I want to let you in on a little secret …
I really hate the term “SEO.”
This may come as a surprise to many since I am the resident SEO guy at Copyblogger and very active in the SEO community.
But for the past two years I have felt that the entire concept of SEO, while an important part of online marketing, had a very “spammy” connotation.
The term too often aligns our work with unprofessional practices like link buying and web spamming for article placement.
And with the recent issues around the SEO effort of Rap Genius, and the resulting negative impressions about SEO with the wider public, I have made it my mission for 2014 to eradicate the term SEO once and for all.
Yes, SEO is officially dead. Not the practice, but the term.
But what term should take its place?