The web is a constantly evolving organism that can seem complicated and difficult to keep up with … if you’re not a hard-core programmer.
So what’s a content producer — someone who’s building an audience to build their business — to do?
There are really only five essential components of websites that work in 2013 (and beyond):
- Rock-solid security
- Blazing fast performance
- Out-of-the-box SEO
- Beautiful, turn-key design
- Ultra-flexible foundational code
In short, you’ve got to build and maintain a safe, fast, flexible, and beautiful website, while creating content that builds your business.
How do you do it? Allow me to introduce you to Genesis 2.0.