Facebook has been all the rage these days since the site opened its doors to the masses and experienced a steep growth spurt. It’s an interesting place to watch no matter what, but it can also clue you in on how to more effectively market your products, services or affiliate offerings with your blog.
Facebook and the Art of Segmentation
Some people seem to miss the value in Facebook’s 35 million users, because the advertising rates are low and the click-through rates abominable. The real value in Facebook’s audience comes from data mining and the ability to watch, track and cluster what attractive demographics are doing in the aggregate.