How to Beat the ‘Blank Stare’ and Get Customers Fired Up with Your Sales Copy


Have you ever felt as though you’re giving it your all when writing about your products or services, but readers (ones you know would make perfect customers) just don’t seem to “get it?”

You could be falling foul of the “blank stare” — here’s how to avoid it.

This week on Hit Publish, we’re tackling a very frustrating problem when it comes to writing content, particularly content where you want to engage your readers.

It’s called the “blank stare.”

Now, host Amy Harrison knows that might sound strange because you’re probably not sitting face to face with your readers when they get this content, but you can certainly feel the blank stare when you Hit Publish.

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Why It’s Not Always About the Money


Today’s guest on Hack the Entrepreneur is a black belt in Tae Kwon Do, professional blogger, podcaster, and an entrepreneur.

Shockingly, he’s also an engineering director for the firm that makes the microprocessors that go into your iPhone. Yes, he has a high-demand job and a side-business that gives him more income than most people’s full-time businesses.

He and his wife started their first business, Bumblebee Linens, after his wife became pregnant and wanted to quit her job. Their online store managed to replace her $100,000 salary in just a year.

He is the founder of where he offers advice on blogging and starting up small businesses. He is also the host of the My Wife Quit Her Job podcast, an interview show involving small business entrepreneurs who started their ventures to improve their lifestyles.

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7 Straightforward Steps to Superior Blog Posts and Podcasts


If you’re actively creating content, you’ve probably noticed that “waiting for inspiration” doesn’t tend to work all that well.

In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone goes through her workflow for content creation.

This works for blog posts, podcast or video scripts, infographics, SlideShares, or really any piece of strategic content you’ll want to create.

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3 Reasons Why Great Writers Always Work Alone

why writers embrace solitude

Collaboration is all the rage these days. It’s implied in many words and phrases we love to hate:

  • There’s no “I” in “team!”
  • Let’s brainstorm!
  • Crowdsourcing!

And it seems there is no stopping this train. There’s even furniture that encourages collaboration.

Malcolm Gladwell presents a reason for this growing way of thinking: “Innovation — the heart of the knowledge economy — is fundamentally social.”

It’s beyond question that innovation is important for most companies, and if innovation is fundamentally social as Gladwell argues, then the fallout of such a view includes a depreciation of rugged individualism.

In fact, some argue individualism could be dying.

Is the great creative individual a thing of the past?

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Demian Farnworth on Unbounce


This week on Rainmaker.FM Elsewhere, Demian Farnworth chats with Dan Levy over at Unbounce about content marketing, web writing, and creating great content.

Listen in.

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5 Reasons Why You Should Consider Launching Your Own Membership Site


In this episode of Youpreneur.FM, host Chris Ducker shares some truths about why he put a membership site together, the lessons he’s learned along the way, and why entrepreneurs may want to consider launching a membership site.

What is the holy grail of online business? It is membership sites.

Over the last few years, Chris has been doing one mastermind event in cities where he’s been speaking, and there were two things he noticed during all of these events. The first is that everyone walks away with at least one nugget from another attendee, and the second is getting people together created a space for support and accountability.

Seeing the opportunity to do this on a bigger scale, Chris recently launched the Youpreneur membership site and community. He has learned many lessons during the launch and shares them on this episode of Youpreneur.FM!

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Talking Versus Doing: Which Business Stage Are You In?


You only have so much energy; where are you choosing to spend it?

Listen to Editor-in-Chief and take a fun self-assessment. Plus, you’ll learn why physical notebooks with lined paper are the best tools for keeping you grounded and productive.

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How to Become a Full-Time Authorpreneur


At 25 years old, Monica Leonelle realized that she could use a book to get a job.

Then later realized that her book could turn into highly paid speaking gigs. Then realized that she could write even more books, quit her job, and become a full-time authorpreneur.

Want to know how she did it?

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3 Resources to Help You Write Thought-Provoking Content that Gets People Talking

Copyblogger Collection - give readers something to talk about

While we want people to view, talk about, and share our content, we’re often afraid of negative reactions.

We might even refrain from publishing our writing because we fear that our projects will look “stupid,” despite our thoughtful efforts and hard work.

The day you overcome the fear of looking “stupid,” you’ll feel extremely free.

Overcoming that fear is a two-step process.

Step One: realize that creative folks who produce content regularly don’t necessarily think their work is brilliant and immune to criticism — they just don’t care anymore if it happens to be perceived as “stupid,” “bad,” or “pointless.”

How do you stop caring? That’s Step Two: you must have confidence in your work and accept that it will take on a life of its own after you present it to the world.

To help you feel confident about your creations no matter how they’re interpreted, today’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to become an experienced writer
  • How to communicate your expertise so you stand out from the crowd
  • How to write blog posts that make people want to work with you

As you study the following lessons, consider how you can produce meaningful work that makes you proud and sparks a conversation.

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How to Submit Your Show to Podcast Directories


What if you could spend 10 minutes doing one simple task and get new listeners for years to come?

As Showrunners, we need to find audience-growth strategies that we can leverage. Strategies that involve very little upfront work on our part, yet continue to provide us with new listeners. The way to do this is simple: podcast directories.

In this episode of The Showrunner, Jonny Nastor goes in-depth into giving you the exact numbers of downloads that he receives from the directories that he has submitted to in the past year since launching Hack the Entrepreneur.

A couple of these are paid podcast directories, but the vast majority are free and should be utilized by all Showrunners.

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