It’s a strange, four-syllable word that causes some people strange fits.
You can’t really turn around without running into it in some form (metrics, reports, data, dashboards) or someone telling you how insanely important it is.
There’s no shortage of site analytics tools — starting with the most popular, Google Analytics (GA). These tools can measure the routine (traffic, clickthroughs, page views) to the complex (visitor flow, channel acquisition, reverse goal path conversion).
And if you are like me, this stuff overwhelms you.