Landing Page Makeover Clinic #14:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Christine Vogensen sells adorable wall art for children’s rooms. While her basic business model is to sell wholesale through sales reps and boutiques, she was hoping to see some action from her retail.

Her original information (submitted to me in 11/08 – thanks for your patience, Christine!) showed that she was generating traffic with PPC, but that she was realized $0 sales. When I called her recently to see if there was any new developments on the sales front, the answer was an unfortunate no. While she no longer uses PPC, she has pumped up her SEO for to strengthen her organic rankings in Google and related linking efforts. She’s worked with consultants to review her competition and price points.

In short, she’s done much of the contextual work I would have suggested. And in a strong economy, that would have generated positive results pretty quickly.

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How Twitter Makes You A Better Writer


By now you’ve most likely joined Twitter (and if you haven’t, you need to, pronto!). Twitter is not only a great place for businesses and marketers, but it’s also a great place to spruce up your writing skills.

Yes. You read that correctly.

Twitter can make you a better writer. Here’s how.

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Take 15 Minutes to Find Your Winning Difference

The unique selling proposition (USP) is one of the cornerstones of marketing. There has to be a reason people do business with you and not someone else – a winning difference that sets you apart and makes you the only real choice.

Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features of your business, translating them into benefits, then somehow finding that one compelling point that will differentiate you from everyone else you could possibly compete with.

There’s nothing wrong with this approach if it works for you. But if it doesn’t, try throwing it out the window and doing it the cheap and easy way instead.

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How to Tell the Truth


Everyone wants the truth, right?

Ask your spouse or your boss or your employees or your customers… they’ll tell you all they want is the truth.

But that’s a lie.

We hate the truth. Our reaction to real truth is hostility and fear.

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Want to Know the Real Reason
Why You Write?

Why Write?

What is it that makes you want to slave over an article or a blog post, to get your point across and to have other people read your words? What is it that makes you – or any of us for that matter – want to write?

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how 2 blog if u suk at writin’

Blogging Loser?

These days, being a professional blogger is cool.

A couple of times now, I’ve been at dinner with a group of people, many of them substantially more financially successful and socially engaging than I, but as soon as everyone hears that I blog for a living, I’m suddenly Mr. Popular.

People seem enamored with the idea of sitting at a computer all day, pumping out pithy bits of wisdom for legions of adoring fans.

What’s more, they feel that it’s something they could never do, because, even though they’ve always wanted to start a blog, they kind of… well… “suk at writin’.”

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How to Build Your Blog Using Good Old-Fashioned E-mail


Most people who want to succeed as a blogger do everything they can to increase traffic and build a community. That includes creating solid content, using carefully selected key words, implementing sound SEO, encouraging incoming links, and any other trick in the book that works.

But when it comes to e-mail, too often bloggers just shrug their shoulders. “What does e-mail have to do with my blog?”

A lot.

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How to Write with Authority for a
Loyalty-Starved Market


These days, people are hungrier than ever for real authority. They’re tired of fluff, hype and “know-it-alls”. In the beginning of your writing, you’ll likely write with some uncertainty as you keep learning and growing – much like a child taking his first steps, but there comes a time where your writing “grows up” and you start to speak with greater directness and purpose.

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Beyond Eyeballs: The Three Body Parts that Create Real Revenue


The advertising world is obsessed with “eyeballs.” If you want to sell ads on your blog, for example, you’ll have to show potential advertisers how many unique users are coming to the site each week–how many eyeballs are looking at your stuff.

But readers are made of more than eyeballs. If you want to get beyond advertising to where the real money is, and find your village of profitable customers, you’ll need to get beyond simplistic eyeball thinking and start addressing whole human beings.

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How to Write With Confidence


Writing sounds easy enough, right? Just slap some words onto a page, spell-check, sense-check, job done.

Piece of cake.

Or at least it would be if you didn’t start second guessing yourself.

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