The Only Two Reasons Why You Can’t Succeed With Partnering

Partnering Profits

Picture this.

There are scores of small businesses in your area. Real businesses with real revenue, employees, and office space. And the owners of these businesses are scared.

They don’t know what’s going to happen with the economy. Will it get worse from here? No one knows for sure.

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Is Blogging Keeping You Poor?

Partnering Profits

They’re laughing at us. Did you know that?

Right now, someone who refers to himself as an “Internet marketer” is sitting in his bedroom, dressed in nothing but his undies, laughing at how hard bloggers work for how little money we make.

We drive ourselves to creative exhaustion by expecting ourselves to pump out a never-ending stream of remarkable content — a stream that, even in the best of cases, only pulls in a couple hundred bucks a month in advertising revenue.

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Why Strategic Collaboration is the
Secret to 21st Century Success

Partnering Profits

There are plenty of ways to succeed online, and plenty of advice for making it happen. But what’s the one thing that every successful entrepreneur can fall back on?

If I had to reduce my recipe for success to just three ingredients, this is what those three would be:

  • Content
  • Copywriting
  • Collaboration

And if I had to give up two of those, I’d keep collaboration.

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The Matrix Guide to Content Marketing

The Matrix

You take the blue pill, the story ends, you wake up in your bed, and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you just how deep the rabbit hole goes.

No, this is not going to be a post about what kind of bloggers Morpheus, Trinity and The Architect would be. That would be cute, but not terribly useful.

But I will use Neo, Agent Smith, Spoon Boy and Persephone as symbols of a different type of matrix. A matrix that allows you to see things for what they really are and become more effective.

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Twitter Writing Contest 2:
Win a MacBook Air for a Clever Haiku


Twitter Writing Contest 2 is now closed. Thanks to everyone who submitted an entry, and winners will be announced Friday, November 21.

Back in May, I launched the first ever @copyblogger Twitter Writing Contest. People seemed to have a lot of fun participating and reading the hundreds of submitted entries, so I’ve been looking forward to doing another one.

If you missed the first one, the Los Angeles Times did a nice write-up of the event. In a nutshell, contestants had to tell a story in exactly 140 characters, which is the maximum allowed for any tweet on Twitter.

This time we’re doing something a bit different.

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3 Tips to Make Writing Less of a Struggle


Let’s say you want to blow up a lab.
What do you do?
You take two explosive chemicals and mix them together, right?

But what if you took Na + Cl and mixed them together somehow.
What would you get? You’d get salt.
What’s worse is that the lab would not be “blown up.”

And you’d be a failure.
The more labs you tried to blow with Na + Cl, the more you’d fail.
And the more you fail, the more you’re going to fail.

And this slides us right into why most of us struggle to write.
You see we don’t struggle to write an email.
We don’t write, re-write, re-think and then write something boring.

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10 Killer Resources for
Social Media Entrepreneurs

Social Media Entrepreneur

Naomi of IttyBiz is in the middle of a great series about how her blog made $176,000 so far this year through six different types of income streams. Start with the post at the bottom of the page and move to the top… great stuff.

Awesome article by Leo Babauta laying out how he built Zen Habits into one of the biggest blogs in the world.

Display your number of Twitter followers on your blog using Twitter Counter, just like you do with your Feedburner stats. And don’t forget to follow me on Twitter.

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Why Should Anyone Read Your Blog?

Why Should I?

Technorati indexes 133 million blogs. According to their statistics, about 900,000 blog posts get made every 24 hours. Every topic, every theme, and every subject has been exhaustively covered by hundreds of blogs.

So why should anyone read yours?

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What is the Modern Day Medici Effect?

Medici Effect

At the beginning of 2008 I wrote a post called The Content Crossroads: Supernatural Success at the Intersection of Ideas. The point of the article is that innovative content often comes about when you connect two seemingly unrelated ideas or topics to come up with something fresh and new.

While there’s a lot going on in that post, a fundamental aspect of the piece involves what’s known as the Medici Effect, thanks to Frans Johansson’s excellent book of the same name. Poets, philosophers, scientists, architects, painters and sculptors from all over Europe and elsewhere came together in Florence, Italy, between the 13th and 17th centuries thanks to the patronage of the wealthy Medici family.

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How to Change the World
Using Social Media


The right message at the right time can start a movement that changes the world, in both big and small ways. And social media has the ability to spread that message and organize that movement in ways not possible in the recent past.

Of all the psychological triggers that lead to persuasive messages that spread, one stands above the rest when it comes to social media. In fact, this one element of influence drives the entire concept of social media.

What is it?

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