If you want to build a software business, there are a lot of advantages to the world of WordPress plugins.
To begin with, you have a built-in audience of committed users. That audience is massive — around a quarter of the planet’s websites use WordPress. And that number is growing every day.
But we all know that “Build it and they will come” is a myth — for software or any other business.
There are tens of thousands of plugins with just a few downloads, and a few successful standouts.
Here’s how to put your awesome plugin in the second category.