Introducing Genesis 2.0: The Smart Evolution of Your WordPress Website

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The web is a constantly evolving organism that can seem complicated and difficult to keep up with … if you’re not a hard-core programmer.

So what’s a content producer — someone who’s building an audience to build their business — to do?

Should you become a coder? Should you spend days, months, even years learning the ins and outs of PHP, Ruby, javascript and HTML5? I don’t think so …

There are really only five essential components of websites that work in 2013 (and beyond):

  • Rock-solid security
  • Blazing fast performance
  • Out-of-the-box SEO
  • Beautiful, turn-key design
  • Ultra-flexible foundational code

In short, you’ve got to build and maintain a safe, fast, flexible, and beautiful website, while creating content that builds your business.

How do you do it? Allow me to introduce you to Genesis 2.0.

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Here’s How Maria Popova of Brain Pickings Writes

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Most serious writers and online publishers are relentlessly on the prowl for fresh inspiration to fuel both their creativity and productivity.

If you aren’t familiar with the writing of Maria Popova, prolific author of the “discovery engine for interestingness” known as Brain Pickings, you’ve been missing out on some of the most fascinating and heady publishing on the web.

Ms. Popova is a wellspring of knowledge and she daily cross-pollinates a wide variety of disciplines, all in the spirit of creativity and discovery. She has contributed to Wired, The Atlantic, is an MIT Futures of Entertainment Fellow, and was named to Fast Company’s 100 Most Creative People in Business (among many other accolades).

Although she began her professional career in advertising, she found the DIY integrity of publishing her own website far more rewarding, and her indie work ethic has contributed to a growing legion of fans (including quite a few celebrities).

Join me as we examine the file of Maria Popova, writer …

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What Good Memoir Can Teach You About Good Copywriting

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What does David Sedaris know about writing that most of us don’t?

What can Anne Lamott do that your traditional copywriter can’t?

How about entertain and engage an audience, then lead them to action? How about telling stories that captivate and convert readers into advocates?

Wait a second …

Are we talking about memoir writing — or copywriting?

Exactly.

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3 Ways to Get What You Want by Giving People What They Want

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We all long for something.

  • Love that will last.
  • The ability to influence people.
  • Scenic vacations.
  • Financial, political, or psychological independence.
  • Less anxiety.
  • Stunning creative achievements.
  • Organizational excellence.
  • Relief from the sting of rejection.
  • World-class athletic performance.
  • Retaliation for when we are wronged.
  • Invitations to the most popular parties.
  • A savings account that never runs out.
  • An impossibly broken family finally reunited.
  • Recognition for your hard work.
  • A Cosmopolitan body.

Marketing that actually works hinges on connecting your product to one of these mass desires.

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The Super-Secret and Incredibly Complicated Master Key to Internet Marketing

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When I meet new folks, whether online or face-to-face, I often get a variation on the same question.

What will it take to make my business really successful?

What needs to go into it? What sacrifices do we need to make? What’s the magical secret ingredient?

I know you think I’m going to say, “There is no magical secret ingredient.”

But there is.

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How To Keep a Blog Post Outline From Going Off the Rails

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Good doggie, nice doggie.

Yes, dogs will often do exactly what you say.

A cat, on the other hand, has a mind (and will) of its own.

In the realm of content creation, the outlines you write for your articles often behave like cats. You try to rein them in, but they just meow, snarl, and end up going their own way. And, if you don’t take control, your outline will drive you crazy.

But you can make your article outline sit up and go “woof” on command — once you understand how to do it.

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