21 Content-Related Business and Revenue Questions Answered

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Note: This podcast is syndicated from my Entreproducer project.

In this third edition of our content marketing Q&A series we focus on your questions about business structure and revenue models.

Getting your head around the practice of regular and valuable content creation can be tough, but once you do … you’ve only just started building your business.

What kind of products or services should you offer? How do you hire the right people so you can scale? How do you actually build revenue?

In this 58-minute discussion, Robert Bruce and I cover …

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Why You Should Write Short Articles, Too

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After writing the first draft of a new Copyblogger post last week, I noticed something interesting.

I wrote the conclusion, then looked at the word count (which was just slightly under 700 words) and thought, “What can I do to make this longer?”

My articles for Copyblogger typically run between 1500 and 2000 words. After drafting this shorter piece, I wondered if something was wrong. I thought perhaps I needed to come up with another piece of evidence for my idea, or an additional example to illustrate my point.

Then I stopped myself.

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How to Prevent Your Business from Becoming an Embarrassing Failure

image from The Lone Ranger film

Did you see the new Lone Ranger movie? If you’re like most movie-goers, you didn’t.

You saw one of the other blockbusters instead. Or you went to the beach. Or you stayed home and had an Orange is the New Black marathon. Lone Ranger just didn’t seem like something you felt like shelling out $15 (plus popcorn) to watch.

So why talk about this quarter-billion dollar failure here?

Because the reasons the movie didn’t work (and by work, I mean make a profit) are the same reasons that kill businesses every single day. And by analyzing a spectacular failure, we can unearth some of the factors that will make your business successful.

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Last Chance to Save on Our Small Business Marketing Summit

Small Business Summit at Content Marketing World

We’re only a month away from Copyblogger’s first ever Small Business Summit, but there’s still time to attend and save!

That’s right … we’re hosting the Small Business Summit on September 12, 2013 at the Cleveland Convention Center, as part of this year’s Content Marketing World. This one-day event features me, Sonia Simone, and some of the finest minds in content marketing, all drilling down into the tactics and strategies that actually work for small businesses.

The Small Business Summit is a completely stand-alone event — you don’t have to attend the rest of Content Marketing World. But it does perfectly complement the broader sessions if you want to enjoy a truly immersive experience.

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How to Write the In-Depth Articles that Google Loves

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Hey marketer, are you a lover of long-form content? In-depth reporting? Then you’ll love this statistic:

Ten percent.

That’s the percentage, according to a recent Google study called Daily Information Needs, of people who might want detailed, long-form information from search.

And like we always say around here, “go where the data indicates.”

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37 Tips for Writing Emails that Get Opened, Read, and Clicked

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We’ve all been there …

You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line.

You hit publish with a sigh of relief. That’s done.

But when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click-throughs are disappointing. It’s depressing.

Does it feel like a big challenge to get people to open and read your emails? And then to go on to click through?

It doesn’t really need to be so hard. You’re about to learn the most important advice I’ve found for writing emails that get opened, read, and clicked.

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