How often do you shrug your shoulders and press delete after reading a marketing email?
Many marketing messages make us cringe. They don’t sound like a human being wrote them. They don’t engage. They lack personality and feel cold-hearted.
It’s not surprising.
At school, we learned grammar rules. We learned how to write and spell, but we didn’t learn how to use language to connect with our readers. We didn’t learn how to engage, persuade, and inspire.
But readers crave a human touch.
When we read conversational content, we instantly feel a connection with the writer. We feel like we’re getting to know him. We start to like him.
As content marketers, we know this is our aim. When readers get to know, like, and trust us, we create opportunities to market our services and sell our products. We know we need to write conversationally, but how?