action. The McGuffin is often an object of high value, which everyone covets. It can be ambiguous, entirely undefined, generic, or left open to interpretation.

Remember the suitcase in “Pulp Fiction?” Classic McGuffin. Though it showed up a few times throughout the film, and was important enough to get a handful of people peppered with bullets, we never actually saw what was in the suitcase.

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How to Quit Hitting the
Snooze Button on Your Blog

image of man with alarm clock

Conversation in social media is supposed to be “open source,” right?

We’re supposed to gain energy and excitement from being open to the entire internet, to ideas that come to us from literally every corner of the globe.

But too often “social media” turns into a predictably closed circuit of the same people having the same conversation.

Finding your own tribe can be a wonderful thing. It can also make your blog unbearably boring.

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Who Do You Trust for
Online Business Advice?

image of scorpion

Do you know this story?

A scorpion needs to cross the river. He asks a friendly-looking frog to carry him across.

“Do you think I’m stupid?” asks the frog. “You’re a scorpion. You’ll sting and kill me.”

“No I won’t,” says the scorpion. “That would be completely against my self interest. If I sting you, I’ll fall in the river and drown.”

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Could Your Blog be Ruining
Your Business?

image of sign saying Business Closed

Many of you began blogging to get more business. I’m sorry to tell you that many of you are doing the exact opposite.

Your blog isn’t getting you more business — it’s actually sending business away.

How did that happen?

A blog is supposed to create more interest in what you do or what you sell. It’s supposed to bring you more credibility, more readers. It’s supposed to show off your expertise. All that should be great for business. Where did it all go wrong?

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How to Do 500 Times Better than AdSense

image of U.S. penny coin

Right around a year ago now, I made my first cent online. It was literally a cent — $0.01 — and it showed up in my Google AdSense account after a certain number of people had viewed an ad for dog food or a shiatsu massager or whatever on my old humor blog.

That first cent was exciting, because it proved that you really could make money online in the way it seemed that everyone said you could — by creating sites populated with ads, and then sitting back and letting the earnings pile up. Then, if the gurus were to be believed, it was only a matter of time before I would be living in Hawaii, while bikini girls used the Mona Lisa to wax my Lamborghini.

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How to Become an A-List Blogger

image of four ace playing cards

If I asked you to define what an A-list blogger actually is, what would you say?

I’m sure the usual thoughts like “thousands of subscribers,” “lots of comments,” and “large influence” come to mind.

While these may be things that many of us agree on, they aren’t really about the blogger, they’re about the blog.

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