The 3 Steps to Success at Anything

Many seek the simple formula for success. That’s true of content marketing, culinary mastery, improving your golf game, and with life in general.

So here it is:

  1. Attempt
  2. Observe
  3. Repeat

At least when it comes to online publishing and marketing, there’s a lot more training and advice available these days, unlike 15 years ago when I attempted and initially failed. But you still might find yourself putting off the attempt, allowing every little nagging issue to keep you from going live.

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7 Basic Features Every Good Web Host Should Offer

Image of Server Room

You know the old adage about pizza and sex that “even when they’re bad they’re good”? Malarkey.

Pizza can be bad for all kinds of reasons: it’s not hot enough, the pieces are too small, it doesn’t come on time. Heck, maybe it just plain ol’ tastes terrible.

Sex, too, can be bad if it’s not hot enough, if … well, you get the idea.

You know what else is just plain bad when it’s bad? Web hosting.

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Who’s the Hero in Your Business?

Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on without too much hassle.

Other businesses fail to thrive due to an overabundance of hero syndrome. “We’re awesome, we beat the competition, we kick ass …” we, we, we.

News flash: No one cares about you or your business.

People care about themselves. They care about their problems and desires. Your business must become a hero to thrive, yes. Just remember that you’re not the hero.

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3 Powerful Tips for Building Your Business and Career

Image of Number Three on Train Car

A lot of marketing strategies that work for big companies can also work for smaller companies, or even freelancers gutting it out online.

I believe that in today’s world, everyone has to be a world-class marketer in order to stand out and achieve career and business success.

In today’s marketplace, the biggest challenge professionals have is standing out in the crowd, becoming recognized as an authority, and obtaining their dream job.

Tested, proven marketing strategies can help you solve these challenges, whether you think of yourself as a marketer or not.

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Happy Labor Day!

image of sleeping kitten
Today is Labor Day in the U.S. (and Labour Day for our northern friends), celebrating the dignity of working men and women by … working as little as humanly possible.

Here’s to a day of hammocks, loafing, burning some meat on the grill, maybe a little Frisbee, and plenty of time to enjoy your family and friends.

Also, please enjoy this picture of a kitten.

(And if those family and friends are driving you a little nuts, go sign up for some free marketing wisdom. We’ve got 14 free ebooks to keep you busy as long as you need a little peace and quiet.)

Back to work tomorrow … see you then and enjoy the day!

When it Comes to Content, Who Cares if there’s an App for That?

Image of Apple's iOS7

One of the more satisfying aspects of the more than 8 years of publishing Copyblogger has been the renewed praise for email marketing. Misguided pundits had proclaimed it dead for years.

Email, of course, is alive, well, and had never left the building. That’s because email still converts to sales at the highest rate of any online medium, while social media barely registers.

Email may be “old,” but it works.

The other favorite target of the doomsday punditry is the web itself. Specifically, the tried-and-true website.

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