Roberta shows you how to pitch a blogger.
What makes people buy? Find out.
Work from home (or hope to)? You should be reading Success From the Nest.
It’s time once again to review those nasty errors that damage our credibility when we write. Not normally a fun task, but absolutely necessary. I promise to keep you amused to diminish the pain (or at least I’ll give it a shot).
As with the last time we explored grammatical errors, I feel compelled to mention that copywriting and blogging should be conversational and engaging, and breaking formal grammatical and spelling conventions can often be a good thing. Every time I see a comment complaining about something like, oh, I don’t know… the improper use of an ellipsis or one-sentence paragraphs, I shake my head with sadness.
They just don’t get it.
Are you struggling to attract prospects? Do you need to increase the size of your opt-in email-marketing list?
How can you stand out in a sea of noise?
With so many disruptive (and alluring) technologies such as email, RSS readers, instant messaging and mobile phones, prospects are distracted like never before—and chances are, so are you!
This attention-deficient dilemma makes it exceptionally difficult for businesses and professionals to stand out.
So what can you do?
This guest post is by Leo Babauta of Zen Habits.
Read that sentence again and let it sink in for a moment. With so many blogs talking about the same topics, how will you differentiate yours from the rest? How can you come up with new and interesting angles on the same topics for both your post and your overall blog theme?
If you don’t mind being just another blog among millions, just keep talking about the same thing. But if you want to make the Technorati Top 1,000 (I did it in five months, and got to 11,000 subscribers and 1 million page views a month in that period), you have to find a way to get noticed. You have to stick out from the crowd.
How do you get noticed? You gotta be bold.
So, perhaps we’re on to something with this social media thing, huh?
Eric Eggertson of Common Sense PR wrote an interesting post this past Saturday, offering indications that new media public relations tools, such as blogs, online video, and social media news sites, have finally gained real credibility with mainstream critics and moved away from “fad” status. Eric points to several possible catalysts from the last year or so—including the monumental Google acquisition of You Tube for $1.6 billion—that made it crystal clear to even the most hard-nosed of skeptics that big changes are happening (once again) thanks to the Internet.
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We’ve spent a lot of time covering the conversion landscape through the multitude of landing page tips and techniques available – and we’ll continue to do so in future posts. But for now I want to take a step back and examine a deeper perspective.
I was on the Blogging and Beyond show with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman yesterday evening discussing blogging for business. Click here to listen to the 30 minute show online, or download the mp3.
Also, Yaro Starak has launched his blog mentoring program, where he will be teaching students the methods he uses to make over $5,000 a month blogging only a couple of hours a day. As I’ve said before, Yaro is a great guy who really knows his stuff–because he’s lived it.
Check it out via my affiliate link above and save 30% off the regular price for a very limited time, or if you haven’t downloaded Yaro’s excellent free ebook yet, you can read my review by following that second link.
Launching a brand new blog is exciting. But it can also be awfully lonely for up to a year as you build readership, unless you plan to begin with a bang.
I’ve had several readers ask me questions related to launching a new blog, so I thought I’d share my thoughts on doing that. This strategy does not require you to have an existing audience to use as a springboard. In fact, I’m assuming you’re starting cold.
If you count the number of online news sources, blogs, emails, instant messaging conversations and so on that the average person reads every day, it amounts to a massive amount of textual information. So no matter how great the substance of your content, you are going to be subjected to the 10 second rule.
Let me explain. Essentially, by the time you finish this article, you’ll know how to write in a clearer manner so that the average reader can understand the gist of your content in 10 seconds or less.
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