How to Stand Out in a World of Dull Podcasts

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Think about this for a moment. Your favorite podcasts.

This American Life.

WTF with Marc Maron.

Pat Flynn’s Smart Passive Income.

Every single one of them started at the bottom. Every single one of them started in obscurity. Every single one of them started without an audience.

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Authority 2015: Daniel Pink, Sally Hogshead, and Punk Legend Henry Rollins

This last May, we held our first live event. Authority Intensive featured a personally-curated group of speakers in a single-track format to a sold-out house, with an emphasis on the fundamentals of design, content, traffic, and conversion.

I must say, it was a personal highlight of this crazy adventure we’ve been on since I started Copyblogger back in 2006. The privilege of having Seth Godin, Ann Handley, Darren Rowse, Joanna Wiebe, Bryan Eisenberg, and many other of my industry favorites speak at an event we hosted was both amazing and humbling.

So naturally, I have a really high bar to exceed for the next show. Let me know what you think about this keynote group (which is just for starters).

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Build Your List and Make Your Audience Love You with Recurring Content Events

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You know the drill: another day, another piece of content to connect with your audience.

You churn out post after post, social media update after social media update — typing, typing, typing all the way.

It reminds me a little of this classic Dunkin’ Donuts commercial.

We’ve all felt like Fred the Baker from time to time — dragging ourselves to our keyboards to create yet another readable, but forgettable, post.

What if you could break the “time to make the donuts” cycle with an information-packed piece of content that readers would line up (and sign up) to consume?

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How to Ignite a Feeling in Your Audience

The Lede Podcast logo

Articulating the goal of content marketing, a wise man once wrote:

You lift prospects out of their ordinary worlds and invite them to consider a journey that ultimately leads to a transaction.

Easy to say. Not so easy to do.

We know that to lift our audience members out of their ordinary worlds we need to tell a compelling story — a story in which the audience member sees himself or herself in the role of hero while we play the role of mentor.

But how do we get from Point A (the concept) to Point B (the actual story that takes an audience on a transformative journey that results in a transaction)?

You’ll find out on this week’s episode of The Lede.

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The Rainmaker Reseller Program: Come See What All the Fuss Is About

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Content marketing works. This is no longer up for debate.

Granted, there are no shortcuts. You have to publish useful content that stands out above the noise, you have to do it consistently over the long haul, and your content strategy needs to place you into a particular kind of role relative to your audience.

When you do all of this, content marketing works and you give yourself an unfair business advantage.

But there’s one major problem with content marketing.

Guesses?

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The Copyblogger Editorial Team’s 10 Must-Have Tools To Ensure a Smooth Workday

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When I’m not reminiscing about the days of card catalogs and telephone books, I’m busy looking for ways to make my workday easier.

Luckily, for those who get nostalgic like me, you don’t have to completely abandon old-school routines to fit in the contemporary content marketing world.

We now have the luxury of combining classic organizational methods with the latest technologies to stay on top of our crazy schedules and take our online businesses to the next level.

I decided to ask some of the smartest people around — the Copyblogger editorial team — about the tools that help them the most.

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The 7 Keys to List Posts that Are Worth Writing (and Reading)

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A lot of smart writers can’t stand list posts.

What’s a list post? It’s also known as a numbered list post, or a (shudder) listicle, and it’s a post whose headline features a numbered collection of things. This post, for example, is a list post.

There are an awful lot of crummy ones out there. The celebrity sites make frequent use of them (These 17 Celebrities Used to Be Hot, etc.). In fact, all of the CRaP blogs use them liberally.

So it’s natural that a quality-focused content writer (like you) might try to avoid them. But that would be silly. And here’s why:

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Keep Them Fascinated: How To Discover Your Winning Difference as a Content Marketer

You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference.

It’s all true. And it’s not just the “art of marketing” that dictates these things. It’s the science behind what fascinates us.

You can try chasing trends by being a “me too” marketer. The legendary players, however, come not from chasing what’s happening, but by running in a different direction.

Author and entrepreneur Sally Hogshead has committed her career to helping people discover their winning difference. And a content-driven approach to communicating that difference is amazingly powerful – because it makes you fascinating to follow — to the right crowd, that is.

This new installment of New Rainmaker takes you on a journey with Sally as she outlines what it takes to develop a fascinating and unique position in your market. The answer might surprise you.

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The 6-Step Process to Building Better Relationships With a Data-Driven Approach to Outreach

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Outreach is the art of connecting with bloggers or authors and building relationships through social media, email, or other online channels.

It’s a subject near and dear to my heart.

Earlier this year, I spoke about this topic at Authority Intensive, sharing the insights I learned while down in the trenches — building outreach teams from scratch, and seeing them lose opportunities to gain substantial visibility because of a lack of data-driven research and improper targeting.

Truly effective outreach is based upon deep research, relationship-building skills, and a fundamental understanding of SEO

To form the relationships you want, you need to customize each outreach campaign.

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7 Reasons You’ll Want to Start Your Free Trial of the Rainmaker Platform Today

Last Monday, we publicly launched the Rainmaker Platform. It’s a complete website solution for content marketers and Internet entrepreneurs.

With Rainmaker, you can:

  • Create powerful content-driven websites on your own domains.
  • Build membership sites and online training courses.
  • Sell digital products like software, ebooks, and more.
  • Perform sophisticated online lead generation.
  • Optimize your content for search engines and social networks.
  • Absorb cutting-edge tactics and strategy with included training.
  • Avoid a patchwork of plugins, themes, and complicated code.
  • Forget about upgrades, maintenance, security, and hosting headaches.
  • Take your content to WordPress at any time you choose.
  • A whole lot more …

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