It was a slow morning in my feedly folder for content marketing.
My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy index finger indicating it was itching to click and read more.
Until I came across this headline:
Can You Double Your Clicks with the Jeopardy Effect?
I wiped the flash flood of drool away from the side of my mouth and clicked.
That’s what they say, and that’s what he said to me.
Dangle $14 an hour in the face of a 14-year old kid, and I’m in. It helps that my buddy was going to do it too: go door to door and hustle porch renovations.
“In six months you could have enough money to buy a car,” he said. Just in time to get my permit. Independence beckoned.
The only problem was I hated selling door to door. I didn’t show up my first day.
You’d think I would have learned.
A big “thank you” to everyone who listened in on the first episode of New Rainmaker, and for all the positive comments!
Since so many have asked for it, I wanted to let you know that New Rainmaker has landed in iTunes. As you can see in the image, we’re the #1 Business podcast — gotta say thank you again for that!
After you listen to Episode One, please consider leaving a rating or comment for the show. Ratings and comments are the main way that iTunes empowers listeners to “vote” for the shows they like.
It really helps, so thank you (one more time) in advance.
See you next week for episode two …
The most important element for getting a blog post read is the headline.
But you can’t just use any headline. You need a magnetic headline — one that makes an irresistible promise to readers.
In the first episode The Lede, Copyblogger’s new regular podcast, Demian Farnworth and I deliver a series of actionable tips and advice that you can implement immediately to become a better headline writer … right now.
Editor’s note: This essay is one of three Second Prize winners of the Copyblogger Media Essay contest, for which writers had 250 words to discuss why it’s essential to be an online authority.
I was cleaning out my attic and came across a great reminder of my early high school days: a homework assignment called “My friend the Axolotl.”
Back then it was considered “character building” to accumulate knowledge and to find my own answers to questions.
So as I sat there in the faint light of my dusty attic reading about all things axolotl, I started to remember the hours I spent trawling for axolotl information in the nature books at home and the local library.
Nowadays kids have the same kinds of assignments but they don’t have the same kind of approach.