How to Get Past No

No Excuses

Years ago, I worked for a direct marketing company that sold cutlery.

Although I saw many salespeople come and go during my 2+ years working there, most of whom didn’t make any money, I was able to find a way to be successful in this odd niche. I sold nearly $25,000 worth of the stuff.

I wasn’t a natural salesman, and I didn’t use any secret tactics, but I did learn a few things about how to get past no. And some of them can help you take your online business from failure to success.

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Don’t Do These 12 Things
When Writing Headlines

stop sign

Sure, we talk a lot about the rules for writing great headlines here at Copyblogger, but what if you’re still doing it wrong? Are there a collection of common mistakes that bloggers and content marketers make with their headlines — mistakes that we can help you overcome?

Yep.

Fact is, you can get all of the fundamentals right and still end up with a lousy headline. Sometimes, the only way to improve isn’t being told what to do… it’s being told what not to do.

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Why You Should Buy Trust Agents
(One Random Guy’s Opinion)

Trust Agents

Trust Agents, the new book on social media marketing by Chris Brogan and Julien Smith, should be on your immediate purchase list. It’s a stand-out piece of work among the great wash of “gee, isn’t social media great” books that say nothing new or original.

Of course, since Chris and Julien are friends of mine, you might think I’m biased… and you’re right. But the book rocks regardless.

So, to put your mind at ease, I went to the Amazon reviews page for Trust Agents and selected a review at random to provide some objectivity:

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Why You’re Too Qualified and Respectful to Produce Great Content

Respect

If you’re like most bloggers, you’re making two huge mistakes with your content. You’re suffering from both qualification and respect when you write.

You’ll need to leave both of those behind if you want to be a successful writer with high conversion rates. The only way to write powerfully is to be bold, and to write boldly you must stop qualifying yourself and being overly respectful.

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The 7 Deadly Sins of Blogging

Bloggng Sins

If you write a blog, the bad news is you have millions of competitors.

The good news is most of them suck.

The same problems come up again and again, keeping bloggers from building a real audience for what they have to say. So how about you? Do you commit one of these seven deadly sins with your content?

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Landing Page Makeover Clinic #18: UnderstandingSharePoint.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Bjorn Furuknap wants to improve the work lives of SharePoint users with great information. I don’t know how many tech-types use SharePoint, but as a major Microsoft product, I’m thinking big numbers.

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The Ramones’ Guide to Killer Content

Ramones

What could you possibly learn about killer online content from an old 70’s punk band consisting of three chords, four pinheads, and excessive Prince Valiant hair? The answer is: a whole bunch!

“Hey, Ho… let’s Go!” and “Gabba Gabba Hey!” are just two of the iconic chants the Ramones made famous when they exploded onto the scene in 1974.

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The Power of Analogy

Analogy

An elderly man storms into his doctor’s office steaming mad.

“Doc, my new 22-year-old wife is expecting a baby. You performed my vasectomy 30 years ago, and I’m very upset right now.”

“Let me tell you a story,” the doctor calmly replies.

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Why Parents Write More Persuasive Copy

Persuasive Parent

I have kids. Maybe you do, too. The more I parent them, the more I realize how similar they are to the people who visit our web sites and blogs. That’s not to say that our site visitors are big babies — far from it.

But site visitors do have needs, questions and worries. And your copywriting is the guide that helps them feel comfortable, happy, and in tune with your site.

Welcome to parenting, Copyblogger style.

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Five Ways to Make Your Email Marketing
Work Better

Email Marketing 101

When I wrote a few weeks ago about making your email so good it can’t be stopped, a few readers wrote to ask for more specifics.

It’s an understandable request, given the percentage of permission-based messages that are being thrown away by email service providers.

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