7 Ways to Get Smart(er)

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In the marketplace of products, services, and content, life is like a crowded New York City street … your prospect is one of seven million people stiff-arming thousands of messages competing for her attention.

She has her own agenda … and that agenda doesn’t include you, your product, idea, or your latest dumb link-bait article.

To earn her attention you need to get drastic. And the best way to do that is with a seductive hook.

What are some of the best tips for finding those incredible hooks (and becoming a lot smarter in the process)?

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Keyword Research for Web Writers and Content Producers

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A lot of website owners are taking a “ready, fire, aim” approach to search engine optimization.

They optimize their content like crazy — putting keywords in their post text, titles and subtitles, and anywhere else they think Google might look.

Here’s the trouble, though — if you don’t do your research before you begin your optimization efforts, you might as well be shooting arrows into the wind. Because all the optimization in the world won’t help you if you have no clear idea of what terms you really want to rank for in the search engines.

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5 Quick Things You Can Do This Week to Fix Your Marketing

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Most of the time, “quick fixes” are bogus.

Magic systems to make $100K a year in five minutes a day? Bogus.

Eating plans to lose 20 pounds this week? Bogus.

Five-second techniques to find the romantic partner of your dreams? Bogus.

However, nearly anything you do in life is subject to the Pareto Principle — the observation that you’ll get 80% of your results from 20% of your input.

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The Second Coming of Affiliate Marketing

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It seems that a huge segment of the online content industry that had been previously vilified by “respectable” online “journalists” (use of quotation marks intentional and appropriate) is also finally being seen as another savior of online content.

Some are even trying to call it “commerce journalism.”

It’s actually called affiliate marketing. And it’s been around online at least since Amazon launched its Associates Program in the 1990s, but never given proper credit as a “respectable” monetization avenue.

Until now.

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The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them)

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Think of a story, any story.

How about Cinderella, for instance.

If you remember it, what does that story bring up right away in your mind? If we examine the Cinderella story closely we see three basic elements …

  1. The sequence
  2. The suspense
  3. The roller coaster

I argue that these same elements exist in every great story, and that it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there.

So how do you do it, particularly if you’re not a visionary like Walt Disney?

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Case Study: How a Self-Published Author and Blogger Negotiated a Six-Figure Traditional Book Deal

Content Marketing Case Studies | copyblogger.com
I discovered Torre DeRoche’s fun and exciting blog a few years back, when she was in the process of self-publishing her book, Love with a Chance of Drowning.

Since then, Torre has taken the international publishing world by storm.

Shortly after she self-published her book, Torre was “discovered” by film producers and publishers via social media, and negotiated lucrative book deals with Hyperion (in North America) and Penguin (in Australia). A film adaptation of her story is also in the works.

I’m delighted to report that her book is one of the most fun, inspiring memoirs I’ve ever had the pleasure of reading. Pick it up today, and enjoy the ride.

Today, Torre joins us here for a Copyblogger Case Study, to share her story of love, independent content production, adventure, and fear …

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