How Much Does the Modern Content Marketer Need to Know about SEO?

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Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real.

Of course, it seems like a loaded question, doesn’t it? How much SEO does the modern content marketer really need to know? Particularly those just starting out?

Well, it’s a serious question. One that The Lede hosts Demian Farnworth and Jerod Morris plan on tackling without simply saying that SEO is dead.

Because that’s not true.

Halfway through this episode, however, they both realize they are over their heads — and call in the big guns.

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5 Things Minecraft Can Teach You about Community, Ecosystems, and Business

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Confessions of a Pink-Haired Marketer host Sonia Simone went to Minecon — the official Minecraft conference — for the first time this year.

Picture 10,000 delighted gamers (some kids but even more adults) convening for two days of geeky fun.

Sonia thinks everyone who learns about Minecraft has a moment of wondering how they pulled it off — how they’ve become so phenomenally popular (they currently have more than 100 million registered users worldwide), and how they maintain their level of fanatic loyalty and delight.

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Why Writers Need to Develop a Sense of Humor

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Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them?

Someone who can find the unique angle that will differentiate you from the mob?

Rough Draft host Demian Farnworth goes for the awkward edge because, when getting attention and visibility online is so difficult but so important, Demian wants a person to look at what he does and say, “Hey, why don’t we position you as, like, the priest of web writing?”

That’s goofy. But it gets people’s attention. Let Demian explain.

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The Betty Crocker Secret to Email Marketing that People Want

a tested secret to motivate people to sign up for your list

Editor’s note: The original version of this post was published on March 19, 2010.

You’ve heard it a thousand times: the money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list.

So, how do you get people to sign up for your email newsletter?

You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast.

Sure, everyone else does that. Because it works.

It works … if you do it the right way.

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How ProBlogger’s Darren Rowse Writes

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New media pioneer and entrepreneur Darren Rowse — creator of both Digital Photography School and ProBlogger — joined Kelton Reid to chat about the opportunities that 13 years of blogging have provided, his new podcast, and the importance of having the right mindset as a writer.

This sage blogging veteran and educator has blazed an inspiring path for enterprising online publishers.

His step-by-step blog series — 31 Days to Build a Better Blog — went from zero to viable business in no time, and now it’s a podcast every content creator can listen to … for free.

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5 Simple Steps for Creating Content, Even When Life Gets in the Way

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If you’re about to start a content marketing strategy for your business and you’re wondering how to keep showing up consistently, or you’re already struggling with sporadic publishing habits, this episode of Hit Publish is for you.

If people tell you that creating content regularly is easy, they’re telling fibs. It’s one of the biggest challenges businesses face when Hitting Publish and host Amy Harrison has got a confession to make … she has struggled with it a lot in the past.

Fortunately, this means Amy has a few sneaky tips for helping you out if you’re in a content creation jam.

You can turn things around, and Amy won’t be asking you to go from zero to hundreds of posts in just a week.

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Valuing Your Connections and Optimizing Towards Happiness

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Today’s guest on Hack the Entrepreneur is a developer who understands the marketing strategies needed to grow a business — and is an expert in implementing them.

He helps course authors, product creators, and self-funded businesses increase their revenue from their existing traffic.

As the CEO of DelfiNet, a full-service development and marketing consultancy, he has helped companies all around the world improve their revenue conversion strategies. His portfolio includes a large range of companies, including both small startups and Fortune 100s.

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Listener Challenge: Could You Read 100 Books in a Year?

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There are a lot of books out there. What’s the benefit of reading as many of them as you can lay your eyes on?

One of the fastest tracks to mastering the art of compelling copy and seductive storytelling is to observe how others do it … both the masters and the flops.

In fact, you could probably learn more from bad writers than you could from great writers. That is, you could learn what to do and what not to do.

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3 Simple Copywriting Techniques to Get Your Customer ‘Beyond’ the Buy Button

move your prospects beyond the sale

When you write sales copy, it’s easy to get consumed by one thought: make the sale.

But this focus could actually be your copywriting downfall.

While you want to make a sale, your customer wants a transformation.

If you don’t share that vision of transformation when you write, your message could fall flat right when you need it most: at the buy button.

Here’s how to guide your customer through — and beyond — the sale with confidence.

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The Membership Imperative and the Persistence of Audio Content

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We’ve been talking a lot about the benefits of the “logged in experience” when it comes to email list building and marketing automation. There’s even more to it than that.

Birthday boy Jerod Morris joins Brian Clark for this episode of New Rainmaker to talk about interesting things they’ve spotted in the endless content stream related to digital commerce.

Brian and Jerod discuss why web analytics are usually horribly wrong (and what to do about it) and marvel at the staying power and popularity of audio content.

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