Have you ever felt as though you’re giving it your all when writing about your products or services, but readers (ones you know would make perfect customers) just don’t seem to “get it?”
You could be falling foul of the “blank stare” — here’s how to avoid it.
This week on Hit Publish, we’re tackling a very frustrating problem when it comes to writing content, particularly content where you want to engage your readers.
It’s called the “blank stare.”
Now, host Amy Harrison knows that might sound strange because you’re probably not sitting face to face with your readers when they get this content, but you can certainly feel the blank stare when you Hit Publish.