If you are going to run a company around a slogan like “Tell Great Stories,” or rally your troops by adopting the Native American proverb “Those who tell the stories rule the world,” then it pays to build an environment that fosters great writing.
Large photographs of your favorite writers covering one wall is appropriate. As is a collection of your favorite books along another wall.
And that’s just the environment Shane Snow has created for the employees of his company.
Shane is the co-founder of Contently, a high-end brand publishing firm. In fewer than five years, Contently has courted the likes of Coca-Cola, GE, Walmart, and Google as clients, providing both software and creative talent to help satisfy media objectives.