The biggest myth around about Millennials is that they don’t use email. Fact is, the average young person checks email more often than most older people.
But that doesn’t mean Millennials are reading your email. Rather, there’s a good chance that your email is getting deleted unread, prompting an unsubscribe, or worst of all, marked as spam.
Smarter online marketers are connecting with the Millennial generation by email just fine. Here’s how.