This is my generation, baby. ~The Who
The right words on your website gets you what you want: better sales, more readers or increased credibility. You can achieve all kinds of goals by tweaking to target your online market audience. Be like Robin Hood in an archery contest – think, research, test and hit it dead on, baby.
Here are some good ways to get a head start: Engage in two-way conversational marketing. Tweak your tagline and make it benefit-rich and catchy. Test for the right words that resonate with your buyers and convey emotion.
Is it enough?