How to Be the Cool Kid (Even if
You Weren’t One in High School)

image of skateboarder

If you hang out here on Copyblogger, you’re probably trying to figure out how to expand your readership and make your blog popular.

You’re here because Brian Clark is a pretty cool guy, and he seems to know what’s up.

He has this shiny blog, a rockin’ team, billions of subscribers, good hair, a nice car and a pretty wife.

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How the Authority Rules Report Brought
Me 234% More Site Memberships

Authority Rules

Recently, I learned a handful of techniques from Brian Clark that brought me some pretty intriguing results.

234% more site memberships.

62% more unique visitors.

100% more paying clients.

How much did I pay Brian to teach me how to do this? Not a dime. I got everything I needed out of a free report.

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The Sideways L: How to Use Misdirection
to Make Your Readers Laugh

image of the letter L

Making your readers laugh can be a great way to capture attention, create word of mouth, and develop a terrific relationship with your audience.

A lot of writers may think you can’t teach people how to write humor, but I don’t buy it. In fact, here’s a simple technique you can use to get a few laughs of your own.

It won’t turn you into Mitch Hedberg overnight, but it can go a long way to putting a smile on the face of your readers.

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Why It’s a Good Idea to Buy
Brian and Sonia a Beer

image of a glass of beer

Brian and I are heading out to the BlogWorld and New Media Expo this week, where we hope to meet plenty of Copyblogger readers.

As you might know, one of the smartest things you can do at a conference is to see if there’s someone you can learn from at the bar after the day’s main events. Buy them a drink and you just might get a little bit of free and frank advice about your project.

But since we know that trekking out to Las Vegas isn’t on everyone’s schedule, we thought we’d let you know about a way to “buy us a drink” and get some nitty-gritty advice about your own business, web site, or blog.

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Don’t Let Your Blog Readers
Touch that Remote

image of a woman with a remote control

You remember the last time you channel surfed? We all do it when there’s nothing good on TV — nothing that holds our attention.

Well, you can’t channel surf with a book. You can skip pages, put the book down, or stare off into space, but that book isn’t changing (unless you have something to write with or a pair of scissors in hand).

That gives the book power. The book controls how you pay attention to it, in a way television can’t.

Because of the links in hypertext, web content is vulnerable, just like television, to channel surfing.

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Internet Marketing for Smart People

image of Albert Einstein

There’s no delicate way to put this. If you’re a regular Copyblogger reader, you’re just . . . well . . . smarter than most people looking to market online.

You’re not interested in lame “get rich quick” schemes. You’re not trying to build a business with no work, no time, and no sense. You’re not chasing after that magical silver bullet that will solve all your problems.

Mainly, you’d just like some solid, smart advice on online business that actually works.

In other words, you don’t have to be an Einstein to “get” this stuff. But you’d have to be an idiot to believe some of the stuff peddled by traditional Internet marketing “gurus” (many of whom have never done what they’re “teaching” before).

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One Big Way to Avoid a Headline Fail


The other day, we published a headline that failed.

It happens to everyone, even those of us who consider headline writing to be a primary skill.

In this post, I’ll show you one way to avoid a headline fail when using one of the more powerful headline formats.

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How Cross-Dressing Makes You a
Better Blogger

image of boot and feather boa

If you’re anything like most bloggers, there comes a certain point when you simply run out of inspiration for your blog.

You’ve been writing blog posts about web design, or cooking, or whale-watching off the coast of Norway for way too long.

You’ve exhausted the topic, and yourself.

You just don’t know what to write anymore.

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Don’t Tell Anyone

Next week, we’re launching a free email newsletter called “Internet Marketing for Smart People.”

At BlogWorld in Las Vegas on the 15th of October (that’s Thursday of next week folks, but you can still get 20% off with the code COPYBLGRVIP), Sonia will be conducting a panel with me, Chris Brogan, and Darren Rowse.

It’s also called “Internet Marketing for Smart People.”


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Do Your Readers Secretly Think
You’re a Liar?

image of Pinocchio

You might not hear it, but your readers might be saying it.

To themselves and to one another, they’re reading what you have to say and shouting “Liar!”

It’s not because you’ve stretched the truth, because you don’t care, or because you got your facts wrong.

It’s because you were lazy.

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