5 Ideas About the Future of Work from WordPress.com

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I spent a year working at WordPress.com in order to learn their secrets.

Surprisingly, they were happy about this: they granted permission, before I was hired, to write a book about my experience. That book, called The Year Without Pants, launches today.

It follows my amazing year as one of the first managers in the history of Automattic, the company that runs WordPress.com.

It’s a fascinating story for any blogger, and Copyblogger was kind enough to let me share some of the lessons I learned.

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The Future of Content Marketing

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New York City should have been destroyed 33 years ago.

A bunch of really smart people got together in 1880 to predict the future, according to Jeff Stibel in his intriguing book Breakpoint. These experts were called on to predict how the rapidly growing Gotham would manage into the next century and beyond.

The prognosis was not positive.

NYC was a major source of American innovation in 1880. Skyscrapers, subways, stock exchanges — and it was doubling in size every 10 years. The experts were concerned by this growth, because they projected by 1980, you’d need six million horses to transport all the people who would live there.

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Can You Pass This Content Marketing Test?

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Most content marketing authorities should ace the quiz below. But no worries if you don’t … we’ve got you covered (I’ll explain).

As you probably know content marketing is a hot topic, and study after study tells us that it’s going to stay that way for the foreseeable future.

This is very good news if you’re a content creator. It’s even better news if you’re building authority as an author online.

But are you?

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How to Leverage the Power of the Kindle Ecosystem to Build Your Business

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As if you’re not doing enough.

You have a website. You update your blog once a week. You’re growing your email list. And you try to maintain some presence on Facebook, Twitter, and Google+.

Why the heck would you worry about Amazon and Kindle?

I used to hold the same opinion.

I liked the idea of writing a book. Who doesn’t want to be a published author?

But having to format, launch, and promote a Kindle book didn’t sound appealing at all. And apart from the snob factor of being an author, I couldn’t see how producing a book could be a valuable use of my time.

Could it seriously generate business leads?

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The 5 Stages of Writing Irresistible Landing Page Copy

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Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.

They force readers to focus on one thing — and one thing only.

To boost your email newsletter or blog subscribers …  sell more of your digital or physical product … or dominate a keyword in search rankings … you need to use landing pages.

And lots of them.

But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.

See, you need to know what stage of sophistication (a Eugene Schwartz concept) your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.

Let me show you how this works.

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How an Independent Video Production House Makes Seven Figures with the Help of Two Insanely Useful Blog Posts

Content Marketing Case Studies | copyblogger.com

Simplifilm has one clear vision — they help businesses and individuals create professional videos when they need book trailers and application demos.

They’re great at what they do. They’re so good, in fact, that many of their clients report an instant uptick in trial sign-ups and sales when the Simplifilm videos are implemented on their sites.

In an online world full of bad videos (including a host of problems with fuzzy screenshots, poorly thought-out scripts, and bad voiceovers) Simplifilm is a welcome change. The company is also benefiting from content marketing in some very interesting (and unique) ways.

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