Once upon a time, there was something called SEO copywriting.
These SEO copywriters seemed to have magical word skills that allowed them to place just the right keywords in just the right places and amounts, and even in the densities that were just right for miraculous top rankings. And that’s all you needed… or at least that’s what was (and still is) advertised.
There’s no doubt that keywords still matter, especially in titles. Search engines generally prefer to key in on the words people are looking for. But as SEO pro Rand Fishkin will tell you, “measurements like keyword density are useless, although general frequency can help rankings.”
Here’s the deal… most of what determines the ranking position of any particular page is due to what happens off the page, in the form of links from other sites. Getting those links naturally has become the hardest part of SEO, which is why 2006 saw the strong emergence of social media marketing as a way to attract links with compelling content.