How to Dominate Your Niche
Without Apology

image of chess kings

Correct me if I’m wrong, but I don’t recall Leonidas apologizing to the Persian army before battle.

I definitely don’t remember Russell Crowe’s vengeful Maximus sitting down to write a few notes of sincere and profuse regret before he suited up and took out a couple of gladiators.

Do you?

Then why do so many people ask forgiveness right before they actually do something worth doing?

Read More…

Johnny’s Copyblogger Wrap-Up:
Week of May 24, 2010

Let's Do it for Johnny!

I decided this week that social media has jumped the shark.

It happened when I tweeted from the dentist’s chair to announce I was in the dentist’s chair. I thought, “This is something the world needs to know about.” Strangely, the world was apathetic, and no conversations ensued.

The system failed. My tweet did not bring me closer to people who were also in dentist’s chairs, or people who enjoy dentistry, or people who remember Bill Cosby’s “loose lips” bit about trying to talk with a mouth full of novocaine.

Online marketing’s demise can’t be far behind, which kind of renders this week’s Wrap-up pointless. Why should any of us read or write about copy or business when the New World Paradigm doesn’t work for oral hygiene?

Read More…

7 Quick-Start Techniques for
Fighting the Fear to Write

image of woman hiding behind fingers

Congratulations, you have a hot writing assignment!

Maybe it’s a proposal that could make your company’s fortune.

Maybe it’s your first professional writing gig.

It could even be a guest post for Copyblogger.

The stakes are high . . . and you know it.

In fact, it’s all you can think about . . . the F.E.A.R. trying to sabotage your aspirations for success. Your fingers are shaking too hard to type anything, and your stomach has sunk down to the bottom of an ocean so deep that all the fish have weird lights on their heads.

Read More…

Is F.E.A.R. Holding You Back?

image of F.E.A.R.

I’ve written in the past about the nasty effects of fear – how it can lead to procrastination, creative blocks, and unremarkable content. It’s our sense of fear that derails success more often than actual failed attempts at success.

Looking deeper into the topic, however, I’ve discovered that often it’s not actual fear we’re dealing with. It’s something much more ridiculous.

It’s not fear that holds you back.

It’s F.E.A.R.

Read More…

Who is the Internet Marketing for Smart People Course for?

image of Albert Einstein

It’s only for people who want:

  • A systematic, simple way to get a good grasp of the power of effective online marketing.
  • Easy-to-navigate tutorials on the “Copyblogger method” of creating a profitable online business or marketing your offline business online.
  • An organized reference guide to the “best of the best” that’s appeared on Copyblogger over the years.

Read More…

Landing Page Makeover Clinic #26:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Karen Omerod wants babies to be more comfy and parents less hassled dressing them. She’s designed an adorable line of yoga-styled, easy on/easy off, tops and bottoms. What’s not so cute is that Karen’s sales are poor.

Read More…

How to Monetize Your Site Without
Causing an Audience Revolt

image of riot police

If you haven’t experienced it, you’ve seen it.

Whether you’re a blogger or a marketer — or both — you’ve seen an audience rise up in revolt the moment someone tries to make a buck.

You’ve sold out! You didn’t disclose!

Whatever the contention, one thing is clear. Something backfired and backfired hard.

Read More…

Get a Great Deal When You Join Third Tribe Before June 1, 2010

image of Third Tribe logo

Are you stuck in the middle with your online marketing?

Too much integrity to be an Internet marketing huckster, and too much respect for cash flow to be a social media idealist?

What if I told you the middle is exactly the place to be?

And what if I also told you that you can get a ton of Internet marketing education for pennies on the dollar, all while meeting up with like-minded people who can help take your business to the next level?

All at no obligation?

Read More…

How to Overcome Your Three Greatest Blogging Challenges

image of climber at Mt. Everest

Let’s say you thought it would be pretty neat to climb Mount Everest.

You find two “how-to” web sites that explain what’s involved.

One details a tough training regimen, spells out all of the financial costs, has a serious conversation with you about the risks, and gives you a complete list of the gear you’ll need to maximize your chances of a successful ascent.

Another tells you that since you go for a 20-minute run every day, you’ll be totally fine. Nah, don’t buy a bunch of fancy equipment. Just wear your flip-flops and a sweater.

Who’s doing you the favor?

Read More…

Johnny’s Copyblogger Wrap-Up:
Week of May 17, 2010

Let's Do it for Johnny!

Last week, I told a story about how Brian lured me down to Texas, loaded me up with tequila, and convinced me to become a walking endorsement. Now, I’m biased, but I thought that was funny. But what was more funny was that there were a handful of people who actually thought I had gotten “Scribe” and “Thesis 4 LYF” tattooed onto my arms.

This misunderstanding proved that sarcasm doesn’t always translate online. But more troubling, it also established that people feel that the ladies walking the streets around that tattoo parlor and I have similar opinions about what money can buy.

Read More…