The Insider Guide to Creating
An Audience of Raving Fans

image of two women sharing a secret

There’s a scene in the animated series Futurama that cracks me up every time I think about it.

The show’s characters are at the horse track of the future, but there’s controversy when a race ends very, very closely — so closely that the race officials need a powerful electron microscope to judge the “photo finish.” The track loudspeaker eventually announces, “And the winner is … Number Three, in a quantum finish!”

And Professor Farnsworth, who had bet on the other horse, tears up his tickets in a rage and yells, “No fair! You changed the outcome by measuring it!”

Didn’t get the joke? Don’t worry, neither did most of the viewers.

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How to Find Thousands More Prospects for Your Business

image of thousands

Ever wonder why conversion rates are so low?

A “good” sales page will usually convert between 1 and 5 percent of its readers. Those numbers vary wildly depending on about a zillion factors, but that’s the middle of the bell curve.

So that means between 95 and 99 percent of people reject what you’ve got to offer. Seems a little depressing when you look at it that way, right?

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Is Spiritual Business a
Contradiction in Terms?

image of lit candle

With all the beads, prayers, affirmations, “laws of abundance,” and other woo-woo business accoutrements flying around these days, you’d think there’s some fire sale promotion going on spirituality.

Maybe it’s the rough economy, or the unsettling pace of change. Business seems to be getting more and more difficult, and support is hard to come by. When you’re struggling, the idea of having the unseen realms backing you is pretty appealing.

But can getting more spiritual really help your business?

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How to Develop an Endless Source of Ideas that Sell

image of waterfall

Your bottom line is bottoming out. Your customers are looking elsewhere. Your well of new ideas has run dry. What can you do?

You could turn to your accountant for money-saving schemes, or hire a lawyer to re-structure your business. You could bring in a salesperson to drum up customers.

I’ll bet you wouldn’t think a technique used by designers could help you out of a bad spot.

The technique I’ll outline here is the secret to creating products and services your customers will buy. It’s a powerful way to keep your well of ideas overflowing.

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The Force that Powers Persuasive Content (And 3 Ways to Intensify It)

image of despondent stormtrooper

You hear it from us all the time…

If you want to engage and influence, connect emotionally and then justify logically.

That’s still true.

But there’s a Force more powerful than logic or emotion…

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Want More Readers?
Try Expanding Your Internet Universe

image of the Pleiades

Ever notice how everyone on the blogs you read seems to agree on everything?

We all know that content is king, that transparency is good, that sleazy sales pages are bad.

We even seem to know the same people: Brian, Sonia, Naomi, Johnny, Dave N, Chris G.

What we forget is that this little galaxy we’re occupying is only a tiny sliver of the universe. And if we want to expand our audience, we need to start boldly going beyond our own safe little corner.

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Johnny’s Copyblogger Wrap-Up:
Week of June 28, 2010

Let's Do it for Johnny!

After Brian didn’t run last week’s Wrap-up due to alleged technical issues, I got nervous and decided that I’d better secure my position around here by showing some evil initiative.

Eventually, after agonizing seconds of brain-wracking agony, I got the idea to defraud advertisers. So I called Xerox.

“This site has nothing to do with copying things,” the Xerox ad rep told me after clicking through a few posts.

“Are you crazy?” I said. “‘Copy’ is in the title. We’re running a series this summer on the many joys of having handy multiples of any document. First up: Filing. Then: Passing brochures out to friends.”

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The Writer Runs This Show

We have the technology.

We have the business skills.

We have virtual ink by the barrel.

The writer runs this show.

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Landing Page Makeover Clinic #27:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Most days I just don’t know what’s safe to eat or drink, but I’ve always thought that soy was a better, more nutritious choice for my protein needs — didn’t you? More vegan and all that.

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The 7 Essential Steps to Creating
Your Content Masterpiece

image of Johann Sebastian Bach

In the UK, we have a derogatory term for newspapers: chip wrappers. No matter how good, today’s front page wraps tomorrow’s fish and chips.

Bloggers can relate. You slave for hours to write a stellar article that bursts into the limelight for only a few days, or even hours, before it’s forgotten. Readers who find you this week won’t know what you wrote last week, much less last year.

It’s tough to feel like even your best work is destined to become nothing but a chip wrapper.

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