Our third landing page makeover is for Helen Graves, a business coach who works with solo entrepreneurs, mostly female in the 30-50 age bracket. She would like to increase the sales of her CD info-products to her newsletter subscribers and site visitors.
Here’s the background:
- The Goal:
Sell 50 CD-info products within a single 4-week period. (Without accurate traffic numbers, this may be an unrealistic goal.)
- The Problem:
Current promotions – solo email, ads in newsletter, and site link – have generated a total of 5 sales. (Tracking statistics, however, are currently unreliable.)
- The Current Landing Page:
- Page that Generates the Click-Through: