Although I’m a big proponent of original content, I also recognize the opportunity to raise your profile that comes with joining in on the conversation that other bloggers have started. The key, of course, is to not just link out, but to link out and elaborate in a way that demonstrates you’re someone worth listening to.
In the new media space, Scott Karp of Publishing 2.0 is a master at this. You can always depend on Scott to have insightful analysis of the latest news, and whether you agree with him or not, you’ll still come away with value.
While you may not be a rhetorical master, there’s an easy way for anyone to become a persuasive conversational blogger. The key is to offer more than just your opinion, since last time I checked everyone seems to have one of those. You’ll get better results if you give people something they can relate to at a personal level.