Landing Page Makeover Clinic #1: SEOmoz.org

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

At long last, after much thinking, the day has arrived. I’m thrilled to announce that Rand Fishkin of SEOmoz agreed to step up and subject his landing page to scrutiny as my official makeover candidate. I’ve outlined the basic background information below. The 10-point critique and bonus recommendations follow.

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How to be a Rock Star in Your Niche

Jim Morrison

Want to be a celebrity?

You can be.

I’m not talking about being famous like Tom Cruise. You’re likely too tall to pass for Tom Cruise, even if you’re female.

What I’m talking about is being the name that pops in a person’s head when a certain area of expertise is mentioned. You want to be the go-to individual for that particular niche, especially when a citation, quote, or interview is necessary for the media (social and traditional).

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Blogging is Dead
(Long Live Value Blogging)

Tombstone

Hugh Macleod has written a nice riff about the death of the blogging A-List. What he’s really saying between the lines (in my estimation at least) is that the early bloggers who gained pseudo-celebrity status because they were, well… early, are dwindling in relevance, at least in blog format. And Hugh’s thoughts are a great reinforcer to the fact that the A-List doesn’t matter when it comes to your success anyway.

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Here’s Some Cool Copy for July 4th

American Flag

We the people of the United States, in order to form a more perfect union, establish justice, insure domestic tranquility, provide for the common defense, promote the general welfare, and secure the blessings of liberty to ourselves and our posterity, do ordain and establish this Constitution for the United States of America.

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How Crappy Landing Pages
Kill Email Campaigns

Image of Landing Page graphic

“Oh, the humanity …”

The folks at SilverPop recently published a study, “Eight Seconds to Capture Attention: Silverpop’s Landing Page Report”, where it reviewed the email campaigns of 150 top online companies. Long and short? They discovered that email campaigns that opened with promise and decent click through ratios generally died on the vine with ill-conceived, poorly designed or just plain, lazy-ass landing pages. Bored, confused prospects quickly took their conversion clicks — and wallets — elsewhere.

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The Sexy Side of Online Content:
Text Formatting

The Sexy Side of Online Content: Formatting

OK, so maybe it’s not that sexy. But it’s more important than you might think, and it can definitely make your content more appealing.

In fact, formatting your content can be just as important as the substance of your content. It’s something that generally only comes to mind as an afterthought, but the format of your content can have a significant impact on how well people read, respond, and retain what you have to say.

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Saturday Night Link Fever

Saturday Night Link Fever

Since we’re apparently in the mood for grammar, check out Daily Writing Tips for more nuts and bolts guidance for writers.

How to Use StumbleUpon to Promote.

Roberta shows you how to pitch a blogger.

What makes people buy? Find out.

How to Write a Persuasive News Release.

Work from home (or hope to)? You should be reading Success From the Nest.

Do You Make These 7 Mistakes When You Write?

Do you make these mistakes when you write?

It’s time once again to review those nasty errors that damage our credibility when we write. Not normally a fun task, but absolutely necessary. I promise to keep you amused to diminish the pain (or at least I’ll give it a shot).

As with the last time we explored grammatical errors, I feel compelled to mention that copywriting and blogging should be conversational and engaging, and breaking formal grammatical and spelling conventions can often be a good thing. Every time I see a comment complaining about something like, oh, I don’t know… the improper use of an ellipsis or one-sentence paragraphs, I shake my head with sadness.

They just don’t get it.

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How to Use Valuable Content to
Attract Opportunity

Content Equals Opportunity

Are you struggling to attract prospects? Do you need to increase the size of your opt-in email-marketing list?

How can you stand out in a sea of noise?

With so many disruptive (and alluring) technologies such as email, RSS readers, instant messaging and mobile phones, prospects are distracted like never before—and chances are, so are you!

This attention-deficient dilemma makes it exceptionally difficult for businesses and professionals to stand out.

So what can you do?

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Go Big or Go Home: Why Being Bold is Critical to Getting Noticed

Extreme Surfer

This guest post is by Leo Babauta of Zen Habits.

Millions of blogs talk about the same thing your blog does.

Read that sentence again and let it sink in for a moment. With so many blogs talking about the same topics, how will you differentiate yours from the rest? How can you come up with new and interesting angles on the same topics for both your post and your overall blog theme?

If you don’t mind being just another blog among millions, just keep talking about the same thing. But if you want to make the Technorati Top 1,000 (I did it in five months, and got to 11,000 subscribers and 1 million page views a month in that period), you have to find a way to get noticed. You have to stick out from the crowd.

How do you get noticed? You gotta be bold.

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