OK, enough with all my silly talk about writing for people first.
Let me tell you what you really want to know… how to write to rank well in Google.
Actually, I’ll just let Google tell you.
Our general advice is: Always focus on the users and not on search engines when developing your optimization strategy. Ask yourself what creates value for your users. Investing in the quality of your content and thereby earning natural backlinks benefits both the users and drives more qualified traffic to your site. … [K]eep in mind that nowadays search engines reward sweat-of-the-brow work on content that bait natural links given by choice.
I’ll elaborate next year.
Via Search Engine Land.
If so, you can participate in an analytics experiment that might just bring you a ton of exposure that won’t cost you by the click.
Eric of Stone Temple Consulting and Jonah of Alchimist Media are seeking additional participants for their Comparative Analytics Study. Basically these guys are trying to determine which website metric analysis tools work best, and they will publish the results to an eager SEO and online marketing crowd.
Here’s what’s in it for you and the requirements for participation:
To me, Web 2.0 darling 37signals has always served as a great example of a company that “gets” copywriting. They built their highly-successful business using a longer-copy format with a powerful centered headline that instantly sucked you into the page to learn more.
Earlier this week, 37signals introduced a new home page. While the text no longer scrolls as far down the page, it’s still “copy intensive.” I personally find the page to be aesthetically pleasing, so I was anxious to see what kind of testing had been done to justify changing winning copy, especially after I saw the new two-word headline:
You can see a side-by-side comparison of both the new and former home page copy here (the new is on the left).
Now, I’m not saying you can’t have an effective two-word headline. Joe Sugarman made a fortune selling gizmos and sunglasses using pithy two and three word headlines that were high on the novelty factor. But I wonder whether the new 37signals headline empirically beats the old one, which has been updated and is now the first subhead:
Over 1 million people and small businesses use our web-based applications to get things done the simple way.
It seems to me that the specificity and strong social proof of that heading would beat the pants off of “Work Well” in the lead spot. But who knows, right?
That’s what testing is for.
If you’re a WordPress user, Chris Pearson has just finished up an excellent video series on essential plugins and tweaks for your blog.
- How to Get More Search Engine Traffic With One Simple Tweak
- How to Make More Money With AdSense
- Feedvertising: Make Money With Your RSS Feed
- More Feedback, Less Spam: WordPress Contact Form Plugin
- How to Increase Comments and Page Views With One Quick and Easy Plugin
- How to Stop Comment Spam without Lifting a Finger
- Back Up Your Blog or Risk Losing It All