7 Ways Being More Confident Will
Make You More Money

image of confident athlete

Building a business while fighting your fears is no picnic.

Fear of failure, fear of success, fear of making the wrong decision, fear of having people follow what you do, fear that people won’t follow what you do.

Holy moly, who’d want to have a picnic with those guys around?

Left to their own devices, those fears will hinder your ability to build the successful, profitable business that you want. But when you build enough self-confidence, you’ll be more than a match for any fear or challenge you’re faced with.

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How to Publish Your Book in the iBookstore

image of iBookstore

One of the original forms of content marketing is publishing a good old-fashioned book. It’s not the book sales that make most business authors wealthy, but what they can do because they’ve written a book — consulting, speaking engagements, and more.

But here’s the twist. A recent report out a few weeks ago that electronic books are outselling paperback books, and Apple expects to sell more than 28 million iPads by the end of 2011. So it’s no surprise that a lot of writers want to know how they can get a new-fangled electronic book into the iBookstore.

Getting your book into the iBookstore can be a low-cost and profitable route that exposes your work to entirely new markets. But getting a book approved by Apple isn’t a simple process.

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Should Your Content Aim for Traffic or Conversion?

image of woman making a decision

Which articles attract reader attention, bringing you more traffic, more tweets and Stumbles, more eyeballs on the page?

Which articles convert, bringing you more subscribers and sales?

And how do you roll out a strategy that maximizes the twin impact of attraction and conversion?

Head to your local newsstand. The best attraction and conversion techniques are hidden between the pages of two very different magazines: Cosmopolitan and The New Yorker.

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Does Sex Matter When Scoring Online?

image of man and woman arm wrestling

During one of our recent Third Tribe Q & A sessions, Chris Brogan made a comment about sex that really got my attention.

I should probably clarify that I don’t mean sex as in “Are you getting any?”

I mean sex as in male vs. female, and how that influences our behavior, our thinking, and the potential of our blogs.

Assuming we all have equal opportunity from the start, is one sex more likely to succeed in blogging than the other?

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Five Ways to Write Magnificent Copy

Most writing could be better.

Not just a little better — significantly better.

If you start out with a solid topic, a good knowledge of your audience, and a reasonable degree of writing ability, you’ll usually end up with a pretty good piece of writing.

But you don’t have to settle for “pretty good.” A little attention to the final details can kick “pretty good” to “magnificent.”

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Copyblogger Weekly Wrap:
Week of October 11, 2010

image of full plastic wrap

I don’t understand air travel in the least. I mean, I’m on a plane as I’m writing this, and really, the physics of the whole thing are astounding when you stop to think about it.

The Wright brothers get all the credit for inventing flight, but they did the easy part. Get many tons of metal into the air, defy gravity, yada yada. Whatever.

But who figured out you could get ten passengers to fit into three square feet of space? And who was first brave enough to charge for baggage, and movies, and make the seat cushion flotation devices coin operated? Now that’s impressive.

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How to Show Up and Write

image of woman writing

Ask any writer how to write, and they will tell you, logically enough: Write.

Write every day. Write at the same time. Write for hours. Write for 20 minutes. Just show up and write.

You’ve heard this advice before and you haven’t taken it yet.

You meant to. But you haven’t.

This is not entirely your fault, because while the advice is not complicated, it’s nearly impossible to follow.

Mostly because it’s way too simple.

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Madonna’s 6 Secrets to
Personal Branding Mastery

image of Madonna Louise Ciccone

“Everyone is entitled to my opinion.”

Ladies and Gentlemen, that’s Madonna.

Most people think of sex-soaked, counter-cultural extravagance when they reflect on Madonna’s career.

I see something else. Fearless mastery of her brand and message.

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3 Steps to Take Yourself from Good to Great

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In a good economy, you can do reasonably well with “good enough.”

Good enough design, good enough marketing, good enough skills.

When demand is high and dollars are sloshing around, there’s a market for Decent. Capable. Adequate. Acceptable.

Unfortunately, we’re not in a good economy. We’re in a wretched economy. Industries all over the world are falling like bowling pins, and “good enough” professionals in all fields are scrambling.

There’s always room at the top, the guru says smugly. Don’t you want to smack that guy sometimes? How are you supposed to get to the top? And how are you supposed to pay your bills until you figure that out?

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Announcing the Prose Theme for WordPress

image of Prose Theme logo

You may have seen recently that we merged StudioPress, creator of the powerful Genesis theme framework, into Copyblogger Media. Why did we do it?

I can sum it up for you in a single phrase: because we’re control freaks.

With Genesis, we saw an opportunity to create WordPress themes that were tailored exactly to our customers’ needs and desires.

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