Landing Page Makeover Clinic #22:

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Robert Regehr wants to save homeowners big bucks on mortgage refinancing. He and his videos are leading the charge. He’s consistently getting about a 3% conversion rate (those prospects that move from reading to registering) based on about 400 unique visitors a day.

Read More…

Are You Getting Dangerous Feedback from Your Readers and Prospects?

image of Siegfried and Roy

Feedback is the cornerstone of community-oriented, kumbaya-style blogging. Like a beautifully polished mirror, we take our best ideas from the wants, needs, and desires of our readers.

So as we all know, the smartest thing content creators can do is to solicit feedback. If our readers unsubscribe, cancel, or stomp off in a huff, we want to know why so we can make our content better.


Read More…

Dragon Slaying 101: How to Use
Heroic Language to Battle Boring Copy

image of chinese dragon

Ever found your eyes glazing over when you read through your own copy or blog posts?

I hate to break it to you, but a lot of the products, services, or niches that we write about just aren’t that thrilling. Although the finer points of search engine optimization might keep you glued to your screen, most of your clients or blog readers aren’t feeling the excitement.

So what can you do?

Read More…

Your Dream is Under Attack

image of great white shark

Recently, I was reading a post about sponsored Tweets, which sparked debate in both the comment section and on Twitter. The debate boiled down to whether or not a sponsored Tweet, or any sponsored content for that matter, is ethical.

Read More…

How My Blog Landed Me a Book Deal

image of hand with pen

First, let’s get one thing out of the way. A blog alone, no matter how popular, isn’t enough to score you a book contract. It’s not quite that simple.

In other words, it doesn’t quite work the way it does on television.

“Did you hear that Random House gave me a million dollars for a book based on my blog?” chirps the hipster starlet as she emerges from a crowded Starbucks, caramel macchiato in hand. “And we’re working on the movie rights. Hey, let’s go for a ride in my Jag.”

But you already knew that real life is more complicated than a sit-com. So let’s talk about the critical role a blog does play in securing a book deal.

Read More…

Does Your Writing Suffer from
Purple Overload?

image of purple sunset

Let’s face it — choosing just the right word can be a lot of fun. Most writers like to play with language, and choosing the perfect word makes you feel like a master chef selecting the perfect spice.

But words, like spices, can be overused. If you’re not careful, you’ll end up with the enemy of writing that communicates and persuades. You’ll cross over into that dread zone — “purple prose.”

Read More…

The Best of Copyblogger 2009

Best of Copyblogger 2009

You didn’t think we’d close out the year without a “Best of 2009” post, did you? Well, you’re not getting off that easy.

Here’s the best Copyblogger content of the year, based on your enthusiasm via comments, links, retweets, and gratuitous offerings of produce-based holiday desserts. We thank you all for your continued support (but we trashed the fruitcake, sorry).

Read More…

Happy Holidays from Copyblogger 2009

Happy Holidays

Here’s to a safe and joyous holiday season for you and yours. In case you’re actually looking for something to read, here are some Copyblogger gems for your solstice surfing pleasure.

See you next year!

Five Smart Things You Can Still Do in 2009

image of highway sign

Copyblogger is about to go on our annual holiday hiatus. We’ll be taking a break from posting while we catch up, get rested, and get excited about what we’ve got in store for you in 2010.

You may be taking a little time off yourself. Or you may still be going into the office, but the last week of the year is often a time when routine tasks slow down or stop altogether.

So what’s the smartest, most productive use you could make of the next seven days?

Read More…

5 Lessons Learned from a List to Santa
(All of Them Can Make You Money)

image of Santa looking at Christmas list

In the eight Christmases since life changed my name to Dad, Santa’s list has never been more important.

In our house, the tradition is that each child requests a single gift from the big guy. The problem is, this year both kids asked for something a little beyond Santa’s typical reach.

Fortunately, my wife and I have learned enough about persuasion and selling to turn our trip to the store into an opportunity to keep the magic alive a little longer.

Read More…