Kevin O’Keefe posted a great piece recently called Linking to and blogging about competitors’ blogs is smart. Darren at Problogger has also pointed out Kevin’s thoughts, because Darren knows that other than developing your own compelling original content, linking out to other relevant bloggers is critical to growth.
And often, the most relevant bloggers in your field will be your competition.
Kevin writes about lawyers specifically, and how many of them can’t see the benefits of linking out to others in their practice areas. By refusing to link out to and engage with other legal bloggers, attorneys are missing the entire point of the power of blogging.
I can’t say I’m surprised by this attitude, though.