How to Write Remarkably Creative Content

Remarkable Creativity

Creativity is vitally important to crafting effective copy and content. But mention the word “creative” around direct response copywriters, and their blood will begin to boil.

Outside of Madison Avenue, advertising is supposed to sell something, not win industry creative awards. Likewise, content should be useful and valuable to the reader, not an indulgent exercise in self expression.

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How Freelancing Made Me a Better Writer

Freelance Writing

Improving your writing can be difficult when you are constantly writing about the same things, day after day. You know you need to mix things up, but that’s often easier said than done.

While I have suggested in the past that we all need to break out of our daily writing ruts and mix it up once in a while, actually finding the motivation to do that can be challenging. If, like me, simply desiring to improve might not be enough, you have to find a way to be compelled into action.

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Warning: Use These 5 Headline Formulas at Your Own Risk

Magnetic Headline Formulas

There’s no doubt that my previous two posts on headline formulas have been extremely popular. But they’ve also caused me to take a lot of flak.

First off, you still have the doubters who wonder if 80-year-old headline structures can possibly work in the modern social media environment. Truth is, I used one such structure for a post this summer that received over 1,600 Diggs, while also making an appearance on just about every social media news site around and bringing in over 70,000 unique visitors.

And I never had a doubt that it would work. Why?

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How to Get Past the “Don’t Buy” Button

Buy Now

When it comes to selling online, getting someone to take action right now is often the key to success. Many people get excited about copywriting because they believe great copy has the ability to tap into a prospect’s brain and push a “buy now” button that magically produces the sale.

It doesn’t really work that way.

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Labor Day Link Karma

Link Karma

What’s more important when it comes to copy… style or substance?

The 5-Step Backward Copywriting Shortcut.

Darren delivers valuable advice with 10 Ways to Hurt Your Blog’s Brand by Commenting on Other Blogs.

Dawud looks at Knowing When to Slow Down in a guest post at Wendy’s place. I usually figure it out two weeks too late, and then I leave town. :)

10 Ways to be a Creative Blogger.

Robert Scoble went off on a rant about things related to SEO and social media, and his perspectives were handily dismantled by Rand, Danny and Muhammad. No one gets off the hook when it comes to doing your homework first.

How to Write a Social Media Press Release

Company Announcement

It’s incredibly hard to get a social media community interested in a press release, and it’s not because they hate hearing about what your company is up to, it’s just that they hate the way you’re telling the story. Consider some of the approaches the average press release takes.

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Landing Page Makeover Clinic #5: HireAHelper.com

Landing Page Makeover

Today’s makeover is for Mike Glanz. He’s looking to energize and increase his ROI for his site, HireAHelper. This site is all about finding local help for lawns, moving, cleaning, and the other kinds of chores that are necessary but a drag and drain on most busy homeowners.

Unlike high-priced companies or taking a chance on what you might find on craigslist.com, HireAHelper provides reviews, a secure method of payment, and a list of qualified helpers. Sounds like a neat service, but Mike tells me that visitors who are coming through his PPC ads don’t seem to understand the site concept once they get there. They are unsure or uneducated about ordering local services online.

And that must be so because Mike writes that his conversion rate is .9%. Value to Mike is $15-$20 per sale.

Let’s see what the Copywriting Maven can do to help Mike move more local services to more people.

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Five Tips for Finding Writing Time

Writing Time

Time seems to be a Goliath that many of us David writers wrestle with. This is evidenced by your response to my last article, “Time is NOT on Your Side.”

I have a confession. I regularly struggle with my time—especially when writing white papers.

I look at my “to do” list and freak out. I’m guessing I’m not alone.

Despite the challenges we face, there are proven tactics that can really help us sit down and write.

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Do People Really Want
Transparency and Authenticity?

Car Salesman

It seems like a strange question to ask, but I’d really like to hear what you think. Let me explain a bit where I’m coming from first.

The twin mantras of transparency and authenticity are the backbone of the blogosphere. When it comes to PR practices like astroturfing, shill blogs, fake CEO avatars and the like, it’s fairly easy to call these things wrong and undesirable.

People don’t want to be lied to. Except by LonelyGirl of course, which represents an interesting exception, doesn’t it? Was it because “she” was “entertainment,” or because “she” was not produced by a big corporation? Does it matter that as far as the careers of the creators are concerned, the whole thing was most certainly an exercise in marketing and publicity?

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The Persuasive Power of Specificity

Bullseye

Which one of these headlines works best?

  • How to Get 6,312 Subscribers to Your Business Blog in One Day
  • How to Get Over 6,000 Subscribers to Your Business Blog in One Day
  • How to Get a Torrent of Subscribers to Your Business Blog in One Day

Most of us would choose the first as Brian did in his recent article. Why?

This is one prime example of the power of specificity in copywriting.

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