A Simple Content Marketing Strategy for Creative Folks

man with glasses working on laptop on yellow couch

I promoted my business the wrong way for a long time.

Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback.

I quickly realized this approach wouldn’t take me very far. Why?

Because that’s what everyone else does. And you’re assuming people who aren’t design experts will recognize your creative work as superior.

Most people naturally want to buy from people they know and like. So, how do you display your work while making it easy for prospective clients to learn about who you are?

Read More…

How Award-Winning Journalist Adam Skolnick Writes

adam-skolnick-file

Sometimes word nerds just need a place to talk shop, and that’s the intention of today’s episode of The Writer Files. Host Kelton Reid asked award-winning journalist Adam Skolnick to join him for a guest segment called “writer porn.”

Adam is an award-winning, globetrotting travel journalist, which is kind of a rare thing these days. He is the author and co‐author of 25 Lonely Planet guidebooks, and has written for publications as varied as the New York Times (for whom he won a big award from the Associated Press Sports Editors last year), ESPN, Wired, Men’s Health, Outside, the BBC, and Playboy.

He recently finished his first narrative nonfiction book based on his award-winning New York Times coverage of the death of the greatest American free diver of all time, titled One Breath (slated for publication in January).

Kelton and Adam talk about how a page-one New York Times story became a book, the secret literary legacy of Playboy magazine, debunking Jack Kerouac’s prolificness, and tips and tricks to staying focused when you’re working on multiple projects across multiple timezones.

Read More…

About Pages: How to Fascinate and Engage with Just One Look

about-pages

If you want your website’s About page to work, you have to answer one crucial question.

And no, the question isn’t, “How many years have you been in business?”

It’s the one question that’s at the top of your site visitor’s mind. And if you answer it to her satisfaction, there’s a good chance she’ll stick around to see what else you have for her.

Read More…

How to Create Exquisite Subheadlines

exquisite-subheadlines

The purpose of the subheadline is two-fold. Standing out to a reader is its first purpose. The second purpose is a little more complex.

Imagine your average reader. She has fallen in love with your headline. It’s a good one. It’s a humdinger.

And now she is scrolling down the page, evaluating whether or not she wants to invest time in reading this article of yours.

As she scrolls, she sees a subheadline and thinks, “Oh, now that’s interesting.” So she stops scanning, and she reads that section.

Sound simple enough? But not so fast. How you write a subheadline so she stops and reads is not as easy as you might think.

There are tactics you have to master.

Read More…

5 Surprising Reasons Why Good Podcasts Fail to Get Noticed

why is it that no one pays attention to your podcast?

All businesses are in the media business, whether or not they acknowledge it (or like it).

The Internet has rapidly changed how customers discover, research, and interact with companies.

You are no longer in business to sell products or services; you are in business to find your audience, create useful content that draws them to you, and then create products or services that benefit them.

You can achieve this through the intimate nature of on-demand audio content — or as they’re commonly known, podcasts. This is why Copyblogger Media is betting big on podcasting.

Whether you are trying to build a thriving personal brand or create a business bigger than just yourself, it is essential to understand what makes a podcast get the attention it deserves.

Of course, this is not as easy as it sounds. It never is. And even smart podcasters make avoidable mistakes.

Read More…

The Hipster’s Dilemma

hipster-advertising

Join host Robert Bruce for the second episode of Allegorical …

A simple story about one of the greatest hipsters who ever lived … and the reality behind the facade of his particular brand of cool.

Read More…

How to Escape the Social Media Swindle

logged-in

One day we’ll look back at this period in history as the big swindle known as social media marketing.

But on the upside, we’ll also view these times as the point when companies big and small realized the importance of owning their own home base and enticing prospects not only to visit, but to experience.

Beyond being forced to pay to interact with the very social audiences we built, brands of all sizes now know that social is not for selling. Seemed obvious to some, but apparently not to many.

When it comes to audience, social media is the coldest relationship you can have with a prospect. But it’s a start, and with proper nurturing and direction, your social followers can become true fans.

Read More…

How to Find a Multiplier Effect for Your Income

stephen-key

Today’s guest on Hack the Entrepreneur is an entrepreneur and an inventor who consistently earns millions of dollars licensing his ideas to companies like Disney, Nestlé, and Coca-Cola.

He is not high-tech, but he knows how to take an idea and make it a global sensation very quickly.

Before becoming a savvy inventor, he spent part of the 1980s as the head of design at Worlds of Wonder. They had two number-one hit toys that you may remember: Teddy Ruxpin and Lazer Tag.

Since that time, he has started his own businesses, InventRight and Spinformation, and has sold hundreds of millions of dollars in products.

Read More…

A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson

tim-anderson

How does a reality television competition help launch your career if the winner doesn’t receive a monetary prize?

Today’s guest on Editor-in-Chief is an American who won the British television program MasterChef in 2011.

Tim Anderson is now an entrepreneur and author whose first book, Nanban: Japanese Soul Food, is available from SquarePeg in the UK.

Let’s find out about the role media has played in Tim’s career and how producing media continues to enable Tim to do what he loves to do …

Read More…

4 Safe Ways to Find Your Writing Voice (and One Dangerous One)

find-your-voice

One of the hardest things for a writer to uncover is her voice, her style, her flair.

Writers start to peel away from the crowd when they find their voice. That strong, distinctive voice that people easily recognize.

But finding your writing voice is no easy task. Your voice is something that emerges over time … through trial and error. It takes deliberate focus to develop.

Unfortunately, too many writers get stuck in the stage before their voice becomes strong (which Rough Draft host Demian Farnworth will explain in today’s show) … and remain mediocre writers — writers who shuffle along with crowd where careers stall.

If you want to find your writing voice — and develop it into a strong one that demands attention and commands respect — then this episode is for you.

Read More…