Are You Getting Off Track With
Your Readers?

image of an arrow going off track

I’ve been seeing something happen frequently among my fellow bloggers lately, but it’s most obvious to me when I receive offers to guest post on my blog.

Someone pitches me a great idea. Brilliant, in fact. An idea that interests me and one I feel will interest my readers as well. So I say yes. And the person writes the post and sends it to me. They’re excited, and I’m excited too.

The post begins well, and the opening is great. But as I read, something happens.

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The Eminem Guide to Becoming a Writing and Marketing Machine

image of the rapper Emineml

Ten years back, my soon-to-be wife, Cindy, and I first noticed the bombarding beat for Marshall Mather’s “My Name Is.”

“What an ass,” I said as the two of us sat to watch the Grammies a year later. “It’s sad he can sell so many records just by being vile. Really, how much talent can that possibly take?”

“Have you heard the record?” Cindy asked.

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The Art of the Paragraph

image of a paragraph symbol

Anyone can write a paragraph, but not everyone knows how to write one that other people want to read.

You’ve seen it:

You open a book, and the whole page is one long block of text.

Each sentence in the paragraph makes exactly the same point, said in a slightly different way, and you wonder why they didn’t just say it once and be done with it.

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How to Persuade People to
Accept an “Unfair” Offer

image of two goldfish

Ever heard of Charley Hill? He seemed like an average, ordinary guy.

He lived in a mid-sized town with his wife, two children, and a dog. He went to church on Sunday, coached Little League, and drove a pickup truck. He was friendly but quiet, the sort of guy you could walk by on the street without noticing.

But appearances can be deceiving. Charley Hill was one of the most successful farm equipment salesmen in the Midwest. People would travel hundreds of miles to see Charley, even when there were plenty of dealers much closer to home.

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Free Report:
How to Become an Entrepreneur

Lateral Action Report

I’ve written another piece of extended content, this time for Lateral Action. Rather than sending you over there, I’ll just tell you about it here.

It’s a free 31-page PDF report (don’t worry, it reads fast) called The Lateral Action Guide to Becoming a Creative Entrepreneur. It’s probably the most personal I’ve gotten about my history, but it’s still heavy on actionable, real-life examples.

Here’s what you’ll discover:

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Landing Page Makeover Clinic #20:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Is it hot in here or just me? :)

Diana Daffner and her husband want to help people find a renewed sense of joy and connection in their intimate relationships through tantra. Their business,, offers couples retreats throughout the year, but realizing not everyone can attend a retreat, they also want to promote their books and media products.

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What I Learned From Writing 42
Guest Posts in 7 Weeks

image of man sleeping at his laptop

Before you get too impressed, hear this: I did it all in self-defense.

Let me give you some quick background.

I have extreme Tourette’s Syndrome, as Sonia noticed recently. Tourette’s makes people move or vocalize involuntarily and occasionally results in unspeakable awesomeness. My motor tics range from eye blinking to punching myself in the face to even stranger things. My phonic tics range from clearing my throat to hooting and yowling and snarling and slobbering and screaming like the Tasmanian Devil.

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The 7 Harsh Realities of
Social Media Marketing

image of boxer taking a punch

Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.

I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.

I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.

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The Flashing Christmas Light Technique
for Writing Irresistible Bullet Points

image of christmas lights

Step into a bookstore, find the business section, and pull out a book. Then flip the book to the back cover.

Here’s what you’re sure to find on virtually every business book: A selection of well-chosen fascinating bullets.

And there’s a reason why bullets make it to the back cover of a book.

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What My Five-Year-Old Son Taught Me About Marketing

image of kid dressed as groucho marx

You know that “inner child” we hear so much about — the one that’s supposedly deep inside of all of us?

Well, I live with it. As a matter of fact, I call him “Austin.”

In the five years I’ve been a parent, I’ve realized that the notion of the inner child is more than just a neat psychological construct. It’s very nearly a literal thing. As we grow up, we don’t change so much as drape layer after complicated layer of adult emotion on top of that inner child. The child doesn’t vanish; he just gets obscured and filtered.

You don’t get an evolved, new mature being. You get Austin with fifteen blankets over his head.

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