Is Your Headline Good or Bad?
Give it the Breath Test

image of boy swimming underwater

Bloggers have been asking the question “Do long or short headlines work better?” for a long time.

But the answer to the riddle of how to create a headline that pulls in readers doesn’t necessarily lie in subtracting or adding one more word. There’s not a mysterious formula or arcane copywriter’s trick.

The answer is much simpler than that.

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The Three Key Elements of Irresistible Email Subject Lines

Email is back.

Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and social media are a powerful combination. You might not reach the average college freshman, but for slightly older types (you know, the ones with the money), email is still the way to go in many lucrative mainstream niches.

You must first, of course, get your emails read. And it all starts with the subject line.

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How To Write Eye-Catching Headlines that Transform Browsers into Buyers

Headlines that Sell

In order to stop readers in their tracks, capture their attention through every word of your copy, and persuade them to click that “Add to Cart” button without a second thought, you need to master the “headline reading psychology” of your soon-to-be customers.

Once you understand why magnetic headlines pull readers in, you’ll know how to do it for your own sales pages, every time. Follow along with me for the next ninety seconds and I’ll show you exactly how you can turn a casual browser of your sales page into an avid reader, curious to drink in your copy until ultimately hitting the “Buy” button.

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How to NOT Get Paid to Write Online
(And Make Money Doing It)

Writer for hire

Fresh out of college, I landed a job writing one-page sell sheets for a marketing company for $50 each. On a rare excellent day, I might do as many as two of these.

Soon after, I found a freelance gig that would pay me $300 per article I wrote for an inter-organizational newsletter. I got to interview people for that one. It was more work, but better money.

Eventually, I hooked up with a pretty big industry magazine and was being paid $1300 for 2000-word feature articles. That was the big money.

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Social Media Marketing Insight from 21 Smart People (And Me, Too)

image of social media book cover

There’s a new book out called Success Secrets of the Social Media Marketing Superstars. Yes, that title sets off my hyperbole radar a bit too (not to mention my alliteration alert), but it’s a solid collection of smart social media advice based on real-world case studies, best practices, and proven techniques.

I wrote Chapter Two of the book – The Psychology of Social Media. It’s about applying tried-and-true influence factors in the social media space to build a business or make whatever case you’re trying to make.

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Why Your Blog Doesn’t Make Money

image of roll of money

Not a single founding member of Third Tribe earns the bulk of their income from the blogs that are practically (or in Brogan’s case, literally) synonymous with their names.

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The Key to Innovative Business Ideas: Cross-Pollination

bee on a flower

Gather round, everyone. It’s time to have “The Talk.”

You know the one I mean. You’ve started asking lots of questions and I can tell you’re ready for it, so make yourselves comfortable and let’s go over the basics.

Because if you’re in business, you need to know about this. It’s crucial to your success. Mastering this technique will put a spring in your step, and bring new life to your ventures.

Plus, it’s actually pretty fun.

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Four Sales Page Elements That
Get People To Buy Now

image of online shopping cart

When your sales page isn’t converting the way you need it to, it doesn’t just hurt your bottom line – it can cripple your confidence as a writer and make you doubt your future as a marketer.

On top of that, the frustration of having to rewrite underperforming copy can make copywriting seem like a tedious chore instead of the enjoyable exercise in persuasion it’s meant to be.

Fortunately, there are simple (but powerful) ways to write highly effective copy the first time – copy that gets readers emotionally invested and ready to click that “Add to Cart” button.

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Join Sonia and Brian at BlogWorld 2010
(And Save 20% With This Discount Code)

BlogWorld 2010

Sonia and I will be speaking again this year at BlogWorld in Las Vegas, October 14 – 16. This time we’ll be doing a keynote presentation along with our friend Darren Rowse of Problogger.

We’re excited to be presenting together, and if we pull it off like we plan, it’ll be educational and entertaining. Of course, the show is much bigger than the three of us, which is the real reason you should attend.

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How to Use Emotional Copywriting
to Kick-Start Your Sales

image of man's face showing many emotions

Writing with emotion can be hard. Really hard. Especially when it’s on a subject that’s technical.

I’m speaking from experience. You see, I recently launched an ebook about keeping WordPress sites more secure, and I asked my friend James Chartrand of Men with Pens if I might be able to write a guest post to try and spread the word.

If you’ve been following James’ blog for awhile, you know she doesn’t publish many guest posts, and when she does, her standards are high. The reply to the first article I submitted was, “I’d prefer one that’s less technical and more emotional.”

“Um, it’s WordPress security enhancements.” I think I may have said that out loud.

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