Has Google’s Author Rank Arrived?

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In this article I am going to provide a short review of the recent events related to Authorship and Google’s In-Depth Articles feature, and then provide my analysis as to what this means for Author Rank and the birth of “In-Depth Article SEO.”

Back in January of 2013, I predicted that Author Rank would become a real ranking signal during 2013. I wrote in more detail about Author Rank in March of 2013.

In case you haven’t seen Copyblogger’s recent articles about Author Rank, it all started to be something people speculated on when Google announced its rel=author intiative back in June of 2011.

It caused quite a stir in the online publishing world.

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The Return of Audience Optimization

The word optimization is funny, you know? At least how we use it online.

Search engine optimization. Social media optimization. Over-optimization.

(By definition, it’s impossible to over-optimize. Going beyond optimal is no longer optimal. But I digress).

Optimization is a good thing, if you think about it the way copywriters did before the Internet. It wasn’t about algorithms or social sharing button placement. It wasn’t about “big data” beyond what people responded to.

In other words, the optimization of online content is about making it near-perfect for the people you’re trying to reach. Everything else follows, including the all-mighty traffic.

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Why You Need to Become an “Independent Publisher”

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If you’re thinking about writing a book, you should be thinking about self-publishing it.

More and more established writers are choosing the independent path. In fact, the number of independently published titles tripled between 2006 and 2011.

There are many reasons for this change, including retaining artistic direction, a higher percentage of profits, and the increasing lack of editorial and marketing support offered by traditional publishing houses.

But that’s just the tip of the iceberg …

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How to Raise Money for Your Business

You know what sucks?

Talking to money people. Whether they want to buy you or invest in you, it’s just no fun.

And that’s if you can get their attention in the first place.

We’ve had those discussions ourselves earlier this year, and our answer is still no. It may always stay that way.

But I’ll tell you what doesn’t suck.

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The Art of Writing Great Google+ Posts

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There’s no denying it: we love Google+.

Sure, we’ve made hay over other social networking sites like Twitter, Facebook, and Pinterest. That’s because it’s smart to be where your audience is … to engage them there, and then direct them back to your own digital property.

But Google+ is something different.

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7 Ways to Manage Comments on Your Site (Without Losing Your Mind)

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Comments.

For some bloggers, they are the fuel that keeps their content creation engines running. For others, they are a nuisance and a hassle — something they try to deal with quickly in order to get to the “real” business of creating content.

As a content creator, dealing with comments is part of your job. And I believe that comments are an incredibly important part of creating (and growing) an engaged online community.

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