This is another addition to our ongoing series of tutorials and case studies on landing pages that work.
Christine Vogensen sells adorable wall art for children’s rooms. While her basic business model is to sell wholesale through sales reps and boutiques, she was hoping to see some action from her retail.
Her original information (submitted to me in 11/08 – thanks for your patience, Christine!) showed that she was generating traffic with PPC, but that she was realized $0 sales. When I called her recently to see if there was any new developments on the sales front, the answer was an unfortunate no. While she no longer uses PPC, she has pumped up her SEO for to strengthen her organic rankings in Google and related linking efforts. She’s worked with consultants to review her competition and price points.
In short, she’s done much of the contextual work I would have suggested. And in a strong economy, that would have generated positive results pretty quickly.