3 Ways to Get What You Want by Giving People What They Want

Image of Manhattan

We all long for something.

  • Love that will last.
  • The ability to influence people.
  • Scenic vacations.
  • Financial, political, or psychological independence.
  • Less anxiety.
  • Stunning creative achievements.
  • Organizational excellence.
  • Relief from the sting of rejection.
  • World-class athletic performance.
  • Retaliation for when we are wronged.
  • Invitations to the most popular parties.
  • A savings account that never runs out.
  • An impossibly broken family finally reunited.
  • Recognition for your hard work.
  • A Cosmopolitan body.

Marketing that actually works hinges on connecting your product to one of these mass desires.

Read More…

The Super-Secret and Incredibly Complicated Master Key to Internet Marketing

Image of MyCopyblogger Internet Marketing Icon

When I meet new folks, whether online or face-to-face, I often get a variation on the same question.

What will it take to make my business really successful?

What needs to go into it? What sacrifices do we need to make? What’s the magical secret ingredient?

I know you think I’m going to say, “There is no magical secret ingredient.”

But there is.

Read More…

How To Keep a Blog Post Outline From Going Off the Rails

Image of Steam Train

Good doggie, nice doggie.

Yes, dogs will often do exactly what you say.

A cat, on the other hand, has a mind (and will) of its own.

In the realm of content creation, the outlines you write for your articles often behave like cats. You try to rein them in, but they just meow, snarl, and end up going their own way. And, if you don’t take control, your outline will drive you crazy.

But you can make your article outline sit up and go “woof” on command — once you understand how to do it.

Read More…

7 Ways to Survive Gmail’s New Promotions Tab

image of toy monkeys

So I’m going to guess you’ve heard about the new Gmail Promotions tab.

Not least because a bunch of smart content marketers have probably emailed you in the last week with some very … concerned messages about you getting their emails.

In a nutshell, Gmail has decided they’re better than you are at organizing your mailbox, so they’re sorting your messages into five categories that they’ve come up with — one of which is called Promotions.

For now, I’ll gloss over the irony that the most powerful and successful direct marketer on the planet seems to be on the warpath against marketers.

Frankly, you probably have a much more pressing question. Is this change going to completely tank your email marketing?

And the answer is … that depends.

Read More…

Do Pop-Up Forms Really Work?

Image of Airport Seats

What’s your reaction to a pop-up box that appears over a blog post or article you’re trying to read?

In my opinion, there are few things in the online world more annoying than pop-ups advertising the latest trendy widget, free report, email list signup, or other offer.

Now, there’s no doubt that pop-up ads “work.” Many readers will sign up for free offers when they appear in pop-ups. And, because they do work so well, pop-ups are practically irresistible to web publishers.

Trouble is, pop-ups also have at least one huge downside, and you should face it directly before deciding whether or not to implement them on your site.

Read More…

Which Works Better: List Posts or Stories? Let’s Ask a New York Times Editor

image of typewriter keys

Ah, the list post. The cornerstone of so many great blogs, and an enduring source of horrible content around the web.

Sometimes they’re well-researched, user-friendly, and incredibly useful.

And sometimes … not.

List posts are undeniably effective … and (at least at times) overused.

So how do we know when a list post is the perfect choice for a piece of content, and when we should explore some other options?

Read More…