The number of blog posts published every day is absurd.
Let’s just say it exceeds the population of the four largest countries in the world and be done with it.
Maybe that’s true and maybe it isn’t. The point is — and we all know it — the volume of written content online is overwhelming.
And let’s not forget about other media: videos, podcasts, Google+ Hangouts, photographs, et cetera.
Shock is one way to describe our reaction to the tonnage dumped each day.
Despair is another — especially for content producers who want to find an audience.
The conventional advice is to find a viable niche, the territory competitors have overlooked. Once you occupy that ground, you will stand out — you will rise above the noise.
That plan leaves us jockeying for the content gap, looking for a way in. Miss your opportunity, however, and you are just another contributor to the landfill that is the World Wide Web.
But you can do better than that.