These days, you want to write a headline that will blow up on the social web. A headline that will get people to pound the “Share” button … a headline to clog our Twitter feeds with thousands of retweets.
But there’s a problem …
We on the web can watch our website traffic rise like a rocket out of Cape Canaveral … and then stroke our goatees and fan our long hair as we linger in the afterglow of the rapidly fleeting adulation of people who are mostly impossible prospects for what we have to offer.
To make matters worse, the people we really want to reach may never have a clue that our content is out there. Waiting for them.
Your mom might be proud. Your boss won’t be.