How to Use Stories to Change the World

Shepard Fairey image of Aung San Suu Kyi

If you have a blog, you tell stories.

You may have dealt with the frustration of not having very many people see your stories, of not having enough subscribers or readers.

Nevertheless, you keep on documenting your story in your blog posts, your Facebook status updates, your Twitter feed.

You tell your stories and hope people will hear you.

You’re lucky.

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Johnny’s Copyblogger Wrap-Up:
Week of May 31, 2010

Let's Do it for Johnny!

Last week, Brian threatened to replace me as the writer of the Copyblogger Weekly Wrap-Up. All because I left for vacation without writing up the second post from last Friday, and chose instead to lay on the beach ogling bikini girls.

The ensuing confrontation on Monday was quite heated.

“Yeah, I ditched … what are you going to do about it?”

“I MADE you and I can BREAK you,” Brian responded, frothing angrily.

“It’s JOHNNY’S wrap-up,” I yelled back. “That name has mindshare, baby. You can’t fire me now because then there will be no JOHNNY. Check and mate!”

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How to Build a Successful Business With a Small Audience

image of a collection of garden gnomes

More subscribers. More traffic. More followers.

It’s easy to get caught up in the race for more. More is better, right?

We all want our businesses and blogs to grow. But not all growth is ideal or even beneficial. Sometimes blind growth can be harmful.

More contacts and more eyeballs doesn’t always mean better eyeballs. Would you rather have 1,000 people’s eyes completely glued to everything you do, or 100,000 with an attention span rivaling a fruit fly on amphetamines?

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10 Surefire Ways to Land More Customers

image of fishing lure

So many people all around the world have great ideas, products and services. And yet some businesses do well, and some fail.

What separates the businesses that starve from the businesses who feast?

For the answer, we turn to another way people have been setting their feast table for hundreds of years: fishing.

Landing a fish, just like landing a customer, requires strategy and know-how if you’re going to come home successful.

Here are my top 10 ways to land the catch of the day.

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Scribe: New Versions & Better Features

image of Scribe logo

There’s a whole bunch that’s new and improved with Scribe – our SEO software that makes higher search rankings simple. Because there’s so much to talk about, I’m going to give you a quick bullet point summary that also serves as hyperlinked navigation for this post. Let’s go:

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8 Reasons Rich People Hate Their Lives

image of Lateral Action Report cover

A young woman discovers in college that she is driven by a burning desire to succeed. She starts a business, struggles, goes through some lean years.

Eventually her hard work begins to pay off. She has a good year. Then, a great year. The year after that blows the doors off.

She gets everything she’s worked so hard for. The prestigious client list. The Armani wardrobe. The BMW. The gorgeous house in the most expensive part of town. The money pours in, almost effortlessly. More money than she ever dreamed she could have.

How do you fill in the end of this story?

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How to Dominate Your Niche
Without Apology

image of chess kings

Correct me if I’m wrong, but I don’t recall Leonidas apologizing to the Persian army before battle.

I definitely don’t remember Russell Crowe’s vengeful Maximus sitting down to write a few notes of sincere and profuse regret before he suited up and took out a couple of gladiators.

Do you?

Then why do so many people ask forgiveness right before they actually do something worth doing?

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Johnny’s Copyblogger Wrap-Up:
Week of May 24, 2010

Let's Do it for Johnny!

I decided this week that social media has jumped the shark.

It happened when I tweeted from the dentist’s chair to announce I was in the dentist’s chair. I thought, “This is something the world needs to know about.” Strangely, the world was apathetic, and no conversations ensued.

The system failed. My tweet did not bring me closer to people who were also in dentist’s chairs, or people who enjoy dentistry, or people who remember Bill Cosby’s “loose lips” bit about trying to talk with a mouth full of novocaine.

Online marketing’s demise can’t be far behind, which kind of renders this week’s Wrap-up pointless. Why should any of us read or write about copy or business when the New World Paradigm doesn’t work for oral hygiene?

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7 Quick-Start Techniques for
Fighting the Fear to Write

image of woman hiding behind fingers

Congratulations, you have a hot writing assignment!

Maybe it’s a proposal that could make your company’s fortune.

Maybe it’s your first professional writing gig.

It could even be a guest post for Copyblogger.

The stakes are high . . . and you know it.

In fact, it’s all you can think about . . . the F.E.A.R. trying to sabotage your aspirations for success. Your fingers are shaking too hard to type anything, and your stomach has sunk down to the bottom of an ocean so deep that all the fish have weird lights on their heads.

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Is F.E.A.R. Holding You Back?

image of F.E.A.R.

I’ve written in the past about the nasty effects of fear – how it can lead to procrastination, creative blocks, and unremarkable content. It’s our sense of fear that derails success more often than actual failed attempts at success.

Looking deeper into the topic, however, I’ve discovered that often it’s not actual fear we’re dealing with. It’s something much more ridiculous.

It’s not fear that holds you back.

It’s F.E.A.R.

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