Which Words Can You Live Without?

Editing Your Writing

On November 19th, 1863, popular orator Edward Everett gave a two-hour speech that nobody remembers. Following Everett, President Abraham Lincoln stood up, delivered 269 words now known as the Gettysburg Address, and sat down. Lincoln’s two-minute speech is regarded as one of the greatest in American history.

Omit needless words.

How to Become a Heroic Business Blogger

Superman

Ready to add more to your bottom line from business blogging?

What you need is a hero.

You likely already know that business blogging is not about blatantly self-promotional posts. Your focus should be building your authority and credibility with compelling content that provides true value. Over the long term, this strategy will easily convert a good percentage of readers into paying customers.

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Landing Page Makeover Clinic #1: SEOmoz.org

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

At long last, after much thinking, the day has arrived. I’m thrilled to announce that Rand Fishkin of SEOmoz agreed to step up and subject his landing page to scrutiny as my official makeover candidate. I’ve outlined the basic background information below. The 10-point critique and bonus recommendations follow.

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How to be a Rock Star in Your Niche

Jim Morrison

Want to be a celebrity?

You can be.

I’m not talking about being famous like Tom Cruise. You’re likely too tall to pass for Tom Cruise, even if you’re female.

What I’m talking about is being the name that pops in a person’s head when a certain area of expertise is mentioned. You want to be the go-to individual for that particular niche, especially when a citation, quote, or interview is necessary for the media (social and traditional).

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Blogging is Dead
(Long Live Value Blogging)

Tombstone

Hugh Macleod has written a nice riff about the death of the blogging A-List. What he’s really saying between the lines (in my estimation at least) is that the early bloggers who gained pseudo-celebrity status because they were, well… early, are dwindling in relevance, at least in blog format. And Hugh’s thoughts are a great reinforcer to the fact that the A-List doesn’t matter when it comes to your success anyway.

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Here’s Some Cool Copy for July 4th

American Flag

We the people of the United States, in order to form a more perfect union, establish justice, insure domestic tranquility, provide for the common defense, promote the general welfare, and secure the blessings of liberty to ourselves and our posterity, do ordain and establish this Constitution for the United States of America.

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How Crappy Landing Pages
Kill Email Campaigns

Image of Landing Page graphic

“Oh, the humanity …”

The folks at SilverPop recently published a study, “Eight Seconds to Capture Attention: Silverpop’s Landing Page Report”, where it reviewed the email campaigns of 150 top online companies. Long and short? They discovered that email campaigns that opened with promise and decent click through ratios generally died on the vine with ill-conceived, poorly designed or just plain, lazy-ass landing pages. Bored, confused prospects quickly took their conversion clicks — and wallets — elsewhere.

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The Sexy Side of Online Content:
Text Formatting

The Sexy Side of Online Content: Formatting

OK, so maybe it’s not that sexy. But it’s more important than you might think, and it can definitely make your content more appealing.

In fact, formatting your content can be just as important as the substance of your content. It’s something that generally only comes to mind as an afterthought, but the format of your content can have a significant impact on how well people read, respond, and retain what you have to say.

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Saturday Night Link Fever

Saturday Night Link Fever

Since we’re apparently in the mood for grammar, check out Daily Writing Tips for more nuts and bolts guidance for writers.

How to Use StumbleUpon to Promote.

Roberta shows you how to pitch a blogger.

What makes people buy? Find out.

How to Write a Persuasive News Release.

Work from home (or hope to)? You should be reading Success From the Nest.

Do You Make These 7 Mistakes When You Write?

Do you make these mistakes when you write?

It’s time once again to review those nasty errors that damage our credibility when we write. Not normally a fun task, but absolutely necessary. I promise to keep you amused to diminish the pain (or at least I’ll give it a shot).

As with the last time we explored grammatical errors, I feel compelled to mention that copywriting and blogging should be conversational and engaging, and breaking formal grammatical and spelling conventions can often be a good thing. Every time I see a comment complaining about something like, oh, I don’t know… the improper use of an ellipsis or one-sentence paragraphs, I shake my head with sadness.

They just don’t get it.

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