How to Blog Like Bond. James Bond.

image of martini glass

When it comes to being a badass, few can hold a candle to good old 007.

Calm, cool, and collected under pressure, Bond is known as much for his seductive personality as he is for his incredible ability to get himself out of any situation in one piece.

What he isn’t known for is writing a successful blog.

But everyone’s favorite fictional, womanizing secret agent has more to do with writing killer copy and running a great site than you might think.

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The Freakonomics Guide to Making Boring Content Sexy

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It’s easy to write about certain topics, like celebrities, or technology, or even social media. Everybody wants a piece of it.

But what if your passion is botany, supply chain logistics, or cognitive psychology?

How do you get noticed with a compelling story when your subject is … well … boring?

In the summer of 2006, an economics book was on the New York Time Bestseller list. The title was provocative and promised to be anything but a boring read.

Even my hero Malcolm Gladwell said, “Prepare to be dazzled.”

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How to Build Credibility with Your Sales Copy

image of woman swearing on stack of bibles

When visitors are making a decision about whether or not to buy, their “shields are up.”

They’re watching carefully for any sign you might be a jerk, a crook, or just not able to deliver on your promises.

They need you to soothe their unspoken anxieties and objections.

This doesn’t have to be a daunting task. In fact, a powerful way to make this happen is something you’re probably already doing on your blog.

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How Eminem Stayed Relevant
(And Why it Can Save Your Blog)

image of rapper Eminem

It’s been eight years since Marshall Mathers released The Eminem Show, the best-selling album of 2002.

It was followed later that year by the semi-autobiographical film 8 Mile, which earned Em an Oscar.

And of course, earlier this year, Eminem hit a career milestone when I wrote about him on Copyblogger.

He stood at the edge of something truly amazing.

And then the other shoe dropped.

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Landing Page Makeover Clinic #29:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Baolin Liu wants to help fellow office workers stay strong and fit, both in and out of the office. He’s developed an exercise program designed to assist even the most sedentary office worker … or micropreneur who puts in too much tush-time in her comfy, almost-ergonomic desk lounge.

But I digress …

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4 Ways to Use Social Proof
(Before Anyone Knows Who You Are)

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Have you read the classic post from the Copyblogger archives explaining why you need to leverage social proof on your blog? If so, then I don’t need to convince you how important social proof is for online success.

Social proof is pretty simple. It’s just the human instinct that if someone else is doing something (buying a product, reading a blog, jumping off the Brooklyn Bridge) then it’s probably a good thing to do.

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Come Together, Right Now:
Introducing Copyblogger Media

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Over the last 4 years, I’ve launched several companies from this simple blog of mine. The idea that building an audience with content and letting the revenue-generating ideas, products, and services reveal themselves based on what the audience actually wants has worked out amazingly well.

It’s become a full-fledged business model.

And yet, there’s a bigger picture. These last years I’ve been putting together pieces of a broader vision – things that work together as one, for our internal use and for you. Problem was, the only common element in each of these different companies was me, and often that made unity of purpose difficult.

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Why Being Naive Can Make Your Fortune

image of small child dressed as an angel

Back when I worked in the corporate world, I used to get called naive at least once a week.

I kept treating my employees like adults, instead of like naughty children. Naive.

I tried to lighten up the uptight, lawyer-crafted language we used with our customers. Naive.

I was even dumb enough to occasionally tell the truth at meetings so we had some chance of fixing business-threatening problems. Naive.

Tsk, tsk, tsk. Such a bright girl, but I clearly had no head at all for business.

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The 10 Essential Ingredients of
Successful Sales Pages

image of ten food ingredients

When you see dozens of copywriting formulas promising “the perfect sales page,” how do you know which ones to trust?

After all, each formula seems to have a successful direct sales superstar behind it, and each one looks like a solid plan. What do you do in the face of these wildly different sales letter styles?

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A Four-Step Guide to Generating
Sales Leads from Your Blog

Dean: Did you know you can use your blog to make money offline?

Blogger: Offline? What is this “offline” you speak of?

Dean: It’s the opposite of “online.”

Blogger: (confused silence)

Dean: You know. Offline. Not on the internet. The real world.

Blogger: (shaking phone) Not only does this stupid phone drop my calls, now it’s translating them into crazy moon language.

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