Editor’s Note: The following is a public service announcement from the Dark Side. Please be aware that Black Hats have feelings, too. Well, actually… no they don’t. But they do have great senses of humor, so let’s hope you do, too.
Hype has many guises or nuances. Unfortunately, today, hype has become an indiscriminate catch-all-phrase for any type of copy that anyone objects to, for whatever reason.
Well, if beauty is in the eye of the beholder, so too is hype.
And so, for ease of understanding and with a bow to those who either adore or loathe hype–I will divide hype into two broad categories:
Hype that always converts and hype that rarely will.
I just finished reading Leo Babauta’s new book The Power of Less. Simply put, it’s wonderful, and I think everyone should read it.
I’m going with less.
Pick up a copy of The Power of Less today. I give it my highest recommendation, and it’s less than 12 bucks at Amazon.
There’s a specific reason why I wake up in the morning and end up writing 3-4 articles before I even hit the first sip of coffee. It’s because I’m all charged up.
The emotions are flowing:
- I’m happy.
- Or I’m sad.
- Or I’m frustrated beyond belief.
And the reason why I get into these crazy moods is because I’ve just read a blog post. Or someone’s just written me an email that I strongly disagree with, or maybe simply asked me a question.
I don’t need caffeine to get going.
Sure, your content needs to be useful. Yes, absolutely, it needs to improve your readers’ lives. And without a doubt, it needs to strengthen your relationship with your content community.
But sometimes, you just want to get some sizzle going.
Here are some ideas for when you want to create content that’s hot enough to burn your readers’ fingers.
When most people hear the word “stoic” the first things that come to mind are “boring” and “dull” – both negative characteristics. That’s too bad. Because there’s a lot we can learn from the Stoics of ancient Greece.
Most don’t realize that Stoicism was a tried and true ancient way of life, a way of engaging the world. While there were many Stoics and many variations on the central tenets, here are 3 basic principles that I have taken to heart:
- You should not worry about or place value in anything you cannot control.
- You should spend most of your time doing, not thinking or theorizing or planning.
- You should strive to locate happiness in things you can control.
This is another addition to our ongoing series of tutorials and case studies on landing pages that work.
Lucky Makeover #13 is our first makeover out of the gate for 2009 – and we’ve got a top-rated author who knows how to sell books about using Crystal Reports software but can’t seem to move his fans from “one-sie” book sales to full-fledged membership.
You’d think the opportunity to get a ton of new material – before official publication – and direct access to the author would make for a profitable conversion rate. Yes, you might think that, but alas, author Brian Bischof says, “Nope. My landing page just isn’t converting well.”
There’s a brand new generation for online marketers to adapt to.
This time, however, the generation is not defined by date of birth. This generation is defined by repulsion at the corporate and political greed that has plummeted much of the world into economic doldrums.
In other words, Generation “G” is all about generosity and sickened by greed.
Why is it that some people seem to easily sell tons of stuff, almost effortlessly? And why do some others seem to be doing all the right things, working really hard at it, and not getting the success they want?
Frank Kern outlines the three biggest reasons why people don’t buy from you in this immensely educational video. Kern nails the true root of sales persuasion, and it has nothing to do with “strong-arming” people into buying from you.
What’s all this you keep hearing about content marketing these days?
Well, basically it’s what we’ve been talking about on Copyblogger for the last three years. It’s all about using relevant and valuable information to turn prospects into buyers.
When I talk to people about the topic, however, it seems many have a hard time getting their heads around it as an overall strategy. If that’s you, or you just want to hear from some of the leading authorities in the field of content marketing, you’re in luck.