Are the New Rules of Marketing and PR
Here to Stay?

Web 2.0

So, perhaps we’re on to something with this social media thing, huh?

Eric Eggertson of Common Sense PR wrote an interesting post this past Saturday, offering indications that new media public relations tools, such as blogs, online video, and social media news sites, have finally gained real credibility with mainstream critics and moved away from “fad” status. Eric points to several possible catalysts from the last year or so—including the monumental Google acquisition of You Tube for $1.6 billion—that made it crystal clear to even the most hard-nosed of skeptics that big changes are happening (once again) thanks to the Internet.

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Beyond Conversion Tips and Techniques:
Do You Believe in What You’re Selling?


We’ve spent a lot of time covering the conversion landscape through the multitude of landing page tips and techniques available – and we’ll continue to do so in future posts. But for now I want to take a step back and examine a deeper perspective.

Do you actually believe in what you’re selling or promoting? Is your interest genuine or merely a way to make a buck?

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Tips and Strategies for
More Effective Blogging

I was on the Blogging and Beyond show with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman yesterday evening discussing blogging for business. Click here to listen to the 30 minute show online, or download the mp3.

Also, Yaro Starak has launched his blog mentoring program, where he will be teaching students the methods he uses to make over $5,000 a month blogging only a couple of hours a day. As I’ve said before, Yaro is a great guy who really knows his stuff–because he’s lived it.

Check it out via my affiliate link above and save 30% off the regular price for a very limited time, or if you haven’t downloaded Yaro’s excellent free ebook yet, you can read my review by following that second link.

A 3-Step Blueprint for a Brilliant Blog Launch


Launching a brand new blog is exciting. But it can also be awfully lonely for up to a year as you build readership, unless you plan to begin with a bang.

I’ve had several readers ask me questions related to launching a new blog, so I thought I’d share my thoughts on doing that. This strategy does not require you to have an existing audience to use as a springboard. In fact, I’m assuming you’re starting cold.

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The 10 Second Rule:
How to Write for Diagonal Readers


If you count the number of online news sources, blogs, emails, instant messaging conversations and so on that the average person reads every day, it amounts to a massive amount of textual information. So no matter how great the substance of your content, you are going to be subjected to the 10 second rule.

Let me explain. Essentially, by the time you finish this article, you’ll know how to write in a clearer manner so that the average reader can understand the gist of your content in 10 seconds or less.

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Once More With Feeling:
Has Your Writing Got Soul?


How do people feel when they read your writing?

Do you think that is even a relevant question to ask?

I was ordering some more of the wonderful MiniCards from You might have seen them, they are brilliant, tiny business cards printed with your own pictures and text. While the entire experience is very cool, it was the copy that caught my attention.

Welcome to Moo, we print things from your stuff.

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Friday Night Links

How is an Effective Landing Page Like a
Direct Mail Letter?

Image of Landing Page graphic

Answer: They’re both formatted for one column.

In his audio article, 6 Ways to Increase Conversions on your Web Pages, Nick Usborne, one of my favorite copywriter colleagues, talks about the multitude of testing he’s done on landing pages and column formatting. Long and short, the one-column format converts best every time.

This explains the stubborn effectiveness of everyone’s favorite (or not) online long-form sales letters. Garish? Sometimes. Too long? Perhaps. But they work, in part, because there are no other distractions for the reader. Even with all the insets, widgets and gadgets, each is firmly ensconced within the one column. Further, the one-column format lets readers know that there’s more to look for below the fold of the first screen. The convention of the letter-like, one-column design tells them so.

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Do You Know When to Stop Writing?

Finding Nemo picture

If you have young kids, you’re likely intimately familiar with Finding Nemo from 2003. The movie had the biggest opening weekend for any animated film at the time, and was the best selling DVD of all time for a couple years after.

Director Andrew Stanton pitched his idea and story to Pixar head John Lasseter in an hour long session, using elaborate visual aids and character voices. At the end of it, the exhausted Stanton asked Lasseter what he thought.

Lasseter replied, “You had me at ‘fish’.”