Our first makeover focused on the high visibility SEO-focused site, SEOmoz.org. Rand was looking to generate paid subscriptions from “cold” prospects, visitors who generally didn’t have a SEOmoz relationship already established.
Today’s makeover is for Brian Armstrong’s book, Breaking Free. Although his page is converting at a pretty respectable rate, he’d like to sell more books, and why not!
Here’s the background:
- The Goal:
Increase total ebook and print book sales of Breaking Free. (The author didn’t give me a specific here, so let’s use a modest bump of 1%.)
- The Problem:
Of the total visitors to the website, only 0.24% purchase. (However, 7.6% of those who actually visit the landing page do, in fact, purchase.)
- The Current Landing Page:
- Page/Ad that Generates the Click-Through:
There’s a link to “Book” on the blog.