Today’s makeover is for Victor Holtreman’s ebook, The Last 10 Pounds. He’s sold 1,000 copies at $12.95 each, but conversion lately has been lacking at just .87%. He’s looking to pop his conversion rate and sell more books.
Here’s the background:
- The Goal
Increase conversion rate from less than 1% to 3%.
- The Problem
Previous page(s) were more successful than current efforts. Several attempts, including restoring the original page, have not been effective in recapturing the conversion rates of the past.
- The Current Landing Page
- Page/Ad that Generates the Click-Through
Click here to view