Is content king?
To me, that seems like a silly question. “Content is king” is a metaphor, but apparently not a very good one.
A good metaphor creates instant understanding. Given the amount of confusion and debate the phrase “content is king” kicks up, it’s not doing all that great a job in the instant-understanding department.
I think it’s smarter to say that content is indispensable. It’s what people go online to find, and it’s what Google loves. There are only a few online marketing models that don’t require valuable content, and those few are getting tougher by the day, and result in no long-term assets.