It’s been interesting this year to watch the intersection (some might say “collision”) of direct response Internet marketing and the blogosphere.
Basically you’ve got the purveyors of the sales letter trying to figure out how to live in the hype-intolerant social media environment.
It’s often not pretty, and here I am right in the middle of it all with a blog about copywriting.
The latest dust-up came when WordPress selectively enforced trademark rights against two popular sites that sell WordPress tutorial videos. Without rehashing the whole thing here, in essence one might say that the problem boiled down to how those two sites looked.
Yes, they use those highly effective long-copy sales letters that many in the blogosphere hate. And the sentiment from WordPress was they looked “spammy” and “scammy.”