How an Independent Publisher Built a Profitable Business Around a Single Book

A few short years ago Brett Kelly was busy living the life of an experienced and talented programmer, when he stumbled across a new software service called Evernote.

He quickly became a passionate customer, as well as one the company’s most ardent unpaid evangelists.

What happened next — a truly inspirational story from the front lines of the digital revolution — changed his life, his bank account, and the direction of his professional goals …

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Stop Hating on Marketing Automation, Try a Little Tenderness Instead

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There’s a preconceived notion among some in the B2B world that marketing automation is a bad idea, one that’s right up there with pop-under ads.

This misconception likely comes from the early days of social media marketing, when desperate, unscrupulous companies used automated third-party services to blast what truly amounted to spam across their social channels 24/7.

While that sort of automation is terrible, maybe even downright unforgivable, the last thing you want to do is discount automation altogether. Don’t be a hater, there’s so much about automation for a marketer to love.

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The Evolution of Permission Marketing: What You Need to Succeed in 2013

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Are you familiar with the phrase Permission Marketing?

If you’re trying to sell anything online (including your ideas), you should be.

In 1999, a certain smart marketer made some observations about what kinds of persuasive communication worked well as we moved into the 21st century … and what kinds didn’t.

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. ~Seth Godin

The 20th century was the era of interruption. Your favorite television shows were “brought to you by” an increasingly noisy set of ads for soap, cereal, and shiny new automobiles. Nearly all mass communication was supported by advertising — television, newspapers, radio.

The internet brought something different.

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How To Leverage the Science of Relationships to Gain True Influence

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If you define influence by the size of your Klout score, you can stop reading this right now.

If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that influence.

Establishing influence is a multi-step process that moves the influenced through four key stages.

They move from awareness of the influencer, to knowing the influencer, to liking the influencer and finally finishing with preference for the influencer’s advice and counsel.

And, as an influencer, you’re going to earn your long-term living in that last stage of the relationship.

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How to Build a Massive Email List (Without Being Annoying)

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Fact: Email is still (by far) the most profitable online sales channel.

That means an essential aspect of your audience is the segment that trusts you with their primary email address. So, it seems fair to say that enticing your prospective customers and clients onto an email list is crucial.

Once you start building that list, you always want more. It’s like crack, really.

Email subscriber count crack, to be exact.

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“Content” Isn’t a Buzzword, It’s the Future of Your Business

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Content Marketing is a hot topic, no doubt.

What you may not know, however, is that it’s been around for a long time, and that it’s finding itself in the midst of yet another “Golden Age” with the rise of the Internet.

This is very good news if you’re a content creator. It’s even better news if you’re building authority online.

But, are you actually getting the job done?

Whether you have no idea what I’m talking about, or you do, and you’d like to take your content marketing skills much further online, we’ve got your back.

We’ve built an incredible training resource called MyCopyblogger, and when you register (at no charge) you’ll get instant access to nearly 100,000 words of proven marketing training in thirteen ebooks, (and our completely revamped 20-part Internet marketing course) …

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