Fanning the Social Media Flame
for Viral Exposure

image of lit match

Are you a content marketer? If so, you have a choice to make.

You can sit around and wait for your content to go viral.

You can hope you’ll get sudden bursts of traffic, hope your readers will spread the word, hope your content will catch fire.

Or you can bring your own matches and lighter fluid to set the dang thing aflame yourself.

As bloggers and content marketers, which will you choose?

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The Mad Men Guide to Changing the World with Words

image of Jon Hamm as Don Draper

Mad Men made writers sexy again.

Donald Draper is dark and moody and mysterious in all the right ways. He’s powerful, able to send staff scurrying from his office with a scowl.

And he’s a creative genius too, lounging on his office couch, sipping whisky, and crafting the perfect slogan to capture the minds of America.

He makes it all look so freaking cool.

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Copyblogger Weekly Wrap:
Week of October 25, 2010

image of Copyblogger Weekly Wrap logo

Two weeks ago in Vegas, I earned a new distinction. While on the stage during a Blogworld Expo keynote, Sonia Simone declared me an expert in something. Something cool. Something I can’t repeat here because this is a PG-13 blog — but if you’re feeling saucy, this video contains the original R-rated phrasing (somewhere in point #4, which starts at 50:33).

I’m going to get shirts made so that everyone will know what I stand for. I’m going to wear my new distinction proudly. Who’s with me?

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How to Run a Fearless Small Business

image of spooky house

Halloween means exactly three things to me: pumpkin carving, costumes, and everyone I know trying to frighten the crap out of me with scary movies.

Doesn’t matter how many times I explain I hate scary movies. Everyone insists that scary movies are part of the Halloween experience and that what I really need on All Hallow’s Eve is to watch a bed swallow up Johnny Depp and his crop-top football jersey.

I don’t know about you, but I have enough fear in my life without Freddy Krueger. I call it “running a business.”

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Join Our StudioPress Affiliate Program and Earn 40% Commissions

Genesis by StudioPress

The best of the best premium WordPress themes ~Mashable

I’d like to invite you to join the new affiliate program for StudioPress, the division of Copyblogger Media devoted to WordPress designs powered by the leading Genesis Theme Framework. The premium theme market continues to grow rapidly along with WordPress, and there’s good money to be made by savvy bloggers and online marketers.

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How to Put Yourself into an
Effortless Writing Zone

image of woman meditating

Writing can be a struggle. But for most writers, the writing isn’t the hard part.

Come on, think about it.

You don’t struggle (too much) over how to spell words or use proper grammar. You know how to put a reasonable piece of content together.

It might need to sit overnight for that final polish, but you aren’t a beginner learning the basics anymore.

The killer is starting.

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Does Your Site Hold Up to the Window Shopping Test?

girl wearing light pink rain boots and pink clothes with a pink polkadot umbrella

Window shopping can be a disillusioning experience.

A beautiful display pulls you in, only to lead to a store with a bad selection and lousy customer service. Which means you have to turn around and head back onto the street to continue your search.

Online businesses have window displays too — or at least a good counterpart.

If you’re doing business online, you may be surprised to know that your window display could be making promises that your store doesn’t deliver on.

Follow along as me and my daughter shopped for new rain boots, and you’ll discover what works and what doesn’t when you’re creating an online “window display” to entice your customers to buy.

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Tim Gunn’s Top 5 Tips for
More Stylish Content

image of Tim Gunn

A little over a year ago, Brian Clark gave us a What Not to Wear guide to blogging.

Brian laid the groundwork for the inherent value in talking about what’s not working. And if you haven’t read the post, clickity-click and get on that — and here’s why:

We don’t change a damn thing when we’re right.

Being “right” makes us do exactly the same thing, time and time again until it become rote. Habit.

But being wrong … ah — dawning recognition.

When we’re wrong, we can change things.

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How to Beat “Invisible Content Syndrome”

image of ghostly figure

If you had known how hard it would be when you first started your blog, would you have done it at all?

You had a topic you cared about. You thought you had something to say. And you had $10 to register a domain name.

But you’ve been writing (and writing and writing) and it’s all just words into the void.

No readers. No tweets. No stumbles. No comments.

Just … silence.

I hate to break this to you, but you have Invisible Content Syndrome. Fortunately, this condition is curable.

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Copyblogger Weekly Wrap:
Week of October 18, 2010

image of Flava Flav

You probably noticed that ever since I started writing the Wrap again (after my summer vacation at the nice place where the people wear white uniforms and speak very calmly) that we’ve used a different “wrap” photo each week. You know, bubble wrap, cling wrap, chicken fajita wrap… Hilarity.

You probably also guessed that, sooner or later, we’d run out of wrap references, and then naturally skip over into “rap” references. This, of course, has been a carefully crafted, under-the-radar campaign to post a picture of Flava Flav for no good reason.

So, here you have it. This is what innovation looks like.

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