Does Your Website Smell?


Now that’s an odd question, right?

We all know that websites don’t smell (at least not literally).

But if you’ll bear with me, I’d like to demonstrate the importance of emotion in your copy, and what types of emotional imagery your copy needs to conjure up.

To understand why emotion matters so much when selling online, all you have to do is observe almost any shopper in a physical store. Watch what the person does and the behavior the individual has.

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Why No One Links to Your Best Posts (And What to Do About It)

Does this sound familiar?

You’ve picked a topic that your ideal readers are dying to know more about. You can write about the topic with authority. You’ve even chosen an interesting angle. In short, you’ve got a killer post that should bring your blog thousands of new readers.

You’re also smart enough to realize that you need to tell other people about it. So, you send an email to all of the top bloggers in your niche, pointing them to the post. Then you sit back and wait for the links to come rolling in.

But nothing happens.

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The 3 Secrets to Massive
Online Marketing Success


If you’re trying to sell products and services online, you’re probably looking for that one magic key to make your business work.

You buy CDs and DVDs that will tell you the secret.

You subscribe to sites like Copyblogger to study the secret.

You look at mega-successful sites in your market and try to reverse engineer the secret.

After all of this searching, you may be tempted to believe there is no secret. But the secret is real.

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Does Your Content Work for an
Aging Population?

Middle Age Couple

I’m getting older. You are too. It’s a fact of life that no matter how young we are now, one day we’re going to start feeling the creaks and groans of age settling in.

I can’t stay up as late at night. I’m a little slower to get going in the morning. When I’ve been writing for a long time, I feel stiff as I rise from my chair. Oh, yeah, and my eyesight is going, too.

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The Steven Wright Guide to
Content Marketing

Steven Wright

I went to a restaurant that serves “breakfast at any time”. So I ordered French Toast during the Renaissance. ~Steven Wright

Comedian Steven Wright is often credited with launching an entirely new genre of stand-up comedy. His dead pan, monotone delivery of clever and kooky one-liners is always with a straight face, and no one had seen anything like that before he burst on the comedy scene in the 80s.

You might assume that Wright’s style is a concocted stage persona, but the truth is a bit more interesting. Wright delivered his jokes that way when he first started simply because (a) that’s the way he speaks, and (b) he was trying to get the words out right.

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Seven Copywriting Tips for a Well-Staffed Business Website

Counter Staff

Have you ever stood in a store with something in your hand and then looked up to see if there was a clerk nearby you could ask for help?

Sure you have. We all have. Good help is hard to find.

Companies have been cutting costs by moving towards self-serve more than ever. Depending on where you live, you may have to bag your own groceries, pump your own gas, or bottle your own water.

Put yourself in the mind of the consumer. Consider what happens at that very moment you realize you need help. You were focused on buying two seconds ago, but then something happened—something very important.

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SEO School: How to Become an SEO Ninja

SEO School

“How to Become an SEO Ninja” is the tagline for Naomi Dunford’s ebook, SEO School. Since I’ve promised to do more book reviews around here, I figured giving you the scoop on a new ebook about search engine optimization would be of interest.

Ever since Aaron Wall joined Teaching Sells and four months later transformed his profitable SEO Book into an interactive training program, there’s been a void in the “SEO ebooks you can trust” market. While I’m sure there are others, I haven’t read those… but I have read SEO School and it’s solid.

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How to Simplify Persuasion With
Marketing Ju-Jitsu

Ju Jitsu

Content marketing and copywriting is all about crafty persuasion, right?

We’re changing people’s minds so they see things our way and buy our stuff.

Not really.

Changing people’s minds can be extremely difficult. And when core beliefs and values are involved, it’s downright impossible. Let’s face it… it can be tough enough to persuade people to act when they already agree with you.

Why make things tougher than they already are?

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The Mr. Spock Guide to Effective Blogging

Mr. Spock

It is curious how often you humans manage to obtain that which you do not want. ~Spock

The Star Trek franchise has created dozens of memorable characters and inspired an incredible degree of connection and passion in its fans. One of its most enduring characters is Mr. Spock, the eminently logical half-Vulcan first officer in the original series.

Spock’s controlled, cool demeanor won him legions of fans, including millions of women who wanted to Pon Farr his pointy ears off. When I sat down to write about the need for rational, logical planning for your blog, what better model could I have found?

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Five Cool Links to Kick Off the Week

ice cubes

It’s scorching these days, at least down here in Texas. Let’s chill out with these five cool links before we launch into any more sizzling-hot Copyblogger content.

Wow… that was cheesy, huh? Queso!

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