Content marketing tools and training.
Bill was a struggling copywriter with a big idea.
He’d spend hours and days laboring over headlines, landing pages, ads, and emails for his few clients, but the results of his work were often not worthy of comment.
He’d had enough.
One warm Friday night, he decided he would build a machine — a copywriting machine — that could be fed raw data on one end, and would spit out highly converting copy on the other.
If he got it right, the business world would beat a path to his desk.
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”
In his years as an advertising executive and copywriter, Ogilvy created some of the world’s most successful and iconic marketing campaigns, including the legendary Man in the Hathaway Shirt, plus notable efforts for Schwepps, Rolls Royce, and the island of Puerto Rico among many others.
At the 1961 Masters Tournament, Arnold Palmer held a one stroke lead over Gary Player as he walked off the 18th tee. On the trip up the fairway he allowed himself to talk to a friend who congratulated Palmer on his win.
Even though Palmer knew he needed to concentrate on finishing the hole, he couldn’t help but think about the green jacket that would soon be on his shoulders.
Palmer bogeyed the hole and lost the Masters by one stroke to Player.
You want to become a better writer.
I know this because you’re reading Copyblogger.
I also know that you fear becoming a better writer.
This I know because you must change to become better, and to fear change is to be human.
But what if I told you that you only need to change one thing — one small thing — to achieve your goal of becoming a better writer?
Would you believe me?
You don’t usually envision a poet engaging in a pistol duel — let alone twenty-nine — but that’s exactly what Alexander Pushkin did.
His last duel proved fatal.
Sadly, as long as there are two people on earth, there will be conflict. But it doesn’t always have to end in death.
I’ve been in several duels myself. Not of the pistol-slinging variety — but the copywriting kind. You’ll probably recognize the scenario …
At this point, we hope you’re seeing how content marketing can transform an online business into a runaway success story.
It’s probably less obvious how you might go about doing that with a more traditional brick-and-mortar business. But those under-explored territories can be
particularly fertile ground for a solid content strategy. Today we’ll talk about just one example.
Marcus Sheridan’s pool company was hit hard by the recession in 2008. He and his business partners discovered that in order to save their business, they had to get creative — fast.
This week on The Lede …
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If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes here, and let me show you how to do it in this article.
Here’s the story …
One problem a lot of people have with writing effective emails is they think they’re writing a sales letter. And because they think their emails are like sales letters, they pack them with benefits and use all the usual copywriting tricks — out of context — and selling “choke holds.”
I think everyone who has ever wanted to write a book has dreams about what publication day will be like. So far, mine has involved exactly zero groupies and parades, but it’s still been nice.
I’ve been watching this day creep towards me for a long time, and now that it’s here, I’m feeling more emotions than I can describe. Excitement and an agreeable sort of fear are vying for the top spot right now.
You’ve seen us talking a lot about authority — authority with your audience, with search engines, with colleagues, with other web publishers.
Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.
