Writing for StumbleUpon:
High Impact Content “Above the Scroll” in Four Easy Steps


Most Copyblogger readers are likely familiar with the concept of “above the fold,” which refers to placing the most important or most attention-grabbing content on the upper half of the front page of a newspaper. When applying the same concept to content published on the web, we can think about it instead as “above the scroll,” since we make traditional “above the fold” content visible to readers without requiring them to scroll down.

With StumbleUpon, an under appreciated yet extremely powerful socially driven content discovery site, staying above the scroll is more important than ever. That’s because “Stumbling” is very similar to channel-surfing on television.

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Check Yourself for These 7 Symptoms of the Copywriter’s Curse


Are you burdened by the copywriter’s curse?

Many a copywriter is hindered with a trait that damages productivity and constrains our ultimate earning potential. We here at Copyblogger may actually be guilty of agitating this problem for you.

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Who Inspires Your Writing?


Another simple question… What gets you to the keyboard?

Is there someone who you look up to or model?

Perhaps someone you know personally motivates you to get up and write, or maybe it’s a well-known writer.

Let’s hear from you.

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How to Write Remarkably Creative Content

Remarkable Creativity

Creativity is vitally important to crafting effective copy and content. But mention the word “creative” around direct response copywriters, and their blood will begin to boil.

Outside of Madison Avenue, advertising is supposed to sell something, not win industry creative awards. Likewise, content should be useful and valuable to the reader, not an indulgent exercise in self expression.

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How Freelancing Made Me a Better Writer

Freelance Writing

Improving your writing can be difficult when you are constantly writing about the same things, day after day. You know you need to mix things up, but that’s often easier said than done.

While I have suggested in the past that we all need to break out of our daily writing ruts and mix it up once in a while, actually finding the motivation to do that can be challenging. If, like me, simply desiring to improve might not be enough, you have to find a way to be compelled into action.

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Warning: Use These 5 Headline Formulas at Your Own Risk

Magnetic Headline Formulas

There’s no doubt that my previous two posts on headline formulas have been extremely popular. But they’ve also caused me to take a lot of flak.

First off, you still have the doubters who wonder if 80-year-old headline structures can possibly work in the modern social media environment. Truth is, I used one such structure for a post this summer that received over 1,600 Diggs, while also making an appearance on just about every social media news site around and bringing in over 70,000 unique visitors.

And I never had a doubt that it would work. Why?

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How to Get Past the “Don’t Buy” Button

Buy Now

When it comes to selling online, getting someone to take action right now is often the key to success. Many people get excited about copywriting because they believe great copy has the ability to tap into a prospect’s brain and push a “buy now” button that magically produces the sale.

It doesn’t really work that way.

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Labor Day Link Karma

Link Karma

What’s more important when it comes to copy… style or substance?

The 5-Step Backward Copywriting Shortcut.

Darren delivers valuable advice with 10 Ways to Hurt Your Blog’s Brand by Commenting on Other Blogs.

Dawud looks at Knowing When to Slow Down in a guest post at Wendy’s place. I usually figure it out two weeks too late, and then I leave town. :)

10 Ways to be a Creative Blogger.

Robert Scoble went off on a rant about things related to SEO and social media, and his perspectives were handily dismantled by Rand, Danny and Muhammad. No one gets off the hook when it comes to doing your homework first.

How to Write a Social Media Press Release

Company Announcement

It’s incredibly hard to get a social media community interested in a press release, and it’s not because they hate hearing about what your company is up to, it’s just that they hate the way you’re telling the story. Consider some of the approaches the average press release takes.

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Landing Page Makeover Clinic #5: HireAHelper.com

Landing Page Makeover

Today’s makeover is for Mike Glanz. He’s looking to energize and increase his ROI for his site, HireAHelper. This site is all about finding local help for lawns, moving, cleaning, and the other kinds of chores that are necessary but a drag and drain on most busy homeowners.

Unlike high-priced companies or taking a chance on what you might find on craigslist.com, HireAHelper provides reviews, a secure method of payment, and a list of qualified helpers. Sounds like a neat service, but Mike tells me that visitors who are coming through his PPC ads don’t seem to understand the site concept once they get there. They are unsure or uneducated about ordering local services online.

And that must be so because Mike writes that his conversion rate is .9%. Value to Mike is $15-$20 per sale.

Let’s see what the Copywriting Maven can do to help Mike move more local services to more people.

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