Nobody’s going to read your blog unless there’s something in it for them.
– Seth Godin
Nobody’s going to link to your blog unless there’s something in for them.
– Hugh MacLeod
At the core, Hugh was dead on. My five immutable laws focused more on creating content that has something in it for the reader. This post is focused on creating a promotion that has something in it for the linkerati who you hope will promote your content.