A “Thank You” to all Copyblogger Readers

Thank You

I’d like to take a moment to thank each and every one of you out there for reading Copyblogger. We’re just shy of 22,000 subscribers now, after starting the year with 10,000. The blog is also poised to receive comment number 10,000 very soon, which I think is a good sign for the community you are building around here.

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Time Is Not on Your Side:
Time Management Tips for Writers

Time Management for Writers

I can hear him singing it now, “Time is on my side, yes it is!” Whether time is still on Mick Jagger’s side is debatable, but it’s certainly NOT on my side.

Over time, even Rolling Stones erode. And time is also one of the main things that keeps writers from getting things done.

In my last post, I asked this simple question, “What keeps you from writing?

Your response was rather amazing. The number of comments and the sincerity of your replies impressed me. Clearly I hit a nerve.

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How to Become an Authority Blogger

Authority Blogger image

I remember seeing one of my favorite comedians of all time, Jerry Seinfeld, a year or two ago. It was my birthday, and my dad took me because he knows what a big fan I am.

So we went, laughed at observations about dinner parties and airports, and went home. Thinking back, though, I found the experience curious.

Why do people keep going to see Jerry talk about stuff they experience on a regular basis? Why do they pay to watch him talk about trivial things like uncomfortable relationships and cleaning his apartment?

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The David Lee Roth Guide to Legendary Marketing

David Lee Roth image

David Lee Roth and Eddie and Alex Van Halen today officially announced the Van Halen reunion tour slated for this fall. The original line up is missing only Michael Anthony, who will be replaced on bass by Eddie’s 16-year-old son Wolfgang.

For Van Halen fans young and old, this is a pretty big deal. Why? Because after 22 long years, David Lee Roth will be back where he belongs, and the legend will come full circle.

There’s a reason why purists refer to the Sammy Hagar years as Van Hagar, and the Gary Cherone years as little as possible—it’s just not Van Halen without Dave.

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5 Tips for Knockout Testimonials

Word of Mouth image

Do testimonials work? I know they do, because I owe my marriage to one.

Picture a shy sixteen-year-old trainee nerd, nervously sweating in his brand new “I can’t believe it’s not wool” suit, and desperately trying to catch the eye of the pretty secretary. The stammering young man, of course, is me. The odds were long, and in fact it’s fair to say I didn’t stand a chance.

Not only was this lovely lady three years my senior (a huge obstacle at that age), she was also assistant to the Chief Executive. Just walking up to the office was a gut-wrenching flashback to those visits to the headmaster’s office from only a year or so before.

Somehow I did manage to get a date, but only through the magic of the testimonial.

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Buckets and Chunks:
An Exercise in Writing Everything Down

Bucket of Gold

This is a guest article from Ryan Imel of Theme Playground.

Sitting down in front of a blank screen, you type out a string of words followed by a period.

You pause.

You backspace it all away.

Another, new string of words. Pause…

Lather, rinse, repeat. You get the idea. Why is it that at times writing comes easily, like a fire hose, but at other times it barely trickles out? Part of the reason may be that you’re losing all of your best ideas (read: best potential articles) in between those sit-downs at the computer.

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Link Karma

Link Karma

Steve Rubel jumps on the value blogging train. Good for him… he’s a smart guy with great insights, and I’m happy the extraneous stuff is going over to Twitter.

Here’s a podcast I did with the guys over at Internet Business Mastery about copywriting and conquering fear.

Hate your job? Chuck hates your job, too.

The downside of being a professional blogger. Thank goodness I’m not one, although this still sounds like my life.

43 Guru Tips on How to Write Titles: The Ultimate Guide.

Worried that you can’t tell a story in a blog post and keep the reader’s attention? Head over here and take notes.

Go from freelancer to guru with this series of posts from Tony Clark.

John C. Dvorak says we’re in Bubble 2.0, Marshall Kirkpatrick says it’s different this time. They’re both right.

Doc Searls says to look beyond advertising, and he’s right on. The Internet is a direct medium, and advertising in many cases is morphing into compelling, persuasive content that prospects actually value. Now all you need is something to sell.

Problogger has a new design. Sweet.

The Dangers of Humor

tragedy and humor

I’ve wanted to write this article for over a year, and yet only alluded to the issue for the first time earlier this week. The reason I’ve put it off is the reaction I get whenever I warn clients and friends about employing humor in their writing.

They never want to believe me.

Every good copywriter will tell you to avoid trying to be funny in a written conversion situation, and that’s the gospel truth. No matter how funny you are (or think you are), you’ll hurt your conversions simply because some people won’t get it and they’ll be distracted from the path you’re trying to keep them on.

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Three Easy Ways to Expand Your Creativity

creativity

Imagination is more important than knowledge. ~Albert Einstein.

Remember when you were little and the best gift of all was a large cardboard box? That box could be anything from a small family home to the vanguard of an intergalactic attack fleet. With a few hastily drawn lines in permanent marker and a wild imagination, we could go anywhere and be anything.

If you were given an empty box to play with today, would you find as many fascinating uses as you could back then?

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Check Out These Copyblogger Commercials

Last fall, Robert Bruce made a very cool video that I dubbed the official Copyblogger commercial. He’s done it again, inspired by my 10 Steps to Becoming a Better Writer and a bottle of Mirror Pond Pale Ale (the beer actually co-stars). Check out both videos below, and make sure to download Robert’s cool collection of selected poems entitled The Well-Lit, Freshly Paved, Six-Lane Boulevard To Nowhere.

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